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The Movie Studios' Big 3D Scam

An anonymous reader writes "There's a lot of things wrong with 3D movies. Avatar's 3D was well executed, but Alice's 3D was really bad, like all 2D-to-3D conversions. And yet, studios are reconverting 2D movies—including classics—into 3D to milk this fad. On top of that, the theaters are not prepared for 3D, with bad eyeglass optics and dark projections. In this article, a top CG supervisor in a prominent visual effects studio in Los Angeles calls it as it is: it's all a big scam by the movie studios."

9 of 532 comments (clear)

  1. Bigger scam for 1-eyed viewers by Anonymous Coward · · Score: 5, Insightful

    Imagine how I feel about all that hype with only one eye...

  2. Avatar pains by Trent+Hawkins · · Score: 5, Informative

    I don't know about anyone else but I've seen a lot of 3d movies before, but Avatar gave me a splitting headache at the end of it. I don't know quite what it is about it, but watching it was painful (not being sarcastic BTW.).

    1. Re:Avatar pains by Shirakawasuna · · Score: 5, Informative

      Wikipedia is wrong. IMAX 3D is and has been linear polarization for quite some time now (when it wasn't the shuttered glasses). The only way it could be accurate is if IMAX switched within the last few weeks, which would not represent an Avatar experience anyways.


      I know this because I've worked at an IMAX theater for ~4 years. Here's a quick test to see if the 3D glasses you are using are circularly or linearly polarized:

      1. Get to pairs of glasses (borrow a friend's).

      2. Place one of the lenses of one pair in front of one from the other so that you're looking through two lenses at once.

      3. Rotate the glasses, see if the light getting through cycle through black/clear (a period of 180).


      Linearly polarized glasses will do this, since it relies on the angle at which you overlap the glasses/projected image. Circularly polarized will not and will be either all-dark or all-light regardless of rotation.

  3. Re:Well, Yes by c++0xFF · · Score: 5, Insightful

    The point of 3D is to provide an experience you can't get at home. Nothing more, nothing less. Theaters have been dropping in popularity as DVD sales go up and home theater systems get better -- 3D is trying to pull viewers back to the theater.

  4. 4D the ULTIMATE EXPERIENCE by wsanders · · Score: 5, Funny

    Think of the advantages: With 4D movies, if the movie sucks, you'll be able to get the three hours of your life back that you just wasted.

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  5. Re:Well, Yes by nmb3000 · · Score: 5, Insightful

    Frankly, 3D has nothing to do with story telling.

    That's essentially true, but I don't think movies are simply about story telling -- movies are more about story immersion. You aren't just being told a story, you are experiencing the story through sight, sound (including the associated physical vibration), dialog, etc. In this way I think that 3D can be more than just a scam. As the summary said, Avatar's 3D really was incredibly well done. It could have been better; I read that Cameron originally wanted to film at about 60 fps but Fox shot him down, but this would have helped with both brightness and strobing issues. Once you become accustomed to the 3D picture, it really was a more immersive experience.

    Of course, I think it makes no sense at all to go and "convert" older standard films into 3D, especially because what you get isn't even really 3D. You just can't present more information to the audience than you started with. Avatar was filmed with multiple cameras and therefore had the information needed to present a real 3D stereoscopic image. The Wizard of Oz wasn't.

    Personally I think that well-executed 3D is a great boon to theaters because it provides (at least currently) a much needed physical reason for people to go to the theater to see a movie instead of just waiting to watch it at home. Hopefully they don't kill off this opportunity for themselves by overdoing or abusing it.

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  6. Alice by Xest · · Score: 5, Insightful

    Can anyone tell me what was wrong with Alice's 3D exactly? I saw both versions and the 3D one was far, far better. I'm intrigued to know what the issues with it were.

    I don't like the fact they encourage you to leave the glasses in a recycling bin then try and charge you for a new pair each time now. I also don't like how much more 3D films cost, but personally, 3D is about the only thing I applaud Hollywood for- all 3D films I've seen so far have been stunning, and finally, they're actually doing something to give me a reason to go to the cinema again, rather than just trying to sue pirates into giving them money without actually innovating, or trying to sell me HD copies that don't look that much better than the upscaled DVD copies of films I have already, only for twice the price.

    I actually dislike this article, it's exactly what gives ammunition against the internet movement for changes to copyright because it feeds the idea that Hollywood can't win either way- they get told off for trying to protect a dated business model in the harshest way possible, and now it seems if they do something fresh to earn their money like so many people, they get slagged of for it too.

    I feel dirty defending Hollywood, but is it so bad that they've decided to offer a new way of viewing movies, that for many people, like me, does in fact make the films that much more fun and enjoyable to watch, without getting rid of the classic 2D versions for those who prefer to keep watching it in 2D?

  7. Re:Depends on Which 3D Tech... by Tacvek · · Score: 5, Informative

    The IMAX3D is pure marketing. The technology used is not standardized. In some locations they use linear polarization, in others they use circular polarization, and in some places they even use LCD shutter glasses.

    RealD always uses circular polarization, although the glasses polarization is actually slightly elliptical. If you tilt you head while wearing them the brightness of the film can vary some, but ghosting does not occur. Of course, tilting your head by too much will destroy the image. (Thing about watching the move with your head at a 90 degree angle to the horizon. The images would then appear to overlap "vertically" rather than horizontally, and since they don't when overlapped) like that...)

    Dolby 3D does not use the old 2 color glasses trick, but does use a related trick, where there are two red wavelengths used, two blue wavelengths used, and 2 green wavelengths used. One set of RGB wavelengths is intended for each eye, and the glasses contain filters so only the correct light for each eye enters. This can cause some issues with color perception, as at most one of those could be tuned to the optimal wavelengths for each of the cones in the eye. Further the fact that the different eyes are seeing different wavelengths can result in different perceptions of brightness of two "equal" reds for example.

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  8. Re:Well, Yes by ArsonSmith · · Score: 5, Funny

    I noticed that too, it seems like 20 years ago there were a lot more people my age that went to the movies. Now it's all just a bunch of youngins.

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