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Apple Loses Aussie Trademark Complaint Over "i" Name

CuteSteveJobs writes "Apple has been dealt a severe blow having been told that it no longer has a monopoly on the letter 'i' for product naming. IP Australia, the government body that oversees trademark applications, rejected Apple's complaint against a company selling 'DOPi' laptop bags. Last year Australian computer company Macpro Computers claimed that after 26 years of flying its own Macpro brand that Apple was 'trying to burn us out' with legal fees. This was after Apple released its own Macpro line 3½ years ago. Apple lost that complaint, but is appealing. Last year Apple went after supermarket Woolworths complaining their new logo which featured a 'W' fashioned into the shape of an apple. (Woolworths sells real apples.)"

177 comments

  1. iFirst by Anonymous Coward · · Score: 5, Funny

    This post has been taken to court by Apple due to violations regarding the iFirst.

    1. Re:iFirst by Anonymous Coward · · Score: 0

      If you really want to get sued over an Apple trademark, drop the R.

    2. Re:iFirst by sopssa · · Score: 5, Insightful

      It's weird Apple even cries over such, especially when other companies have been using similar names for years. Adding an i before a word in name, what an invention. iPad has the same story too, and then Apple just came along and took it. There's even a hand-held device Fujitsu iPAD from 2002.

      Apple doesn't care about other peoples names but then cries over some company that has been using Macpro name for over 25 years before Apple. Just like they didn't care about Nokia's patents but instantly cries when someone even considers anything close to Apple's patents. If Apple were a person he would be a total douche, but of course we again see some Apple fanboys coming to defend this douchebag.

    3. Re:iFirst by value_added · · Score: 4, Insightful

      If Apple were a person he would be a total douche, but of course we again see some Apple fanboys coming to defend this douchebag.

      What I didn't know and was surprised to learn was the following:

      Apple [has a] market capitalisation of close to $US200 billion, making it the fourth largest publicly traded American company

      If Apple's a douchebag, then it's a Really Big Douchebag. On the other hand, with only a handful of consumer products from which they seem to make most of their money, it shouldn't be surprising to anyone that they'd be so aggressive at protecting their names and associations in the mind of consumers. Or from a pure business sense, faulted for doing so.

      Good business sense or not, I'd agree they qualify as a douchebag. But then, so do the Beatles (for some, purveyors of simililary overrated products) for suing Apple way back when.

    4. Re:iFirst by Jazz-Masta · · Score: 5, Funny

      If Apple were a person he would be a total douche

      He'd also be wearing a turtleneck, have a starbucks double half-calf-frappa-moccha-chino, goatee, and thick black-rimmed glasses.

      Oh yeah, and a liberal arts degree.

    5. Re:iFirst by evanism · · Score: 0, Offtopic

      at no point have they ever said "Don't be Evil". Heck, they came out of the same mould as M$, so one must argue they are evil by induction.

      --
      Just bought a new quantum computer, but I'm uncertain how it works.
    6. Re:iFirst by TubeSteak · · Score: 1

      He'd also be wearing a turtleneck, have a starbucks double half-calf-frappa-moccha-chino, goatee, and thick black-rimmed glasses.

      Oh yeah, and a liberal arts degree.

      I imagine this particular brand of trademark iDouchebaggery comes from the business school graduates hired by Apple's king-of-mock-turtlenecks.

      --
      [Fuck Beta]
      o0t!
    7. Re:iFirst by MobileTatsu-NJG · · Score: 1

      Apple doesn't care about other peoples names but then cries over some company that has been using Macpro name for over 25 years before Apple.

      It's trademark law, they're supposed to. You're trying to attribute hypocrisy to a situation that's actually created by the system.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    8. Re:iFirst by Anonymous Coward · · Score: 0

      Check out the 2003 Canadian film, "The Corporation." Does a nice job detailing the history of business corporations and the mind-boggling power they now have in our society. A really interesting aspect that is brought up is how corporate ideology is so similar to psychopathic people -- both have dangerous pathological mindsets. They're both negatives to society, more destructive than constructive.

    9. Re:iFirst by symes · · Score: 1

      When I first came across the Apple Mac I remember thinking how strange it was to name something after a coat

    10. Re:iFirst by Anonymous Coward · · Score: 0

      Heck, they came out of the same mould as M$

      WTF does that mean? They both came from the west coast of the United States on planet earth, if that's what you mean. Other than that, saying that "thay came out of the same mo(u)ld" is just making shit up.

    11. Re:iFirst by daath93 · · Score: 5, Informative

      In what universe is apple the fourth largest publicly traded American company? The Forbes Global 2000 has them ranked at 113 (behind many many American companies) with about 4.86 billion in profits and a total market value of 79.54 billion. Even Microsoft is only ranked 49th with 3 times the profits and market value.

    12. Re:iFirst by DMUTPeregrine · · Score: 2, Informative

      Well, of course. We already said he'd be a total douche.

      --
      Not a sentence!
    13. Re:iFirst by evanism · · Score: 1, Offtopic

      If you are a complete n00b and know nothing of the history of modern computing, then nothing. If you can remember back to 1990, like I can and lived through and was intimately involved in MS at the OS level, then you'd understand. Mold, granted as a disambiguation, but my original meaning stands. Be friendly.

      --
      Just bought a new quantum computer, but I'm uncertain how it works.
    14. Re:iFirst by phantomfive · · Score: 1

      Apple doesn't care about other peoples names but then cries over some company

      I don't think Apple is crying, it's cold, hard business action. They know the rules of the game, and they are willing to stretch them to the limits of what they can. Sometimes they lose, and that's ok, it's part of the game. But there's no crying.

      --
      Qxe4
    15. Re:iFirst by hanabal · · Score: 5, Informative

      the beatles saga was another case of Apples douchiness actually. The Beatles record label was called apple records a subsidiary or Apple Corps, they had a trademark and everything. Along comes apple computers and they struck a deal, signed and everything, as long as apple computers stays out of the music game its all good. This is pretty much standard for trademarks, the idea is that if anyone hears the name apple associated with music they will think of The Beatles. for pretty much any trademark the rules are stay out of the same market and you can use the same name. All good so far. Then apple computers starts selling ipods and itunes, hey wait a sec they said they weren't going to do that. This is why the beatles sued, and rightfully so.

    16. Re:iFirst by hakey · · Score: 2, Informative

      I was also surprised by that, so I looked it up. As of the end of Friday trading, they just edged out Wal-Mart for number 3.

      US companies by Market Cap:
      Exxon Mobil 315.38B
      Microsoft 256.45B
      Apple 205.57B
      Wal-Mart 205.37B
      Berkshire Hathaway 203.20B
      Google 184.28B
      Procter & Gamble 183.92B
      General Electric 181.81B
      Johnson & Johnson 176.62B

    17. Re:iFirst by Anonymous Coward · · Score: 0

      He wouldn't be a simple douche. He would be an iDouche.

    18. Re:iFirst by kubrick · · Score: 1
      --
      deus does not exist but if he does
    19. Re:iFirst by TechForensics · · Score: 1

      >Apple doesn't care about other peoples names but then cries over some company that has been using Macpro name for over 25 years before Apple.

      Where is the surprise here? They want what's best for them whichever side of the argument they're on. People are generally like this, and corporations are known to be even less even-handed than people.

      --
      Those are my principles, and if you don't like them... well, I have others.
    20. Re:iFirst by ultranova · · Score: 1

      If Apple were a person he would be a total douche, but of course we again see some Apple fanboys coming to defend this douchebag.

      Apple is a person, according to the Supreme Court. And not just a person, but an aristocrat with rights and no responsibilites. And, just like every other company, Apple is a complete sociopath.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    21. Re:iFirst by John+Saffran · · Score: 1

      If Apple were a person he would be a total douche

      If Apple released an iDouche bag, I wonder how many fanboys would buy one ..

    22. Re:iFirst by gafisher · · Score: 2, Funny

      That's because of the long boot times; it's sort of an umbrella concept.

    23. Re:iFirst by evanspw · · Score: 3, Informative

      Market capitaization. ie, it's stock price multiplied by the number of share on issue.

      There's no "one" way to measure a company's size. The Forbes article is horrendously out of date on market cap. Apple is the clear #2 tech stock now behind microsoft. I think at the moment, the order goes Exxon, Microsoft, PetroChina, then Apple.

      It's really big, and the fact that its price to earnings ratio is much higher than any other really huge company means the market thinks its profits are fairly safe, with more upside.

      --
      Interstitial spaces are filled with cream.
    24. Re:iFirst by Anonymous Coward · · Score: 0

      If Apple were a person he would be a total douche

      He'd also be wearing a turtleneck, have a starbucks double half-calf-frappa-moccha-chino, goatee, and thick black-rimmed glasses.

      Oh yeah, and a liberal arts degree.

      Hey That's hurtful :P

    25. Re:iFirst by Anonymous Coward · · Score: 0

      wasn't the first recorded sample music on a apple computer named sosueme.avi?

      http://en.wikipedia.org/wiki/Sosumi
      Sosumi
      From Wikipedia, the free encyclopedia
      Jump to: navigation, search

      Sosumi is one of the system sounds introduced in Apple Inc.'s Macintosh System 7 operating system in 1991, an extremely short sample of a xylophone, which gained notoriety in computer folklore as a cheeky response to a long-running Apple Corps v. Apple Computer trademark conflict. The sound has been included in all subsequent versions of Mac OS, including Mac OS X.

      During the development of System 7, the two Apples concluded a settlement agreement from an earlier dispute when Apple added a sound synthesis chip to the IIgs. As a result, Apple Computer was prohibited from using their trademark on "creative works whose principal content is music".

      When new sounds for System 7 were created, the sounds were reviewed through Apple's legal department and they objected that the new system sound alert "chime" had a name that was "too musical", under the recent settlement. The creator of the new sound alerts for System 7 and the Macintosh Startup Sound, Jim Reekes, had grown frustrated with the legal scrutiny and first quipped it should be named "Let It Beep", a pun on The Beatles' "Let It Be". When someone remarked that that wouldn't pass legal's approval, he remarked "so sue me." After a brief reflection, he resubmitted the sound's name as sosumi (a homophone of "so sue me"), telling the legal department that the name was Japanese and had nothing to do with music.[1]

      Sosumi exists as an inside joke on Apple Inc.'s website as the name of a CSS typographical style used for legal notices such as the copyright notice.

      Sosumi is also the name of a Japanese car in A Frolic of His Own, William Gaddis's satirical novel about American litigious culture.

    26. Re:iFirst by orangeplanet64 · · Score: 1

      Oh yeah, and a liberal arts degree.

      Oh snap..

    27. Re:iFirst by Anonymous Coward · · Score: 0

      The Beatles sued when Apple first added speakers to their computers, twenty years before the iPod and iTunes.

    28. Re:iFirst by open_source_dweeb · · Score: 1

      I think at the moment, the order goes Exxon, Microsoft, PetroChina, then Apple.

      That probably means that there is not much more upside for Apple shares. For the most part, they are selling expensive consumer toys that people can live without. Look at the products associated with the other companies on the list. If the consumer should ever lose discretionary spending power which company's products do you think they'd stop buying first?

    29. Re:iFirst by GaryPatterson · · Score: 1

      I remember back to 1980 and I still don't think you really know what you're talking about when you say that Apple came from the same mold as Microsoft.

      Can you elaborate, or is this just the new faulty Slashdot meme (ie "Apple is the new Microsoft")?

    30. Re:iFirst by jonnat · · Score: 1

      The way I see it, there are two classes of Apple fanboys and the company is in trouble with both.

      The first comprises those who had a fondness for Macs from the beginning and started to deeply love it once Apple became an underdog and then a niche product, mainly because they saw that the reason why Apple lost relevance was that Microsoft was run by assholes who care about a business model first and the quality of their products in a distant second (it works...).

      The second class of Apple fanboys are just a fickle new bunch who loves shiny things but, most of all, the coolness of getting shinny things first. These people do not have loyalty to Apple, just to coolness and glitter, and catering to them requires giving the constant impression of innovation, an ability which recent lawsuits show Apple is losing. If Apple thinks it can relax its R&D efforts by keeping its competitors from trying to be cool, it will realize that the world is full of shiny things to steal fanboys class 2.

      On the other hand, fanboys class 1 are a different breed altogether. They are smart people who will not get distracted by a pretty new Vaio with pretty new Win7, because they know deep down what these products are and where they come from. But, as Apple moves from being an underdog to being a dominating, oppressive and abusive force in the market, class 1 fanboys are finding it harder and harder to ignore that Apple is everything they hate about an industry that drove them to Apple in the first place.

      Apple needs its fanboys more than any other company, and it's not looking good to them.

    31. Re:iFirst by quacking+duck · · Score: 1

      That probably means that there is not much more upside for Apple shares. For the most part, they are selling expensive consumer toys that people can live without. Look at the products associated with the other companies on the list. If the consumer should ever lose discretionary spending power which company's products do you think they'd stop buying first?

      Apparently not Apple, which reported their best quarters ever during the last year. This despite massive unemployment and loss of discretionary spending power due to the worst economic downturn since the Great Depression (so we keep hearing, anyway).

    32. Re:iFirst by jedidiah · · Score: 1

      It's your remark that's faulty. It's been 25 years since 1980. That's plenty of time for a good company to go bad.

      On the other hand, Apple tried to sue Microsoft over basic GUI tech. So clearly they weren't the corporate version of Ghandi back in the day. Imagine what kind of damage that kind of nonsense could do to the industry. They're pretty much trying to repeat the same thing now. The current patent regime just might let them succeed this time.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    33. Re:iFirst by Stele · · Score: 1

      have a starbucks double half-calf-frappa-moccha-chino

      Is that the one made with calf's milk or veal?

    34. Re:iFirst by ScrewMaster · · Score: 1

      But then, so do the Beatles (for some, purveyors of simililary overrated products) for suing Apple way back when.

      I thought it was Apple Music, which held the rights to most of the Beatles music, that sued Apple Computer. Not they're any less dicks, but I don't know if the Beatles themselves were behind that.

      --
      The higher the technology, the sharper that two-edged sword.
    35. Re:iFirst by tompaulco · · Score: 1

      I've never been a Mac fan, but at least once upon a time I could see their viewpoint. Macs were really different than PCs. They had Motorola processors, a unique graphical interface, had a large software base that only ran on Macs, etc. Now, pretty much anything you can run on Windows can be run on a Mac, the processor is Intel, the Windows interface (thanks to Microsoft) is no longer particularly unique. The only real difference is that a Mac costs $1000 more (anecdotal evidence from a recent laptop purchase. YMMV).
      That works fine in a world where popularity determines the price of something. Two otherwise similarly built pairs of jeans may cost $100 different because one of them sports a popular name brand. But when you get into something as expensive as a computer, how far can that popularity go?
      IBM used to be the expensive PC, but people still bought them for awhile, because they were the originators of the PC standard. But after a decade or so, IBM had to lower their prices because people saw no real issues with the thousands of compatible brands. Now Mac is practically speaking just an expensive PC, and has been that way for about a decade. They need to differentiate themselves or come down in price.

      --
      If you are not allowed to question your government then the government has answered your question.
    36. Re:iFirst by Anonymous Coward · · Score: 0

      Apple: iSuck

    37. Re:iFirst by wisty · · Score: 1

      A few years ago, a Mac Pro was cheaper than an equivalent Dell. That was a sweet time.

      Now they seem to be lagging.

      It doesn't help that they refuse to build an "XMac" - an expandable tower with desktop price / quality parts, and consumer (not server) CPUs.

    38. Re:iFirst by daath93 · · Score: 1

      I'd still like to see a source, S&P, Fortune and Forbes don't have apple even in close contention for the top 10.

    39. Re:iFirst by Anonymous Coward · · Score: 0

      Is this some poor attempt at humor?

      The Macintosh (not the absence of a "k") is named for the apple variety. http://en.wikipedia.org/wiki/McIntosh_%28apple%29

    40. Re:iFirst by evanspw · · Score: 1

      Try finance.google.com

      Actually, I've left off a bunch if Chinese banks, some of which have market caps over a trillion dollars. (Banks are different - another story).

      Also, I left out BHP-Billiton (world's largest miner) which slots in between Apple and Microsoft.

      Walmart and Berkshire-Hathaway are about the same cap as Apple, and will swap around in order ona daily basis (as did Google, until they release their phone!)

      --
      Interstitial spaces are filled with cream.
    41. Re:iFirst by SillyWilly · · Score: 1

      And here's another interesting little detail: The HTML div that the copyright details are in on apple.com pages is called

      --
      Online & Feelin' Fine
    42. Re:iFirst by Rodyland · · Score: 1

      Yeah, except The Beatles (Apple Corp) lost that court case to Apple Computer. http://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

    43. Re:iFirst by Hognoxious · · Score: 1

      Does it hurt as much as sticking a traffic cone up your ass?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  2. It's always been Apple's motto by Anonymous Coward · · Score: 0

    So sue me!

    1. Re:It's always been Apple's motto by korean.ian · · Score: 1

      You mean sosumi...

  3. Great news... by Anonymous Coward · · Score: 0, Flamebait

    How much apple fanbois want to believe in their beloved company and their jesus CEO, Apple is actually worse than even SCO.

    I wish they lose all the legal battles everywhere against all.

    iFuckApple

    1. Re:Great news... by Anonymous Coward · · Score: 0

      That must hurt...

    2. Re:Great news... by evanism · · Score: 1

      uHurt :) iBad

      --
      Just bought a new quantum computer, but I'm uncertain how it works.
    3. Re:Great news... by tuxgeek · · Score: 1

      Last year Apple went after supermarket Woolworths complaining their new logo which featured a 'W' fashioned into the shape of an apple. (Woolworths sells real apples.)"

      Makes me wonder if Apple will next go after Apple Records.
      The Beatles used them near the end as their label
      The label has an Apple on it
      Things that make you go Hmmm

      --
      "Suppose you were an idiot...and suppose you were a member of Congress...but I repeat myself." Mark Twain
    4. Re:Great news... by ducomputergeek · · Score: 1
      They've already settled. Apple the computer company now owns the trademark outright and licenses it back to Apple Records.
      from
      http://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

      On 5 February 2007, Apple Inc. and Apple Corps announced a settlement of their trademark dispute under which Apple Inc. will own all of the trademarks related to "Apple" and will license certain of those trademarks back to Apple Corps for their continued use. The settlement ends the ongoing trademark lawsuit between the companies, with each party bearing its own legal costs, and Apple Inc. will continue using its name and logos on iTunes. The settlement includes terms that are confidential, although newspaper accounts at the time stated that Apple Computer was buying out Apple Corps' trademark rights for a total of $500 million U.S..

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
  4. Say what you want about Microsoft... by Anonymous Coward · · Score: 4, Insightful

    ...but if Apple was as big as Microsoft is now and had the same legal attitude, the legal climate in computing would look even far worse than it does now.

    1. Re:Say what you want about Microsoft... by Anonymous Coward · · Score: 0

      Apple is as big as Microsoft.

    2. Re:Say what you want about Microsoft... by timmarhy · · Score: 1
      no they aren't. AAPL market cap = 205B, MSFT = 256b. total cash on hand for AAPL is 24B vs MSFT 33B.

      not to mention in terms of market share MS completely dominates with greater then 90%.

      on what fucking way is apple bigger then MS???

      --
      If you mod me down, I will become more powerful than you can imagine....
    3. Re:Say what you want about Microsoft... by PietjeJantje · · Score: 5, Insightful

      The problem with AAPL is, if Steve Jobs drops dead tomorrow, it will implode in catastrophic ways. But if a piano falls out of the sky and takes out Balmer, MSFT will go up.

    4. Re:Say what you want about Microsoft... by Anonymous Coward · · Score: 0

      Well, my boy, you need a good grammar lesson on the subjunctive mood. The parent said "if apple was" not that it it "is" actually bigger than Microsoft.

    5. Re:Say what you want about Microsoft... by orangeplanet64 · · Score: 1

      but if Apple was as big as Microsoft...

      Starbucks will be overloaded

    6. Re:Say what you want about Microsoft... by Anonymous Coward · · Score: 0

      no they aren't. AAPL market cap = 205B, MSFT = 256b. total cash on hand for AAPL is 24B vs MSFT 33B.

      Which are pretty much in the same ballpark.

      not to mention in terms of market share MS completely dominates with greater then 90%.

      on what fucking way is apple bigger then MS???

      MS has 90% of OS. Apple has almost 10% in computers. That is a big difference.
      Yes Apple is not bigger than MS, but GP claimed as big as MS, not bigger. In a ballpark, Apple is as big as MS.

      Thanks for disproving your own statement, now move along.

    7. Re:Say what you want about Microsoft... by Anonymous Coward · · Score: 0

      Apple is as big as Microsoft.

      That was what he replied to. Now man up and appologize.

    8. Re:Say what you want about Microsoft... by Anonymous Coward · · Score: 0

      x is bigger than y

      isn't even remotely the same as

      y is bigger than x, but not that much

      On Apple it is.

    9. Re:Say what you want about Microsoft... by houghi · · Score: 1

      I am tempted to proove you right/wrong.

      --
      Don't fight for your country, if your country does not fight for you.
    10. Re:Say what you want about Microsoft... by 16K+Ram+Pack · · Score: 1

      It's why Microsoft got bigger than Apple. Because they were actually less evil and more open than Apple were.

    11. Re:Say what you want about Microsoft... by Das+Auge · · Score: 1

      I incorrectly modded it down. So, here's me undoing it.

    12. Re:Say what you want about Microsoft... by Anonymous Coward · · Score: 0

      Sweet, now tell us tonight's lottery numbers, swamy!

    13. Re:Say what you want about Microsoft... by ScrewMaster · · Score: 2, Informative

      It's why Microsoft got bigger than Apple. Because they were actually less evil and more open than Apple were.

      Not really. It's because Microsoft chose to market an operating system that would run on computers made by any company that was "PC Compatible" and then worked out deals with those manufacturers to only offer Microsoft OSes. And those backroom deals were sleazy and illegal and Microsoft got called out for them, so don't give Microsoft a free ride on the "evil" bit. Apple, on the other hand, insisted on owning the whole enchilada, lock stock and barrel, never seeing themselves as a pure software company. Gates even told Jobs at one point that if he wanted to make a whole lot of money, just sell the OS. In any event, it comes down to two entirely different business models selling to two entirely different demographics.

      Having said, that I can honestly say that I don't particularly like either corporation, but at this point in my life, I make my living working with Microsoft development tools coding Windows applications. That's because you're right: Windows is more open, in terms of the hardware it will run on.

      --
      The higher the technology, the sharper that two-edged sword.
    14. Re:Say what you want about Microsoft... by PietjeJantje · · Score: 1

      Do you have any spare pianos?

    15. Re:Say what you want about Microsoft... by Kitkoan · · Score: 1

      Apple is as big as Microsoft.

      Not in computers, Mac's only account for 6-8% of all computers, the lions share of 90% is Windows. The last few are a selection of Linux and BSD.

      --
      Attention... all grammer nazi"s! Is they're anything; wrong with: my post,
    16. Re:Say what you want about Microsoft... by MemoryDragon · · Score: 1

      Apple wont impode if Steve died one day or the other, but I think it would start to act less aggressively and less risky.
      It would become more like any other corporation shying the risk instead of searching it.
      You could see that from the illness period, apple did some product polishing but there was no serious new product introduction at that period (well they did not have one in the line either the ipad more or less was the last new product and before that the iPhone and MacBook Air that was three years ago)

    17. Re:Say what you want about Microsoft... by PietjeJantje · · Score: 1

      Well, it's not about fairness or what will be the reality at Apple, but whether the stock holders think it might have hit its highest point and it is time to sell. That can be an avalanche. So Apple could be doing 1% worse, but the stock might have tanked.

    18. Re:Say what you want about Microsoft... by MemoryDragon · · Score: 1

      And who would care about Apples Stock price except the shareholders? Definitely not the customers and definitely not Apple itself which has boatloads of cash in the Bank. I do not think anyone can risk a takeover over tanked Apple stocks given the cash reserves Apple has and it all comes down to that from a corporate view.

  5. You mean Apple doesn't sell real apples... by __aaclcg7560 · · Score: 3, Funny

    The local grocery store in Silicon Valley has four organic apples in a hermetically sealed plastic box with a sticker on top to win a real skateboard for $3 USD. This is something that Steve Jobs would've come up with, although the skateboard would've been Steve Wozniak's idea.

    1. Re:You mean Apple doesn't sell real apples... by Anonymous Coward · · Score: 3, Funny

      Wow, you linked to a wikipedia article about skateboard. I hope we aren't that nerdy here on /. Some of you must have played Tony Hawk games, right?

    2. Re:You mean Apple doesn't sell real apples... by dgatwood · · Score: 1

      Well, some of us did get a little confused when they talked about Woolworth's selling apples, so I could easily see people thinking "get off my lawn" about the skateboard thing, too.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    3. Re:You mean Apple doesn't sell real apples... by makomk · · Score: 2, Informative

      Well, they would do, since outside of New Zealand and Australia Woolworths refers to an entirely unrelated chain of stores that sells totally different things...

    4. Re:You mean Apple doesn't sell real apples... by __aaclcg7560 · · Score: 1

      How many of you basement dwellers on /. stepped out into the big blue room to ride a skateboard? C'mon, raise your hands. That's what I thought. :P

    5. Re:You mean Apple doesn't sell real apples... by Anonymous Coward · · Score: 0

      Well, they would do, since outside of New Zealand and Australia Woolworths refers to an entirely unrelated chain of stores that sells totally different things...

      Well, yes and no - (F.W.) Woolworth in the US is now Foot Locker, and Woolworth Inc. (UK) and Woolworth GmBH (Germany) are now insolvent. So outside Oz&Oz Woolworth sells very little now.

      Oh, and the Oz Woolworth has nothing to do with F.W., they just took a name famous elsewhere that was no trademark in Australia yet - so it's obvious they wouldn't try to infringe on an existing Trademark of Apple hrr-hmm.

    6. Re:You mean Apple doesn't sell real apples... by pommiekiwifruit · · Score: 1

      i thought it went bust last year anyway!

    7. Re:You mean Apple doesn't sell real apples... by dgatwood · · Score: 1

      All the more reason to be surprised that they were selling apples. :-D

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  6. I think they lost it at the point where by Anonymous Coward · · Score: 4, Funny

    They told the Australian court that the country would have to change its name to Australya.

    1. Re:I think they lost it at the point where by Anonymous Coward · · Score: 0

      Not needed -Us locals already call our country 'Stralya.

      FAIL.

      The country is 'Oz', its inhabitants are 'Ozzies' and the language is 'Strine'.

    2. Re:I think they lost it at the point where by Anonymous Coward · · Score: 0

      No. No we don't. Not anyone with basic reading skills and above anyway.

    3. Re:I think they lost it at the point where by Anonymous Coward · · Score: 0

      Not needed -Us locals already call our country 'Stralya.

      FAIL. The country is 'Oz', its inhabitants are 'Ozzies' and the language is 'Strine'.

      FAIL yerself mate. I'm from stralya, so don't come the raw prawn - http://www.urbandictionary.com/define.php?term=stralya

  7. Bad summary by curmi · · Score: 3, Insightful

    It seems clear, avoiding the anti-Apple stance of the article and the summary, that Apple went after someone for infringing on "iPod", which is "DOPi" backwards. They didn't go after them for using iSomething. This looked like an infringement of their existing trademark, but they didn't win.

    Nothing to see here. Move along.

    1. Re:Bad summary by ClosedSource · · Score: 2, Insightful

      Yes, I'm sure consumers were fooled into thinking that a DOPi was really an iPod because of the similar size and shape and the fact that they both start out empty.

    2. Re:Bad summary by Anonymous Coward · · Score: 1, Funny

      I don't know about you, but if I saw a product which was the palindrome of a completely different sort of product, I wouldn't be able to tell the difference between the real one and the other. Obviously this "DOPi" product exists only to fool the honest consumer merely looking to save a few bucks on a Genuine Apple® iPod(tm). Imagine the poor saps' surprise when their newly purchased laptop bag refuses to play music!

      In other news, Wal*Mart are suing Pixar for blatantly ripping their name off with the title of the film Wall-E; and they have scores of confused cinema-goers willing to testify in their favour. In partnership with the City of Berlin, Pink Floyd have indicated that they will launch a similar lawsuit, seeking damages for The Berlin Wall and the two-part song "Another Brick In The Wall", respectively. No response yet from Humpty Dumpty's legal team.

    3. Re:Bad summary by ChunderDownunder · · Score: 3, Funny

      Still, buying a product pronounced "dopey" sums up Apple's customers aptly! :)

    4. Re:Bad summary by t0p · · Score: 1

      So Apple argued: "Our customers will see the DOPi bag and think 'Hey that's iPod backwards! I'd better buy an official iPod-backwards bag to put my laptop in. Even though my laptop isn't called "iPod"'..." Of course, Apple's attack-lawyers would have worded it better.

      --
      http://ihatehate.wordpress.com
    5. Re:Bad summary by Jeff+DeMaagd · · Score: 1

      The article summary also said that Apple sells a "Macpro" computer. They don't. The computer's name is Mac Pro. I don't think the litigation regarding the store name is ethical tough.

      Apple doesn't seem to go after iAnything unless it's more similar to one of their product names than that, for example. They didn't try stopping Cisco's iPhone before they had their own product, and later made a deal to use the name in the US. I wish Apple would give up the "i" naming system though, it's starting to wear thin on me and strikes me as being unimaginative, lame and starting to feel stupid on an "Idiocracy" level.

    6. Re:Bad summary by jo_ham · · Score: 1

      Whether it is a good idea or not, or if people will be fooled is irrelevant. Trademark law is such that you must defend your trademarks lest they become generic.

      If in some later iPod trademark case that it much more blatant (say someone releases a music player called the iP0d, with a 0 instead of an o) and they take that to court, the defence can look back at past situations and argue that Apple has not been defending the mark, thus it has a case for being generic.

      See: kleenex, Xerox, Hoover, Zamboni.

      They know that no one is going to confuse this with an actual Apple product, but they have to protect the trademark.

    7. Re:Bad summary by John+Hasler · · Score: 1

      > ...if people will be fooled is irrelevant.

      Perhaps in Australia, but in the USA it is the essence of trademark.

      > They know that no one is going to confuse this with an actual Apple product,
      > but they have to protect the trademark.

      If no one is going to confuse this with an actual Apple product the trademark is not threatened.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    8. Re:Bad summary by Anonymous Coward · · Score: 1, Funny

      Surely you meant "aptli".

    9. Re:Bad summary by Duradin · · Score: 1

      Well, at least one person read the summary before going into FROTH_AT_THE_MOUTH mode...

      Now all we need is for some company to do something with lleD, utnubU, etc., etc. since those trademarks are obviously available and are OK to use by most of these posters' statements.

    10. Re:Bad summary by einhverfr · · Score: 1

      They didn't try stopping Cisco's iPhone before they had their own product, and later made a deal to use the name in the US. I wish Apple would give up the "i" naming system though, it's starting to wear thin on me and strikes me as being unimaginative, lame and starting to feel stupid on an "Idiocracy" level.

      See, but this is what's wrong with this whole picture. You admit that Cisco had the "iPhone" product first, presumably had some sort of registered trademark on it, etc. Along comes Apple and tries to steal their trademarks.

      Mac's are cool and such but I would prefer to deal with more ethical companies.....

      --

      LedgerSMB: Open source Accounting/ERP
    11. Re:Bad summary by jo_ham · · Score: 1

      Except that the word is iPod spelled backwards, very deliberately. Even if it is obvious that it can't be confused, it is something they have to take beyond a polite letter of annoyance.

  8. Assholes by Anonymous Coward · · Score: 1, Insightful

    Any chance these fuckers can be declared vexatious litigants?

    Most of these are ridiculous and meritless, and Apple is only hoping to crush their opponents under a torrent of legal fees.

    1. Re:Assholes by jo_ham · · Score: 1

      No, they are protecting their trademarks, which they are required to do, else they are in danger of becoming generic. Even if they lose the case, they have to bring the case in the first place.

    2. Re:Assholes by John+Hasler · · Score: 1

      > Even if they lose the case, they have to bring the case in the first place.

      No they don't. There is clearly no infringement.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    3. Re:Assholes by jo_ham · · Score: 1

      iPod spelled backwards, with a small i, for a case designed to hold a portable music player (among other computer things).

      How is that not infringement?

    4. Re:Assholes by bigstrat2003 · · Score: 1

      Because in the US, it's only infringement if it's similar enough to cause confusion. No one in their right mind could possibly confuse "iPod" with "DOPi". Whether it's infringement in other countries or not, I wouldn't venture to guess, but to the best of my understanding of US trademark law, it is NOT infringing.

      --
      "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
    5. Re:Assholes by jo_ham · · Score: 1

      Hence this lawsuit being in Australia....

      US trademark law is not at issue here.

  9. The first sign of trouble was... by LostCluster · · Score: 4, Funny

    when the ruling was headlined iDon'tThinkSo.

    1. Re:The first sign of trouble was... by ScrewMaster · · Score: 1

      when the ruling was headlined iDon'tThinkSo.

      Hey! That's a good one! iGetIt.

      --
      The higher the technology, the sharper that two-edged sword.
  10. Former Apple Trademark lawyer gets interviewed by Anonymous Coward · · Score: 2, Funny

    and said "iTold you so".

    Ugh, I just died a little inside (Pun Allergy).

  11. Proof the Australian legal system is broken by mjwx · · Score: 4, Insightful

    First AFACT (Australia's RIAA) lose and courts clearly state that ISP's are not responsible for policing their users now they have the audacity to claim Apple has no right to destroy other companies over vague allusions to product names or names they have been using for 20 years.

    Preposterous I say, this simply cannot stand, as an Australian I demand that our legal system be fixed so that innocent mega-corporations can no longer be inconvenienced by our clearly erroneous laws.

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.
    1. Re:Proof the Australian legal system is broken by timmarhy · · Score: 2, Informative
      not only that but the government is looking at opening an enquiry into scientology's tax free status.

      combine that with peter garrett getting sacked from the environmental portfolio for his pink batts failure, and if we can get Rudd to reign in his spending, we might have a 1/2 sane government and legal system in the works.

      --
      If you mod me down, I will become more powerful than you can imagine....
    2. Re:Proof the Australian legal system is broken by Matt_R · · Score: 1

      the half of the government that's insane still wants the internet filter :(

    3. Re:Proof the Australian legal system is broken by Anonymous Coward · · Score: 0

      Don't forget the brilliance of the internet filter that the government is ramming through at all costs. This government can do no wrong!

    4. Re:Proof the Australian legal system is broken by fm6 · · Score: 1

      Totally agree. Further proof: no only did Woolworth's get away with stealing Apple's logo, they even stole their own name!

    5. Re:Proof the Australian legal system is broken by mjwx · · Score: 1

      The pink batts "failure" was actually a failure of the media and spin:

      Don't confuse the man with facts and reason. It's not like sarcasm is invisible to him, surely.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
  12. Way to stick it to the man! by hellop2 · · Score: 5, Informative

    Apple didn't invent the 'i' concept anyways. The 'i' comes from "Internet" because we called it the "iNet" back in the BBS days.

    --
    How many more years will slashdot have an off-by-one error on your Score in your profile?
    1. Re:Way to stick it to the man! by aldld · · Score: 1

      You mean the way 'i' was used by Apple? If so, I guess I just learned something today.

    2. Re:Way to stick it to the man! by hellop2 · · Score: 3, Interesting

      Or "inet" or even more common, "Inet" which some BBSers insisted upon, because the word "Internet" was considered a proper noun.

      Here is an article from 1995 from the ACM: http://www.acm.org/crossroads/xrds2-1/inet-history.html.

      It's an article on Internet History. Notice the filename contains the word "inet" meaning "Internet".

      Was Apple's first use of the "i" trademark before 1995?

      --
      How many more years will slashdot have an off-by-one error on your Score in your profile?
    3. Re:Way to stick it to the man! by gzipped_tar · · Score: 1

      The prevalence of "inet" is, I guess, related to the extensive use of symbols that contain "inet" in the standard C libraries, which could probably be traced back to the very early days of the Internet. Disclaimer: IANAComputer History Scientist.

      --
      Colorless green Cthulhu waits dreaming furiously.
    4. Re:Way to stick it to the man! by t0p · · Score: 1

      And I remember when Ford made the Escort XR3i. That was in the 1980s, I believe, which clearly precedes Apple's use of the letter "i".

      Anyway, what makes Apple think they own the right to use a letter of the alphabet? They gonna go after the Eskimos for branding their ice-houses as iGloos?

      --
      http://ihatehate.wordpress.com
    5. Re:Way to stick it to the man! by mister_playboy · · Score: 1

      And I remember when Ford made the Escort XR3i. That was in the 1980s, I believe, which clearly precedes Apple's use of the letter "i".

      The most obvious automotive example would be BMW, you has appended an "i" for "injected" after (almost) all of their models for a very long time. The first BMW to use a 3digit + i name was the 520i in 1972.

      --
      Do what thou wilt shall be the whole of the Law ::: Love is the law, love under will
    6. Re:Way to stick it to the man! by mister_playboy · · Score: 1

      should be which has appended

      --
      Do what thou wilt shall be the whole of the Law ::: Love is the law, love under will
    7. Re:Way to stick it to the man! by Anonymous Coward · · Score: 0

      Apple didn't invent the 'i' concept anyways. The 'i' comes from "Internet" because we called it the "iNet" back in the BBS days.

      I can't help thinking of those Sesame Street skits where one puppet says to another, "You wanna buy the letter I?"

      Apple clearly thinks they bought the letter I from the fast-talking salesman... Hey Apple, I've got a bridge in New York you might be interested in...

    8. Re:Way to stick it to the man! by Culture20 · · Score: 1

      Back in 1994-1998, e-this, and i-that were all the rage, until the marketing folk realized it was e-xcruciatingly i-terative. Apple decided it was fertile ground once everyone had finished plowing over the latrines.

  13. Trying to win trademark fights? by Mitchell314 · · Score: 5, Funny

    There's an app for that.

    --
    I read TFA and all I got was this lousy cookie
    1. Re:Trying to win trademark fights? by jeti · · Score: 1

      That's been removed from the AppStore.

    2. Re:Trying to win trademark fights? by syousef · · Score: 1

      There's an app for that.

      iAsshole?

      --
      These posts express my own personal views, not those of my employer
  14. Can we do some research please? by Anonymous Coward · · Score: 0

    Research is fun!
    http://en.wikipedia.org/wiki/Trademark#Maintaining_rights

    Yet another trademark case. Are we sure this is just not a case of a big corporation suing just to cover it's ass because it can? If I had an international trademark and $35 billion in cash and short term investments, I would sue people even if I knew I would lose. With that sort of money, better safe than sorry.

    Let's bash companies for factually correct reasons.

    1. Re:Can we do some research please? by EvanED · · Score: 2, Insightful

      If I had an international trademark and $35 billion in cash and short term investments, I would sue people even if I knew I would lose.

      And I would call you an asshole who's abusing the system, and costing other people the money that they take home to feed their families and pay rent.

    2. Re:Can we do some research please? by timmarhy · · Score: 1
      and you'd have some judges throwing the book at you for wasting their time.

      i hope your not a CEO of any company...

      --
      If you mod me down, I will become more powerful than you can imagine....
    3. Re:Can we do some research please? by erroneus · · Score: 2, Interesting

      On that I have to disagree. The approach is short-sighted as there is at least one other cost you are not considering -- "good will." Apple is burning its public image with these sorts of abusive legal actions.

    4. Re:Can we do some research please? by clarkkent09 · · Score: 1

      The approach is short-sighted as there is at least one other cost you are not considering -- "good will." Apple is burning its public image with these sorts of abusive legal actions.

      I guess they learned that good will doesn't matter all that much when it comes to the bottom line. Microsoft has for years burned good will, buried it, danced on it's grave and then salted the earth where it used to grow and they are still the biggest software company around.

      --
      Negative moral value of force outweighs the positive value of good intentions.
    5. Re:Can we do some research please? by Anonymous Coward · · Score: 0

      And I hope you're not an english teacher.

    6. Re:Can we do some research please? by jo_ham · · Score: 1

      It has no choice. If they do not bring a suit (even one that may lose) later trademark cases that are more blatant have stronger grounds to argue that the term is now generic since Apple hasn't been protecting it.

      No one said that trademark law was sensible.

      The Woolworths one was about a blanket trademark - Woolworths wanted a blanket trademark for their new logo (ie, to cover every sector of business, including computing) and Apple sued to exclude them from that section due to infringement. It's highly unlikely Woolworths will ever release a computer product, but again - you have to do these things in advance. If you do nothing (ie, "goodwill" then that can be used against you as "you don;t care if we use this name... it never bothered you before".

      It would be better if there was some other way to lodge a complaint about a name that didn't involve a court, so that there wouldn't have to be a trademark suit in clear cases like this that still have a fringe connection (eg, iPod backwards, made for mp3 players) so that Apple's (or anyone's) trademark protection requirement is met without them having to sue.

    7. Re:Can we do some research please? by Mephistro · · Score: 2, Interesting

      Microsoft has for years burned good will, buried it, danced on it's grave and then salted the earth where it used to grow and they are still the biggest software company around.

      I totally agree with your statement, but IMHO the most important word here is STILL. One of these days, M$ will slip, and then they'll need all the good will they dilapidated. In the future, people will be making lists like this "Ashton Tate, WordPerfect, SCO... Microsoft...". They have been stretching the rubber band for 40 years, You don't need to be Nostradamus to see what's coming.

      As for Apple, Google and the rest, yes, they'll probably end also being part of that list.

  15. Now we're down to 25 alphabets? by aneroid · · Score: 1

    Really? A trademark on a small caps letter? like iSmall and SMALLi? then Google goes after gNames, MS goes after mORENames, etc.

    [sarcasm]Luckily, IBM is IBM and not iBM[/sarcasm], and it was around first, etc. And ATI == ATi ? This article reminds me of madtv's iRack: http://www.youtube.com/watch?v=rw2nkoGLhrE

    I wonder if, in the future, the Apple wikipedia page will get swapped out for the company's - http://en.wikipedia.org/wiki/Apple and then it copyrights good health.

  16. Comment removed by account_deleted · · Score: 2, Informative

    Comment removed based on user account deletion

  17. The world. by Anonymous Coward · · Score: 5, Funny

    Powered by 26 letters, and therefore a maximum of 26 companies.

    1. Re:The world. by TheLink · · Score: 1

      The Chinese or Japanese may take over then...

      --
    2. Re:The world. by gooman · · Score: 2, Funny

      Bummer to be the company that gets stuck with "R"
      They'll go broke suing all the pirates.

      --
      "Kittens give Morbo gas!"
    3. Re:The world. by Anonymous Coward · · Score: 0

      Aaaaaayyyyyye. But think of the possibilities, matey. Wouldn't you kill for an RthroPod?

    4. Re:The world. by Anonymous Coward · · Score: 0

      Bummer to be the company that gets stuck with "R" They'll go broke suing all the pirates.

      Pirates 'R' Us - no, wait...

  18. Sci Fi to the Rescue...Again by hyades1 · · Score: 4, Funny

    Frank Herbert, the author of "Dune" wrote a couple of novels set in a universe where lawyers who chose to fight a case literally had to fight it...and die if they lost. "Whipping Star" was one of them.

    I think he was onto something. I, for one, would pay big money to see lawyers die.

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
    1. Re:Sci Fi to the Rescue...Again by timmarhy · · Score: 3, Funny

      gates vs jobs. gates would surely win by strangling jobs with his stupid turtle neck.

      --
      If you mod me down, I will become more powerful than you can imagine....
    2. Re:Sci Fi to the Rescue...Again by flonker · · Score: 1

      The problem being, of course, some people wouldn't get representation and would end up being steamrolled. A more fair approach would be that only the lawyer bringing the case would need to win it or die trying.

    3. Re:Sci Fi to the Rescue...Again by Tim+C · · Score: 1

      Well that would certainly get rid of lawyers; then who would defence the innocent?

    4. Re:Sci Fi to the Rescue...Again by t0p · · Score: 1

      The same people who currently defend the innocent. Spider-Man. Or the Batman, depending on your religion.

      --
      http://ihatehate.wordpress.com
    5. Re:Sci Fi to the Rescue...Again by RealGrouchy · · Score: 1

      That must suck on appeal.

      - RG>

      --
      Hey pal, this isn't a pleasantforest, so don't waste my time with pleasantries!
    6. Re:Sci Fi to the Rescue...Again by TheTurtlesMoves · · Score: 1

      I think he was onto something. I, for one, would pay big money to see lawyers die.

      You lie. You would just download the video coverage with bit torrent. Piracy is hurting the legal system.

      --
      The Grey Goo disaster happened 3 billion years ago. This rock is covered in self replicating machines!
    7. Re:Sci Fi to the Rescue...Again by im_thatoneguy · · Score: 1

      Fuck that. I want a lawyer of excellent caliber who would fight for me to sue Mother Teresa.

      The legal system is by necessity complicated and diverse. I want the best lawyer on earth representing my interests. Without lawyers who aren't afraid to litigate the only people would have lawyers and the only people who would have good legal defense are the corporations.

      If it's your 'simple country lawyer' vs the Apple legal team would you ever dare stand up to Apple if your life depended on it? I wouldn't. Even if they sued me for something I was pretty certain I was in the clear for I wouldn't call Apple's bluff. After all their lawyers could find a loop hole where I was guilty. It just "wouldn't be worth it".

      Who would ever defend people who even looked like there was a CHANCE that they were guilty. If the government had manufactured evidence you would never find out because no lawyer would take a hopeless case. I hope that was how all those Frank Herbert books ended. Corporations running the planet and corrupt governments going unchallenged.

    8. Re:Sci Fi to the Rescue...Again by hyades1 · · Score: 1

      You could always read one and find out.

      --
      I've calculated my velocity with such exquisite precision that I have no idea where I am.
    9. Re:Sci Fi to the Rescue...Again by ixache · · Score: 1

      Who would ever defend people who even looked like there was a CHANCE that they were guilty.

      In the universe we are talking about, the legal system in question is an alien one, and not every legal case has to be argued that way (with the losing lawyer dying in the end at the hands of its victor), only the most important ones: in other less important cases, honor can be restored with some kind of settlement ...

      If the government had manufactured evidence [...]

      You're mostly right up to this point: in the book (which is actually not Whipping Star, but The Dosadi Experiment, the second book in the series), a powerful alien faction commits massive (planet-scale, multi-generation) human and alien rights violations...

      you would never find out [...]

      ... except Jorj X. McKie, agent extraordinaire of the Bureau of Sabotage (a government agency outgrown of the need of curbing bureaucratc efficiency, if you can imagine that!), finds out...

      all because no lawyer would take a hopeless case.

      ... and takes on the hopeless endeavour of fighting the case on enemy ground (the byzantine alien legal system, of which he is the only registered non-native lawyer), knowing full well that he must win (for the sake of all what's good, but also love and revenge), and that if he wins, he'd have to kill his opponent (a female from the alien faction) and by doing this he'd be committing murder / stellar casus belli / trespassing jurisdiction / being rude or some other gross and terrible thing, I can't remember. How will he get out of this quagmire? ;)

      I hope that was how all those Frank Herbert books ended. Corporations running the planet and corrupt governments going unchallenged.

      Sorry to disapoint! :)

      From my summary, you can see clearly all the pulp elements in the book (Rightful Retribution, yeah!), but they make for an enjoyable read, and really there is a lot more to it than that: in true Frank Herberts's style, the book has very typical themes that every reader of the Dune series should be familiar with (individual behaviour and adaptation under pressure, immortality, mind games, etc.) And of course it's also a book that makes you think, so I highly recommend it.

      Hope this helps

      Xavier

      --
      Do I make sense? Please report if not.
  19. It's a kwaZulu prefix, get over it by tgv · · Score: 2, Insightful

    IF anyone has a right to complain, it's the Zulus. In kwaZulu (their language), an i- is prefixed to any loan word, and the following word is then capitalized. So radio in kwaZulu would be: iRadio. Looks familiar?

    1. Re:It's a kwaZulu prefix, get over it by Anonymous Coward · · Score: 1, Informative

      IF anyone has a right to complain, it's the Zulus. In kwaZulu (their language), an i- is prefixed to any loan word, and the following word is then capitalized. So radio in kwaZulu would be: iRadio. Looks familiar?

      Actually it's isiZulu. kwaZulu is a province of South Africa. Also, the prefix is e, not i. The more you know...

  20. Erm... no? by algormortis · · Score: 1
    Quote from the above summary:

    (Woolworths sells real apples.)

    Quote from the article:

    Woolworths' application includes a wide class for electrical goods and technology, putting it in direct competition with Apple should the retailer choose to brand computers, music players or other devices.

    I guess the following bit from the article was just taken out of context:

    ''Based on this logic, they would have to take action against every fruit-seller.''

    1. Re:Erm... no? by Alicat1194 · · Score: 2, Informative
      Woolworths is primarily a supermarket business, though they do have controlling interests in several electrical goods and technology stores (as well as liquor, hotels and hardware).

      The 'W' logo mentioned in the summary is used primarily for the supermarkets - the electrical / tech stores are branded differently eg: 'Dick Smiths' and 'Tandy', not 'Dick Smiths a subsidiary of Woolworths'.

      --
      You can learn a lot about a person if you just take the time to inject them with sodium pentathol
  21. Mother Nature looses her appeal by Anonymous Coward · · Score: 2, Funny

    In a severe blow to food naming conventions Mother Nature has lost her bid to retain the name "Apple" for the fruit of the same name. In a compromise Apple is allowing Mother Nature to have their unused trademark iSlate for all apple type fruits. This is seen as a victory for the US and Mom's iSlate pie!

  22. Defend it or loose it by Anonymous Coward · · Score: 0

    Companies (not just Apple) are somewhat obliged to defend their trademarks. To keep this IP companies must demonstrate that they are uniquely recognizable and associated with their products.

    Aggressively going after anything that is close helps prevent dilution, and demonstrates that they are actively defending and using these trademarks.

    Obviously Apple are wary of loosing it's brand image, so will contest anything remotely. If a precedent can be found where Apple have not defended their trade mark it provides other companies some leverage. Therefore this sends out a strong message to other companies and the legal system.

    Copywriting an 'i' is going a bit far, especially as others have used it before.

  23. Oh the irony by plusser · · Score: 4, Interesting

    When talking of trademarks, the Australian Woothworths company actually had absolutely nothing to do with the FW Woolworth company and its famous US and UK stores (and apparently stores in other countries that are still trading under the Woolworths brand). One of the founders of the Australian company, Ernest Robert Williams, called the company Woolworths as part of a dare, only to find that FW Woolworth had not trademarked the name in Australia, therefore the trademark was deemed valid.

    This highlight the issue of trademarks. Even in a globalised society, a company cannot expect by implication that its trademark will automatically be protected across the world, without registering the trademark correctly. If it were, could Volkswagen sue Apple for the use of the "i" letter since the company first used the designation on the Golf GTi in 1975?

    Perhaps somebody could trademark the word iDIOT, to prevent situations like this from occurring.

    1. Re:Oh the irony by LordVader717 · · Score: 1

      It depends on the distinctiveness of the mark. Even unregistered trademarks can be protected if they are fanciful. So if you want to ensure your trademarks are safe, the best thing to do is make them fanciful.
      Adding an "i" on every word is neither original or destinctive so it's no wonder Apple has trouble defending iThings.

    2. Re:Oh the irony by John+Hasler · · Score: 1

      > If it were, could Volkswagen sue Apple for the use of the "i" letter since
      > the company first used the designation on the Golf GTi in 1975?

      Not in the USA. There would be no infringement.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    3. Re:Oh the irony by lokpest · · Score: 1

      Well, trademarks are registered in specific classes. There are 45 classes and every regristration for each class needs a specific description and comes with a fee. That plus given the fact that trademarks not used "degenerates" its mostly not worth to hog everything everywhere.

      My guess is that theese two "Woothworths" are not only in different parts of the world but registered in different classes.

  24. I seem to recall... by idji · · Score: 1

    That there is a hamburger chain somewhere called Mac........ I wonder if they are next in the firing line.

  25. Apple by blind+biker · · Score: 2, Funny

    iLitigiousBastards

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    1. Re:Apple by zuki · · Score: 2, Funny

      In the spirit of trying to find a song for everything,
      all I can think of when reading this is : "iMe A River"....

  26. How... by pandrijeczko · · Score: 4, Funny

    ... iLaughed.

    --
    Gentoo Linux - another day, another USE flag.
  27. Apple Trademarks iAustralia by tjstork · · Score: 1

    In other news, Apple successfully trademarked iAustralia, and is headed off to world court to demand that the country of Australia change its name because it infringes. Australian representatives cried fowl over Apple providing fully loaded iPods to judges and iPads for use during trial.

    --
    This is my sig.
  28. Half CALF??? by syousef · · Score: 1

    If Apple were a person he would be a total douche

    He'd also be wearing a turtleneck, have a starbucks double half-calf-frappa-moccha-chino, goatee, and thick black-rimmed glasses.

    Oh yeah, and a liberal arts degree.

    I hope you mean half CAF or CAFE. Whether he's a douche maybe up for debate but whether he takes half a cow (even a small one) in his coffee isn't!

    --
    These posts express my own personal views, not those of my employer
    1. Re:Half CALF??? by Anonymous Coward · · Score: 0

      Hey lebbo - you fail at quoting.

  29. Evil Empire by Anonymous Coward · · Score: 0

    Whatever happened to Apple being the goodguys? They had this image of being friendly and having a great product, but ever since they released the iPod its like it was the catalyst that turned them to the darkside.

    1. Re:Evil Empire by ScrewMaster · · Score: 2, Interesting

      Whatever happened to Apple being the goodguys? They had this image of being friendly and having a great product, but ever since they released the iPod its like it was the catalyst that turned them to the darkside.

      Trust me on this one, it was just image. I knew Apple from back in the Apple I days, and Jobs was a dick even then, a hopped up salesman at best. Wozniak I respected ... to have designed and prototyped the Apple ][, Monitor ROM and floppy disk controller at his age was remarkable. Close to genius-level work, I'd say.

      For all its flaws and warts (and it has many) Microsoft has put forth more effort to support its customers over the years than Apple ever has. I agree with you, they've seemed like bigger dicks since the iPod came out, but probably having to deal with the music industry has just amplified their existing negative vibes.

      --
      The higher the technology, the sharper that two-edged sword.
  30. Perhaps before the lawsuit... by williamhb · · Score: 1

    ...there was an 'i' in 'team'.

  31. Re:igoatee by Anonymous Coward · · Score: 0

    So he is an evil twin from an alternate universe?

  32. iEvil by cpotoso · · Score: 2, Funny

    Apple is iEvil.

    1. Re:iEvil by akayani · · Score: 1

      iTroll, iPatent, iSteal, iSux, iSue

  33. We don't need no stinkin' trademark by Phoghat · · Score: 1

    I'm trademarking "Phoghat because the band "Foghat", said they'd see me in court

    --
    Think of how stupid the average person is, and realize half of them are stupider than that.
  34. Poor iiNet by cavebison · · Score: 1

    Apple could get them on provocation.

  35. Puhlease by countach · · Score: 1

    A "severe blow". Puhlease. Apple could care less about this. Sure, they will go to court to get as much trademark leeway as they can, but nobody in Cupertino is sweating the supposed loss of "i".