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Avatar Blu-Ray DRM Issues

geekd writes "Once again, DRM only hurts legit content purchasers: 'An unusual glitch has angered some Avatar Blu-ray owners. For these unlucky people, since the disc won't play on their Blu-ray players, their new Avatar DVD serves no real purpose other than to sit idly on the coffee table. ... It appears the main culprit concerning playback issues with Avatar is, ironically, the disc's DRM (digital rights management). ... Even with updated firmware, a lot of Blu-ray players weren't prepared for these security measures. Despite the security problems, bootleggers are having a field day. Pirated copies of Avatar, according to Los Angeles Times, were available as early as January.'" Reader Murpster adds that this problem isn't specific to the Blu-ray version: "Got a regular Avatar DVD and it won't play on either of my DVD players. It will play on one computer DVD drive, if I want to watch it on a 12-inch screen."

36 of 376 comments (clear)

  1. DRM by girlintraining · · Score: 4, Insightful

    Everytime they shoot themselves in the foot like this, public awareness and knowledge of DRM goes up. Even though the consumers are being hurt by this, it will make them realize that it's not always as easy as "buy, own, use however I want" anymore -- word of mouth is a powerful force in this industry.

    And right now, the word is... fail.

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    1. Re:DRM by Michael+Kristopeit · · Score: 2, Insightful

      not too many independents putting up $250M to make one piece of content though... so in the end, the only failure relative to the consumer was to himself. he didn't get the content he wanted.

    2. Re:DRM by mwvdlee · · Score: 2, Insightful

      DRM is basically "Pay and pray".

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    3. Re:DRM by Anonymous Coward · · Score: 5, Insightful

      I'm increasingly convinced that "consumers" do not associate DRM problems with DRM itself -- rather, they view it as one manufacturer's problem, or even just a flaw in the DVD mastering. When the same DVD plays perfectly on another DVD player, that just "validates" that the DVD player was at fault, not the DRM.

      As such, wide-scale problems like this aren't viewed as *DRM problems*, just a DVD player problem.

      Terms like DRM are thrown around, but I don't see them sticking in the minds of most consumers. It's just another 3-letter-acronym that tech people like to use so much.

    4. Re:DRM by c-reus · · Score: 4, Insightful

      Does spending a certain amount of money on a movie give you the right to sell a copy of the movie to anyone but only allow a subset of those people to view the movie they have bought?

    5. Re:DRM by Z00L00K · · Score: 4, Insightful

      Whatever this does - it will essentially make it a PR win for the downloadable non-DRM-infected versions.

      But of course - the movie industry will be VERY silent about problems caused by DRM.

      It only takes one way to crack an encryption and the content is out of the box - and every player does contain means to decode the encrypted content. As soon as somebody is able to go into it a non-DRM version of a movie will appear, and it will also miss the hated copyright warnings that is pestering us to death.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    6. Re:DRM by dnahelicase · · Score: 5, Insightful

      I'm increasingly convinced that "consumers" do not associate DRM problems with DRM itself -- rather, they view it as one manufacturer's problem, or even just a flaw in the DVD mastering. When the same DVD plays perfectly on another DVD player, that just "validates" that the DVD player was at fault, not the DRM.

      As such, wide-scale problems like this aren't viewed as *DRM problems*, just a DVD player problem.

      Terms like DRM are thrown around, but I don't see them sticking in the minds of most consumers. It's just another 3-letter-acronym that tech people like to use so much.

      I disagree completely. DRM does stick in the mind of consumers in a case like this, and they do not blame the players, but do blame the disc.

      As soon as one disc doesn't work, they stick another disc in to see if it works. When the previously owned disc works just fine, and the new one does not, they blame the new disc. I imagine quite a few get upset, return the disc in exchange for another just like it. Then they get frustrated when two in a row don't work, call their IT Guy/Friend/Teenager and ask why. I/they explain DRM to them, how they must wait for an update to come out to play the disc, and nobody is happy.

      Even if they ask "do I need to buy a new player?" The best answer I have is "Who knows? A new one might have a better firmware, might not."

    7. Re:DRM by Pharmboy · · Score: 2, Insightful

      But of course - the movie industry will be VERY silent about problems caused by DRM.

      Don't underestimate them. They will likely find a way to blame pirates. "If the movie hadn't been pirated for months before it was released on DVD, then DRM wouldn't be needed and these problems could be avoided" . This is exactly the type of marketing doublespeak that I would expect, with the hope of deflecting the blame from their own incompetent asses.

      Didn't anyone actually try playing the master disks in a couple different players before they stamped a million of them out?

      --
      Tequila: It's not just for breakfast anymore!
    8. Re:DRM by v1 · · Score: 5, Insightful

      I never went to the theaters, I don't need to be a part of that much of a circus. I had an (impressively good quality) screener a few days after it was out and that sold me on getting the bluray when it came out.

      I bought it the day it was released, but found that I was unable to feed it to my playstation because the BD+ DRM was too new for my ripper to support. The solution of course was to find the appropriate torrent and download the unprotected MKV file. Ahh 1080p on the 53" is nice. My laptop doesn't have the muscle to decode and scale down 1080p on the fly at that bitrate (the mkv is 19gb) so I transcoded it down to a more reasonable 720p so I can watch it on my computer when I feel like it.

      See what's wrong with all this, all you hollywood people? The only reason I am having anywhere near the experience I want with your product is because the pirates are delivering me a better product than you are. Figure it out. I just happen to be one of the people that supports you despite your insulting business methods. You have very little right to complain about the other % of us that just cut you completely out of the picture.

      Interestingly enough, I haven't even bothered to put the bluray in the PS3, so I don't even know if it will play properly. It was only out of its case long enough to rip (43gb?) to hard drive in a vane attempt to transcode. Nice touch including the DVD, and the coupon for a discount on a bluray player, interesting angle to get people to get a bluray player.

      --
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    9. Re:DRM by jedidiah · · Score: 4, Insightful

      If I could magically cad-cam-3d-print-replicate a car I would without a second thought.

      So would every bible-thumping person on the planet.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    10. Re:DRM by Protoslo · · Score: 3, Insightful

      That's really not fair. Were you going to watch it for the plot? All it had to offer was technological innovation in film making, something which it certainly did not steal from earlier movies.

    11. Re:DRM by Pharmboy · · Score: 5, Insightful

      he problem with calling it "doublespeak" is that it's true.

      No, it is false. DRM doesn't stop pirating, and they know this. If anything, DRM *causes* more piracy than it prevents.

      1. DRM doesn't stop people from making bit for bit copies of the disks and selling them.
      2. DRM has never prevented any movie from being released to bittorrent.
      3. DRM on movies or games seldom slows down the release of pirated versions by more than one hour, or one day.
      4. DRM *does* force legitimate buyers to sometimes seek an unencumbered version, to use it the way they want to use it.
      5. DRM is about control, not piracy.
      6. Profit! If you live in zone 1, you can't buy and use DVDs in less expensive zones. They use DRM to make more money by controlling when and where you buy the copy.

      In this case, the only way the people who bought Avatar on DVD and Bluray can watch it, is to download a copy, effectively making them pirates because the manufacturer sold them a defective copy, since it won't play on all players.

      --
      Tequila: It's not just for breakfast anymore!
    12. Re:DRM by Imrik · · Score: 2, Insightful

      Except that the people who ripped it and uploaded it did so in January.

    13. Re:DRM by Anonymous Coward · · Score: 1, Insightful

      Surely not everyone they employ is completely incompetent. How about this for a conspiracy:

      They want you to pirate it.

      Perhaps by pushing more people to pirate their music and video they are hoping to start hitting the red and receive a nice government bailout. This of course is very destructive to the economy, so bring on the tough legislation with government organizations dedicated to stamping out these pirates.

      Perhaps silly, but maybe these companies know something that we are missing...

  2. Troubles with the plot by happy_place · · Score: 5, Insightful

    One could argue that DRM actually fixed this movie. :)

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  3. Don't buy blu-ray. by FlyingBishop · · Score: 4, Insightful

    It isn't worth the price premium when you can't backup and it won't play without more tools to prevent you from backing up or even watching it.

    1. Re:Don't buy blu-ray. by jonbryce · · Score: 5, Insightful

      Actually the ripping tools work fine on it, and it the only way I could watch my legal shop-bought copy of Avatar was to rip it to disk and watch it from there, so they've failed completely.

    2. Re:Don't buy blu-ray. by cgenman · · Score: 5, Insightful

      This is the thing we need to get through to the content producers.

      Once the movie or game has been ripped and put on a torrent site, the ONLY people who encounter DRM are your customers. It's vaguely like having a security checkpoint at a concert with no fences. All of the people who are legitimately standing in line for hours and giving money will be inconvenienced, and all of the people you're trying to keep out will just walk right in. By definition, you're only stopping legitimate customers to verify that they're legitimate customers. Or, in this case, absolutely everyone the DRM is catching and rejecting is by definition a legitimate customer. Otherwise, they wouldn't encounter the DRM, and they wouldn't be rejected.

  4. Digital Restrictions Management by Anonymous Coward · · Score: 5, Insightful

    the main culprit concerning playback issues with Avatar is, ironically, the disc's DRM (digital rights management).

    What's ironic about that? If you had expanded the acronym correctly, you would probably understand that it's just consequential.

  5. No matter by Pojut · · Score: 4, Insightful

    This was a bare-bones release anyway. I'm waiting for the double-dip release which will inevitably contain a metric assload of extras. I have no desire to watch the movie again (although I did enjoy it strictly from an entertainment point of view)...I do, however, have great interest in watching any making-of featurettes that may be included.

    DRM issues or no, I'm steering clear of this release.

    1. Re:No matter by Blakey+Rat · · Score: 5, Insightful

      I do, however, have great interest in watching any making-of featurettes that may be included.

      They did it on a computer.

    2. Re:No matter by Jerf · · Score: 3, Insightful

      Seriously, though, modern "Making Ofs" are all the same.

      Whereas the late 70s and 80s are actually interesting, because they had to do things. The "Making Ofs" for Tron and Star Trek: The Motion Picture, regardless of your opinions on the movies themselves, are actually interesting because they faced challenges that normal people could understand and met them with answers normal people can understand.

      In fact, a really technical "making of" of Avatar might be really interesting to us, but because the "making of" will be targeted at people in general, it is unlikely to have more than a few seconds of really interesting technical content, because people in general do not understanding complex computer graphics issues. (Nor should they have to.) All they can say is "They made it with computers. Here, here's some shots of rotating computer models."

      Tron 2 and the latest Star Trek movie are, of course, "They made it on a computer."

    3. Re:No matter by Scrameustache · · Score: 2, Insightful

      In the latimes interview, James Cameron even stated that

      I'm not arguing the factual merits of your claims, but I'd like to remind you that what showbiz people say in interviews can be pure utter bullshit designed to enhance shareholder value. They'll tell you they're very faithful to the source material, they'll tell you their tech is revolutionary, they'll say ANYTHING to get you to fork over some money. Anything. Grains of salt are mandatory.

      --

      You can't take the sky from me...

  6. The DVD I bought by netsavior · · Score: 2, Insightful

    has verbiage on the back that says "This disc is copy protected" Didn't stop a direct show based solution from ripping it (never does), It played fine on the portable DVD player, played fine on the $20 dvd player on the kid's TV, played fine on the computer.

    I still haven't bought in to blu-ray though so I can't speak to that.

    Also from the op... 12 inch screen... a 23 inch 1080p monitor is like 150 bucks, come on.

  7. pirates provide better product by Dan667 · · Score: 4, Insightful

    Too bad you don't have a choice to buy it. The movie company is treating you like a Criminal, making you sit through FBI warnings, and is providing a product that may or may not work compared to the pirate version, which is what most people want.

  8. Warning Requires Constant Internet Connection by sweatyboatman · · Score: 4, Insightful

    From TFA:

    In reality, the disc works fine; the problem stems from the Blu-ray players themselves. In order to run optimally, the firmware for these fancy Blu-ray machines needs to be updated regularly via a download from the Web. ...
    If a Blu-ray player owner doesn't have a home Internet connection, the chances are good the player's firmware will be out of date.

    Wow, this is cringe-worthy. I mean, Blu-ray quality is so awesome, it needs a connection to the internet! Did someone from Ubisoft work on the blu-ray spec, or was it the other way around?

    --
    It breaks my pluginses, my precious!
  9. Take them back by bobjr94 · · Score: 5, Insightful

    If you want the problem solved, take your copies back to best buy or walmart and exchange them 4 or 5 times. Tell them this wont play, it must be faulty. If that becomes so much of a problem with hundred of returns at each store, they will complain to the distributors about how many returns they are getting and how much it is costing them. If walmart is not happy, things will be changed.

  10. The TFA blows it. by Anonymous Coward · · Score: 1, Insightful

    TFA says "In reality, the disc works fine; the problem stems from the Blu-ray players themselves. In order to run optimally, the firmware for these fancy Blu-ray machines needs to be updated regularly via a download from the Web. "

    Uh, no, Mike Ryan, the disc does not work fine. If it did it would play in existing Blue-ray players without requiring a firmware update. Instead, the disc uses newer DRM that was essentially guaranteed to cause this problem, and the blame for the defect is put on consumers for "failing" to keep their Blue-ray player permanently attached to the internet so the Blu-ray DRM overlords could update (and rescind) earlier DRM. And media shills like you repeat the lie.

    A disc that works fine would, you know, work fine. And failure to play *at all* isn't an examples of Blue-ray players not behaving "optimally", it is an example of **failure**. DRM fail.

  11. Pirated product is actually better! by steveha · · Score: 5, Insightful

    When will the studios ever figure out that the DRM isn't stopping piracy at all, and only hurts the honest customers?

    It's a bitter irony that the pirates offer a better product: it will play in any player (no DRM), it probably doesn't force you to watch an "FBI warning", it probably doesn't have a commercial about how evil it is to pirate things, and it probably doesn't have endless trailers for other discs.

    And it seems like discs get more and more annoying over time. Now it's not just the FBI warning, but also a studio logo, a distributor logo, a warning that "if you listen to the commentary, the views expressed may not represent the official views of the movie studio", and then finally an annoying long intro sequence (that may contain spoilers) before the menu finally appears to allow you to actually play the movie. The trailers are usually skippable but all the rest are not! You have to put up with this stuff anytime you want to watch the movie! Again, I'm pretty sure that the pirates don't do all this stuff, making the pirated product better.

    Once anybody, anywhere in the world, has released an illegal copy of your content, it's all over. No amount of DRM that punishes the honest customers can get that content back once it's on the Internet. Why do they even try?

    steveha

    --
    lf(1): it's like ls(1) but sorts filenames by extension, tersely
    1. Re:Pirated product is actually better! by godrik · · Score: 3, Insightful

      As said xkcd before. pirate this comic : http://xkcd.com/488/

    2. Re:Pirated product is actually better! by chmod+a+x+mojo · · Score: 2, Insightful

      Nope, no shit warnings, just beautiful 1080P movie right from launching the H.264 file. kind of funny how the 720 and 1080P versions where out on launch day ( the TS files anyways, @ 50GB ) and people can't play the damn disks in their legit players, way to go movie companies, way to go.

      --
      To err is human; effective mayhem requires the root password!
  12. ironically by cstdenis · · Score: 4, Insightful

    "It appears the main culprit concerning playback issues with Avatar is, ironically, the disc's DRM"

    That word. I do not think it means what you think it means.

    --
    1984 was not supposed to be an instruction manual.
  13. Re:That's not a bug, that's a feature by Jeng · · Score: 5, Insightful

    When only criminals can watch movies then everyone will know how to hack their way into watching a movie they bought with their hard earned money.

    If DRM needs to be bypassed it will be bypassed.

    --
    Don't know something? Look it up. Still don't know? Then ask.
  14. Re:So its not the new BD+? by ProdigyPuNk · · Score: 1, Insightful

    Come on now - you know that getting around the protection to a legally purchased product is illegal. Not only illegal - but it encourages terrorists and heroin addicts. Think of the children, please ?

  15. Sadly by Dishevel · · Score: 2, Insightful

    the answer seems to be yes.

    --
    Why is it so hard to only have politicians for a few years, then have them go away?
  16. Re:That's not a bug, that's a feature by impaledsunset · · Score: 2, Insightful

    DRM will always need to be bypassed as long as it exist.

    The people responsible for the DRM are hoping that this need won't apply to the average consumer, who doesn't want to make backups, to utilize their fair use rights on the movie, or to play it on Linux. And while I feel bad for everyone that got fucked up by the DRM now, I'm happy that they failed to make it seemingly unobtrusive. If DRM issues were more widespread, the DRM would slowly die and stop breaking it for us, the minority who are crazy enough to do things that are outside of what the movie makers intended to be done with their work.