Why Apple Doesn't Market Squarely To Businesses

snydeq writes "Despite feature enhancements that suggest otherwise, Apple remains lukewarm to any Mac and iPhone success in business environments. 'Apple has intentionally created a glass ceiling it has no intention of shattering. My conversations with Apple employees over the past decade have always been off the record when it comes to the topic of Macs in the enterprise. The company has had no intention of signaling any active plans to serve the enterprise,' InfoWorld's Galen Gruman writes. 'In a sense, Apple views enterprise sales as "collateral success" — a nice-to-have byproduct of its real focus: individuals, developers, and very small businesses ... likely because to do otherwise would greatly increase the complexity Apple would have to deal with.'"

Comments

Re:Why Apple Doesn't Market Squarely To Businesses

[russotto]

. . . because you can't bullshit bullshitters.

Oracle, SAP, and Microsoft would beg to disagree.

Re:Macs are great for small business though

[amicusNYCL]

IBM PC-compatible

FYI: it's currently 2010.

Re:Enterprises don't like getting work done.

[KidPix]

Hmm, don't they lock down OS's so that you CAN get work done? Example: I'm not locked out of slashdot and I'm totally commenting here instead of doing work.

--
If Apple designed the human race, my hand would have only one finger.

Re:Macs are great for small business though

[ucblockhead]

2 seconds to set up and ten minutes to actually connect to the Exchange server.

(Which admittedly makes it twice as fast as Outlook.)