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Google Stops Ads For "Cougar" Sites

teh31337one writes "Google is refusing to advertise CougarLife, a dating site for mature women looking for younger men. However, they continue to accept sites for mature men seeking young women. According to the New York Times, CougarLife.com had been paying Google $100,000 a month since October. The Mountain View company has now cancelled the contract, saying that the dating site is 'nonfamily safe.'"

11 of 319 comments (clear)

  1. why by Anonymous Coward · · Score: 3, Insightful

    why do we always need to self-censor? Who said the web needs to be "family safe"? Why are companies voluntarily following 1950's morality codes that the FCC imposes on broadcasters?
    and what's offensive about women looking for some love'n?
    It seems like in this country love is the biggest taboo of all

    1. Re:why by Reality+Master+101 · · Score: 5, Insightful

      why do we always need to self-censor? Who said the web needs to be "family safe"? Why are companies voluntarily following 1950's morality codes that the FCC imposes on broadcasters?

      Why do many neighborhood grocery stores not stock porn magazines? Who says grocery stores should be "family safe"? Why do the owners voluntarily follow 1950s morality codes?

      Because it's their damn store, and they don't want to. They don't like it, they don't want to see it, and they don't want to deal with the people who supply it.

      Freedom includes the freedom to sell what you want, not just buy what you want.

      --
      Sometimes it's best to just let stupid people be stupid.
    2. Re:why by CannonballHead · · Score: 3, Insightful

      Love != sex. Sex != love.

  2. Truth VS Advertising by damn_registrars · · Score: 4, Insightful

    The problem is that the two are not often compatible. The site for older men trolling for younger women likely intentionally does some obfuscation to hide what they are after. The cougar site, however, is relatively unambiguous by name. In the same light we seldom see political advertising that pushes facts, most political ads (the ones on slashdot being excellent examples) instead push rumors, half-truths, and outright lies.

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    Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  3. on the one hand google jumps ship on china by circletimessquare · · Score: 3, Insightful

    because of the pervasive censorship, and announces a strong anti-censorship stance, even in engaging in a hopeful (although a little hamstrung) effort to show themselves as friends of transparency:

    http://www.guardian.co.uk/technology/2010/apr/20/google-google-street-view

    but on the other hand it engages in a strange, fossil pre-'The Graduate' sort of hysterical moral panic that doesn't even exist (as a compelling widely believed opinion) in western countries anymore:

    http://en.wikipedia.org/wiki/The_Graduate

    even if you are so cynical as to say google has no real allegiance to transparency and truly fights censorship, that it's just a pr campaign, the contrast here is so galling as to nullify even the pr campaign on a surface level

    therefore, this has to be a case of google losing some coherence in internal corporate guidelines. there's going to be some meetings, some people are going to get a stern email, and this decision will be reversed by higher ups

    as to say this decision is hypocritical of google is putting it mildly

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  4. Best advertising yet by Atmchicago · · Score: 3, Insightful

    Considering I had never heard of them before, I'd say that by cancelling the contract Google has done the service the biggest favor yet! I imagine most people out there hadn't heard of it, either.

    --

    You can lead a horse to water, but you can't make it dissolve.

  5. Re:We do not care :( by qoncept · · Score: 4, Insightful

    If you can't laugh at yourself...

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    Whale
  6. Re:It seems to be google being sexist by canajin56 · · Score: 5, Insightful

    It's not sexist. Some posts in this thread are outright lies. "Cougar" is banned for being an adult term. So is Sugar Daddy, contrary to what some claim. Not sexist. There ARE sugar-daddy style sites that have slipped through, by being surreptitious about it. They call it "arrangements" and "friendship deals" and all kinds of other things. Google can look at keywords and decide that a site named for an old woman who prowls bars looking for easy sex, and maybe an ongoing boytoy for when her husband is away, is an "adult site" but they can't look at a picture of an older man holding a young woman that says "Make that special arrangement" is a sex site. Their software just isn't that smart. (There are "cougar" sites that are allowed, too. They don't use the word cougar or sex in their ads like cougarlife does, and that's why they're allowed. They call it "age gap" and so on. The same company also runs a "height gap" sex service, allowed to run in that they don't call it a sex service up front.) At any rate, some cougarlife.com ads were mild, but some were borderline pornographic. Not that it bothers me in GENERAL, I just don't want porn if I'm browsing a tech site in the office, looking for reviews. There ARE ad aggregators that allow porn, and if you want porn banners you deal with them. You don't whine to every newspaper in the entire world about how Sexist google is for banning you.

    --
    ASCII stupid question, get a stupid ANSI
  7. Re:Well... by brainboyz · · Score: 3, Insightful

    As much as guys complain about the drama, they really should look at Cougars. Sure, they have drama, but orders of magnitude less than the young models. They're single, have their own life, and don't need you mucking it up; do your thing and then she doesn't care until next week.

  8. Re:It seems to be google being sexist by Antisyzygy · · Score: 3, Insightful

    I seriously doubt this is the reason. Cougar is something someone searches for when they want mature woman porn. That is probably the just of it.

    --
    That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
  9. Re:Well... by spazdor · · Score: 3, Insightful

    It's evil to use your advertising clout to promote a version of 'family friendliness' which is couched in outmoded and sexist ideas about age differences in relationships.

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    DRM: Terminator crops for your mind!