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Devs Finally Finding Success With Xbox Indie Games

Posted by Soulskill on from the slowly-and-surly dept.

McBacon writes with this excerpt from Wired.co.uk: "Often dismissed as a failed venture, the Xbox Indie Games programme has earned successful man-and-his-dog developers tens of thousands of pounds from sales of their homebrew games. Wired explores the success stories of this hidden marketplace. ... now, more than a year since its launch, the Xbox Indie Games are seeing something of a revival. Microsoft has made huge strides to improve the service, games are beginning to be taken more seriously and success stories are becoming more and more common. Especially for [James] Silva, a New York-based developer, who became an impromptu Indie celebrity after his game The Dishwasher won Microsoft's Dream-Build-Play competition. He says he's 'absolutely thrilled' to have seen I Maed a Gam3 w1th Zomb1es!!!1 — his latest game — become a cult hit, for gamers to flock to it in record numbers and to have sold over 200,000 copies."

13 of 65 comments (clear)

  1. So... what's the news? by Opportunist · · Score: 3, Interesting

    ONE person managed to make money with XBox market place. Well, that's ... super. But news? Happens every day in other ventures. There's always been the suddenly-successful indie band amidst all the hyped stars, or the odd "Blair Witch" low budget movie that for some odd reason was successful.

    OTOH, there are thousands making music and movies, and now games, who spend hours after hours, knowing that they will, at best, do it for their own entertainment and maybe, just maybe, get a warm meal out of it.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:So... what's the news? by Cryacin · · Score: 3, Funny

      You got a warm meal? You can share with old Zoidberg... hmmmm?!?

      --
      Science advances one funeral at a time- Max Planck
    2. Re:So... what's the news? by Anonymous Coward · · Score: 4, Informative

      Disclaimer: James is an acquaintance of mine from a brief time spent at SUNY Albany, so I may be a bit prejudiced. Hopefully he sees this and can reply on his own; most likely he's far too busy with an actual life.

      His success is due to insane amounts of effort. I would say that anyone could do it, but in all honesty, most can't. His early games were models of non-programmer programming -- they did what they needed to, not elegantly, not provably, but damn, they worked. (I've seen some of the old sources)

      When I say "insane amounts of effort," I mean of Sisyphean magnitude. *Every single asset* in his (old?) games is under his copyright control: as in, he played all the music, he drew all the sprites, he wrote all the code. The only part that isn't his is internationalization, and there is good reason for that.

      This extends to his own bone system (and 3D modeling software thereupon) for a game that I don't even remember being released.

      Now, I'd wager he's a pretty mean coder as he's a CS professor at SUNY's flagship IT school. He still does insane amounts of work -- I don't think he sleeps, or eats -- but he's probably a lot more productive coding now.

      So yeah, James is the man, but I don't know how well his success will translate to other "indies."

      PS -- "I Maed a Gam3 w1th Zomb1es!!!1" is a classic, but if you really want to see awesome, go find a copy of his game "Survival Crisis Z" and play the arcade mode.

      And Jim, you're (still) the f'in man, keep it up.

    3. Re:So... what's the news? by Xest · · Score: 5, Informative

      Where did you get the idea it's one person? Did you only really the summary but still manage to miss the fact it said "Devs" as in plural?

      A handful of people have made over £100,000 out of this in about a year, tons have made tens of thousands. Your assumption that it's a single person is simply wrong. People are making money on things they would struggle to otherwise be able to make money from, often because it means putting a lot of time, effort and money into support, distribution and marketing- all problems that XBL Indie games basically solves for you to a decent extent (although additional marketing never hurts).

      What stands out with XBox Indie Games is that it's probably one of the easiest ways to build a game and publish it. Nothing matches the combination of Visual Studio .NET, C#, and XNA in terms of ease and speed of game development whilst retaining the ability to build solid, professional grade games.

      You do need an XNA subscription to publish, but you only need a 4 month one to publish to the Xbox 360, and that's hardly going to break the bank at $49. You can still release on Windows for free. Once that's done, the whole process of submission for peer review, eventual publishing if in a fit state for release and payment is so well automated and simple. The subscription gives you the opportunity to play through other games people have released as part of the peer review process too.

  2. not a "fair" comparison by rgraneru · · Score: 2, Informative

    The X-box equivalent for PSN is Xbox Live Arcade. Does Sony have a Xbox Indie Games equivalent? Comparing PSN with with Xbox Indie Games is not really "fair". But I guess all is fair in oven war.

  3. Re:Hmm... by Osty · · Score: 5, Informative

    And how long have PS3 Dev's been prospering off the excellent indie games on PSN?

    You can't compare PSN to XBLIG. Don't confuse Indie Games (XBLIG) with Xbox Live Arcade (XBLA). PSN is Sony's equivalent to XBLA, which dev kit investment, certification, timed deployments, etc. Those are for bigger studios that can invest in full development. Indie Games are free for anybody to write (costs $100/year to put it on Xbox, though), are peer-reviewed rather than certified by Microsoft, and are posted as they clear the peer review queue rather than being limited to one or two at a time.

    For comparison, The Dishwasher and I Made a Game With Zombies In It were both written by the same guy, but The Dishwasher is an XBLA game (grand prize for winning Dream-Build-Play several years ago) and Zombies is an Indie game.

    Sony and Nintendo have no comparable program to Microsoft's XLBIG, where hobby developers can write games with very little up-front costs and get them published on the console.

  4. Re:Signal to noise ratio by Quiet_Desperation · · Score: 2, Interesting

    There's some fun little games in there. The trick is to pop in and check what's new in the games section every couple of days. I look for new trailers, demos, arcade and indie games.

    It's supposed to be a sandbox for budding developers. You're not going to find the next Mass Effect there. Are so many people really missing the point? Yeah, yeah, in this world that's a totally pointless question.

  5. Re:Hmm... by Xest · · Score: 2, Insightful

    It's a stupid comparison. XBox Live Arcade is the equivalent of the PSN's games as you still need to go through Sony/Microsoft's certification and review process to get published, the barrier to entry is much, much higher. XBox Live Arcade has been making a small fortune for developers there pretty much since the console's release.

    This is talking about XBox Live Indie Games which is completely different- it's a place where developers can publish with no barrier to entry other than a $49 4 month subscription (or $99 for a year) and peer review as to whether your game actually works and doesn't crash.

    We're talking about people being able to spend no more than a week developing a game, $49 to publish it on XBox Live Indie games, and still earning over £100,000. That's quite a contrast to having to spend months- possibly making it a full time job, and thousands of pounds and then still having to wait in line at the whim of Microsoft/Sony to publish.

  6. Re:Marketing by Eraesr · · Score: 2, Interesting

    As far as marketing goes, I never understood why the indie market place is a closed off part of XBox Live. I mean, isn't part of success directly related to the potential number of customers? If you first have to pay $100 a year subscription to be able to download games (for which you have to pay again), not many people will be interested in it. Especially not when most people already pay $60 a year for an XBox Live Gold subscription.

  7. Re:Signal to noise ratio by Hurricane78 · · Score: 2, Informative

    Well, have you seen Kongregate.com? Most games that get uploaded there also are crap. But that does not matter, since Kongregate is designed in a way, that you will usually only get in touch with good games. But you can go to the “new games” page if you want.
    They simply use a rating system. And the users are quite demanding in their ratings. From 3 stars on, it’s worth a try. And from 4 stars on, developers get to use the achievements API, so they can add achievements. Which makes the whole site some kind of role playing metagame. Plus, every 4 star game gets its time on the front page.

    You can also give tips to the developers. Apart from having a successful game on the site giving you massive points in the metagame.
    And on top of that, the site owners are no anonymous body, but if you write them, you get a real answer and a real communication. Something that I think is worth more than most other things.

    I wish this site would be seen as a role model for such communities. I play there, even though I always get the latest and greatest games for free... go figure...

    --
    Any sufficiently advanced intelligence is indistinguishable from stupidity.
  8. This is why apple better not have a lock in app st by Joe+The+Dragon · · Score: 2, Insightful

    This is why apple better not have a lock in app store with fees / and something like a 30% cut of sales and the apple app store censorship will just slow down people in makeing games.

    A open market with no fees and no lock in / censorship. Is alot better then $99 to be able to come out with free games and even then you have to deal with censorship.

    open market = more games over time vs a few good ones after a longer time.

  9. Re:Marketing by mlk · · Score: 2, Informative

    you first have to pay $100 a year subscription to be able to download games ...Especially not when most people already pay $60 a year for an XBox Live Gold subscription

    The $100 on top of Live Gold is to develop games on the 360.
    All you need to download an Indy game to a 360 is a 360, a free Xbox account and broadband connection.

    --
    Wow, I should not post when knackered.
  10. Re:XNA is not perfect by Mortlath · · Score: 2, Informative
    That's only partially, true, and the sound is issue is being resolved: