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Newspaper Death Notices May Be a Dying Business

Hugh Pickens writes "Alan D. Mutter writes in his journalism blog 'Reflections of a Newsosaur' that some newspapers exploit bereaved families with exorbitantly priced death notices — a distasteful and strategically inept way for them to try to make ends meet. 'I stumbled across the problem this week when I tried to buy a death notice in ... the San Francisco Chronicle, which proposed charging $450 for the one-day run of a crappy-looking, 182-word death notice,' writes Mutter. But lose the death notice business, and newspapers risk losing a huge audience driver as well. The solution may be partnering with websites like Legacy.com, a site that already publishes death notices for about two-thirds of the people who die each day in the US. 'It may not be easy to figure out the terms of a broader collaboration, writes Rich Gordon on Poynter.org, 'partly because some newspaper executives are wary of Legacy and feel the company could become a competitive threat for audiences and revenue. But this is exactly the reaction many newspaper executives had to collaborating with Internet companies in other classified advertising categories. I'd hate to see newspapers make the same mistake with death notices and obituaries.'"

20 of 171 comments (clear)

  1. Every respectful person... by Anonymous Coward · · Score: 4, Funny

    Every respectful person is sure to twitter his or her death as it's happening.

    1. Re:Every respectful person... by Peach+Rings · · Score: 5, Funny

      Her heart sank down and down, there was no bottom to death, she couldn’t come to the end of it. The blue light from Cornelia’s lampshade drew into a tiny point in the center of her brain, it flickered and winked like an eye, quietly it fluttered and dwindled. Granny laid curled down within herself, amazed and watchful, staring at the point of light that was herself; her body was now only a deeper mass of shadow in an endless darkness and this darkness would curl around the light and swallow it up. God, give a sign!

      For a second time there was no sign. Again no bridegroom and the priest in the house. She could not remember any other sorrow because this grief wiped them all away. Oh, no, there’s nothing more cruel than this – I’ll never forgive it. She stretched herself with a deep breath, took out her cell phone, and fired off a quick tweet.

  2. It doesn't matter by $RANDOMLUSER · · Score: 4, Funny

    I only believe death notices from Netcraft.

    --
    No folly is more costly than the folly of intolerant idealism. - Winston Churchill
  3. Re:Huge audience driver? by Saint+Stephen · · Score: 5, Insightful

    Yeah, when you get Gray hair, it becomes a popular pastime. Believe it or not, people used to live in things called Communities, and sometimes, they'd recognize a name in the paper, because they Knew People.

    I know, I can't believe it either. How wierd.

  4. Re:Why publish a death notice? by ColdWetDog · · Score: 4, Insightful

    Why in the world would someone publish a death notice in the first place? Is it some sort of legal requirement? If not, I don't understand the thought processes that would lead someone to want to do such a thing.

    It may be required for estate or other legal purposes. And, as another poster noted, it's traditional and some people expect it. Didn't realize they were so expensive, but dammnit, dying ain't cheap these days. Nothing is.

    --
    Faster! Faster! Faster would be better!
  5. Re:Why publish a death notice? by goodmanj · · Score: 4, Insightful

    Let me set the stage for you. You're an old man. Once, you lived in a "neighborhood", which is a place where you know and hang out with people who live and work next door. But as you got older, you moved away, into a retirement or nursing home.

    Then you died. You know thousands of people face-to-face by name, who'd like to know that you're no longer around. How does your family let them know? For this generation, the answer is *not* "Facebook".

    I swear, the concept of face-to-face friendship is so foreign to young people today, our society is starting to look like Asimov's "The Naked Sun".

    But anyway, any business whose primary profit center comes from people who'll be dead in a few years is in trouble.

  6. Re:They'll be pricing themselves out of the market by martin-boundary · · Score: 3, Funny

    Bah, what do you want a website for that people have to visit themselves? Just pay a Nigerian Spammer $5 and they'll post a death notice to everyone's mailbox!

  7. Re:Nerdly Expectations and Requirements by martin-boundary · · Score: 3, Funny

    "And his services will be held in his home town and on IRC where his computer still has him logged in, even if he hasn't said anything since 1998"

    He's just spending a year or two dead for tax purposes.

  8. and to take it a step further... by IANAAC · · Score: 5, Insightful
    In a city like SF, I can sort of understand why it doesn't really make sense anymore to publish obits.

    SF is largely transient. It isn't made up of longstanding communities anymore. Neighborhoods, yes. Communities, not so much. It's largely a young person's town, and most of the young people who live in SF aren't from there. No different than NYC (or any other large, attractive city), I guess.

    I think the only places where tightly knit communities would still want that sort of service are mostly small towns, where families and friends still actually commune together. Most suburbs aren't that sort of community either - they're places people go to sleep after working too many hours in another suburb or city.

    1. Re:and to take it a step further... by dwye · · Score: 3, Insightful

      Most suburbs aren't that sort of community either - they're places people go to sleep after working too many hours in another suburb or city.

      Except that suburbanites put their obits in the main city paper (or papers - still a few cities with two majors, for various reasons), not in the local upgraded PennySaver. And yes, I write from experience.

      As far as obits and young/transient cities go, I doubt that the survivors of the transients put obits in the (frex) SF paper, but instead put them in their home town papers, if anywhere.

      I think the only places where tightly knit communities would still want that sort of service are mostly small towns

      Or places that used to attract people, like Detroit or Pittsburgh, where there is still a core of non-movers who act as contact points for those who left.

    2. Re:and to take it a step further... by fuzzyfuzzyfungus · · Score: 4, Interesting

      Even there, though, it isn't clear that the newspapers aren't completely fucked.

      Consider Craigslist vs. Ebay: Ebay wasn't a particularly mortal threat to classifieds(probably didn't help; but didn't seal their doom) because it tried to largely ignore location. That works fine for stuff that is quite valuable per unit weight, or obscure stuff that you can't get just anywhere, so you just have to suck up the shipping, or for stuff that is all shipped anyway, so cutting out the middleman is helpful.

      Craigslist, on the other hand, has all the cheapness of being web based; but is explicitly location-centric. And it crushed the classifieds business like a bug(as with most bugs, the crushed remains are still crawling and twitching a bit, bugs are tough motherfuckers; but it is basically game over.)

      It wouldn't exactly be rocket surgery to build a nationwide; but location-focused obituary mechanism. Once the present crop of old people are finished dying, it is not going to be pretty for the paper obituaries...

  9. Re:Huge audience driver? by dAzED1 · · Score: 3, Insightful

    I still live in a community - have parties with my neighbors on a regular basis, even. But that doesn't mean I'm going to morbidly look in obituaries every day to see if one of them died - because, you know, I'm actually still *in touch* with my friends, so if one died I'd know about it...I wouldn't need to read about it in the paper.

  10. Re:Huge audience driver? by Mashiki · · Score: 4, Interesting

    I'm in my 30's and get the paper around here for just that. Because you do lose touch with friends. In the last 2 years I've had 3 friends die from cancer and one commit suicide. All good friends that I went to school with, it's not just the grey hair folks but those of us who have strong community ties. If I walked downtown, nearly every shopkeeper would greet me by name.

    As well, the costs of these things are...insane. My grandfather who was rather well known in the community died 2 years ago. To run his obituary in 3 of the local/nearby community papers ran around $800.

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    Om, nomnomnom...
  11. They're not alone either by c1ay · · Score: 4, Interesting

    When my wife's father died I got on the phone to try and get her a ticket from Atlanta to Baltimore. At the time I found tickets from $700 - $900 for a same day flight. When I mentioned to one of the airlines the reason for such a sudden need they told me they had a bereavement rate and quoted me $1100. I've not flown with that line since.

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    1. Re:They're not alone either by shovas · · Score: 3, Informative

      I could be wrong, but I swear I've heard of bereavement discounts. A quick google seems to confirm it is usually a discount. Perhaps they were offering you a business or first class ticket thinking you wanted to be nice to your relative.

      --
      Selah.ca. Pause, and calmly think on that.
  12. Re:Why publish a death notice? by ducomputergeek · · Score: 4, Insightful

    But with everything that happens when someone passes away, it's damn hard to remember everybody and even harder to get ahold of everyone. Especially when you're having to get burial plots, caskets, and all the other stuff that goes on. Especially if the person was highly connected and you had been away for quite some time. I saw it with my mother. She was one of those people who knew a lot of people. I certainly didn't know them all.

    --
    "The problem with socialism is eventually you run out of other people's money" - Thatcher.
  13. Publish it on Slashdot like I did by Sam_In_The_Hills · · Score: 5, Interesting

    http://news.slashdot.org/story/09/09/29/193234/A-Geek-Funeral Then 1/4 million views later... http://www.flickr.com/photos/26445696@N04/3961372594/ everyone knows he passed away. As an added benefit this gives you geek street cred in the afterlife since he's now the top Google response for searchs like "computer urn" or "Geek Funeral" and will probably hold that position for some time.

    --
    Linux -- the Ultimate Windows Service Pack
  14. Re:Why publish a death notice? by Anonymous Coward · · Score: 3, Informative

    A coffin can easily cost as much as a car. I had to help pick one out once for a friend.
    They had one 'cheapo' model for $995 that was barely a step up from a wooden box. The rest of the 30 coffin models they had ranged from $3995 to $21,995. Only two models were under $5,000 and they only came in white or brown.
    Add in the cost for the cement tomb most cemeteries require around a coffin now ($1500), mortuary expenses of $1200 and various other fees for the death certificate and copies, etc...
    You feel better to hear the cemetery plot is only about $500 for a 4'x7' piece of land, until you realize thats $777,857 an acre.
    Add in the cost of the actual funeral and you can easily spend $15,000 or more just to die.
    Flip side - cremation is still a bargain at $525 plus $50 for the death certificate.

  15. Re:Huge audience driver? by BitZtream · · Score: 3, Insightful

    There was a time when newspapers ran birth and death announcements for free ... as a community service.

    Now they charge?

    Its no wonder they are going under, its always good to kick people when their down.

    --
    Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
  16. Re:Huge audience driver? by Let's+Kiosk · · Score: 3, Interesting

    Most newspapers still run free obituaries as well as paid death notices. But the free versions are generally limited in the types of information contain, and as newspapers have cut back on their size they've also reduced the amount of detail the obits contain. At the newspaper where I work, it's pretty much name, age, where the person lived and when and where the funeral is. (Some of the really big papers have eliminated the free ones altogether).

    The paid death notices, on the other hand, function more like classifieds: You can write it any way you want, and you pay by the line or the word.

    What most people don't realize, though, is that the funeral homes charge a hefty free even for providing the newspaper with the barebones information for a free obit. And some funeral homes do an appalling job. One major home in my city seems to pick the employee with the most God-awful penmanship to scrawl the information by hand; names are hard to read and details like place names are often misspelled. One of my first newsroom jobs largely consisted of fact-checking the info the funeral homes frequently got wrong (incorrectly putting two t's in "Paterson, NJ," stuff like that). Of course, the papers have pretty much cut all those jobs as well.