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Is Gawker's "Apple Tablet Scavenger Hunt" Illegal?

theodp writes "Not too surprisingly, Apple was not amused by Valleywag's announcement of an Apple Tablet Scavenger Hunt, which offered cash prizes ranging from 10K-100K for info about the much-anticipated new Apple device. The promo prompted a threatening cease-and-desist letter from Apple's lawyers, which Valleywag deemed the most concrete evidence yet that there may indeed be a tablet in the works. But is the Scavenger Hunt really illegal, as the attorney claimed? The jury's still out, but Slate concludes Apple's got a pretty good case, although it notes that Valleywag's unconventional Scavenger Hunt 'stunt' may not really be all that different from 'reporting' practiced by mainstream publications like the WSJ."

6 of 172 comments (clear)

  1. Re:Who Cares by Anonymous Coward · · Score: 1, Funny

    Hang on.. I'm just posting an article about how sick people are of aPple tAbleT stories.

  2. Re:controlled leak by contrapunctus · · Score: 2, Funny

    maybe apple is going for a controlled streisand effect?

  3. Anything could be illegal. by neoshroom · · Score: 2, Funny

    "It would not be possible for Noah to do in our day what he was permitted to do in his own...The inspector would come and examine the Ark, and make all sorts of objections." -- Mark Twain

    --
    Big apple, new Yorik, undig it, something's unrotting in Edenmark.
  4. Re:Is putting a bounty on someone's life illegal? by The+End+Of+Days · · Score: 1, Funny

    Since this is about California, what does UK law have to do with anything? There is a topic here, you know.

  5. Re:You're an idiot. by Stuart+Gibson · · Score: 4, Funny

    Yes, Apple's campus is not Jerhico, buglers would have little effect.

    --
    It's all fun and games until a 200' robot dinosaur shows up and trashes Neo-Tokyo... Again
  6. Re:It's in the wording, I think.... by mgblst · · Score: 2, Funny

    You mean you want me to become a CEO of a bank? Surely that is illegal yet?