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Twitter Grows Up, Adds "Promoted Tweets"

CWmike writes "Twitter is finally taking off the training wheels and moving into the world where real businesses tread with the launch on Tuesday of its first advertising model, dubbed 'Promoted Tweets.' The microblogging phenom has long avoided coming up with a business plan or even talking about one. But the time has come for Twitter to figure out how to make money over the long haul. Analyst Dan Old isn't so sure that Twitter users will welcome the change. 'There will be a vocal minority of users who will hate any advertising at all,' Olds said. '[Many] users understand that it's necessary and will accept it as long as it doesn't interfere with their usage. But if the ads look like regular tweets, that could cause some serious outrage from users who feel that Twitter is attempting to deceive them.'"

3 of 149 comments (clear)

  1. Predictable by DogDude · · Score: 5, Insightful

    Twitter is adding advertisements? Say it ain't true!

    I've never heard of a dot-com company before that:
    1. Starts with an ungodly amount of free money from investors
    2. Becomes very, very popular, all while losing many millions of dollars
    3. When the investment money invariably begins to slow down, the company tries to "monetize" a money-losing idea.
    4. People hop off to the newest fad, leaving this one to languish and to be used by spammers and people from the Phillipines.
    5. The company is bought by some much larger company for a ridiculous amount of money.
    6. The large company can't capitalize on the earlier popularity, and the brand dies.

    Yawn.

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    I don't respond to AC's.
    1. Re:Predictable by calmofthestorm · · Score: 5, Insightful

      7) Many different imitators crop up, each trying to capture the former userbase, and the circle of life continues.

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      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    2. Re:Predictable by jo42 · · Score: 5, Insightful

      Most of the business plans I've seen in the last few years go something like that.

      1) Do something for free on the Internet.
      2) Get lots of people using it, lots of 'eye balls'.
      3) Sell to Google (or some other fool with deep pockets).