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Google vs. China — Who's Got the Most To Lose?

Barence writes "Google looks set to pull out of China, but who will suffer most? The search engine or China? At last week's South by Southwest conference, Kaiser Kuo, a former director of digital strategy for the Ogilvy & Mather advertising agency in China, gave an illuminating talk that examined the history of Google and other Western internet firms in China, their relationship with the Chinese Communist Party (CCP), and the likely outcomes of the current stalemate. Kuo explained that Google had earned the respect of the tech-savvy urban elite by protecting users, making censorship clear and by protecting its employees in China. That means Google is walking away from a 35% market share, which contains a far wealthier demographic than local provider Baidu. The Government, meanwhile, which has been very pro-competition, is about to hand a complete monopoly to Baidu, harm its international standing and the development of net technologies in the country. Is it a lose-lose situation?"

14 of 232 comments (clear)

  1. Google by WrongSizeGlass · · Score: 3, Insightful

    Google has the most to lose because they are a company and China is a country.

    Google will make its profit, but not as much as if it would have if it stayed in China.
    China will make itself whatever its government wants it to become where Google is around or not.

    1. Re:Google by rtfa-troll · · Score: 5, Insightful

      There's pretty clear evidence that "Western" companies that hang around China long term tend to develop local competition. It may be that for the next year or two Google will make less profit, but quite likely, after that they will make more profit since the Chinese competition will find it more difficult to steal knowledge from Google if they aren't present in the country.

      P.S. your implicit assumption that countries are simply successful in everything they choose to do is just wrong.

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  2. who loses? by rarel · · Score: 5, Insightful

    the Chinese people.

  3. Of course Google loses by bkr1_2k · · Score: 5, Insightful

    Google loses, Baidu wins, and China doesn't give a damn either way. All those Google China employees will likely just move their skills over to Baidu (assuming they were locals to begin with and probably many of the ex-pats as well) and take what they know with them when they do. Baidu gets an automatic monopoly, no matter what Google's current market share, and China, or specifically the CCP doesn't care because they still get what they want- the look of being the caring provider that "supports competition" while still controlling the flow of data.

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    1. Re:Of course Google loses by jacks0n · · Score: 4, Insightful

      China was never going to let Google really succeed anyway.

      If there was any actual danger of that they would send in their cybergoons first, and their meatgoons second.

      To which Google can either bend over and take it and become a de facto arm of the state, or can leave.

      Might as well leave with a splash.

    2. Re:Of course Google loses by phantomfive · · Score: 3, Insightful

      China does give a damn, which is why you see all the editorials in Chinese newspapers saying that 'Google should obey the law' and that 'harmony is more important than free speech.' In internet stories you will also see Chinese kids (as likely as not members of the communist party) trying to defend their government with similar arguments (you may even see some in this story, saying things like, 'I am from China, and we all think Google should obey the law!'). Google is drawing serious attention to the censorship, and it is making the government very uncomfortable.

      In the best case, everyone would win, the people because they have free speech, the government because it will be more stable (dictatorships are never stable in the long term), and Google because they will continue to be able to operate in China. In the short term that is not going to happen, but Google is definitely drawing attention to the issue in China. It helps that Google doesn't come across as another corporation seeking nothing but money; they appear to actually care about the Chinese people, and it is hard for the government to demonize them for that (even if the appearances are not entirely correct, but to be honest it is hard to believe Sergey Brin at least doesn't have sincere intentions).

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  4. Wow, I sure do feel sorry for Google now by axl917 · · Score: 5, Insightful

    I mean, without China, there's only 5.5 billion people left in the world to cater to. How can they possibly get by on such meager numbers?

  5. Re:I don't get it... by PieSquared · · Score: 4, Insightful

    Yes, Google has to respect Chinese law if it wants to do business in China. As a result, it has decided not to do business in China. (Well, there are almost certainly other significant reasons as well, but the censorship laws are part of the reason).

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  6. Re:Microsoft wins by mcgrew · · Score: 3, Insightful

    Microsoft is waiting with Bling.

    FTFY

  7. Re:I don't get it... by zappepcs · · Score: 4, Insightful

    It's not about business as much as it is about censorship. What you are forgetting is that the current group of Chinese students don't even know what tank man is, never mind what was happening in their own country when he stood in front of the tanks. Everyone seems to agree that Saddam Husein needed to be taken out because he was a bad man. The Chinese government is a bad government and everyone is politically dancing around this fact while trying to make money in China. Google is saying "hey, we have a motto and doing business with such a government is not in keeping with it". No matter who wins or loses, this stands to be a surrealistic highlight of the fact that there are bad people in the world, and the world is too small to allow them to corrupt such a large part of the world with censorship, secret police, and many other unsavory things. The mere existence of the Chinese government and who they will be supportive of creates a safe environment for more of the same to blossom in different places. It's not like the red scare or anything, but if they don't want to do business with anyone who will not also partake in ill treatment of their citizens, the world really needs to step up as a group and say NO, you're wrong and we won't play. That means that we should stop buying things made in China. period. If Google can say no, the rest of us should be saying no. If you want cheap goods, try another country of origin, just don't buy 'made in China' goods. Besides, your pets and children may live longer if you don't.

  8. Google isn't losing anything by Judinous · · Score: 5, Insightful

    Google is a business, like any other. Do you think that they haven't run a CBA on this move? While the Chinese population is large, the viable market for Google's products is not. How many people in China have regular internet access? How many of those have disposable income to spend on things they see in advertisements? How many Chinese companies that market locally are going to have their profitability affected by search engine advertisements? On the other hand, how much does it cost Google to protect against cyber-attacks from the government? How much does it cost them to lose their trade secrets and IP? How much does it cost them in goodwill elsewhere to remain in business in China, following those draconian laws?

    Google is coming out ahead in this move; that's why they made it in the first place. The Chinese government comes out ahead as well, since they gain even greater control over the flow of information within their borders. The only ones who lose are the Chinese people.

  9. Re:Breaking news! by c++0xFF · · Score: 3, Insightful

    The great thing is that China has based their entire argument on the fact that 'Google must obey the law,' and if they don't, they are not upholding the harmony of the country. Now Google has found a solution that is 100% legal.

    Never underestimate the power of propaganda, especially from an entity that owns the media. China doesn't care how Google is bypassing the law, and will still spin this as being illegal.

  10. Re:Google loses. Also: duh. by bhtooefr · · Score: 3, Insightful

    RTFA. That's exactly what they're doing.

    www.google.cn now redirects to www.google.com.hk - a site that is not affected by Chinese censorship, and is in the same language.

  11. Re:Microsoft wins by wealthychef · · Score: 3, Insightful

    Ethical investing is a niche market. We in America value the almighty dollar above all else, and not without reason. So if some dastardly company were to now sell out and take the Chinese money and make a bundle, they will be rewarded with higher stock prices. Corporate bonuses will rise. That's all that matters, right?

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