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Google vs. China — Who's Got the Most To Lose?

Barence writes "Google looks set to pull out of China, but who will suffer most? The search engine or China? At last week's South by Southwest conference, Kaiser Kuo, a former director of digital strategy for the Ogilvy & Mather advertising agency in China, gave an illuminating talk that examined the history of Google and other Western internet firms in China, their relationship with the Chinese Communist Party (CCP), and the likely outcomes of the current stalemate. Kuo explained that Google had earned the respect of the tech-savvy urban elite by protecting users, making censorship clear and by protecting its employees in China. That means Google is walking away from a 35% market share, which contains a far wealthier demographic than local provider Baidu. The Government, meanwhile, which has been very pro-competition, is about to hand a complete monopoly to Baidu, harm its international standing and the development of net technologies in the country. Is it a lose-lose situation?"

33 of 232 comments (clear)

  1. Google by WrongSizeGlass · · Score: 3, Insightful

    Google has the most to lose because they are a company and China is a country.

    Google will make its profit, but not as much as if it would have if it stayed in China.
    China will make itself whatever its government wants it to become where Google is around or not.

    1. Re:Google by rtfa-troll · · Score: 5, Insightful

      There's pretty clear evidence that "Western" companies that hang around China long term tend to develop local competition. It may be that for the next year or two Google will make less profit, but quite likely, after that they will make more profit since the Chinese competition will find it more difficult to steal knowledge from Google if they aren't present in the country.

      P.S. your implicit assumption that countries are simply successful in everything they choose to do is just wrong.

      --
      =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
    2. Re:Google by Ephemeriis · · Score: 4, Interesting

      Google has the most to lose because they are a company and China is a country.

      Google will make its profit, but not as much as if it would have if it stayed in China.

      Of course Google also gets to look like the good guy... Tried to stand up for freedom and was smacked down by the mean ol' Chinese government... May actually get them some new customers that they might not have had before. At the very least all this press is good advertising.

      You're probably right... They're losing access to a huge market... But it's still possible that Google will wind up doing pretty well after all this. Sure, they'll lose some income... But how much were they spending (not just in money) to keep things up and running in China? Obviously Google thinks the cost outweighs the benefit.

      China will make itself whatever its government wants it to become where Google is around or not.

      You seem to think that a government can miraculously transform itself into anything it wants, and automatically be successful. That is not true.

      Sure, the Chinese government is pretty damn stable. It is unlikely to topple because of this Google thing. And they'll release plenty of propaganda that will likely make them look even better in the eyes of the Chinese public...

      But this has to hurt their international image. They're so repressive that Google couldn't even do business with them. I'm sure plenty of other companies will think twice before opening offices in China.

      There are probably plenty of citizens who've gotten used to Google, and will feel its absence as well. Not to mention the folks who were employed by Google.

      I don't honestly believe that any of that will amount to a whole hell of a lot... Google's just a search engine, I doubt if they'll have that much of an impact... But there will be an impact. Both within China and without.

      --
      "Work is the curse of the drinking classes." -Oscar Wilde
    3. Re:Google by dave562 · · Score: 4, Informative

      The only part of Google's business that is leaving China is the search engine. Their other divisions (mobile phone with Android, advertising, etc) are staying put. They have a lot of avenues through which to offer their products to the Chinese. The search engine is their core tool, but it isn't their only one.

  2. Google loses. Also: duh. by Rogerborg · · Score: 4, Funny

    Hey, it turns out that there are stupid questions!

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  3. who loses? by rarel · · Score: 5, Insightful

    the Chinese people.

  4. Of course Google loses by bkr1_2k · · Score: 5, Insightful

    Google loses, Baidu wins, and China doesn't give a damn either way. All those Google China employees will likely just move their skills over to Baidu (assuming they were locals to begin with and probably many of the ex-pats as well) and take what they know with them when they do. Baidu gets an automatic monopoly, no matter what Google's current market share, and China, or specifically the CCP doesn't care because they still get what they want- the look of being the caring provider that "supports competition" while still controlling the flow of data.

    --
    "Growing old is inevitable; growing up is optional."
    1. Re:Of course Google loses by jacks0n · · Score: 4, Insightful

      China was never going to let Google really succeed anyway.

      If there was any actual danger of that they would send in their cybergoons first, and their meatgoons second.

      To which Google can either bend over and take it and become a de facto arm of the state, or can leave.

      Might as well leave with a splash.

    2. Re:Of course Google loses by phantomfive · · Score: 3, Insightful

      China does give a damn, which is why you see all the editorials in Chinese newspapers saying that 'Google should obey the law' and that 'harmony is more important than free speech.' In internet stories you will also see Chinese kids (as likely as not members of the communist party) trying to defend their government with similar arguments (you may even see some in this story, saying things like, 'I am from China, and we all think Google should obey the law!'). Google is drawing serious attention to the censorship, and it is making the government very uncomfortable.

      In the best case, everyone would win, the people because they have free speech, the government because it will be more stable (dictatorships are never stable in the long term), and Google because they will continue to be able to operate in China. In the short term that is not going to happen, but Google is definitely drawing attention to the issue in China. It helps that Google doesn't come across as another corporation seeking nothing but money; they appear to actually care about the Chinese people, and it is hard for the government to demonize them for that (even if the appearances are not entirely correct, but to be honest it is hard to believe Sergey Brin at least doesn't have sincere intentions).

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      Qxe4
  5. Re:Hmmm by copponex · · Score: 3, Funny

    What is the sound of no thoughts happening?

  6. The advertisers lose! by Kenja · · Score: 4, Funny

    Without Google adds, how will the Chinese know that their penises are small much less that there's a cream to make them bigger which costs only $19.95!

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
  7. Breaking news! by Zocalo · · Score: 5, Interesting

    Not even a link to a story yet, but the ticker on the BBC News home page is reporting that Google has announced that it has stopped censoring its search engine in China. Since China has already made her position clear on this eventuality I suppose this must mean that Google believes that it might as well be hanged for a wolf, than a lamb.

    I'm nipping out for some popcorn; the next couple of days are going to be really interesting...

    --
    UNIX? They're not even circumcised! Savages!
    1. Re:Breaking news! by Zocalo · · Score: 4, Informative

      Link now up, although still a little light on details at the moment, expect updates soon.

      --
      UNIX? They're not even circumcised! Savages!
    2. Re:Breaking news! by Lyrrad · · Score: 5, Informative

      Google just posted to their blog what they're doing.

      They're redirecting all their users to http://google.com.hk/ and are maintaining a China service availability page to update on the status of their services in mainland China.

      They also plan on maintaining their presence in China for sales and development, though they say that sales will be dependent on whether the .hk page is blocked.

    3. Re:Breaking news! by Leto-II · · Score: 5, Informative

      Also, when redirected to the HK page it is in the style of the mainland page, not the original HK page, and it is in simplified, not traditional, characters. When accessing the page in simplified characters it also gives a message: Welcome to the new home of Google China.

      --
      Do not anger the worm.
    4. Re:Breaking news! by phantomfive · · Score: 5, Interesting

      It is a brilliant move that takes advantage of Hong Kong not having speech restrictions, yet also being a part of China. They are redirecting all their traffic to the google.com.hk website.

      The great thing is that China has based their entire argument on the fact that 'Google must obey the law,' and if they don't, they are not upholding the harmony of the country. Now Google has found a solution that is 100% legal. They are drawing attention to the fact that Hong Kong doesn't need censorship, and yet they are still able to maintain 'harmony'. The government is going to have to come up with a new argument for why they should censor Google's search engine. It will be interesting to see what they do.

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      Qxe4
    5. Re:Breaking news! by MozeeToby · · Score: 3, Interesting

      So then it's official. Google is, officially anyway, pulling out of China. Can we now say "Good on you Google!" or do the cynics in the crowd demand that we wait until google.com.hk is actually blocked by China before we express our support?

    6. Re:Breaking news! by c++0xFF · · Score: 3, Insightful

      The great thing is that China has based their entire argument on the fact that 'Google must obey the law,' and if they don't, they are not upholding the harmony of the country. Now Google has found a solution that is 100% legal.

      Never underestimate the power of propaganda, especially from an entity that owns the media. China doesn't care how Google is bypassing the law, and will still spin this as being illegal.

  8. Wow, I sure do feel sorry for Google now by axl917 · · Score: 5, Insightful

    I mean, without China, there's only 5.5 billion people left in the world to cater to. How can they possibly get by on such meager numbers?

  9. Freedom by turb · · Score: 3, Interesting

    There's a small part of me that would like to see other companies follow in the footsteps of Google. Get out of China. Just leave.

    Why?

    This is a poor example but I can't help using it. Remember South Africa? There was a time when quite a number of companies just didn't do business there given how that government was (not) working for it's people. I'd like to think this helped change things for the better in South Africa.

    It's not that I want to force my idea / style of government onto the people of China, but .. well .. besides North Korea and Cuba are there any other communistic states left? Would any people as a whole choose to convert to a communistic system. I'm thinking no.

    And in a way, walking away from China as a whole, send a bit of a wake up call to the Chinese that, "O by the way, we care about how people are treated. We care about freedom." They need to too. When people in a place such as China can see how things are elsewhere in the world, it can and should plant the seed for change for the better for China. Probably overly optimistic on my part but hey, it's something.

    Great grand internet firewalls need to go. Speech needs to be free.

  10. Current Status of Blocking (link) by SOdhner · · Score: 5, Informative

    Google is now redirecting to uncensored results via Google.hk, and they have a page showing what services China is blocking so they can track it in a transparent way. Take a look: http://www.google.com/prc/report.html#hl=en

  11. Re:35%? by Mekkah · · Score: 5, Informative

    That number sounds about right.. just google it.

    Second result in google from over a year ago breaking 30%

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    ~Mekkah
  12. Re:I don't get it... by PieSquared · · Score: 4, Insightful

    Yes, Google has to respect Chinese law if it wants to do business in China. As a result, it has decided not to do business in China. (Well, there are almost certainly other significant reasons as well, but the censorship laws are part of the reason).

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    Does a line appended to your comment give your post meaning in and of itself, or only in relation to those without?
  13. Re:Microsoft wins by mcgrew · · Score: 3, Insightful

    Microsoft is waiting with Bling.

    FTFY

  14. Re:Google loses. Also: duh. by QuantumRiff · · Score: 3, Interesting

    Or, Google keeps a Chinese language site, without any filtering. Let them look like asses for blocking it with their firewall that for some reason, they keep denying exists. Even keep the country code domain, until they force you to leave. That sounds like one hell of a trade dispute with a country that NEEDS a "favored nation" status with us. I still don't understand why google doesn't just remove themselves from the country, but still have a presence easily reached by Chinese citizens. (kind of like gambling sites, that are illegal for US citizens, which is against treaties, and we got a multi-billion judgement against us for)

    --

    What are we going to do tonight Brain?
  15. Re:I don't get it... by zappepcs · · Score: 4, Insightful

    It's not about business as much as it is about censorship. What you are forgetting is that the current group of Chinese students don't even know what tank man is, never mind what was happening in their own country when he stood in front of the tanks. Everyone seems to agree that Saddam Husein needed to be taken out because he was a bad man. The Chinese government is a bad government and everyone is politically dancing around this fact while trying to make money in China. Google is saying "hey, we have a motto and doing business with such a government is not in keeping with it". No matter who wins or loses, this stands to be a surrealistic highlight of the fact that there are bad people in the world, and the world is too small to allow them to corrupt such a large part of the world with censorship, secret police, and many other unsavory things. The mere existence of the Chinese government and who they will be supportive of creates a safe environment for more of the same to blossom in different places. It's not like the red scare or anything, but if they don't want to do business with anyone who will not also partake in ill treatment of their citizens, the world really needs to step up as a group and say NO, you're wrong and we won't play. That means that we should stop buying things made in China. period. If Google can say no, the rest of us should be saying no. If you want cheap goods, try another country of origin, just don't buy 'made in China' goods. Besides, your pets and children may live longer if you don't.

  16. Google isn't losing anything by Judinous · · Score: 5, Insightful

    Google is a business, like any other. Do you think that they haven't run a CBA on this move? While the Chinese population is large, the viable market for Google's products is not. How many people in China have regular internet access? How many of those have disposable income to spend on things they see in advertisements? How many Chinese companies that market locally are going to have their profitability affected by search engine advertisements? On the other hand, how much does it cost Google to protect against cyber-attacks from the government? How much does it cost them to lose their trade secrets and IP? How much does it cost them in goodwill elsewhere to remain in business in China, following those draconian laws?

    Google is coming out ahead in this move; that's why they made it in the first place. The Chinese government comes out ahead as well, since they gain even greater control over the flow of information within their borders. The only ones who lose are the Chinese people.

  17. Yes by c++0xFF · · Score: 3, Informative

    From the end of google's blog post:

    Finally, we would like to make clear that all these decisions have been driven and implemented by our executives in the United States, and that none of our employees in China can, or should, be held responsible for them. Despite all the uncertainty and difficulties they have faced since we made our announcement in January, they have continued to focus on serving our Chinese users and customers. We are immensely proud of them.

  18. Re:Hmmm by pushing-robot · · Score: 3, Funny
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    How can I believe you when you tell me what I don't want to hear?
  19. Re:Google loses. Also: duh. by bhtooefr · · Score: 3, Insightful

    RTFA. That's exactly what they're doing.

    www.google.cn now redirects to www.google.com.hk - a site that is not affected by Chinese censorship, and is in the same language.

  20. Re:Microsoft wins by erroneus · · Score: 3, Interesting

    Actually, from a U.S. perspective, the words "Google did it, why won't you?" are likely to be repeated over and over and over again when it comes to standing up to China and its policies.

    As the U.S. government and other entities have questioned companies doing business in China about their stance and involvement in human rights violations, the stock answer has been "we are just following the law." That stock answer will no longer fly as a company, in this case Google, will have shown what may be interpreted as "conscience" or "ethical behavior" when it comes to dealing with Chinese policy.

  21. Re:Microsoft wins by wealthychef · · Score: 3, Insightful

    Ethical investing is a niche market. We in America value the almighty dollar above all else, and not without reason. So if some dastardly company were to now sell out and take the Chinese money and make a bundle, they will be rewarded with higher stock prices. Corporate bonuses will rise. That's all that matters, right?

    --
    Currently hooked on AMP
  22. Sort-term, or long-term? by jonadab · · Score: 3, Interesting

    Short-term, Google probably has more to lose (although, arguably, they also have more to *gain* by cutting ties with China; it certainly isn't going to do their reputation in the West any harm).

    In the long term, however, I think China has more to lose.
    Google is not the first company to decide doing business in China is More Trouble Than It's Worth. As it stands, a lot of people deal with China not because they're a pleasure to do business with, but because it "seems important", because China's so big. That's not a good basis for a solid relationship. If they continue doing just about everything they can think of to alienate people, China may eventually find themselves screaming "we're important, come do business with us" to a world that has lost the willingness to put up with their nonsense.

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