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Adobe Calls Out Apple With Ads In NY Times, WSJ

Hugh Pickens writes "Businessweek reports that Adobe has taken out newspaper advertisements in the Wall Street Journal and the New York Times today and posted an open letter to call out the tablet-computer maker for stifling competition. 'We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs,' the letter states. 'No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.' The letter is part of a widening rift between Apple and Adobe. Two weeks ago, Apple Chief Executive Officer Steve Jobs wrote a 29-paragraph public missive panning Adobe's Flash as having 'major technical drawbacks.' US antitrust enforcers also may investigate Apple following a complaint from Adobe, people familiar with the matter said this month. Adobe has also launched a banner ad campaign to let you know that they love Apple. The two-piece banner ads are composed of a 720x90-pixel 'We [heart] Apple' design, followed by a 300x250-pixel medium rectangle that reads: 'What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.'"

19 of 731 comments (clear)

  1. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion

  2. Oh Shiznacho! by Pojut · · Score: 5, Funny

    It done been brought!

  3. Hypocritical assholes... by jx100 · · Score: 5, Informative

    Fantastic how they're crying for "openness" a mere day after they announce Selective Output Control DRM in Flash.

    http://arstechnica.com/media/news/2010/05/adobes-new-flash-drm-comes-with-selective-output-control.ars

    1. Re:Hypocritical assholes... by fuzzyfuzzyfungus · · Score: 5, Insightful

      Don't you understand? "Open" means "Able to Run Flash as God intended" not some piffle about "does what its owner wants it to"...

  4. Sweet! by DrgnDancer · · Score: 5, Insightful

    Dear Adobe:

    I recently read your open letter to Apple and let me just say that I cannot agree more. I particularly liked this bit:

    "We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company -- no matter how big or how creative -- should dictate what you can create, how you create it, or what you can experience on the web."

    Since my platform of choice is [64 bit Linux, Solaris, Irix, HPUX, any of the Various BSDs...] I cannot wait for your forthcoming (very soon I expect) release of Flash for this platform! I realize that my platform of choice is not the most popular one out there, but your message gives me hope! Given your support of openness, and in full understanding that my platform is rather obscure, perhaps you could simply release most of the slient code as open source and allow me to port it myself. That would be even better.

    Thanks
    Users of various platforms that Adobe does not support.

    --
    I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
  5. Mental Masterbation by StylusEater · · Score: 5, Interesting

    I find it very disheartening that both companies are going to great lengths to show just how "OPEN" they are, when neither of them are even close to being "open" or really staunch supporters of all things "open." Both companies have jockeyed, in open and/or behind closed doors, to make standards their bi*ches and now they complain because their "industry standards" are being threatened.

    This in turn has caused people to complain loudly about "freedom!!!" I want my freedom? I ask, freedom from what? You're now encountering what Stallman et al have been talking about for ages! You're only free as far as a company's whims says you are... Ohh, now I'm supposed to feel sad for those that hooked their toolset to Adobe? or to Apple for that matter? Why not focus on developing truly standards compliant applications with Open tools and let the companies come to us for a change rather than us bowing to them for the next release? We are all masters of our own domains, now "buck up" and act like it.

  6. Re:Right on Adobe! by darien · · Score: 5, Insightful

    Terrible analogy. Adobe may not help you, but they certainly won't do anything to stop you. Very different to what Apple wants to do.

  7. ISO by Itninja · · Score: 5, Interesting

    Why not push for ISO certification for Flash? It worked with the PDF.

    --
    I judt got a nre Kinesis keybiartf so please excusr ant egregiou typos.
  8. Re:The choice is Apple's to make by SanityInAnarchy · · Score: 5, Insightful

    The choice is Apple's, but that doesn't make it a good thing.

    It would be just as buggy and crash-prone [zdnet.com] as it is right now on the Mac... Because it's on every darn page on the web - for adverts - it'd be running almost constantly as the user uses Safari; so the other down-side comes into play - it's a huge battery hog.

    Granted, yes, Flash sucks. As a user, I'm not sure I'd install it.

    But that should be up to the user, not Apple. If Apple allowed Flash on the iPhone right tomorrow, would you be required to install it? I suppose iPhone users are used to Apple making their decisions for you, but think about that -- what if they actually made it your choice?

    Forget the browser for a moment, though. They're banning it and all other third-party frameworks in an effort to prevent cross-platform applications, even if they compile to Objective-C, which is downright evil. More evil than anything Microsoft ever did. To claim that this has anything to do with battery life or crashing is moronic -- Apple already presumably checks things like this before they approve apps, right? And Adobe was offering to compile to Objective-C, so most of the bugginess and battery-draining would hopefully go away. In either case, it seems downright fascist to ban a tool because it might make the experience suck, instead of evaluating the resulting app and see if it does make the experience suck.

    Now, I agree that this is good for Apple, in the short term. It's also good for the Web, in the short term, because it forces people to start using HTML5. But in the long term, I think it will come back to bite them, and in any case, don't pretend it's a good thing for either iPhone/Pad developers or users.

    --
    Don't thank God, thank a doctor!
  9. Re:Pot, kettle! by schmidt349 · · Score: 5, Informative

    Not even close. The spec doesn't document Sorenson Spark or On2, so tons of SWFs that embed video are out. Until very recently you weren't even allowed to look at the spec unless you signed an agreement saying you wouldn't develop player software (only export filters), and it's still about as far from an implementation white paper as you can get.

    Moreover, Adobe controls the format, not an open standards body, so they're free to add new things and not tell other developers how to do them later on to give themselves an advantage (which they've done in the past with major releases like v9 and 10).

    If Flash were completely open, why isn't there a 100% compliant open-source player out there? Gnash is the closest but it has serious problems with later versions of the spec (probably due to underdocumentation).

    "But look! They released a spec! It must be an open standard!" Yeah, I've heard that before.

  10. Re:Right on Adobe! by Anonymous Coward · · Score: 5, Insightful

    Android may be a bigger market, but the iPhone I'm targeting with my app resides in the deeper pockets of people demonstrably more easily parted with their money for less reward, my friend.

    FTFY

  11. Re:New corporate slogan by 605dave · · Score: 5, Insightful

    This is insightful? What's the insight? Do you know anything about HTML5? Apple is helping build an open web that proprietary devices from any company can connect to. How is an open standard such as HTML an Apple only web experience? The reality is exactly the opposite. Right now we have a situation where one company, Adobe, determines what web experience (if you're talking about Flash) you get on any given device or platform. Compare that to an open HTML5 rendering engine (webkit), and a push towards open web standards. In what universe does that add up to that being an Apple only experience?

    --
    Be kind, for everyone you meet is fighting a difficult battle. - Plato
  12. Re:We Want to by brundlefly · · Score: 5, Interesting

    I never used to harp on security either. Then one day I got a virus while using Firefox and browsing www.theatlantic.com web site. Some loser in the Yahoo! ad network decided to build a Flash ad that allowed scripting access from domain:*. My browser... screwed.

    Thanks, Adobe. Thanks for giving every idiot web dev alive an automatic weapon with no safety training.

  13. Re:New corporate slogan by loraksus · · Score: 5, Funny

    Adobe: We Bitch and Moan until we Get Our Way(TM)

    Yes, but we do it very, very slowly. Pegging processor cores and making browsers run like shit along the way.

    --
    1q2w3e4r5t6y7u8i9o0pqawsedrftgthyjukilo;p'azsxdcfv gbhnjmk,l.;/
  14. Re:Right on Adobe! by MaerD · · Score: 5, Insightful

    ... If that statement were applied to your desktop you'd be seeing red and you know it. Let's change it a little:
    "Microsoft is only trying to 'stop' you when you use their OS. They aren't trying to stop you from using Firefox or Chrome or whatever on some other OS"...
    If the above were the case instead of "limited" device like an ipad or iphone, far more people would have an issue with it.

    --
    I put on my robe and wizard hat..
  15. Re:Adobe make a statement and drop Photoshop for M by ducomputergeek · · Score: 5, Insightful

    Last time this happened, when they dropped Adobe Premiere, Apple bought Final Cut Pro and turned it into a good replacement with version 3 vs Premiere 6 and with Final Cut Pro 4 blew Premiere out of the water for a good number of years. Even though Premiere is back on Mac, I don't know anyone in the industry that uses it on Mac. They all still use FCP.

    My guess would be Apple's response would be to fork or support programs like GIMP and Inkscape and throw developers at them and overhaul their UI's to Apple's standards. What better way to spite Adobe than create free tools to replace their cash cow. Adobe already bought out and killed the only competition in professional web & graphics tools (Macromedia).

    --
    "The problem with socialism is eventually you run out of other people's money" - Thatcher.
  16. Re:Can't run Java on iPhone either... by Frequency+Domain · · Score: 5, Insightful

    It's a fucking computer.

    That's where you've got it wrong. The world has moved beyond the point where everything with a CPU is a computer. The iPhone is an appliance. It does all the things it was designed to do. No manufacturer is obligated to make their appliance do anything other than what they claimed it would do when they sold it to you. If you want a different appliance, feel free to vote with your wallet. If there is nothing that does what you want and you can convince some venture capitalists you're right, make a competing product. But Apple doesn't owe it to you to design appliances that work the way you wished they did.

  17. Adobe DRM by Graham+J+-+XVI · · Score: 5, Insightful

    I'm curious how Adobe can claim "consumers should be able to freely access their favorite content" just after they implemented support for Selective Output Control in their proprietary DRM.

  18. Re:We Want to by zeroshade · · Score: 5, Insightful

    What do you think Apple's motivation is for blocking flash? They still make all their money on hardware sales. The app store only exists to encourage people to develop for their products. The only reason that makes any sense is that Apple wants a higher quality product.

    The point of blocking flash is to encourage people to ONLY develop for the iPhone. Development costs generally prohibit most apps from getting cross developed for multiple platforms. Sometimes things like Flash facilitate cross-platform development. If they get developers to only create apps for the iPhone instead of cross-platform, then people have more reasons to buy the iPhone hardware as the apps they want would only exist on the iPhone. Great business plan, horrible for consumers.