Steak-Scented Billboard Entices Drivers

In addition to car exhaust and road grime, travelers along Highway 150 in North Carolina can now enjoy the smell of a barbecue thanks to a new billboard. The work of ScentAir, which provides custom scents for businesses, the advertisement for a local grocer emits the smell of charcoal and black pepper over the highway. "Marketing director Murray Dameron said the beef scent was emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with BBQ fragrance oil. 'It smells like grilled meat with a nice pepper rub on it,' he explained."

Comments

Re:Bet you didn't think of this

[clone53421]

And what about people who get sick at the smell or sight of meat?

I guess there’s just yet another place they’d have to avoid, as well as not being able to drive on half the streets in the city anyway because of various meat smells emanating from the restaurants and fast-food places.

Then again, maybe it wouldn’t be as big a deal as you seem to think.

Re:Bet you didn't think of this

[Sir_Lewk]

Something should be banned nationwide because your wife doesn't like it. Wow, that is some seriously messed up perspective you've got there.