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Google Stops Ads For "Cougar" Sites

teh31337one writes "Google is refusing to advertise CougarLife, a dating site for mature women looking for younger men. However, they continue to accept sites for mature men seeking young women. According to the New York Times, CougarLife.com had been paying Google $100,000 a month since October. The Mountain View company has now cancelled the contract, saying that the dating site is 'nonfamily safe.'"

36 of 319 comments (clear)

  1. Someone who's not lazy... by sakdoctor · · Score: 5, Funny

    Please drill down into TFA and tell me if this is a slashvertisment for CougarLife, an unrelated violation of googles TOS, or really google being evil so I can be outraged accordingly.

    1. Re:Someone who's not lazy... by Anonymous Coward · · Score: 4, Informative

      hard to call it a slashvertisement since the article is from NY Times. No mention of a TOS violation, basically Google decided that anything using the word 'cougar' is automatically classified as Adult and thus no eligible for GCN. Main issue raised in the article is that 'sugar daddy' has not been similarly classified despite being a common term for the reverse relationship. Not sure I'd necessarily call it 'Google being evil' and I highly doubt sexism is the real reason here, but it's a bit strange, and I think Google definitely needs to give a real explanation here.

    2. Re:Someone who's not lazy... by Moblaster · · Score: 5, Funny

      It is none of the above. It is a sneaky coordinated attack on an innocent cat-lover's web site, probably instigated by a vicious cabal of dog people.

    3. Re:Someone who's not lazy... by sakdoctor · · Score: 5, Funny

      Outrageous. Won't someone think of the legitimate websites that sell mountain lions.

    4. Re:Someone who's not lazy... by lorenlal · · Score: 5, Funny

      Sure, I've never seen a mountain lion around here...

      Isn't that a sign that it's quite effective?

  2. And now what? by courteaudotbiz · · Score: 3, Informative

    If the site still exists, and am looking for an older woman to have some fun at night, I'm sure that Googling "Cougar dating" should give me satisfaction, instead of having an ad displayed from time to time making me think that I like to be a toy boy...

  3. cougars daddies by Kabada · · Score: 3, Funny

    Well, cougar do pose a greater risk to family safety than most daddies.

  4. We do not care :( by notommy · · Score: 5, Funny

    Once again, another story that has NO impact on the readers of /. Neither "hot older women" nor "cute young men" can be found here. Thanks for reminding us you jerk!

    If would be a different story however, if google had banned a site for women seeking basement dwelling fat people.

    1. Re:We do not care :( by Kabada · · Score: 5, Interesting

      I sometimes can't decide whether comments like this are supposed to be funny (which they admittedly are) or whether they're an honest expression of deep self-loathing.

    2. Re:We do not care :( by qoncept · · Score: 4, Insightful

      If you can't laugh at yourself...

      --
      Whale
    3. Re:We do not care :( by sorak · · Score: 5, Funny

      If you can't laugh at yourself...

      We'll do it for you.

  5. Re:Disgraceful, if true! by Anonymous Coward · · Score: 4, Funny

    ...so there may be a valid reason for closely examining them...

    I'll get right on it!

  6. Re:Disgraceful, if true! by elewton · · Score: 5, Informative

    I just searched for some sweet cougar action, and google was happy to advertise appropriately. CougarLife.com, however, comes up a fair amount in spam, and isn't advertised.

  7. Quaker Oats wants the domain by Anonymous Coward · · Score: 4, Funny

    For their new Cougar Life, the first cereal to stay completely dry in milk.

  8. why by Anonymous Coward · · Score: 3, Insightful

    why do we always need to self-censor? Who said the web needs to be "family safe"? Why are companies voluntarily following 1950's morality codes that the FCC imposes on broadcasters?
    and what's offensive about women looking for some love'n?
    It seems like in this country love is the biggest taboo of all

    1. Re:why by Reality+Master+101 · · Score: 5, Insightful

      why do we always need to self-censor? Who said the web needs to be "family safe"? Why are companies voluntarily following 1950's morality codes that the FCC imposes on broadcasters?

      Why do many neighborhood grocery stores not stock porn magazines? Who says grocery stores should be "family safe"? Why do the owners voluntarily follow 1950s morality codes?

      Because it's their damn store, and they don't want to. They don't like it, they don't want to see it, and they don't want to deal with the people who supply it.

      Freedom includes the freedom to sell what you want, not just buy what you want.

      --
      Sometimes it's best to just let stupid people be stupid.
    2. Re:why by CannonballHead · · Score: 3, Insightful

      Love != sex. Sex != love.

    3. Re:why by Terwin · · Score: 4, Informative

      And what happens when they're the only store in town, or when all the stores adopt the same policy?

      Then you open up your own store and cater to the neglected demand.

      Simple as that.

      No one can force me to sell anything in my store I do not want to sell.

      I can't stop you from setting up a store down the street to sell it, but I can keep it off my shelves.

  9. Truth VS Advertising by damn_registrars · · Score: 4, Insightful

    The problem is that the two are not often compatible. The site for older men trolling for younger women likely intentionally does some obfuscation to hide what they are after. The cougar site, however, is relatively unambiguous by name. In the same light we seldom see political advertising that pushes facts, most political ads (the ones on slashdot being excellent examples) instead push rumors, half-truths, and outright lies.

    --
    Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  10. on the one hand google jumps ship on china by circletimessquare · · Score: 3, Insightful

    because of the pervasive censorship, and announces a strong anti-censorship stance, even in engaging in a hopeful (although a little hamstrung) effort to show themselves as friends of transparency:

    http://www.guardian.co.uk/technology/2010/apr/20/google-google-street-view

    but on the other hand it engages in a strange, fossil pre-'The Graduate' sort of hysterical moral panic that doesn't even exist (as a compelling widely believed opinion) in western countries anymore:

    http://en.wikipedia.org/wiki/The_Graduate

    even if you are so cynical as to say google has no real allegiance to transparency and truly fights censorship, that it's just a pr campaign, the contrast here is so galling as to nullify even the pr campaign on a surface level

    therefore, this has to be a case of google losing some coherence in internal corporate guidelines. there's going to be some meetings, some people are going to get a stern email, and this decision will be reversed by higher ups

    as to say this decision is hypocritical of google is putting it mildly

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  11. Best advertising yet by Atmchicago · · Score: 3, Insightful

    Considering I had never heard of them before, I'd say that by cancelling the contract Google has done the service the biggest favor yet! I imagine most people out there hadn't heard of it, either.

    --

    You can lead a horse to water, but you can't make it dissolve.

  12. It seems to be google being sexist by SmallFurryCreature · · Score: 5, Interesting

    Google has simply labelled "cougar" to be an adult term, and adult ads are not allowed on its network. Yet other ads with the same or even stronger adult theme are allowed. The same company has a site for older men seeking younger women, and that one is allowed.

    So it seems Google is being very sexist about it. Probably not a high level decision, just someone who let his/her own personal views put a word on the banned word list. I don't think Google really wants to ban all the adult themed ads, it is a lot of money they would be throwing away. 100k in advertising for one site only. Even Google is going to feel it if its puritans stance is now going to force it to block all the sites aimed at men as well.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:It seems to be google being sexist by canajin56 · · Score: 5, Insightful

      It's not sexist. Some posts in this thread are outright lies. "Cougar" is banned for being an adult term. So is Sugar Daddy, contrary to what some claim. Not sexist. There ARE sugar-daddy style sites that have slipped through, by being surreptitious about it. They call it "arrangements" and "friendship deals" and all kinds of other things. Google can look at keywords and decide that a site named for an old woman who prowls bars looking for easy sex, and maybe an ongoing boytoy for when her husband is away, is an "adult site" but they can't look at a picture of an older man holding a young woman that says "Make that special arrangement" is a sex site. Their software just isn't that smart. (There are "cougar" sites that are allowed, too. They don't use the word cougar or sex in their ads like cougarlife does, and that's why they're allowed. They call it "age gap" and so on. The same company also runs a "height gap" sex service, allowed to run in that they don't call it a sex service up front.) At any rate, some cougarlife.com ads were mild, but some were borderline pornographic. Not that it bothers me in GENERAL, I just don't want porn if I'm browsing a tech site in the office, looking for reviews. There ARE ad aggregators that allow porn, and if you want porn banners you deal with them. You don't whine to every newspaper in the entire world about how Sexist google is for banning you.

      --
      ASCII stupid question, get a stupid ANSI
    2. Re:It seems to be google being sexist by Antisyzygy · · Score: 3, Insightful

      I seriously doubt this is the reason. Cougar is something someone searches for when they want mature woman porn. That is probably the just of it.

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
  13. Re:Well... by miggyb · · Score: 3, Funny

    You do realize you just volunteered yourself to take one for the team if a cougar ever approaches a group of your friends, right?

    --
    This signature serves no purpose other than to help you see which posts were made by me.
  14. They have FamilySafe backwards! by N0Man74 · · Score: 4, Interesting

    A coupling of an older man with a younger woman has a greater chance of bearing children than that of an older woman and a younger man.

    It seems to me that the Cougar scenario contains more safety from creating a Family than the other

  15. It's about Apple by tverbeek · · Score: 4, Funny

    This is just a tactical move in Google's spat with Apple. They're banning the term "Cougar" before Apple can use it as the name of its next OS X release.

    --
    http://alternatives.rzero.com/
  16. Re:Well... by Anonymous Coward · · Score: 3, Funny

    I prefer bears you insensitive bastard!

  17. Re:Well... by coniferous · · Score: 3, Interesting

    Theres a guy in every group thats into cougars. He may not admit it, but he's there.

  18. Re:Well... by BobMcD · · Score: 3, Interesting

    Theres a guy in every group thats into cougars. He may not admit it, but he's there.

    And why not? Of that group of friends, the one that 'takes' the cougar is definitely going to get lucky. The others get the thrill of the hunt, sure, but only maybe half of them will successfully hook up.

    Bird in the hand, and all that.

  19. Re:Well... by brainboyz · · Score: 3, Insightful

    As much as guys complain about the drama, they really should look at Cougars. Sure, they have drama, but orders of magnitude less than the young models. They're single, have their own life, and don't need you mucking it up; do your thing and then she doesn't care until next week.

  20. Re:Well... by macbeth66 · · Score: 5, Funny

    Hand in the bush, and all that.

    There, fixed for ya.

  21. Re:Honestly, I don't care about their motivation by mea37 · · Score: 3, Interesting

    No, it's not about the effects. Terms that imply bias are about intentions. There's a huge difference between giving a cookie to every male, vs. flipping a coin and giving a cookie every time it comes up heads, even if by random chance it happens that I end up giving each male (and no females) a cookie.

    Drumming up emotions by using terms that imply deliberate bias to situations where there is none is a disservice to everyone involved, most of all those who advocate against true bias.

  22. Re:"nonfamily safe" by smellsofbikes · · Score: 4, Interesting

    In contrast, an older man dating a younger woman is much more likely to end up in a relationship or marriage, and while an older man actively looking for a younger woman is clearly looking to hook up as well, he is also much more likely to be looking for something more substantial, which means he's in a position to do so - meaning, not married and not in a situation where the outcome of the services provided by [his dating site of choice] will be a threat to his family.

    I have several friends who are what is euphemistically known as escorts, and who have worked with dating sites of the Sugar Daddy sort. They have met many men who are very willing to engage in the transactions such sites facilitate, and they have all been married. According to one friend, who has made a tidy high-five-figure income doing this for several years as she works her way through college, at least 80% of the men on sugardaddy sites are married and looking for multiple somethings on the side, preferably multiple somethings at the same time.

    --
    Nostalgia's not what it used to be.
  23. Re:Well... by MBGMorden · · Score: 3, Interesting

    of course they weren't called cougar. They where called horny 30 years old women.

    That particular group is still called that. Cougar (to me, and to most of the people I know) is more on the order of 40 to 50. Sometimes even higher. Jane Seymour is 59 now and I still would like to get acquainted with her.

    --
    "People who think they know everything are very annoying to those of us who do."-Mark Twain
  24. Re:Well... by spazdor · · Score: 3, Insightful

    It's evil to use your advertising clout to promote a version of 'family friendliness' which is couched in outmoded and sexist ideas about age differences in relationships.

    --
    DRM: Terminator crops for your mind!