Apple Reverses iPad "No Cash Purchase" Policy
ZipK writes "After a few days of bad publicity, Apple has reversed its no cash purchase policy, explaining that the policy was originally implemented to limit the number of iPads an individual could buy during the introductory period of short supply. Now that supply has caught up with demand — and the story has hit front pages and gained national attention — Apple has reversed its policy, and taken the opportunity to put a bow on the story by giving the formerly scorned Diane Campbell a free iPad."
class act...
Can someone explain how using a debit or credit card to purchase an iPad prevents the buyer from reselling it? And how is that considered the "black market"?
Better known as 318230.
The moral is: if you cause enough bad publicity for a company, you get free stuff.
for all debts, public and private. Oh, except debts to apple.
Joy! Beautiful spark of the gods!
Apple can confirm the identity of any iPad user, so long as they have not purchased the device used.
Very interesting.
If the only tool you have is a hammer, you'd better start looking for a carpentry job.
iFAIL
I've lost count of the number of times I've seen this pattern in the last few months/years, especially as it relates to the iPhone OS devices.
1. Apple does something really dumb
2. They get bad press for it
3. A higher up at Apple goes "yeah, now that I think about it, that is really dumb"
4. Apple reverses the policy to something not dumb
It seems to me that maybe Apple should look at how they are formulating these dumb policies and see if they can get it right the first time.
Now before I get modded down by the fanbois, let me just say that I own an iMac and an iPhone and generally like Apple products. Yet I simply have to admit that it seems they've had a serious injection of dumbness of late.
Can somebody explain to me why buying 10 fully loaded iPads with my gold Amex prevents me from selling them on the black market afterwards but paying for one in cash doesn't?
On a related note, where is this "black market"? Seems like has lots of awesome stuff for sale there.
~Syberz
no, i'm afraid that apple hatred and disgust is always going to be relevant.
by "afraid" i mean "overjoyed"
It seems to me that maybe Apple should look at how they are formulating these dumb policies and see if they can get it right the first time.
Why bother when you can get great PR out of doing what any other company does?
More Twoson than Cupertino
There's a pretty notable precedent.
The pattern is:
1. Apple does something really dumb
2. They get bad press for it
3. An army of Apple fanboys rush to their defence
4. Apple laugh at how dumb their fanboy users are
5. Boring story gets posted to slashdot frontpage
This wasn't a dumb move, and this isn't bad press. They tried to make it look like the iPad was in such MONSTER demand that they wouldn't take cash. Then there was press, some moderately bad (Apple won't take cash), but mostly in their minds good (their iPad is selling like such hot cakes that they want to slow it down by not taking cash). Seriously, this late in the game who could possible be convinced people are still buying 50 iPads at a time and selling them at a markup?
It's stupid marketing done by stupid people targeting stupid people.
That's how it's done in the real world: Make a policy that seems reasonable at the time, have something unforeseen pop up to show that maybe it's not as reasonable as you originally thought, re-think and change that policy to something that is.
While Apple's policy was not a good idea, at least they were able to see that and be flexible enough to change it. It's just too bad for them that they had to get a black eye in order to recognize it was bad policy to begin with.
This ain't rocket surgery.
Gizmodo was creating positive publicity though. I mean, what could be more positive than spamming viewers with basic iPhone Generation 4 ads. A bit like someone playing a site full of movie trailers, it only generates good publicity.
Taxation is legalized theft, no more, no less.
They got free lawsuits!
You think this is bad publicity? This is exactly what Apple planned. Now they've got the message out that their iPad is so hawt they have to restrict how many a person can buy. Oh, they mad a bad decision in the no-cash idea, but wow look how well that iPad is selling and how badly people want it!
This was a cheap way for Apple to get unorthodox marketing. Since Apple was so nice in fixing the no-cash policy, all that's left in the rabble's mind is how many iPads Apple is selling since they need to restrict purchase! Wow, I gotta get me one of those, look how many they're selling! Ahahaha. Ridiculous. We live in an age of idiocy.
Comment removed based on user account deletion
Because it is a strategy to make people want to buy their new generation of devices and software.
In general, no one gets excited about firmware updates. However, if Apple can add in a blindingly obvious feature they can generate hype and money. Anyone could have told Apple they needed an SDK to be successful and that web apps sucked. However, because they didn't do it, they could get lots of hype when releasing the iPhone SDK and 2.0 firmware update. Same thing with copy/paste/search in iPhone OS 3.0 and multitasking in iPhone OS 4.0.
Same thing with hardware. Anyone could have told Apple they needed to have hardware volume up/down buttons on the iPod Touch, but they ignored it and made it be a "feature" of the 2nd generation, anyone could have told Apple a smartphone released in 2006 needed 3G (especially considering my samsung dumb phone I bought half a year before had it) but then they made it be a "feature"
If Apple did everything right the first time, they would fail to have lots of press coverage when they finally fixed things.
Taxation is legalized theft, no more, no less.
you make a general rule, people break it, you make a more specific rule, it causes a problem, you make an exception, people exploit it... etc.etc.etc.
pick a system, any system.
here's a reasonably good generalization of how law systems work and fail.
-- it's ridiculous how many people misspell ridiculous... (damn, damn, damn...)
I take it you didn't check out the prices on eBay.
Whilst stupider people whine on slashdot.
Interesting marketing policy. Good for Apple if it doesn't upset people, free publicity when you revoke the policy if it does.
Now that's what I call a win/win scenario.
--
Toro
The fantasy is: They implemented the cash-only policy once their fake scarcity ploy wore out. First they pretended they couldn't make enough to meet the monster demand. Then they resorted to "our gadget is so cool we wyon't take cash!".
The realisy is: iPads were credit card only from day one. And the prices on eBay attest to the fact that people can make money from buying retail and reselling.
I take it you didn't check out the prices on eBay.
I suspect that one of the drivers for this is the fact that the iPad is still only available in the US. Here in Canada for example they will only start shipping next Friday. Almost a month lag is pretty huge when measured in Internet time.
XML is a known as a key material required to create SMD: Software of Mass Destruction
Break out the tin foil hats, RightSaidFred99 has broken Apple's code! Ohz Noez.
Or, this was a new device that they really didn't know how many were going to sell and they limited the production. A lot of companies do this. Im sure they did some market research and came across all your post and thought to themselves, "Gee, maybe we shouldn't produce 10 million of these things, because RightSaidFred99 says he's not going to by one."
I don't think they're pretending. But maybe you know more than me... Apple's iPad believed to be outselling Macs in the US: http://www.appleinsider.com/articles/10/05/20/apples_ipad_believed_to_be_outselling_macs_in_the_us.html, Huge Wave of Apple iPad Demand: http://www.changewave.com/freecontent/viewalliance.html?source=/freecontent/2010/03/huge-wave-of-apple-ipad-demnd-03-05-10.html
Based on some of the stats, it looks like a bunch of people think it's cool... except RightSaidFree99.
Gee, I don't know. I kind of believe the reports I've been reading, but apparently you're some kind of genius on the matter. Please show me some stats on where you're getting your information from? I would love to see it. My guess, and this is just a guess, you're a windoze/flashboy/anti-apple zealot with some serious jealousy issues, a marketing shill or just oblivious to what's happening that you've decided to encase yourself in your own personal reality distortion field. Very sad.
The real Sig captains the Northwestern. This one captains
Oh wow, you mean people are trying to sell shit for twice what it's worth and nobody is buying it on Ebay? Quick, call the channel 12 news!
Nobody's buying an iPad for $1100. It's a joke, just idiots fishing. There are iPads on there for only slightly more than you could buy them for at the Apple store.
Whilst stupider people whine on slashdot.
ZaZing!
Apple, like any other company, gets your name, address, and zip code when you buy something at one of their stores, right?
And they need to correlate by your credit card number to ensure that you don’t buy more than two iPads?
Why not link them to your account, with your name, and require a government-issued photo ID to verify your identity before they make a sale? Makes a hell of a lot more sense than limiting it by credit card... not everyone has a credit card, and many people have several.
Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
at least they learn from their mistakes and correct them in a timely manner. ... well almost every other mega-corporation.
unlike
even when apple screws up, they do it right.
LOL.
damn. guess I'm a fanboy now.
Stupid stuff like this is why I will never buy any Apple products.
Ever.
It took too many years to get rid of one abusive corporate monopolist, and I'm not about to surrender my hard-earned freedom to another corporate monopolist wannabe.
When should i expect my delivery?
Sales are as underwhelming as expected. And yesterday, Apple HQ fell form the distortion bubble into reality, when looking at the hard numbers. (Don’t worry. They’re right back in it again, or else they would gasp for air like fish on land. ^^)
Any sufficiently advanced intelligence is indistinguishable from stupidity.
Part of it is making change. A larger part is drawers in the cash registers and slots in the safe. Most cash registers don't have slots in their drawers for $50 and $100 notes, so you have to store them in the bottom, which is inconvenient and could lead to them getting forgotten. Also these places often use time release safes and depending on the kind, they have intake slots for different bills, and don't always have the largest denominations.
However the largest part is risk. The big bills are of a great risk when it comes to being stolen. For one, it means more money in a small place when it comes to a hold up, but there's also a bigger risk of an employee taking it. After all, a single hundred is real easy to stuff in your pocket and sneak off with, and it is worth a lot which makes it attractive.
You are correct though in terms of accepting cash. For purchase, a place can choose whatever terms they like in how you have to pay. For debts, teh government requires that you take treasury notes as payment, like it or not.
Your sarcasm foo has vastly overwhelmed me. It was so subtle I read the first sentence and was sure you were totally going to agree with me, but then I read further on and I was all "Uh Oh, I think this guy disagrees with me!". So I went back and reread the first sentence and realized you had deftly handled me with your pithy sarcasm.
Let's see how well this device holds up over time. I'd say the sales figures from maybe Q3 will be the most useful to see how well it's really selling long term.
Who knows, maybe then I'll post some more posts mocking Apple and you can pull out your finely honed sarcasm skills again!
I don't know if you were being sarcastic or not, but this fits the standard pattern of Apple doing exactly as much as they can get away with, and of large corporations in general suddenly growing a conscience when they get some bad PR (and letting said conscience atrophy when the press leaves them alone).
Don't thank God, thank a doctor!
Don't we all do this? Maybe not on the same level, but everyone makes mistakes. All I ask is that you correct your mistake and learn from it. How many projects, business decisions, or other collaborative efforts "get it entirely right the first time"? Failing is the better part of success.
But it's genius marketing. Look how much time we're all spending talking about Apple and the iPad. Plus, the whole history doesn't matter. Only what people remember matters, top of the stack so to speak. "Now we can buy unlimited iPads! We're so fortunate!" Look how they turned a negative into a positive. Like it's not so much the absolute value of the marketing that matters as it is the delta or positive slope.
It's just like that Chris Rock joke. "I take of my kids." That's what you're supposed to be doing, you idiot!
Unfortunately, you can't force them to accept legal tender. They are only forced to accept legal tender for an outstanding debt; before you buy the phone, you don't owe them anything, and they can demand payment in whatever form they like. If they wanted to they could charge 3 gold bars and 2 goats for every iPad, and that would be legal (and ridiculous).
Do you propose that we force everyone using the craigslist.org barter section to accept legal tender? Do you propose that we force people who want to trade to cars to accept legal tender? Do you propose that we force little kids trading Pokemon cards to accept legal tender?
It sucks, but Apple is in full compliance with the law by refusing cash. Forcing them to accept cash could have unintended legal consequences for people who refuse to accept cash in other situations.
He look! Another idiot who knows nothing about what he speaks!
From here:
There is, however, no Federal statute mandating that a private business, a person or an organization must accept currency or coins as for payment for goods and/or services. Private businesses are free to develop their own policies on whether or not to accept cash unless there is a State law which says otherwise.
If you owe someone money, e.g. you ordered something from a merchant and received it, but didn't pay for it yet, then they are obligated to accept cash to settle the debt because it is legal tender. But if you haven't bought something yet, then you don't owe them anything yet, and the merchant is NOT obligated to take your money for it. See the difference?
> 1. Apple does something really dumb
> 2. They get bad press for it
> 3. A higher up at Apple goes "yeah, now that I >think about it, that is really dumb"
> 4. Apple reverses the policy to something not dumb
5. Profit! 1 through 4 gives Apple a free publicity. "Gee whiz those bad boyz did that again!"
I'm not very happy with a lot of things Apple is doing these days, but it's nice to see that they took this seriously, and moved to make things right with the lady in question.
BeauHD. Worst editor since kdawson.
Apparently nobody at Apple ever heard of prepaid credit cards that you can get anywhere.
"explaining that the policy was originally implemented to limit the number of iPads an individual could buy during the introductory period of short supply. "
Ho is laying down cash any different then using a card?
! purchase it 1 purchase.
This is because Apple was getting some warning about not taking cash. Something seriously frowned upon in the US.
This is about there precious process.
After using a real tablet, the iPad sucks:
wetab.mobi
Can't wait for them to be available for purchase.
The Kruger Dunning explains most post on
It was never a reasonable policy.
The Kruger Dunning explains most post on
You would be amazed how much Americans assume the entire world has a credit card or indeed is dying to get one. There are countless services and shop operating from US that only take credit cards, despite there being countless payment providers who have made it their business to offer the locally prefered solution around the world.
I seriously doubt this had anything to do with the 2 iPads per person limit. There have been a large number of European stores that sold the iPad for a huge profit or as a gimmick. Since it was also done by a reputable large store in Holland, I doubt this was done by someone going in with a dozen credit cards.
No, I just think this is just the arrogance of Apple execs who can't imagine someone not having or wanting a credit card.
Apple would hardly be alone in this.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Do you think that might have anything to do with the fact that the iPad isn't international yet?
Of course selling it to someplace that can't get it yet is going jack prices up. Those situations don't really count.
In places where it is being sold, the "No Cash" policy was nothing but a marketing ploy, which is evidenced by a quick look at eBay.
Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
They didn't 'reverse' the policy, they ended it. A reversal would result in a new policy in which you may only pay with cash.
Of course it counts!!! Duh! Where the fuck do you imagine the iPads listed as sold on those international ebay sites are coming from? How many more would go that way if Apple hadn't put a limit of 2 per customer on sales?
Apple can confirm the identity of any iPad user, so long as they have not purchased the device used.
A $3 pre-paid Visa says you're wrong.
Dewey, what part of this looks like authorities should be involved?
No surprise there. Since you need an iTunes account to do anything but mail and web on the iPad, they have your identity anyways. Let's not forget there's far more iPhones out there. Chances are, if you bought an iPad, Apple already knew who you were.
Some states and / or cities require you to accept legal tender (cash) in order to get a business license in the city. Usually that's glossed over when you get a business license, because who wouldn't accept cash? I mean, seriously?
So, what happens when a company violates local / state law by not accepting legal tender?
Awk! Pieces of eight. Pieces of eight. Pieces of seven... ERROR: General Protection Fault. [Paroty Error.]
No. 1.5, 2.5, 3.5 and 4.5 are all Profit!
http://michaelsmith.id.au
Honestly, I've never seen what the problem with scalping was. I'm not a huge concert/event-goer and so never suffer the downsides of it, so maybe I'm biased (or perhaps unbiased?), but it seems like a perfectly legitimate economic practice to me.
There is a certain price point at which exactly enough people will be willing to purchase a ticket that you will just fill all the seats at the event; nobody who have would be willing to pay will go without a seat, and no seats go unfilled because not enough people are willing to pay. That is the market price, pretty much by definition: it is the equilibrium point between supply and demand, with no unfulfilled demand and no unconsumed supply. If they were to raise the price, then demand would go down, and some seats would go unfilled; which might not be a bad thing for the seller if they made enough off the extra charged to compensate for the lost sales, but the odds of that go down quickly as the charged price goes up. If they were to lower the price, then demand would increase beyond supply and some demand would go unfulfilled: some people who wanted in to the event and were willing to pay the price would not be able to purchase a ticket.
In that latter case, of tickets priced below market, a scalper can step in and buy out the supply, but then he has to sell the tickets for it to be worth it to him. So how much does he sell the tickets for? Well, if he prices them too high (specifically, above market price), then he won't sell all of them, so he doesn't want to do that. If he prices them too low (specifically, below market price), then people who otherwise would be willing to pay more to get in might not be able to get a ticket, and he will be losing potential profit, so he won't want to do that. Basically, he will be in the exact same circumstances as the original seller, and is best off selling the tickets at market price.
Understandably, the under-pricing original sellers would be upset that this guy is taking their customers' money and they're not seeing a dime of it, and I'll agree they're certainly within their rights to refuse to sell to someone (e.g. the scalper) if they want, though the scalper is completely within his rights to buy and resell whatever they will sell him at whatever prices. But the more straightforward solution is to either:
- Increase their own price to market price, at which point there is no profit for the scalper to get in on: if he buys them out and tries to resell at a higher price, he won't sell all the tickets, because the demand isn't there at that price, and so he will have useless leftovers. Or better yet,
- Increase their supply (host more or bigger events), so that they can keep their prices low and still meet the higher demand at that lower price, which will also push the scalper out of the market, by the increased supply lowering the market price to the sales price, so that once again there is no profit to be made by scalping tickets.
In Apple's case, to get back on topic, their whole problem is their own supply is restricted so they can't just 'make more' and take option #2. Option #1 got them some bad press but honestly I think that's the best approach to take. Yeah, having higher prices at launch will get fewer people jumping to buy your products right at launch, either just because of the sticker shock or because they're anticipating a price drop and don't want to get burned. But that's the point: supply is restricted, so you raise prices until demand goes down to match it. Then as supply increases, you can lower prices and let in the higher demand that you can now satisfy.
-Forrest Cameranesi, Geek of all Trades
"I am Sam. Sam I am. I do not like trolls, flames, or spam."
Nobody's buying an iPad for $1100. It's a joke, just idiots fishing. There are iPads on there for only slightly more than you could buy them for at the Apple store.
Actually, they are. Any developer, or just early adopter not living in the US is *desperate* to get their hands on an actual device. Many are willing to pay $1100 to do so.
It might not hurt Apple but it'd hurt Apple's customers. Again the geeks don't understand a company that actually bothers to try to offer it's customers a good experience. Customers aren't going to be well served by being unable to have a fair chance to buy the product at the same price everybody else does and instead have to buy it at three times the retail price on ebay. Given that the US lacks any decent consumer protection laws it's nice that at least the manufacturer is looking out for it's customers. And what a bunch of a-holes to give the lady a free iPad to boot - how dare they make a gesture of kindness knowing full well it'd be reported in the press.
At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
Some retailers don't accept pre-paid cards. I haven't tried with Apple so I can't tell you if they do or not. You'll probably run into other issues if trying to buy many pre-paid Visa cards. That'd seem to be a pretty good money laundering scheme. Sounds as if they aren't controlled yet they very well may be soon. http://en.wikipedia.org/wiki/Stored-value_card
At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
I think of it like changes to software; if their current policies aren't generating evidence of problems, why screw around with them? The changes might make them worse and cause more problems.
..which obviously worked just fine since countless people were able to go to the US and come home to Europe with dozens of these things and sell them here.
Most of the time I pay little attention to Apple, so of this story, all I saw was a picture of the vindicated woman with her iPad. She was African-American. That's why they changed their policy; the head of Legal woke up drenched in a cold sweat from a nightmare of her appearing on Oprah with her sad story of implied racism, resulting in the Big O turning to the camera and saying "I'm never buying another Apple product again".
Where I come from, bank notes are emitted by the government. As such, they are what is called "legal tender" and every single merchant MUST accept payment made with legaly approved means, starting with....bank notes....
I don't even understand how it can be possible for a merchant to allow credit cards but not cash...and how this practice can be allowed...
No... by law you must accept cash money as payment of a debt.
Unless the store is giving credit, no debt is generated in the transaction. Before you pay for the product, it belongs to them; after you pay, it belongs to you. There is no point during the transaction at which you could legitimately claim “this is mine now, but I still owe you the amount it cost”.
Alexander Peter Kristopeit bought his basement from his mommy for one dollar.