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iPhone OS 4.0 Brings Multitasking, Ad Framework For Apps
Low Ranked Craig writes "Apple had an event today to show off the next major update to the iPhone OS. iPhone OS 4.0 should arrive this summer (presumably with a new iPhone) for iPhone and iPod Touch, and in the fall for the iPad. According to Apple the update has more than 1,500 new APIs and 100 new features including the sorely missed multitasking. Other highlights include unified inbox, improved security, support for multiple Exchange accounts, application folders, iBooks, and iAd, an advertising framework for developers to put ads in their applications. The official word from Steve on Flash and Java remains a simple 'No.'" Updated 20100408 22:09 GMT by timothy: Read on for more information, including some bad news if you want to program for the iPhone in C# or Flash CS5.
alphadogg points out some what he calls surprise capabilities targeted at enterprise users and IT departments, including e-mail encryption and "mobile device management."
And CWmike adds more infomation at MacWorld about iAd, which he considers the biggest news in today’s announcement, writing that one way to look at the new advertising hooks "is that Apple can now leverage the App Store/iTunes ‘ecosystem’ lock-in in effect, and deliver to advertisers a huge captive audience."
Finally, binarylarry writes with a look from Daring Fireball at the new user agreement that goes along with 4.0: "Looks like Adobe's release of CS5 with the Flash-to-native compiler has been nixed by Apple's new user agreement: '3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs.'"
And CWmike adds more infomation at MacWorld about iAd, which he considers the biggest news in today’s announcement, writing that one way to look at the new advertising hooks "is that Apple can now leverage the App Store/iTunes ‘ecosystem’ lock-in in effect, and deliver to advertisers a huge captive audience."
Finally, binarylarry writes with a look from Daring Fireball at the new user agreement that goes along with 4.0: "Looks like Adobe's release of CS5 with the Flash-to-native compiler has been nixed by Apple's new user agreement: '3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs.'"
Not everybody wants a SSH console on their mobile phone.
Well, now that the Apple iPhone To Get Same Features As Windows 3.0 20 Years Ago, maybe it's time to switch to a system that is truly both free and libre ... just use any Window Manager other than GNOME.
No wonder Apple killed the "I'm a Mac, I'm a PC" ads ... nothing left to steal from each other (just JOKING ... kind of ... :-)
Which doesn't address the poster point.
how bandwidth intensive will the ads be allowed to be?
My recommendation to everyone is not to use the ad support apps. In my experiences they end up being problematic.
The Kruger Dunning explains most post on
So making it easier for developers to put ads into their apps is going to make less apps with ads in them? Really? What Apple is doing is clear as day: Developer makes a paid ad-free app and Apple gets a cut of the sale. Developer also makes free ad-supported app and Apple gets nothing while a cut of the ad revenue is going to some other online ad company. Apple bakes their own system in the OS since they can stamp out the competition and drink the other ad company's milkshake. Underhanded capitalism wins.
One doesn't have to be a fan-boi to be an Apple Hater.
But being a moron helps.
Lars T.
To the guy who modded me down from perfect to terrible Karma - Apple haters still suck
This is Apple's store. You are Apple's bitch.
And the thing that I'm getting about all of this is that a lot of developers have truly woken up to this fact over this issue. They've realised that you can't just look at the app store and say "as long as I don't do x or y that I'll be OK". Apple can simply change the rules and screw your whole business.
It's like when some countries in Africa used to nationalise land or businesses. In effect, people's property got stolen by the government. The result? Well, no-one started any businesses because the risk of it getting stolen was factored in and people didn't put their money there.