Apple Is Nintendo's "Enemy of the Future"

Pickens writes "The San Francisco Chronicle reports that video game industry revenue fell by 26 percent in April, adding more concerns about the health of the industry in the worst year-over-year decline since July 2009. But the big news is that the decline in portable sales makes up 61 percent of the overall monthly decline, suggesting that the Nintendo DS platform is losing steam but also reflecting the growing clout of the iPhone platform as the iPhone and iPod Touch continue to draw in more casual gamers, the iPad offers a bigger screen experience, and Apple announces the 'Game Center' — a social gaming hub with console-like online gaming features. Nintendo CEO Satoru Iwata is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the 'enemy of the future.' 'If Nintendo's future mobile platforms are to be any kind of success, the company will have to figure out how to take on the ease of use afforded by the App Store,' writes Nicholas Deleon. A large part of Nintendo's faith in reviving its efforts hinge on the 3DS, which may ship in the fall, the first truly major handheld introduction for Nintendo since the original DS in 2004. He adds, 'Maybe Nintendo should just release a phone?'"

Comments

Competition is legion

[jasno]

It seems like there are all kinds of things competing for the attention of gamers nowadays. I can't really see 'bejeweled' or whatever the hell the kids are playing on their iPads competing with WoW or whatever. But what about huge timesinks like facebook, twitter, youtube, and even internet news/chat/etc?

I can't say... I just hit 35 and I've damn near lost my ability to sit still in front of a video game. It just feels like a giant sucking waste of time - then again I'm posting on /., so what does that say about me?

Even when I did game, I'd put down $40 for half-life and get... 4-5 years out of it. So I guess I'm not a typical gamer.

From laughed at to "Enemy of the future" in 1 yr.

[hmbcarol]

Gee a few months ago, they were not taking Apple seriously... Apple "...is not having an impact on Nintendo... I’ve seen data that suggests that while consumers are constantly downloading apps, they play with them for a few times and then they are moving on to the next thing,” Reggie Fils-Aime, Nintendo of America’s president, told Kotaku. “Clearly it doesn’t look like their platform is a viable profit platform for game development because so many of the games are free versus paid downloads.” "iPhone and iPad not viable gaming platforms", "Apple games are not even a mouthful" A year ago, Satoru Iwata, president of Nintendo was argued that iPhones and Nintendo products were not competitors because they appealed to different people.

Re:Not just Ease of Purchase, but Ease of Transiti

[fermion]

I keep thinking the same thing. Kids don't buy these things, parents do. An iPod touch lasts for ever, I have already seen hand me downs. Sync off same account. And it can do so much more. For every Nintendo and Sony I see, I see 10 iPod touches or iPhones. I see some of the Nintendo units used by the under age 10 set, but Apple is gaining traction for mobile gaming.

As far as the buttons, Apple is not trying to get existing gamers. Apple is targeting the younger people, who want to game, who want to use facebook, who want to watch movies, and will not make a choice. They have hot spots at school. These are kids who can take a DSi to school, and guarantee that it will be confiscated, or an iPhone or Touch with they can defend as having a semi-legitimate value. The main problem most marketers make is seldom looking at the emerging market. The market that has not been trained with buttons.