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Why Apple Doesn't Market Squarely To Businesses

snydeq writes "Despite feature enhancements that suggest otherwise, Apple remains lukewarm to any Mac and iPhone success in business environments. 'Apple has intentionally created a glass ceiling it has no intention of shattering. My conversations with Apple employees over the past decade have always been off the record when it comes to the topic of Macs in the enterprise. The company has had no intention of signaling any active plans to serve the enterprise,' InfoWorld's Galen Gruman writes. 'In a sense, Apple views enterprise sales as "collateral success" — a nice-to-have byproduct of its real focus: individuals, developers, and very small businesses ... likely because to do otherwise would greatly increase the complexity Apple would have to deal with.'"

11 of 510 comments (clear)

  1. Why Apple Doesn't Market Squarely To Businesses by OverlordQ · · Score: 0, Troll

    . . . because you can't bullshit bullshitters.

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  2. Maybe Businesses Don't Want Macs by TwiztidK · · Score: 0, Troll

    I've never heard of anyone who works at a company that uses Macs. The company I work at uses PCs exclusively, and probably saves quite a bit of money by doing so. My work PC has never crashed, has never had a virus, runs relatively fast, and was probably quite cheap. I do have to have an IT person mess with computer every now and then, and thats usually because a poorly written application fails and needs to be reinstalled. For most businesses switching to Macs would require new IT people, retraining of employees, and finding applications that function in OS X. The computers would also likely cost considerably more than PCs.

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  3. Ask yourself: is it good for the businesses? by interkin3tic · · Score: 0, Troll

    Won't someone puhlEEZE think of the businesses! They're so deprived! They see their employees walking around with fancy iphones and they want one too! Not fair!

  4. Re:Different markets by obarthelemy · · Score: 0, Troll

    that's very '90s. I'm fairly sure Apple's focus has moved on to "media consumers" and the "cool set", away from "knowledge workers".

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  5. Re:A more important question to answer by Hognoxious · · Score: 0, Troll

    Why does Rob Malda have a baby penis?

    Because
    timothy wouldn't pay the ransom?

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  6. Re:I'd like to see Apple make a move, but... by mano.m · · Score: 0, Troll

    Distilling the fabric of space and time into a single equation is genius. Marketing a sub-functional system to hipsters without the competence to use and fix a single computer responsibly isn't.

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  7. Re:I'd like to see Apple make a move, but... by david+in+brasil · · Score: 0, Troll

    That may have been their goal - to market to people who are willing to pay more for a product that works better - but both of the Apple products that I've bought have not worked nearly as well as their competition. The PPC laptop I bought in 1992 crashed several times a day - I went back to Windows 98 for its stability! The iPhone that I have doesn't like the fact that I took it out of the US to use. It constantly complains. Its battery is weak and I can't even change the darn thing. My experience is that Apple products DON"T live up to their promise of 'just works'.

  8. The only thing the Iphone expanded is the RDF by mdwh2 · · Score: 0, Troll

    Smart phones before the iPhone sucked, big time.

    The original Iphone sucked in many ways. All a matter of opinion.

    The introduction of the iPhone has driven a great expansion of the smart phone market.

    Nonsense. Firstly "smartphone" is ill-defined - the difference between "smart" and "feature" is just one for marketing convenience to distinguish the current high end from low end (can you give me a definition of smartphone that includes the original Iphone, but not many feature phones?) Since Apple even now only have a few per cent market share, and this was far lower with the original Iphone, it's clear that they can't have greatly expanded it.

    Nokia are the company that should be praised for bringing phones (from the high end to the low) to the masses.

  9. Re:Macs are great for small business though by commodore64_love · · Score: 0, Troll

    >>>don't give me that "you can pull up a terminal on it and run unix commands" bullshit.

    AGREED. In my opinion if you HAVE to open a CLI to accomplish a task on your 2010 computer, then your GUI is a fail, and your OS is non-user-friendly. That's one of my frustrations with Linux - you have to *waste worktime* memorizing a bunch of esoteric commands to do simple tasks like install RealPlayer. Or find out how much memory your computer has. Or what processor it's using.

    Ridiculous.

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  10. Re:Macs are great for small business though by Darkness404 · · Score: 0, Troll

    Its harder to screw something up on a Mac than on Windows. In a small business (say, 5 computers) hiring a Windows admin may cost far more than buying some overpriced hardware and software and having your employees not break it. If you are hiring an admin, sure, go with Windows, but its easy to hire a one-time team to set up a system of Macs and it to work well, compared to hiring a full time Windows admin.

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  11. Re:Support by JonJ · · Score: 1, Troll

    Bullshit. The last Power Mac G5 was released 2005 and Leopard was the current release of OS X until August 2009 where PPC support was dropped. That's a bit more than three years and it certainly came after the AppleCare agreements ran out, which means that most businesses with a sane strategy has already began looking at replacing the aging workstations. Also, 10.5 is still getting security updates.

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