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Pharma Marketing Faces a Character-Count Conundrum

this_boat_is_real writes "There's growing concern over how pharmaceutical companies use social media and the Internet to market their products. Last November, the US Food and Drug Administration held a hearing on the topic, and many were worried over how marketing mediums such as Twitter — which has a 140-character limit on text — can sufficiently disclose drug risks." Here's the FDA's announcement about last year's hearings, which includes links to an archive of presentations as well as a video record of the meeting.

10 of 176 comments (clear)

  1. What's wrong with twitter and drugs? by Vinegar+Joe · · Score: 5, Funny

    My dealer uses twiiter.

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    "The average reporter we talk to is 27 years old......They literally know nothing." - Ben Rhodes
    1. Re:What's wrong with twitter and drugs? by cosm · · Score: 2, Funny

      My dealer's girlfriend has nice tweets.

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      'We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.' RPF
  2. Re:A simple solution by Shadow+Wrought · · Score: 4, Funny

    Why the fuck are you looking for medical advise on twitter?

    Restless Thumb Syndrome?

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    If brevity is the soul of wit, then how does one explain Twitter?
  3. Re:140 Chars? by game+kid · · Score: 4, Funny

    Yo dawg, I herd you like side effects so we put a Viagra in your Viagra so you can go blind while you get priapism. http://www.viagra.com/

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    You can hold down the "B" button for continuous firing.
  4. Re:A simple solution by izomiac · · Score: 5, Funny

    You shouldn't get medical advice from a drunk dude in a bar, but people do it. My guess is that this group seeking medical advice on Twitter overlaps very nicely with the group of people most susceptible to medical advertising.

    Obligatory XKCD.

  5. Re:A simple solution by game+kid · · Score: 4, Funny

    At least it improves on their draft slogan, "AstraZeneca: culling the unfit from the gene pool through unfortunate accidents since 1999".

    --
    You can hold down the "B" button for continuous firing.
  6. Re:Isn't the solution obvious? by lawpoop · · Score: 4, Funny

    Anyway, the fine nation of Uganda has the .ug TLD. All we have to do is obtain dr.ug and set up a URL shortening service... What could be more logical?

    Dr. Uganda?

    --
    Computers are useless. They can only give you answers.
    -- Pablo Picasso
  7. It's easy to do in 144 characters... by Anonymous Coward · · Score: 5, Funny

    Viagra: Get yur d!ck up! F-ck lik a horse! SFX: Eye sh!t, belly sh!t, soft sh!t, piss sh!t, heart sh!t, brain sh!t, crash yur plane sh!t.

    #Pfizer

    See?

    There's more info in 144 characters than you'll get from the tv commercials.

  8. Re:Isn't the solution obvious? by fuzzyfuzzyfungus · · Score: 2, Funny

    President Madagascar's personal physician...

  9. Re:Isn't the solution obvious? by deniable · · Score: 2, Funny

    Connecticut. .ct.us so that you can have siddef.ct.us or couldeffe.ct.us Might work.