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Facebook, Zynga Sign Long-Term Virtual Currency Deal
Despite recent rumors that Facebook and FarmVille developer Zynga were gearing up for a legal battle, the two announced yesterday that they have signed a five-year agreement over how virtual currency will be used. Quoting:
"The source of the conflict ... comes down to Facebook's decision to introduce Facebook Credits, an over-arching currency system to be used in all games on its platform. This allows users to purchase just one type of currency for use in Facebook games, rather than buying directly from individual developers — a lack of direct control over its monetization that became a major point of contention for Zynga. Also likely an issue is Facebook's decision to take 30 percent of revenues gathered from credits, with 70 percent allocated to the developers."
I agree in the analysis and disagree in the resulting conclusion.
At some point I stop seeing an insightful, astute, marketer and I start seeing someone who bases his income on the stupidity of the most stupid.
The guy you call genious, from my point of view is just as repugnant a person as a tv fortune teller.
It's worth considering that for many people, Facebook is their internets. Facebook has achieved what AOL could never do - build a garden so compelling that people never wonder what's outside the wall.
If you were blocking sigs, you wouldn't have to read this.
If FarmVille is the most compelling thing you can find online, then I don't think I want to be your friend. Facebook or real-life friend.