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Amazon Kindle Fails First College Test

theodp writes "If Amazon hoped for honest feedback when it started testing the Kindle DX on college campuses last fall, writes Amy Martinez, it certainly got its wish. Students pulled no punches telling Amazon what they thought of its $489 e-reader. But if Amazon also hoped the Kindle DX would become the next iPhone or iPod on campuses, it failed its first test. At the University of Virginia, as many as 80% of MBA students who participated in Amazon's pilot program said they would not recommend the Kindle DX as a classroom study aid (though more than 90% liked it for pleasure reading). At Princeton and Reed, students complained they couldn't scribble notes in the margins, easily highlight passages, or fully appreciate color charts and graphics. 'The pilot programs are doing their job — getting us valuable feedback,' said Amazon spokesman Drew Herdener. Martinez notes that Reed, Seton Hall, and other colleges plan to test the iPad in the fall to see if it can do better."

29 of 256 comments (clear)

  1. Holy Cow by jlechem · · Score: 4, Insightful

    The tried and true method of doing things that is known to work outdid the new shiny?

    Amazing......

    --
    Hold up, wait a minute, let me put some pimpin in it
  2. sony got this right by escay · · Score: 3, Interesting

    for scribbling margin notes, highlighting, syncing notes with PC/mac - and more, the Sony Daily Edition perfectly fits the bill. That device is the right size, feature list and perhaps the correct price point. Sony should be peddling that to the universities to finally gain some respectable foothold in the e-book industry.

    1. Re:sony got this right by mcgrew · · Score: 5, Insightful

      the Sony Daily Edition perfectly fits the bill.

      It sounds like it would be great, if anybody but Sony made it. Sorry, but after they rooted my PC there's no way I'll buy anything with a Sony logo, ESPECIALLY computer gear. A company that would put rootkits on legitimately purchased music CDs would stoop to anything.

  3. Re:Odd choice by morgan_greywolf · · Score: 4, Funny

    Well, according to several e-mails that made it to my spam trap, there seem to be many surefire ways to get a free iPad or Kindle. Seems all you have to do is sign up for some marketing promotions and surveys...

  4. Electronics != Best Solution by Cryonix · · Score: 3, Insightful

    Using the Kindle, iPad, or any other electronic device is not going be wildly accepted by the college crowd. I find it hard to imagine studying without being able to mark in the book, fold pages, constantly flip through entire sections, or any of the features that make physical books great. Not to mention resale of DRM is non-existent.

    1. Re:Electronics != Best Solution by jadrian · · Score: 4, Interesting

      True, that said it could have an amazing future in academia if they just come up with something good enough. I have hundreds of papers lying around, keep reprinting stuff I can't find, have plenty of notes on some and taking them with me when traveling is a pain. Honestly I am dying to have a nice device where I can easily read my scientific papers, tag them with keywords and bibliographic info for easy searches, add notes and what not.

  5. The ownership issues would be more important by gurps_npc · · Score: 5, Insightful

    The fact that Amazon wants to be able to reach inside your kindle and remove things, even things you put notes in sort of destroys the value of the Kindle as an academic tool.

    --
    excitingthingstodo.blogspot.com
    1. Re:The ownership issues would be more important by lymond01 · · Score: 5, Insightful

      Teacher: "We'll be using History of the Modern World, Third Edition. You can verify this by viewing page 212. If it states that Eurasia has always been at war with Oceania, then you have the Third Edition. Anything else is wrong and you should click "Update E-Book" at your earliest convenience."

    2. Re:The ownership issues would be more important by DriedClexler · · Score: 4, Funny

      What would be really funny is if someone bought the novel 1984 on Kindle and then Amazon came and forced an update that deleted it!

      --
      Information theory is life. The rest is just the KL divergence.
  6. I can see it now... by Cornwallis · · Score: 4, Insightful

    The greatest "advantage" to e-readers, or whatever the hell they are being called this week, is that publishers will be able speed up the scam of planned obsolescence in the college textbook scam/game.

    Now my kid buys a $300 "required" book only to be told it has NO resale value come next semester because it is the "old edition". With Kindle, et al, that planned obsolescence can take place FASTER.

    Now get off my lawn.

    1. Re:I can see it now... by mcgrew · · Score: 3, Insightful

      Downside: you can't resell the "book". Upside? The Pirate Bay and a netbook. Who needs a Kindle?

  7. Re:Odd choice by qortra · · Score: 4, Funny
    There were some real graduate students in the mix:

    "You don't read textbooks in the same linear way as a novel," said Roesner, 23, a graduate student in computer science and engineering.

    Honestly, I tend to agree. Not having tried a Kindle myself, my opinion means little. However, I strongly suspect that I would encounter the same frustration that these people did when using it instead of textbooks.

    With regard to business school, Futurama said it best:

    All I want is to be a monkey of moderate intelligence who wears a suit... that's why I'm transferring to business school!

  8. Re:Odd choice by YA_Python_dev · · Score: 4, Informative

    Well they are completely right to complain about this: "they couldn't scribble notes in the margins, easily highlight passages".

    You can do that with the products from IREX which, BTW, also happen to be much more open than the Kindle (no DRM bullshit, based on Linux, you can install new/better applications, etc.).

    Disclaimer: I don't work for IREX, I'm only an happy owner of an iLiad.

    --
    There's a hidden treasure in Python 3.x: __prepare__()
  9. $498 way too high for a unitasker by walterbyrd · · Score: 3, Insightful

    I am surprised anybody buys it. You can buy an iPad for about the same price, and the iPad does far more.

    Arguably the kindle is better for just reading - still.

    Sears has the "Aluratek LIBRE eBook Reader PRO" for $99, and buy.com has the "Ectaco jetBOOK LITE e-Book Reader" also for $99.

    http://www.sears.com/shc/s/p_10153_12605_00309013000P?vName=Computers%20&%20Electronics&cName=PortableElectronics&sName=MP3%20Players&psid=FROOGLE01&sid=IDx20070921x00003a

    http://www.buy.com/prod/ectaco-jetbook-lite-e-book-reader/q/listingid/84607877/loc/111/213401968.html

    1. Re:$498 way too high for a unitasker by walterbyrd · · Score: 4, Insightful

      I dunno. $498 still seems insanely high. I can get a netbook for $199, or a really nice laptop for $450.

      http://www.techdealdigger.com/pr/cheap-acer-aspire-one-aod250-1151-101-inch-black-netbook-deals/3391

      http://www.dealhack.com/archives/2010/05/133_hp_pavilion_dm3_ultrathin.html

      In many ways netbooks and notebooks are superior for reading ebooks, especially ebooks in PDF format. Of course, netbooks and notebooks do far more than just read ebooks.

      BTW: the $99 readers use e-Paper, which seems like it might be e-Ink by another name.

  10. Trial 3 by Bysshe · · Score: 3, Insightful

    1st trial: kindle (fail)
    2nd trial: ipad (will fail)
    3rd trial: pen & paper WIN

    --
    Read what I mean, not what I wrote.
  11. Professors hate textbooks too by dward90 · · Score: 5, Insightful

    Students aren't the only ones who find textbook prices monumentally absurd. Most of my professors no longer require a textbook. However, they are required by the University to specify a textbook, so every student who buys it before the first day of classes gets royally screwed.

    There also exist moronic profs who require you to buy the textbook, purchase a code for the online help, AND buy the study guide/homework guide, and then NEVER USE IT. I've found this in the English department more than once. These people need to be burned at the stake.

    --
    My other sig is clever.
  12. I have the ideal solution! by kimvette · · Score: 3, Insightful

    I have the ideal solution for students, or for anyone who might want to enjoy reading a book and then sharing it with others when you're done, or if someone wanted to study a book and quickly switch back and forth between pages, highlight to your heart's content, and scribble notes between the lines or in the margins.

    There is this newfangled substance called "paper." If only books could possibly be "printed" on uniformly-cut "sheets" of this paper, and then "bound" together with glue and yarn, and perhaps be encased in a protective cardboard or lightweight wood or even plastic "covers." Then, you could turn the pages without having to fiddle with gestures or buttons, you don't need to worry about batteries, and since you OWN the book and cannot connect it online, no one can decide the book needs to be recalled and remotely delete it. Not only that, you can lend the book out to others, or even sell it when you no longer find any use or enjoyment from it. DRM would not stand in the way of exercising either Fair Use or your first sale rights.

    I know my idea seems somewhat quaint, but who knows - - it might just catch on!

    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
  13. Re:Odd choice by cgenman · · Score: 3, Interesting

    I tend to find textbooks to be an outmoded form of communication anyway. In the classes I'm in we tend to switch between lab work, reading individual papers, reading smaller subject-specific paperbacks, etc. Most of the traditional thick / hardbound textbooks I've bought in the past year have just sat on the shelf. It's important background information that doesn't help you understand the political climate of China, why graphic designers work the way they do, or how to build flash applications.

    Maybe Amazon should be targeting the smaller, single-use books in some way. Maybe buying individual chapters, so that professors can tailor a curriculum more tightly. Or having one-stop information compendiums that make it easier to buy everything for a specific class. Spend 100 dollars, and get the relevant chapters from 2 different textbooks, a few individual copies of relevant softbacks, and PDF archive versions of specific web pages that the class will use.

  14. Re:Odd choice by Endo13 · · Score: 4, Informative

    Let me include a bit more of that quote...

    "You don't read textbooks in the same linear way as a novel," said Roesner, 23, a graduate student in computer science and engineering. "You have to flip back and forth between pages, and the Kindle is too slow for that."

    That rings very true to my own educational experience. Also, based on my own experience and from watching other students in the past, when you're looking for something specific in a textbook you're most likely going to flip through looking for a picture, diagram, or a certain page layout. You may even remember approximately how far in from the front or back of the book the section is you're looking for (ie. you may remember it's about half an inch or one finger's thickness from the back of the book). None of these visual cues would work as well with an ebook reader, and as Roesner said, would be a lot slower.

    --
    There is no -1 Disagree mod. Slashdot.org/faq defines mod options. USE IT.
  15. The iPodization of Print is Failing by salesgeek · · Score: 4, Insightful

    Everyone is trying to create their own iPod/iTunes like market for eBooks. It's a silly strategy that has little future because books and multimedia are very different technologies.

    * The killer application is actually publishing your book as a computer file instead of inked on dead trees, not creating a device that is only remarkable in that it is compatible with your DRM scheme.
    * Finding ways to sell your books to the largest market possible should be the goal.
    * The only thing that differentiates and the sizes of the walled garden markets is the number of devices that are compatible with their DRM schemes.
    * DRM is defective by design for most eBooks as it can be defeated a touch typist with some time on their hands. Music and movies actually require a much higher level of skill to crack.

    It's like everyone missed Apple's secret weapon with iPod: $1 songs and $2 TV Shows - and tons of free podcasts. Pricing on eBooks, aside the occasional sale at O'Reiley is nuts.

    In short, book publishers need to rethink the need for walled gardens. They add little value, given that portable devices that can read open formats have existed since the 1980s, and the current crop of slates and ePaper devices are not much different than a regular computer anyway.

    --
    -- $G
    1. Re:The iPodization of Print is Failing by cdrguru · · Score: 3, Insightful

      You seem to be under the impression that 50% of the cost of a paperback book involves printing and distribution. Well, hardly.

      The cost of books is pretty much divided between the (re)seller and the publisher with a thin little sliver for the author. The publisher has the editorial and preparation costs which are pretty high, a well as the promotion and placement of the book. There is some profit there, but books aren't all that high-margin for the publisher.

      The seller tends to get a big chunk, as much as 30 percent because they have to stock the books.

      Printing? For a paperback book it is less than $1. Shipping? You put 50 books in a box and it costs $8 to ship across the country. That works out to about $0.16 a book.

      So when Amazon is selling a paperback book for $7.99 and the Kindle version is $4.99 that is a discount well below what the printing and distribution would have cost. With hardcover books at $24.99 and the Kindle version at $9.99 it is even a more significant difference. Today, I believe the publisher is eating most of this discount and Amazon is still making out very well on the books. There are a few they are making almost nothing on, but they are doing it to keep the Kindle supply chain stocked up.

      What is very interesting is the number of free books that Amazon is distributing for the Kindle. These cost them real money on a per-sale basis with both the server load and the wireless charges. But there are always 10-15 books that are free available and these aren't the public-domain ones.

  16. Re:Odd choice by qortra · · Score: 3, Insightful

    Maybe Amazon should be targeting the smaller, single-use books in some way. Maybe buying individual chapter

    Not a bad idea at all. Unfortunately, Amazon's impetus here isn't to make academia easier for students - it's to drive more sales of Kindles and Kindle media. Amazon loves the Kindle because they have a fat profit margin on books (shipping costs less than bandwidth, no material cost), and tighter control over distribution and dissemination. Combining your idea with Kindle content doesn't address the main complaint that was documented by the article. Namely, textbooks are not often read linearly. They require more random access, and that isn't as easy on a Kindle than in a physical textbooks (or chapter pamphlets as you suggest).

  17. Old-timer here. Oh... wait... by Futurepower(R) · · Score: 4, Funny

    I know you young'uns probably don't remember this, but back in my day we had institutions called libraries. Libraries had these things called books. You could get any book without paying anything. If the book wasn't available at your local library, you could use inter-library loan. That was free, also.

    You could touch a book without smearing finger oil on a screen. There was no DRM; no one implied you were a criminal if you read someone else's book. If you wanted to have a copy of a page, you could photocopy it and write on the photocopy, actually write, with real ink.

    I know this will sound amazing, but you didn't have to have a device to read a book! You could just read it. Books didn't have batteries; there was nothing to charge; there was no battery to go bad and carry back to Apple for an expensive replacement. You could read a book outdoors; you didn't need to worry about the weak display of an Apple LCD screen.

    If you dropped a book, it would almost certainly not be damaged. There was no quirky, limited operating system that had to be updated. There was no file management. You just opened the book and started reading it.

    There was no early adopter status, with people going around implying they were socially superior to you because they had a device. You didn't need to worry about new versions of a device that did a little more, but just a little, because there would be an even newer version a few months after that. Books never became obsolete because someone stopped supporting an old file format.

    You didn't need electric power to read a book. You didn't need to worry about exploding batteries with their poisonous metals. There were no charge cords, or waiting for re-charging.

    There were so many books that thieves usually didn't steal them.

    You didn't have to pay the huge Jeff Bezos tax or the huge Steve Jobs tax; you didn't need to contribute to a billionaire only interested in having more billions.

  18. Re:Odd choice by 0100010001010011 · · Score: 4, Insightful

    Hint: Not everyone cares about the politics of china, graphic designers or flash.

    In mechanical engineering my books were/are invaluable. There is yet an online resource (and I've searched) that has as much material laid out as well as it does. Equations for four bar linkages, friction disks, thermodynamics, heat and mass transfer, etc haven't changed much in the last decade (or longer).

    One HUGE regret I have is selling some of my books for pennies on the dollar. When referencing material that you spent a semester learning, nothing beats opening the exact book you used to help you remember.

    Heck when I had to retake a course because I transfered schools I kept my original text book and used it in the new class along side my new book.

    One thing that did irk me is that we did never use the full book, even in follow up courses.
    ME 352 would have Book A and we'd use chapters 1-10, but ME 452 would have Book B and we'd use 10-20. Even though they were the 'same material'.

    If I had the cash and was a professor I you could make a killing off of leasing books to students. Estimate that over the next 5 years you're going to have no more than 300 students / semester. Figure that 100 books will be stolen lost or damaged and you won't change from said book.

    So you buy 400 books at 100 each, you're out $40,000. Lease books to students for $20* a semester. After 5 years you'll have made $20k profit and still have usable books.

    My private elementary school had the some of the same books for close to 15 years. Each year you HAD to cover your books with grocery bags and take care of them. If a 3rd grader can take care of a Math book for an entire year, a college student can do it for a semester.

    *$100 with $80 refund. They're going to come out better than if they bought and sold from the book store. You're going to turn a huge profit.

  19. Re:Odd choice by apoc.famine · · Score: 4, Insightful

    The kindle can search "page with multiline graph on the upper right, and weird diagram below it that has the equation I need"?

    I agree that the ability to search is killer. The downside is what the GP was trying to say - often you remember what a page looked like that had information you needed on it. It's far quicker to turn to the section of the textbook it's near and just flip through a dozen pages than it is to try to come up with a keyword which will be on that page, and no other pages.

    --
    Velociraptor = Distiraptor / Timeraptor
  20. Re:Piracy solves another issue by John+Hasler · · Score: 4, Funny

    > How on Earth do you know it's all in their head?

    Because that's where their eyes are.

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  21. The Kindle is too slow and DRM hurts by Kismet · · Score: 5, Informative

    On large books, it takes several seconds just to turn a page.

    It can take even longer to add a highlight, plus the additional annoyance of using the little joystick for navigating. A stylus would be great if it were possible to use it with this type of display. I notice the same slowness on the Kindle for PC software (even on a fast machine), but at least I can use the mouse there.

    The Kindle is terribly unresponsive for typing notes. It can't keep up with two slow thumbs on those awful little keys and you nave to pop open the symbol screen just to get a comma because there is no key for it (among many other common symbols).

    Worst of all is the DRM. The Kindle saves each highlight to a plain text clippings file which might have been useful for study notes. About one third of the way through a very large (and expensive) ebook, I found that my clippings file was full of messages stating that I had exceeded my limit for clippings for that book. I guess they put some limit in there in order to prevent people from using highlights to extract the whole book into the clippings text file, thereby defeating DRM. What it really prevents is legitimate study. Due to this stupid technical deficiency, I should have been noting these passages by hand in a notebook. But the Kindle didn't warn me that this limitation existed, nor did it stop me when I reached it.

    The Kindle hardware is an interesting novelty and I see potential in the technology, but it is not good for serious reading or for study. It's too slow and the DRM puts me back in the age of pencil and paper anyway, so why bother? Picking up the actual book is more efficient and convenient than using the Kindle.

  22. Re:Odd choice by JohnBailey · · Score: 3, Insightful

    Pretty much anybody who has used an e-book reader for more than five minutes could tell how this marketing effort would end. Fanboys excluded, because no doubt a Kindle lover or an iPad tit will be along any minute to relate how they now use only their device of devotion, and say how great it works for reference material.

    E-BOOK READERS ARE SHIT FOR REFERENCE MATERIAL!!!!

    Learn it.. Live with it. The electronic backpack is not here yet.

    A paper book has every reader device beaten hands down for text books. Novels are a different story.

    In all honesty, they are great for pleasure reading. I've gone through I can't remember how many books in the year and a bit I have had mine. Never a second of buyer's remorse. But for reference material, forget it.

    --
    It is difficult to get a man to understand something when his job depends on not understanding it.