Pharma Marketing Faces a Character-Count Conundrum

this_boat_is_real writes "There's growing concern over how pharmaceutical companies use social media and the Internet to market their products. Last November, the US Food and Drug Administration held a hearing on the topic, and many were worried over how marketing mediums such as Twitter — which has a 140-character limit on text — can sufficiently disclose drug risks." Here's the FDA's announcement about last year's hearings, which includes links to an archive of presentations as well as a video record of the meeting.

Comments

Re:Isn't the solution obvious?

[bsDaemon]

He uses uganda for the same resason del.icio uses .us (to spell delicious) -- so that the url spells "drug" when you take the tld separator out. The .vu doesn't mean anything in this context (at least, i don't see it right away). Its not a swipe at Uganda, its just utilitarian.

Re:Sure, let's solve those disclosure requirements

[jx100]

By telling all the doctors that some drug exists, who will then tell the people when they go to see them about the new giant growth in their neck.

Re:A simple solution

[gd2shoe]

Pseudoephedrine is a good example of an otc that has had its availability restricted because of its illicit use.

Good argument, bad example. It's not pseudoephrine that people were abusing, but meth derived from it. Granted, most of the OTC risk is from not following proper dosage, or mixing drugs.

Re:A simple solution

[aurispector]

"ask your doctor"