Facebook and the "Social Graph"
itwbennett writes "Peter Smith is blogging about day 1 of the Facebook F8 conference and Mark Zuckerberg's vision for Facebook, which, as it turns out, is somewhat confusing: 'Zuckerberg clearly sees Facebook as a service. Facebook Connect (the name) is going away and being replaced by the Facebook Platform. "Share on Facebook" buttons are being replaced with "Like on Facebook" buttons. And Comcast is now called Xfinity. ... What does it all mean to the end user? There's a new API to fetch data from Facebook more easily, which sounds great, if only I could figure out why I'd want to do that. The overall tone of the keynote was that Facebook was serious business and they were going to build the Social Graph, a vast network of connections between people and the things they like. Zuckerberg was a man with a mission.'"
is for chumps. I don't understand how people can give away ALL of their information like that.
no mention of user security ANYWHERE.
That's the biggest peeve I have with facebook/myspace, et al. They don't take the end users' security into consideration.
That's the #1 reason why I don't use their services. Otherwise, for a ton of people, they're fantastic services.
Sent from your iPad.
Is the Necronomicon.
They aren't satisfied with knowing (and using to advertise and monetize) your social network. Now, they want us, 3rd party web devs, to help them figure out what other sites you visit, what type of music you like to listen to, and what movies you've watched recently.
So they can advertise and monetize it.
I'm not seeing a real good reason to add this "Like" thing on any site of mine. I'd rather my visitors build *my* site's community, rather than simply acting as a source of content and demographics info for Facebook.
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I'm as big a fan of social media as the next guy, but unless Facebook is planning to solve the "signal-to-noise" problem the future of their platform will be severely limited.
negative, click here to feed my chickens, BITCH.
He missed the message. The internet is full of haters and he isn't providing a dislike button.
If I like a song on Pandora, it can link to my Facebook profile. Great, I can spam my wall and annoy my friends even more!
Facebook is the single most popular site on the world, in spite of itself. All they do is piss off their users. Some day it will blow up in their face when someone launches something better.
http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
I was wondering what new madness would finally force the Facebook herd to move to another pasture.
This looks like it.
Now when I go to CNN.com I suddenly find information about my "friends" and their activities on CNN.com. I don't want to see this shit. And I sure as hell don't want my "friends" (keeping in mind that the several hundred FB-friends I have aren't particularly my real 'friends' anyway) seeing what I do on CNN.com.
The worst thing - this is happening even though I disabled the only privacy setting on Facebook that I could find related to sharing information with third party websites. And even though I never opted in to Facebook Connect or connected CNN.com to Facebook.
Also, CNN does not seem to have a function to disable this 'wonderful' sharing feature. The only way I could disable it was to log out of my Facebook account manually on Facebook.com. I didn't have a browser open at Facebook mind you, I just had a cookie in my browser from having logged into Facebook earlier this morning at the office.
So now Facebook forces me to log out manually every time I leave the site lest I be barraged with Facebook content on other, completely unrelated, websites. Thanks, but no fucking thanks. I guarantee I won't be logging into Facebook anywhere near as often any more since they've made their service an utter pain in the ass now.
Call me a grumpy old 30-year old man if you will. I probably am. Get off my lawn and all that. But seriously, I was an early adopter of Facebook, and before that of Friendster. I enjoy seeing a little bit of mindless drivel from my acquaintances and the like out there, and keeping in touch on my terms is nice, but it has to be on my terms. I'm not interested in having my web browsing at work be a social experience - I prefer to keep my "social experiences" sandboxed to the websites they originate from, thank you very much.
There's a whole generation of developers and managers who witnessed Microsoft rise to prominence in the 1980s and 1990s thanks to Windows.
Since then, the main goal of these developers and managers hasn't been to create applications that actually let people get more work done faster, but rather they've focused on building "platform" after "platform", to try and put themselves in the same monopoly position that Microsoft was/is in.
The thing is, we don't need any more platforms. We have too many, as it is. What's worse, each higher-level platform gets shittier and shittier than the one below it. Developing Facebook "apps", for instance, is just shittier and highly-restricted web application development. Web application development is just shittier and restricted desktop application development. Desktop application development is just shittier and restricted command line application development.
At the command line platform, at least the benefits of not having to interface directly with hardware and being able to reuse very generic code do exceed the stuff we can't do. We just don't see that once we get higher, though.
All these fools with their "platforms" need to fuck right off. Bring us a useful product, not another "platform" that's a shittier foundation than everything that has come before it.
This new vision leaves me troubled. The way he envisions it, it will be a wet dream to advertisers. Facebook wants to know what you really like in order for you to buy. Only this time, there will be greater transparency. I use Fb to keep up with friends. I don't care what crap they buy. Maybe teen age girls will like this sort of thing. I always see those stooges on Fb joining groups about how Fb will start charging a monthly service. Fb will never charge. If they do, people will leave. People tolerate the advertising since they have no choice.
Dude, fuck Facebook. Seriously. - Stan Marsh
The overall tone of the keynote was that Facebook was serious business and they were going to build the Social Graph, a vast network of connections between people and the things they like
So in other words, not much has changed. Zuckerberg has been talking about his social 'graph' for years now. Nothing to see here folks. Move along.
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I find it easiest to not participate. When I was in high-school and Facebook was just a whisper, during the times in which the only allowed users had to have educational email addresses, it was a platform for communication. Now it has become a micro-blogging service on the public side, so people can quantitatively spew their opinions via 'like' or, well, frankly, 'like'. Facebook is a platform of subjective opinions, coalescing, as a previous poster states precisely, into a a very large amount of noise compared to a very small amount of signal.
In theory, a 'clean' social networking site would simple allow people to communicate with exactly who they want in a manner that is explicitly controllable, giving that user the ability to control the exact verbosity of their messages and their communication scope. Facebook is eliminating the paradigm of private opinions, and the more laymen that sign up, more noise pervades the wire.
The draw, the appeal have you, is simple. If you can quantize 'friendships' and social-connections, people now have a semi-definable metric that they sub-consciously always try to improve, this is human nature. People seek others to listen to their opinions, and therefore the underlying motivation on Facebook is that drives people to produce so much noise is this need to be heard, even if what they have to say is completely worthless from a societal contribution standpoint. Its easy. You just post, and Facebook does the rest. If I am giving a speech to room full of empty people, I know nobody will hear it. But if I am printing my speech on millions of fliers and jetting them all over the world, their is that chance that somebody will effectively 'hear' me. Facebook provides, the pen, the paper, the microphone, the jet, and fuel, they own the airlines, they own the airports, and now they want to connect their 'communication hub' to every-other preexisting communication hub so that you can see that Joe Schmoe just mowed his lawn or Pookie made a cute face while she crapped on the apartment floor.
Fuck. That. Shit.
'We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.' RPF
Delete your account. Or better yet, never make one in the first place.
It's fun enough, but I never really think of it as a service. To me, Facebook is a place.
In fact, I beg to differ. The whole entire purpose of Facebook (and its ilk) is to connect people with other people easily. While it might indeed be a place to see what's going on with one's friends or friends of friends, but that is a direct consequence of their mission. If that isn't a service, I don't know what is.
My reasons for confusion are the following:
The whole Pandora-Facebook tie-in is pretty natural; I really like the idea. All in all, though, I think they're trying to get a leg-up on Google, which would be nothing new.
It's always nice to log in once a week and be forced to uncheck even more privacy leaking garbage.
Facebook is the bane of privacy minded people that want to stay connected (not necessarily in touch) with old friends, and, like MySpace has already felt, it is in for a rude awakening.
Didn't the last guy who pulled data from Facebook get threatened with a frivolous lawsuit with a nebulous charge of "terms of use" infringement? Who in their right mind is going to use a new and improved API, when in reality anyone pulling data from Facebook is risking crossing a vaguely defined line on what Facebook likes and what they'll sue over?
I have a family to feed and no money for even threatened lawsuits... I don't even know if my "normal" facebook use is legal since the whole point of social network is data mining for personal gain, and that guy was sued for nothing except doing it too well. If he had used the new API, he would just get sued faster.
I can't wait for the French-translated buttons : J'aime sur fesse bouc
And for Valley Girls : "Like on, like Facebook, like."
You didn't close your facebook account months ago you are a sad, sad person.
Thank you. I couldn't have said it better myself.
RIP America
July 4, 1776 - September 11, 2001
Sounds like a pain in my side. Personally, I've been growing pretty tired of every single website and application (or "service's") being increasingly willing to push integration with other websites and 3rd parties. I was angry when games and things started popping up on Facebook (that was why I left MySpace -- too much BS, not enough networking). I've been getting even angrier lately with the recent increase in the amount of spam messages sent and other maliscious activity. And I expect that when Facebook expands as a "service" there is only going to be more over the top bullcrap (games, dumb applications, evenmore notifications, etc.) and it's only going to get easier for maliscious websites to use Facebook to send spam messages, install malware, and steal information from users. I don't know about anybody else, but I'm ready to jump ship to a non-invasive, professional, networking website that supports things like pictures and events, but does so without all the fluff and the built-in messenger. Facebook, you were so cool.... but now you just suck.
Facebook does a good job of being a "social network" for keeping up with your real-world friends. But if that's all you use it for, Facebook doesn't make any money. It's all that "casual gaming" and "fanning" that brings in the revenue. Connecting up with a game or becoming a "fan" of some commercial content sucks all your private data into some game operator's system.
Google conquered a similar problem. Organic search makes Google no money. Google's business is being an ad agency.
Ignoring the multitude of privacy problems with all this new stuff, I would like it they at least made simple older features like the RSS feed from my group's wall to work.
Maybe it's because I'm 45, but I've always logged out of FB when I leave the site.
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This sounds like Beacon 2.0. But this time Facebook is putting a new slant on the tracking technology, via the seemingly harmless "Like" button and under the guise of making the web "more social."
Freedom is drinking a beer in the park when you're supposed to be at work.
Faster Forward
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someone you actually spend time with
anyone you only share stuff on the internet with: they are just an acquaintance, not a friend
and if you insist that such acquaintances really ARE your friends, then you are a shallow person who has no real true friends, whether you realize it or not
lose facebook and gain real friends and real depth of character. or continue with the empty mask and the fake charade and the pointless surface level chatter and call that a "life". your choice
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
There's a new API to fetch data from Facebook more easily, which sounds great, if only I could figure out why I'd want to do that.
It seems pretty obvious to me. Facebook is making it easier to data mine user information. The blogger who wrote the comment might not see a use for it, but I assure you that Zygna, the three letter agencies, and a whole slew of other organizations get all warm and fuzzy every time Facebook makes it easier to fetch data from the service.
Keep in mind, Facebook is getting ready for an IPO (no matter what Mark says). 90% of everything they do from here on out will be focused on making their offering more attractive to investors, marketers and the like.
The amount of data that is available through services that aren't Facebook is mind boggling. I work for a non-profit and some of the information being offered to us in the guise of "donor research" makes me uncomfortable. I don't like telemarketing. I don't like being approached by people who seem to know more about me than I'd ever volunteer on my own.
I hadn't even heard about "PRIZM" until a week or so ago.
http://en-us.nielsen.com/tab/product_families/nielsen_claritas/prizm
It seems to me that at the end of the day it comes down to consumerism. If a person feels comfortable with being marketed to, and enjoys consumerism and spending money and being up to date with information about new products, then that person won't really care if Facebook or anyone else makes it easy to market to them. On the other hand if a person enjoys a modicium of privacy and does not particularly enjoy being classified and analyzed and pigeon-holed by people they've never met, then the activities of sites like Facebook upset them.
Personally, I don't care too much. About a decade ago I read a book titled "Influence: The Psychology of Persuasion". It was written by a professor at the University of Arizona and is a great guide that covers the methodolies used by marketers, salespeople, and so on. Once the mind becomes aware of the underlying mechanisms by which decisions are influenced, it becomes fairly simple to automatically avoid attempts at manipulation.
It seems that FB is really trying to find out everything that you 'Like' so that their marketing platform will be complete for their 'platform' charge into an advertising marketing. They will have an established network of sites that report back to FB what you like, and be able to sell that data to other ad services, or provide their own advertising service to each site in their network. Not only do they know what you are doing everyday (thanks to you), but every time you click that little 'Like' button you are selling a little piece of your soul for the (artist formerly known as the all-)mighty dollar. The sad fact isn't that people are giving away their souls for free, but that they are giving their soul away for free and couldn't care less about it. Apathy to data mining is a huge privacy issue in the world over. Honestly, how do we make people care enough to take some sort of action? But more importantly what action can you take? I would say one way would be to contribute to the EFF, but what else is there really?
You wound me, dude. You wound me to the core.
I'm not tense. I'm just terribly, terribly, alert.
I have no problem openly saying to anyone using FB that he is a pathetic loser who likes to get raped in the (privacy-)ass hard and deep.
Because it’s not an opinion, but a straight out fact. You can hate the messenger for your own failure of having the balls for just saying no. But that won’t make in untrue.
Especially geeks. Using FB automatically voids your geek card.
Luckily, from my experience, most people here hate FB anyway. But you got to take a stand. You’re the expert. You should have the dominant reality for these things. They should follow you for guidance on IT topics. Not the other way around. Or else, are you really a expert at all?
(I think you are, you just don’t allow yourself to dominate. Typical geek problem.)
Any sufficiently advanced intelligence is indistinguishable from stupidity.
Today, I was listening to Pandora, and noticed they offered to connect to my Facebook account. I said fine, then later on, noticed that below the player, Pandora was telling me that one of my coworkers liked the same song that I did. I hadn't known that about him, and at the time, it was relevant and interesting information, as I was listening to the song. Pandora has not posted anything to my or anyone else's Facebook wall yet.