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Microsoft Unveils 'Pink' Phones As Kin One and Two

adeelarshad82 writes "Microsoft has recently launched two new phones known as the Kin One and Kin Two, previously codenamed 'Pink.' The phones are designed to appeal to social-networking-focused teens, which is probably why the marketing team has tried to spice up the packaging of the phones. According to a Microsoft official the phones are named Kin because they 'knit together ... kindred spirits.' The phones have a keyboard. The Kin One has a 5-megapixel camera, while the Kin Two's 8-megapixel camera can shoot 720p HD video. Both cameras include an LED flash. The One has a mono speaker, the Two's is stereo. One includes 4GB of on-board memory and the Two has 8GB. Both Kin phones have touch screens. According to the hands-on, the Kin phones are based on the same Windows CE core as Windows Phone 7, and they have an IE-based browser. These phones have no downloadable apps, no games, not even a calendar. They're not meant to be expandable smart phones; instead, very good messaging phones."

50 of 278 comments (clear)

  1. The tea leaves say.... by grub · · Score: 5, Funny


    "No apps. Less functionality than an iPhone. Lame."
    See, Taco, this is how you make correct prophecies...

    .

    --
    Trolling is a art,
  2. "very good messaging phones"... by sznupi · · Score: 4, Informative

    ...and yet, apparently, without any way to do IM (at least Wikipedia page and links there about them says so)

    Seriously, WTF? I could understand their lack of expandability, software-wise (especially if the price is right), if the "social" package they provide is right (though by no means unique - see INQ phones). But no IM? How did that get through?

    --
    One that hath name thou can not otter
    1. Re:"very good messaging phones"... by jonnythan · · Score: 4, Funny

      IM is basically worthless if you have SMS.

      SMS > IM.

    2. Re:"very good messaging phones"... by Anonymous Coward · · Score: 3, Insightful

      Wait, SMS, the IM protocol which you cannot easily use on a computer, has no support for status messages, limits messages to 160 characters, and costs money to use? What IM protocol has trouble beating that?

    3. Re:"very good messaging phones"... by dbcad7 · · Score: 2, Insightful

      SMS > IM.

      SMS survives only because there are people without data plans.. People who have a data plan often add in small SMS plan to their phone because they have some friends who still don't have a data plan.. as data plans increase, there will be less people who do this.. I pay a little extra for SMS, but not for much longer.

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    4. Re:"very good messaging phones"... by ceoyoyo · · Score: 3, Insightful

      That's hilarious. SMS is obscenely expensive, very unreliable, limited to phones, and very expensive. Yes, expensive is in there twice for a reason.

  3. Way to go by Kranerian · · Score: 3, Interesting

    "These phones have no downloadable apps, no games, not even a calendar. They're not meant to be expandable smart phones; instead very good messaging phones."

    Nice job, Microsoft. Way to ignore the growing trends in favor of your own way. After all, you certainly know better than those lousy consumers.

    In all fairness, though, they'll probably sell like hotcakes in the niche market they're designed for. I just don't see it as a very big market.

    --
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    1. Re:Way to go by grub · · Score: 2, Funny


      In all fairness, though, they'll probably sell like hotcakes in the niche market they're designed for.

      They'll be the first (and last) phone which has MILEY in its A9 dictionary.

      --
      Trolling is a art,
    2. Re:Way to go by MozeeToby · · Score: 4, Insightful

      Tweens and Teens sounds like a pretty big market to me. Depending on the price they'll either do alright or fail miserably. If Jr want's a $200 smart phone but one of these can be had for $50 you can bet there's going to be a lot of parents that take something like this as a compromise. If the options are spend $400 (+$30 per month) or something at a more reasonable price that gets by with a smaller data plan, parents will jump all over it (lest they be labeled 'bad parents' by their kids for not getting them what they want).

      Time will tell, we don't really know enough about the phones to say much at the moment. To me they look like the almost-but-not-quite smart phones that are already on the market today. MS might be too late to the party to see major sales.

    3. Re:Way to go by ipquickly · · Score: 4, Funny

      I hope this device will be as successful as the zune.

      It's running zunes os after-all.

    4. Re:Way to go by 93+Escort+Wagon · · Score: 3, Interesting

      In all fairness, though, they'll probably sell like hotcakes in the niche market they're designed for. I just don't see it as a very big market.

      I'm guessing that niche is "parents who can be convinced by advertising that they're buying what their kids want".

      --
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    5. Re:Way to go by painandgreed · · Score: 5, Insightful

      "These phones have no downloadable apps, no games, not even a calendar. They're not meant to be expandable smart phones; instead very good messaging phones."

      Nice job, Microsoft. Way to ignore the growing trends in favor of your own way. After all, you certainly know better than those lousy consumers.

      In all fairness, though, they'll probably sell like hotcakes in the niche market they're designed for. I just don't see it as a very big market.

      Actually, it's probably a good move for the same reasons that the iPhone was a good move. Smartphones, while growing still aren't the majority of the market. Lots of people want "just a phone". Kids, however, want messaging, but the parents that pay for it probably don't want smart phone fees or for that matter, connection to the internet. There was a story on /. just yesterday by a parent asking how to filter his teenage kids access to the internet. It seems like a perfectly valid market that is probably no more niche than smartphones. Not everybody needs or wants a smart phone, and I'm sure there are plenty of people who want a messaging phone. I think the real test will be if it followed good design and they are indeed "very good messaging phones."

    6. Re:Way to go by Applekid · · Score: 4, Funny

      I'm guessing that niche is "parents who can be convinced by advertising that they're buying what their kids want".

      It worked for Lee Carvallo's Putting Challenge...

      --
      More Twoson than Cupertino
    7. Re:Way to go by McBeer · · Score: 4, Interesting

      "These phones have no downloadable apps, no games, not even a calendar. They're not meant to be expandable smart phones; instead very good messaging phones."

      Nice job, Microsoft. Way to ignore the growing trends in favor of your own way. After all, you certainly know better than those lousy consumers.

      I was talking to my 23 year old sister about this phone. Here's an interesting snippet

      [17:02] Sister: it looks cool
      [17:02] Sister: too bad it's not sprint
      [17:03] Me: Yeah. It'll be interesting to see what price details emerge this month
      [17:03] Sister: it's cool you don't have to get apps for it, the features are built in
      [17:03] Me: haha all the nerds are holding that against it
      [17:04] Sister: and the camera capability is good!
      [17:04] Sister: i don't want to have to hunt around for 20 apps
      [17:04] Sister: it would work right away

      Not only did she not care about the lack of app store, she saw it as a bonus. It looks like MSFT was definitely listening to a consumer segment when they designed the phone. It will be interesting to see just how many people like my sister there are out there.

      --
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    8. Re:Way to go by jaymzter · · Score: 4, Funny

      It will be interesting to see just how many people like my sister there are out there.

      Yes, but is she hot?

      --
      If thou see a fair woman pay court to her, for thus thou wilt obtain love
    9. Re:Way to go by Mike+Buddha · · Score: 3, Funny

      Tits or GTFO.

      --
      by Mike Buddha -- Someday the mountain might get him, but the law never will.
    10. Re:Way to go by fractoid · · Score: 3, Funny

      Tweens and Teens sounds like a pretty big market to me.

      Yeah, I was looking at that...

      • Marketed specifically at teenage girls
      • Camera that can shoot 720p video
      • LED flash / light for shooting in low light
      • The frequency with which stupid teenage girls already take nude pix of themselves

      This phone is specifically designed to increase the supply of questionable-legal-age teen pron.

      --
      Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
  4. Seriously? by jimmyhat3939 · · Score: 3, Insightful

    I just can't take these products seriously. Instead of this niche marketing, microsoft needs to focus on something with broad appeal. There's a reason iPhone beat them in that space, and this is exactly it.

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    1. Re:Seriously? by Anonymous Coward · · Score: 2, Funny

      microsoft needs to focus on something with broad appeal. There's a reason iPhone beat them in that space, and this is exactly it.

      It appeals to broads?

    2. Re:Seriously? by jimmyhat3939 · · Score: 2, Insightful

      Doesn't Xbox lose money still?

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  5. Microsoft has lost it by rsborg · · Score: 3, Interesting

    Whatever they do now seems to be a pale caricature of reality... why is this the case?
    Were they always this clueless?

    It's sad... so much talent.

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  6. Potential... by DevStar · · Score: 5, Interesting
    When I first saw the phones I thought "loser". I was comparing it to the iPhone, Nexus One, WP7, etc...

    But then it became more apparent that it's competing against the EnV and the Rage. What Verizon calls MultiMedia phones. It will likely be on the lower priced data plan (or maybe they'll make one between teh $10 and $30/month package). Given a choice between an EnV or a Kin, the Kin is an easy choice. If MS were to clean up the multimedia phone space at Verizon, I think you'll suddenly begin to see a new market emerge. Although it's a surprisingly tough market, because I think a lot of it hinges on the data center and carrier integration.
    Watch how this plays out. I think it possibly flops, but could be iPhone like huge, but to a totally different market.

    1. Re:Potential... by wjousts · · Score: 2, Insightful

      What will happen to the users of this phone if the social networks change?

      Not a problem, most kids will trade in their phones every couple of years of so anyway.

    2. Re:Potential... by trcooper · · Score: 2, Insightful

      You're right. There is a lot more to the mobile phone market than the high-end smart phone. Compared to any smart phone these two devices can't compete. But against the EnV, Backflip, etc I'd say they're more than interesting. I think the low to mid end of the mobile phone market is under-served with quality devices, there's a plethora of phones out there, but very few that are any good.

      If these phones are executed well, they could definitely fill a gap in the market.

      What I find most interesting about them is the ability to use a Zune Pass to download OTA. Either you're into music subscriptions or you're not, but I'm perfectly happy with the model and have used Rhapsody for years now. VZW currently has a rhapsody app for phones, but you can't use your to-go subscription to download songs OTA, and to rub salt in the wound it's something like 1.99 to purchase a song you can buy on your PC for .99. If you can download OTA for 'free' that could really increase the appeal of these phones.

      Yeah, the phone is underwhelming if you're looking at it along with Android devices and the iPhone. The thing is, not everyone is, and phones like this are going to have appeal to people who are looking one tier below a smart phone.

    3. Re:Potential... by nine-times · · Score: 2, Interesting

      Yeah, I actually kind of like this, coming from Microsoft.

      Here's the thing: for the past decade or so, I haven't been a huge fan of Microsoft. They're big and lumbering and sloppy. One of the things I've commented on here before is how Microsoft's design philosophy is different from Apple's, and how Apple's is basically better. The short version: Apple's first release of a device is relatively simple, but very well put together and targeted toward specific uses and maybe even a specific audience, and then they add new features and evolve the device over time, giving an excellent user experience. Microsoft, on the other hand, tends to try to cram every possible thing into the first generation of their device, and it's such a big mess that it has to be redesigned, have bad features stripped out, etc. As a result, Microsoft earned a reputation for having their products be completely unusable until v.4, and even then you want to wait for SP1.

      So to me, it's refreshing to see some discipline and restraint in the design for a Microsoft product. I want to say, "Yes, don't put in every single feature you can think of and the kitchen sink. Start by making sure that whatever the device does, it does it well. Build from there."

  7. Kin dle? by AtlantaSteve · · Score: 2, Interesting

    We know that Apple protects their branding to a ridiculous degree... essentially arguing that any name with an "i" in front it threatens their intellectual property. So I wonder if Amazon will have anything to say about this new product? If I saw a news story about the "Kin Two", and the headline didn't qualify it as a Microsoft thing, my first assumption would be that it's a new version of Amazon's ebook reader.

    1. Re:Kin dle? by SimonTheSoundMan · · Score: 2, Funny

      Maybe they should swap the 'Kin' and 'One' around. Rename it the "One Kin". People wont know what you are 'Two Kin' about. Just wait for the 'Four Kin'.

      Maybe then we can have the Microsoft 'fucking' and 'wanking' phones.

  8. Kin? Pink? by Rantastic · · Score: 4, Interesting

    Is it just me, or do the marketing folks at Microsoft have some serious deficiencies when it comes to naming products? Lets not forget The Monad Shell.

    I guess this is what happens when they try to be creative. Otherwise everything is called either Windows, Business, or Office Something.

    --
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    1. Re:Kin? Pink? by fuzzyfuzzyfungus · · Score: 4, Informative

      "Monad" was actually a reasonably clever Leibniz reference. Frankly "Powershell" is far, far worse(though I suppose it dodges the "Hur, hur, it rhymes with 'Gonad shell'" problem, which is probably why the change was made).

      This "kin" stuff is just blah.

    2. Re:Kin? Pink? by Mia'cova · · Score: 2, Informative
  9. Re:8GB by dave562 · · Score: 2, Insightful

    The phone takes 720p HD video. It also has speakers and so I'm going to make a wild ass guess here and suggest that it plays MP3s also.

  10. Kin by tverbeek · · Score: 2, Funny

    "Kin"?

    Well, at least it'll sell well in Appalachia, enabling teens to keep track of which cousins are dating which.

    --
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  11. Want a higher place in heaven? Suffer now. by Anonymous Coward · · Score: 3, Funny

    "No apps. Less functionality than an iPhone. Lame."

    Yes, but you get something you don't get with Apple. You get abused by Microsoft.

    Is this the Windows Vista of phones, the Windows ME of phones, or the Zune of phones?

    1. Re:Want a higher place in heaven? Suffer now. by Hurricane78 · · Score: 4, Funny

      But in Apple’s case, the pillow is filled with totalitarian control and reality distortion poison, while the MS baseball bat is of the soft kind, but infected with all kind of diseases with long incubation times.

      In other words: With MS you make your computer a zombie. An Apple computer makes a zombie out of YOU! ;)

      --
      Any sufficiently advanced intelligence is indistinguishable from stupidity.
    2. Re:Want a higher place in heaven? Suffer now. by bigngamer92 · · Score: 2, Interesting

      With MS you make your computer a zombie. An Apple computer makes a zombie out of YOU!

      And Google makes an index card of your information. Really good quote by the way.

      As far as the phone goes though, It sounds like they've built a very thin client for the phone, not a wise choice in my opinion, but if they can keep the cost low, then it would do exactly what a phone was made for, communication.

  12. IM Support by greg1104 · · Score: 4, Interesting

    It looks like the bet they're making is that including Facebook and Twitter support is a complete replacement for the traditional IM client. I'm not so sure that decision is so terrible from a marketing perspective. The trend I'm seeing is that old school IM clients just aren't as popular among less serious users nowadays; I get Facebook messages from all sorts of people I know would never bother getting a "real" IM account, or who have never figured out they already have one via Gmail.

    Ultimately the real limitations of this phone aren't going to apparent until the matching data plan is announced. How much it will cost to download all the Twilight ringtones and background images that will obviously be introduced for this phone? These are the important questions. So far we already know that updates from some sites are put into 15 minute batches, presumably to same on network bandwidth, which doesn't bode well.

    1. Re:IM Support by fuzzyfuzzyfungus · · Score: 4, Interesting

      The slightly more pessimistic hypothesis would be that IM is basically SMS; but without the length restrictions and billed as "data" rather than "text". Leaving IM out probably increases the phone's attractiveness to carriers.

      Particularly if they are trying to move this thing as a cheaper "teen" alternative to the smartphone proper(just as the sidekick was the cheaper alternative to the blackberry), they'll need carrier cooperation in the form of somewhat cheaper data plans. Leaving out IM, and thus padding SMS usage, might well be the quasi-hidden subsidy that they need to make that happen.

  13. Re:Doesn't really make sense... by Rockoon · · Score: 5, Interesting

    I suspect that since it has no downloadable apps, that "bleeding edge" isnt really a concern.

    Only needs a CPU good enough to run the included apps. Probably dont even need a GPU. With application control, you also get reliable antialiasing (only fonts that look good included) so perhaps a regular 100DPI display may be good enough (iphones and recent ipods sport a 200DPI display, if I am not mistaken,) the battery probably wont need to be nearly as good, the memory probably doesnt need to be nearly as fast either...

    There are probably lots of ways to cut costs here without sacrificing much beyond that initial sacrifice: no downloadable apps

    The iphone reportedly costs ~$200 in parts

    --
    "His name was James Damore."
  14. Re:Designed to Fail by westlake · · Score: 2, Insightful

    If anything kills them, it's the MS connection.

    Why would the tween-teen market give a damn about the geek's distate for anything Microsoft?

  15. Teens* + cameras... by Anonymous Coward · · Score: 2, Funny

    The Kin One has a 5-Megapixel camera, while the Kin Two’s 8-Megapixel camera can shoot 720p HD video.

    Awesome! I can’t wait for the homemade porn.

    * For values of “teen” equaling 18 or 19, of course.

  16. Azure Data Grab by Yuioup · · Score: 3, Insightful

    From what I could understand from the presentation, everything goes through Azure.

    Which means that all the posts you make go through Microsoft's data centers before they get posted on facebook/twitter/whatever.

    This is all just a scheme for Microsoft to gather user data and to monetize on it. A data-grab scheme, plain and simple.

    Tag this: Do Not Want

    Y

    1. Re:Azure Data Grab by cybrthng · · Score: 3, Interesting

      How does drivel like this get modded up? Microsoft has one of the best privacy policies of any of the cloud computing systems, probably better than the telco that most "Smart phone" users have for their contracts. IE, it isn't the azure/cloud platform you have to worry about.

    2. Re:Azure Data Grab by Onemadboy · · Score: 2, Interesting

      Microsoft Global Compliance Handbook from wikileaks - http://file.wikileaks.org/file/microsoft-spy.pdf Any agency can issue a subpoeana and Microsoft will comply for an account over 180days old. Under that a court order is required. Verizon has basically the same policies without any account age restriction http://www22.verizon.com/about/privacy/policy/#info

  17. Great timing by Microsoft by hawks5999 · · Score: 2, Interesting
    Just 2 Weeks after Nielsen reports that Smartphones are Projected to Overtake Feature Phones Next Year, Microsoft goes big for the Feature Phone market.

    Who's running things over there?

  18. A Blackberry for young people? by Animats · · Score: 2, Interesting

    It's sort of like a Blackberry for young people. Or the Hasbro/Tiger Clueless Organizer, version 2.0.

    It's about time for the toy companies to move into the phone space.

  19. The Peter Principle by copponex · · Score: 5, Funny

    http://en.wikipedia.org/wiki/Peter_Principle ...in a hierarchy, members are promoted so long as they work competently. Sooner or later they are promoted to a position at which they are no longer competent (their "level of incompetence"), and there they remain, being unable to earn further promotions. This principle can be modeled and has theoretical validity. Peter's Corollary states that "in time, every post tends to be occupied by an employee who is incompetent to carry out his duties" and adds that "work is accomplished by those employees who have not yet reached their level of incompetence".

    In the corporate world especially, upper level politics and kickbacks and alliances always end up chucking creativity out the door, grinding it into the pavement, and writing off as an R&D expense as it's scooped into the dust bin.

    Google avoids this by letting employees work on their own pet projects that get picked up for major development as they gain popularity in their internal culture, which seems to be quite good at picking winners. Apple has so far escaped this only because it's run like North Korea. There's one maniacal prick and marketing genius at the top of the food chain, and everyone else is meaningless.

  20. Re:Monad... by dwiget001 · · Score: 2, Informative

    "Monad" -- a condition where you have a single (instead of paired) gonad, due to birth defect, accident, etc.

  21. These will go far, have a cigar. by goombah99 · · Score: 4, Funny

    And by the way, which one is Pink?

    --- squirted from my Zune.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  22. So, how DO you get photos off the phone? by dpbsmith · · Score: 2, Interesting

    "Onboard storage, however, is not the point, according to Microsoft executives. In fact, both phones serve as a portal to the cloud, storing photos, videos and other data on the network, rather than on the phone. Neither phone, for example, has an SD card slot, executives said. 'Thousands of customers walk into our stores every month and ask us, how do I get photos off this phone?' said John Harrobin, Verizon's vice president of digital media.'"

    Oooh, "portal to the cloud." Well, then, that answers all criticism.

    The younger generation just totally gets putting their pictures in the cloud. Verizon will transmit and store them for free. The cloud storage will be accessible to, compatible with, and interoperable with with their friends' iPhones. The risque pictures they upload will be secure and private. The concept of storing them in an SD card is way too technical for the target market to comprehend. Not.