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Indie Pay-What-You-Want Bundle Reaches $1 Million

Posted by kdawson on from the doing-well-by-doing-good dept.

Spinnacre writes "The week-long Humble Indie Bundle, a pay-what-you-feel-adequate promotion, reached a million dollars in total contributions with just 50 minutes of sale time remaining. For a minimum price of a penny, gamers could get DRM-free downloads for World of Goo, Gish, Aquaria, Lugaru, Penumbra: Overture, and Samorost 2. The bundle gained great success immediately after being featured on sites such as Ars Technica and Slashdot for followup blog posts about game piracy and multi-platform gaming." According to this tweet from Steve Swink, the milestone means that several games will release their source code. In fact Wolfire is in the process of creating a public source code repository for Lugaru; Aquaria, Gish, and Penumbra: Overture are also due to be opened up within the next week.

3 of 238 comments (clear)

  1. Indie Gaming by spqr0a1 · · Score: 4, Interesting

    This shows that the giving freedom to your customers can work. It is a momentous slap in the face to the big boys like EA and ilk.

  2. Re:Good by Alarindris · · Score: 4, Interesting
    Yeah, It just goes to show the impact that advertising has.

    The bundle gained great success immediately after being featured on sites such as Ars Technica and Slashdot for followup blog posts about game piracy and multi-platform gaming.

    Whether it's indie games or music, it's all about advertising. People can say fuck the middleman all they want, but that middleman (large label) has the money/connections to promote and advertise so you can make some money.

    Granted, if you're product is FANTASTIC it will go viral, but without the initial kick that advertising gets, you don't stand to make much money without a lot of footwork and effort.

  3. No mention that 25% pirated it and didn't pay 1c. by Anonymous Coward · · Score: 4, Interesting

    I find it comical that the Slashdot submission makes no mention at all that they also said 25% of downloaders were "pirating" it, and not paying even a single penny.
    But that doesn't fit the Slashdot worldview, so it was left out.
    http://blog.wolfire.com/2010/05/Saving-a-penny----pirating-the-Humble-Indie-Bundle