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Apple Reverses iPad "No Cash Purchase" Policy
ZipK writes "After a few days of bad publicity, Apple has reversed its no cash purchase policy, explaining that the policy was originally implemented to limit the number of iPads an individual could buy during the introductory period of short supply. Now that supply has caught up with demand — and the story has hit front pages and gained national attention — Apple has reversed its policy, and taken the opportunity to put a bow on the story by giving the formerly scorned Diane Campbell a free iPad."
The idea is to limit the number of purchases that a single customer can make. It's sort of hard to sell a hundred iPads on eBay or to people in other countries when you're only able to buy two of them yourself (yes, obviously it's probably possible to use several credit cards or have your friends buy iPads but I think this should be seen as more of a way to eliminate the low hanging fruit to discourage the casual opportunists).
Greylisting is to SMTP as NAT is to IPv4
I've lost count of the number of times I've seen this pattern in the last few months/years, especially as it relates to the iPhone OS devices.
1. Apple does something really dumb
2. They get bad press for it
3. A higher up at Apple goes "yeah, now that I think about it, that is really dumb"
4. Apple reverses the policy to something not dumb
It seems to me that maybe Apple should look at how they are formulating these dumb policies and see if they can get it right the first time.
Now before I get modded down by the fanbois, let me just say that I own an iMac and an iPhone and generally like Apple products. Yet I simply have to admit that it seems they've had a serious injection of dumbness of late.
Simple. Apple should have learned how to do business by people who've been doing it long before Apple existed... Limit two (2) per person, per purchase . Grocery stores and Walmarts all across the land have been doing this for decades. You can buy as many as you want... 2 at a time. On launch day, that would equate to exactly two -- by the time you got back to the counter the second time, there wouldn't be any left.