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Newspaper Death Notices May Be a Dying Business
Hugh Pickens writes "Alan D. Mutter writes in his journalism blog 'Reflections of a Newsosaur' that some newspapers exploit bereaved families with exorbitantly priced death notices — a distasteful and strategically inept way for them to try to make ends meet. 'I stumbled across the problem this week when I tried to buy a death notice in ... the San Francisco Chronicle, which proposed charging $450 for the one-day run of a crappy-looking, 182-word death notice,' writes Mutter. But lose the death notice business, and newspapers risk losing a huge audience driver as well. The solution may be partnering with websites like Legacy.com, a site that already publishes death notices for about two-thirds of the people who die each day in the US. 'It may not be easy to figure out the terms of a broader collaboration, writes Rich Gordon on Poynter.org, 'partly because some newspaper executives are wary of Legacy and feel the company could become a competitive threat for audiences and revenue. But this is exactly the reaction many newspaper executives had to collaborating with Internet companies in other classified advertising categories. I'd hate to see newspapers make the same mistake with death notices and obituaries.'"
Every respectful person is sure to twitter his or her death as it's happening.
I only believe death notices from Netcraft.
No folly is more costly than the folly of intolerant idealism. - Winston Churchill
Yeah, when you get Gray hair, it becomes a popular pastime. Believe it or not, people used to live in things called Communities, and sometimes, they'd recognize a name in the paper, because they Knew People.
I know, I can't believe it either. How wierd.
It may be required for estate or other legal purposes. And, as another poster noted, it's traditional and some people expect it. Didn't realize they were so expensive, but dammnit, dying ain't cheap these days. Nothing is.
Faster! Faster! Faster would be better!
Let me set the stage for you. You're an old man. Once, you lived in a "neighborhood", which is a place where you know and hang out with people who live and work next door. But as you got older, you moved away, into a retirement or nursing home.
Then you died. You know thousands of people face-to-face by name, who'd like to know that you're no longer around. How does your family let them know? For this generation, the answer is *not* "Facebook".
I swear, the concept of face-to-face friendship is so foreign to young people today, our society is starting to look like Asimov's "The Naked Sun".
But anyway, any business whose primary profit center comes from people who'll be dead in a few years is in trouble.
SF is largely transient. It isn't made up of longstanding communities anymore. Neighborhoods, yes. Communities, not so much. It's largely a young person's town, and most of the young people who live in SF aren't from there. No different than NYC (or any other large, attractive city), I guess.
I think the only places where tightly knit communities would still want that sort of service are mostly small towns, where families and friends still actually commune together. Most suburbs aren't that sort of community either - they're places people go to sleep after working too many hours in another suburb or city.
I'm in my 30's and get the paper around here for just that. Because you do lose touch with friends. In the last 2 years I've had 3 friends die from cancer and one commit suicide. All good friends that I went to school with, it's not just the grey hair folks but those of us who have strong community ties. If I walked downtown, nearly every shopkeeper would greet me by name.
As well, the costs of these things are...insane. My grandfather who was rather well known in the community died 2 years ago. To run his obituary in 3 of the local/nearby community papers ran around $800.
Om, nomnomnom...
When my wife's father died I got on the phone to try and get her a ticket from Atlanta to Baltimore. At the time I found tickets from $700 - $900 for a same day flight. When I mentioned to one of the airlines the reason for such a sudden need they told me they had a bereavement rate and quoted me $1100. I've not flown with that line since.
But with everything that happens when someone passes away, it's damn hard to remember everybody and even harder to get ahold of everyone. Especially when you're having to get burial plots, caskets, and all the other stuff that goes on. Especially if the person was highly connected and you had been away for quite some time. I saw it with my mother. She was one of those people who knew a lot of people. I certainly didn't know them all.
"The problem with socialism is eventually you run out of other people's money" - Thatcher.
http://news.slashdot.org/story/09/09/29/193234/A-Geek-Funeral Then 1/4 million views later... http://www.flickr.com/photos/26445696@N04/3961372594/ everyone knows he passed away. As an added benefit this gives you geek street cred in the afterlife since he's now the top Google response for searchs like "computer urn" or "Geek Funeral" and will probably hold that position for some time.
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