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O2 Scraps Unlimited Data Usage For Smartphones

Jagjr writes with news that O2, a major UK wireless provider, appears to be following in AT&T's footsteps by scrapping its unlimited data plan for smartphone customers. New customers, or ones who upgrade, will be capped at either 500MB or 1GB per month. Reader Barence adds this excerpt from PC Pro: In a blog post defending the new policy, O2's CEO claimed 0.1% of the network's users were consuming almost a third of the traffic, while the average O2 user consumes only 200MB of data. By PC Pro's calculations, that means those 26,000 heavy users are consuming an average of 65GB per month over a 3G connection. O2 had 26 million customer accounts at the start of 2010, so it has 26,000 heavy data users. 26 million x 200MB = 5,200,000,000 MB total data usage across the network per month. 5,200,000,000MB ÷ 3 = 1,733,333,333MB per month used by the 26,000 heavy data users. That means the average heavy data user consumes a staggering 66,666MB (so around 65GB) per month."

39 of 272 comments (clear)

  1. Why do I not trust their numbers? by jollyreaper · · Score: 4, Insightful

    I'm sorry, I'm just too used to corporations lying and making shit up. Have a third party with no conflict of interest audit their numbers and then we can talk. Until then I'll just assume this is another "fuck the customer" move by a major corporation.

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
    1. Re:Why do I not trust their numbers? by MyLongNickName · · Score: 4, Insightful

      Who cares if you trust their numbers? They don't need to justify the breakdown to you or me or anyone. They only need to explain their pricing structure, then you and I can decide if we want the service.

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    2. Re:Why do I not trust their numbers? by PIBM · · Score: 3, Informative

      Considering that 3G allows usually something in the range of 5.2Mbps, that gives ~ 0.58MB per second effective throughput that you could record, or a total of 50 GB per day.

      Tether a computer, download all of your favorites movies or whatever, and 1.5TB can be yours in the month, which is quite a lot more than the '''so big''' 65GB per month that they advertised for their top 1/1000. Now, if they were to look at the top 1/10000, I wonder what it would be like :)

    3. Re:Why do I not trust their numbers? by jeffmeden · · Score: 2, Informative

      They actually insisted this was accurate: "And indeed, when I put that scenario to O2’s press office, the spokesperson said that’s exactly what’s happening."

      Someone downloading 65GB per month needs to do over 2GB a day. Let's just say they can keep themselves in front of their phones and clicking away downloading for 12 hours a day ever day. That's a constant 47KB/sec worth of material. To *a phone*, nonstop. If these numbers are even remotely true, those heavy hitters have to be tethering their phones. If tethering is OK for O2, they should either cut that out of their AUP or say "tetherers will be forced up a pricing tier and capped" and leave the rest of the handset-only users be. This is basically the solution Verizon Wireless here in the US has come to; although it still wouldn't surprise me if they eventually went to a tier system with some silly explanation just as AT&T and O2 have done.

    4. Re:Why do I not trust their numbers? by Threni · · Score: 5, Insightful

      They can start by not calling 3gb, 1gb, 500mb (or even less in some cases) `unlimited`. It's not unlimited if there's a limit. And they should also stop calling them `fair use policies` - they should call them `download limitation policies` or something, given that charging you for an unlimited policy, then charging you again if you download too much can hardly be described as fair.

    5. Re:Why do I not trust their numbers? by Sycraft-fu · · Score: 2, Insightful

      Because some Slashdot geek types want everything for free. They get mad at companies who advertise unlimited service, but who then yell at heavy users. They say "They should just state what the cap is!". They then get mad at companies who have caps on their service, claiming that the caps are unfair.

      More or less they want to be able to use tons of bandwidth, and not have to pay for it. When people have complained about the "unreasonably low" cap of 250GB on cable modems I've suggested business class cable. That's why I do. No restrictions, I get static IPs, etc. Costs more, but it is worth it and I have as much bandwidth as I like. No, too expensive they say.

      They just want to complain.

    6. Re:Why do I not trust their numbers? by SUB7IME · · Score: 2, Interesting

      Well, yeah, my tax dollars subsidized their infrastructure, so I would like to regulate their pricing.

    7. Re:Why do I not trust their numbers? by commodore64_love · · Score: 2, Informative

      It's unlimited TIME, not unlimited data. It says that in the contract, if you bother to read it before signing. And no I don't think the speaker exaggerated. Just over 66 GB per month is not that high. I probably reach that point myself, what with TV watching and movie downloading.

      What these companies should do, IMHO, is provide 1 GB per month and then if you want additional throughput, charge about 10 cents per extra gigabyte. If people want the data, they can pay for the extra burden on the network (extra electricity, et cetera).

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    8. Re:Why do I not trust their numbers? by Monkeedude1212 · · Score: 3, Insightful

      I just don't get it.

      What percentage of their customers are paying for an unlimitted plan. And they say the average user only uses 200MB? So you've effectively managed to overcharge MORE of your users!

      Lets see, 65G a month is 1/3rd of the traffic. So 2/3rds (or 130g) are used by all your other customers, averaging to around 200MB (or 0.2G) a month. So, 26 Million users means 26 thousand are using the unlimitted plan to its potential (65G) and the other 25974000 users are... What? Lets say a conservative 1% are paying for an unlimitted plan but not using it. Thats 259740 users you are overcharging.

      By Golly, why'd you have to go and change the plan (thus voiding any contracts) when you are sitting on a gold mine.

    9. Re:Why do I not trust their numbers? by Tuzanor · · Score: 3, Insightful

      If carriers can't charge more to people who use more, how are they supposed to get the revenue to expand the network? If a regulator caps prices, you get shortages like anything else.

    10. Re:Why do I not trust their numbers? by nolife · · Score: 5, Insightful

      When the real caps are listed, you are still free to complain but at least you can comparison shop. If company A has an unlimited plan for 5GB/month, and company B has an unlimited plan with 10GB/month and both are CLEARLY stated and made well known while you are browsing the offerings; You the consumer can compare service and price and take the best one. With "unlimited" being undefined, hidden, tucked away in some web portal under account options--> service -> data -> limits -> your limit -> "amount used" or the last page of your agreement in a size 3 gray font, you can not compare service. These companies go out of their way to call the service unlimited and also go equally out of there way to hide the fact that is it not unlimited.

      It is NOT everyone wanting something for nothing, it is about having all of the factors in front of you to choose the lesser of the evils.

      --
      Bad boys rape our young girls but Violet gives willingly.
    11. Re:Why do I not trust their numbers? by bsDaemon · · Score: 2, Insightful

      Time is pretty much the only thing in life which has no possibility of being unlimited.

    12. Re:Why do I not trust their numbers? by geekoid · · Score: 3, Insightful

      Thats about 1 iTunes episode of lost, per day.

      Suddenly it's not so much, is it?

      This is all about getting the consumers in position to be dinged even more when there usage naturally climbs as the adapt to new ways to use their devices,. It is not a coincidence this is happening just as device designed to stream content from 3G/4G networks. Such as the iPad.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    13. Re:Why do I not trust their numbers? by Anonymous Coward · · Score: 2, Informative

      They can start by not calling 3gb, 1gb, 500mb (or even less in some cases) `unlimited`

      OK, so they had a plan they called 'Unlimited' which it seemingly was since some users were able to get more than 65GB in a month. Now they're canceling the 'Unlimited' plan for a plan they're not calling unlimited, because it is in fact limited. What are you complaining about again?

    14. Re:Why do I not trust their numbers? by MoonBuggy · · Score: 2, Insightful

      Although some people definitely do have unreasonable demands, I think you're giving too much credit to the companies. I know they have the right to do whatever they like, but if I think they're being price-gouging asshats then I'm still going to complain about their service.

      If you're advertising unlimited, give me unlimited or stop fucking lying in your adverts. Note that I'm well aware that a true unlimited service would be prohibitively expensive, and that overselling is what makes pricing reasonable (Dreamhost's blog entry is pretty good on the subject), so I'm fine with caps.

      A 250GB monthly cap for a home internet connection sounds perfectly reasonable. A 1GB cap for a low priced mobile service sounds fine. 10-15GB or so for a higher tier mobile package is sensible, I'd say. All of these should have low priced per-GB fees above the cap.

      For now it seems that people won't/can't vote with their wallets on the issue, so I can't blame the companies for screwing us over in search of more profit (that's what companies are built to do). What I can do, however, is post rants like this in the hope of encouraging more people to switch to a better ISP if there's one available, even at a slightly higher cost.

    15. Re:Why do I not trust their numbers? by eth1 · · Score: 5, Insightful

      Actually, IMO, most of the caps ARE carefully calculated to be unfair. Look at the plans for data and txt usage. They almost ALWAYS break down to these options:
      1. cheap plan with a limit lower than what 95% of people need, with insane overage charges
      2. expensive plan with a limit way higher than what 95% of people need, with insane overage charges
      3. "unlimited" plan for a few $ more than #2

      Basically #1 doesn't work for anyone, so they're forced to spend way more than they need on #2, because there are no other options. (and most probably just go with #3, because it's only a few $ more, and they don't have to worry about the insane scary per txt/MB charges)

    16. Re:Why do I not trust their numbers? by dgatwood · · Score: 2, Interesting

      What they're not telling you is that the people pulling such huge traffic rates are doing so because they're using the phone instead of a computer, and they have no Wi-Fi access. 200 megabytes is *nothing* if you're using cellular data exclusively. That's about an hour and a half of YouTube-quality video. Want to watch a TV show or two while you're on vacation? You can rack up gigabytes of usage pretty quickly.

      The thing is, if you use your phone as a media viewing platform, you're going to run up large amounts of bandwidth. For people who are used to doing that, it only takes a one week vacation somewhere without Wi-Fi to put you into that top 0.1%. Or when your Wi-Fi connection goes down and you don't notice that it's pulling data over 3G. And that's what makes this so insidious. You don't need to break the rules and tether, use BitTorrent, or violate the terms of service in any way to run afoul of a bandwidth limit. There's plenty of perfectly legitimate reasons to consume that much bandwidth, and it isn't very hard to do in a month if you aren't paying attention.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    17. Re:Why do I not trust their numbers? by Dogbertius · · Score: 3, Informative

      Hence why I just get a hard copy of the contract and actually read it. There's no gray font BS, etc. Although IANAL, tiny gray text that isn't legible on a hard copy of your contract is obviously going to make it hard to enforce the contract. The technical nitty-gritty is minimal, so even a non-techie should be able to read both pages of it, and know what the scoop is.

      I recall some issue with Telus in Canada trying to terminate 3-year "unlimited" contracts for iPhones (I think it was some sort of "blogger plan", if I recall). I don't know what became of that though.

      More recently, they've implemented a 5GB cap on iPads without informing the public.
      http://nexus404.com/Blog/2010/06/01/telus-stealthy-adds-ipad-data-limit-canadian-ipad-data-plan-isnt-unlimited-as-telus-adds-5gb-limit/
      A 5GB cap seems pretty fair, but Telus doesn't offer the option to just pay another $30/month if you go over your limit, no way: they'll ding you a fortune per 10MB you go over your limit. So using 10GB, instead of being 2x$30/month=$60/month, ends up being roughly $500. Fun times are had by all.

    18. Re:Why do I not trust their numbers? by sxeraverx · · Score: 5, Insightful

      Except what it ends up being is not 10 cents per gigabyte, but 10, or even 100 dollars.

      People are (or at least I am) fed up with the exorbitant prices for what should by now be basic services ($99 a month for unlimited voice? it doesn't cost you nearly that much to carry it; not to mention the cost of text messages), arbitrary limitations (no tethering allowed? but i can visit the exact same webpage on my phone, and it'll cost you more bandwidth because I don't have the ability to block ads; only 2Gb/mo? why?) and arbitrary extra fees ($20/mo to enable tethering? "Carrier Cost Recovery Fee"? WTF? So, you're charging us for your costs, and then your charging for your costs again, on top of that?).

      Ugh.

    19. Re:Why do I not trust their numbers? by Binestar · · Score: 2, Interesting

      Here is what I consider the only fair ways to handle tiered pricing:

      #1: You hit your cap and no more service for the month
      *OR*
      #2: Lets say there are 5 tiers of caps: $5 for 100MB, $10 for 500MB, $25 for 2GB, $50 for 5GB and $100 for 15GB. If I use 17GB I would expect to pay $100 for 15GB and an additional $25 for 2GB for a total bill of $125. One month I go on vacation and don't use it much at all, I pay $5 for the 100MB. Another month I stream movies constantly, I pay $350 for 50GB of traffic.

      IMO: There is no reason to have to choose a cap. Have a sliding scale and you're billed based on usage. None of this being on a smaller plan and being dinged very heavily for going over. Just up the plan to the next and be billed if that is your option, or have service stopped if you don't want to add cost to your plan.

      --
      Do you Gentoo!?
    20. Re:Why do I not trust their numbers? by IICV · · Score: 3, Interesting

      What if I want to use tons of bandwidth and pay for it? I want to stream MythTV to my smartphone; I want to keep my phone continually synchronized with my fileserver at home (including any pictures or videos I take), even if I'm in another state; I want to be able to listen to any of the hundreds of gigabytes of music available to me, be they on YouTube, the Internet, or my fileserver at home no matter where I am; I want to connect a Bluetooth webcam to my phone and stream everything that happens to me to a remote server.

      I'm willing to pay for that; why aren't they willing to offer the bandwidth to do it? It'll be expensive, but there's bound to be some people for whom price doesn't matter, and it's not like a real unlimited plan is going to take up extra space on their shelves. Why not offer a real unlimited plan, at its actual price?

    21. Re:Why do I not trust their numbers? by AlamedaStone · · Score: 5, Funny

      10 cents per GIGABYTE?

      I am very pleased with my data plan. I pay $5 for about 64 kilobytes of data, and then a very reasonable 20 cents per 160 bytes above that. Why, that's only about $1,342,177 per gig. That seems pretty reasonable, really.

      I don't know why everyone gets so upset about this kind of thing. You can't expect companies to just give away their services because some bad apples want to use their video-capable, application-equipped smartphones for more than text messaging. After all, they're probably pirates, and they deserve what they get for stealing from honest people trying to make a living.

      --
      "All these years believing you're the signified monkey, only to find out you're just a big hunk of nobody cares."
    22. Re:Why do I not trust their numbers? by MikeK7 · · Score: 2, Insightful

      I want to stream MythTV to my smartphone

      While you're streaming TV to your phone for little reason, I have to put up with web pages taking longer to load.

      I'm willing to pay for that; why aren't they willing to offer the bandwidth to do it?

      The required bandwidth is not available. You're basically asking to have half of the tower all to yourself. Assuming they want a 5 year return, you would be expected to pay off half a tower over that period of time. If you're happy paying $1000 per month for a service with just a couple of mbits then good for you. When other users leave the network due to the low speeds that you have caused, they will bill you for more and more.

  2. Better than just saying 'unlimited' by ttlgDaveh · · Score: 3, Insightful

    While I'm not a fan of taking away things, in my mind having a fixed limit is better than having an 'Unlimited' plan, but having an unknown 'fair usage policy', for which there is no official policy.

  3. 500mb or 1gb is way too low by Maxo-Texas · · Score: 2, Insightful

    5gb is reasonable.

    At 500mb, there is no point in risking using the service.

    --
    She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    1. Re:500mb or 1gb is way too low by nebular · · Score: 5, Informative

      I work for Rogers and Fido dealership here in Canada and I can say that the vast majority of smartphone users rarely go over 1gb and most even stay within 500mb (I've been shown the internal numbers). Hell I have a dealer line with 5gb and I find it rare for me to break 2gb without tethering.

      It's not the limits I have a problem with, it's the pricing. I'm sure the cost for O2's data plans are WAY higher than they need to be.

    2. Re:500mb or 1gb is way too low by Threni · · Score: 2, Interesting

      For a fair price, 500mb can be fine - especially if you have access to genuinely unlimited, or cheaper, broadband at home via wifi. But even then I believe that companies should make it very clear to you, via SMS/Email/phone calls etc if you're approaching, or exceeding, your limits, especially if you have to pay for it.

      For example, Virgin Mobile in the UK charge £2 per meg over their `unlimited` 1gb plan, which is laughable.

    3. Re:500mb or 1gb is way too low by TomXP411 · · Score: 4, Informative

      I have no idea what O2's data transfer speeds are like, but look at the numbers:
      65GB/month is roughly 2GB/day
      2GB/day is roughly 83MB/hour
      83MB/hour is roughly 230Kbit/sec.

      This means that a few thousand customers are using their data connection 24/7 at an average rate of 230kbit/sec, or 8 hours a day at a rate of around 700kb/sec.

      Yes, that's excessive.

      But based on those numbers, you could bounce past 1GB in one day. Where is the balance here?

  4. o2 seems to have a great 3G network :-) by egork · · Score: 2, Interesting

    If users can get 65 GB in a month. But the überusage seems to be the hidden marketing cost of advertising an unlimited plan.

  5. yea you decide. by unity100 · · Score: 5, Insightful

    ironically, all the major monopolies which control the market are going that way, so your decision means squat. there is no 'competition'. the empty premise of the 'free' market.

    1. Re:yea you decide. by xaxa · · Score: 2, Insightful

      This is the UK we're discussing (or at least, it's mentioned in the article, who knows what we're discussing...). The government has made at least some effort to introduce competition in both the ISP, landline and mobile phone markets. In all cases the companies that own the infrastructure are required to lease space/capacity/whatever to competitors, including competitors that don't have any infrastructure themselves.

      http://en.wikipedia.org/wiki/Mobile_virtual_network_operator for example.

  6. Telco says: "Monetize it!" by wonkavader · · Score: 3, Insightful

    " 0.1% of the network's users were consuming almost a third of the traffic" ... "the average heavy data user consumes a staggering 66,666MB (so around 65GB) per month."

    If this were truly the case, they could cap things at 5G at no extra cost and get back 90% of that 1/3, while only effecting a little more than .1% of their customers. Instead, they are setting the cap lower such that they get back maybe another 5% of that 1/3 (that's a gain of less than 2%) and screwing people only one or two SD from the mean. That's going to be a lot of people.

    Every situation a telco sees is a new opportunity to try to screw their customers or a government out of more money. Every situation, without exception.

    One might argue that every business should try to make as much money as possible. But businesses who screw their customers get dumped in favor of other, more customer friendly businesses fast, and therefor most successful companies try to take care of their customers.

    This dynamic is completely absent in the big telcos. It's an entire industry of terrible companies run by lying bastards.

    (Small telcos try harder, and attempt to take care of their customers, but small telcos don't have cell networks or access to most people's last mile.)

  7. They did this ages ago to me anyway by Ash+Vince · · Score: 4, Interesting

    I used to be an O2 customer until about 8 months ago when they silently changed my (sim only) contract that I paid an extra £7.50 per month to get unlimited data. This was on top of the £15 pound I paid for calls and text messages. They silently amended the "fair use" policy from 4Gb per month to 500Mb. They did not reduce the £7.50. I immediately jumped to a different company and told them why after having been a customer for about 5 years or so.

    There network in the UK has been hopelessly overloaded since they got the exclusive deal on the iPhone. In central London you would be unable to get a line quite regularly. They are desperately trying to keep their network alive without spending any money since they know most people will now be leaving them since the iPhone is available from other networks.

    --
    I dont read /. to RTFA, I read /. to offend people in ignorance.
  8. Doesn't seem likely by bobcat7677 · · Score: 2, Insightful

    So that would mean an AVERAGE of roughly 200Kb/sec non-stop all month long? Given this is a 3G connection we are talking about, that's either not possible or means they are pretty much saturating their connections all the time. Does it seem likely that there are 26,000 users who bought phones solely to dedicate to tethering and bittorrent (I can't think of any other application that would produce those results). Or maybe 26,000 people with malware infected phones sending spam all day long? Or maybe the carrier's stats are just shit? Or maybe "3G" means something different in the UK (where I'm at it means an average of 100-200Kb/sec depending on where you happen to be standing at the time). Feel free to correct any of my assumptions or my math if necessary:)

  9. Re:D'ja ever notice? by Montezumaa · · Score: 2, Insightful

    So, your position is that customers are "[ruining] it for everybody" because said customers are actually using what they are paying for? Do you realize how utterly stupid your position is? If someone purchases a home and uses every room, instead of only a percentage of room that the realtor believes is reasonable, then that customer is trying to "[ruin] it for everybody"?

    The fact of the matter is that these companies advertised their product as "unlimited", then committed a violation of the law by falsely advertising to customer what "unlimited" means. The fact of the matter is that these companies are bringing in record profits, but refuse to spend some of those profits to build a network to support the product they are selling. These corporations believe they can do whatever they wish and then impose restrictions, after a contract is signed, because they believe that most customers do not have the financial means to fight for their rights.

    I say fuck these corporations and fuck the pieces of shit that play us(the customers). I will use the service I pay for, to the fullest extent possible. If they(the corporations) do not like it, then I will see them in court.

  10. Define ISP by tepples · · Score: 2, Informative

    we are indeed talking about wireless providers, not isps

    Since when does "isp" imply "wired"? If a company provides Internet access, it is an ISP.

    there are no handed out monopolies in this business.

    Radio frequency spectrum is monopolized: only the FCC provides it.

    second, tell me why the market is not free in sectors that does not have handed out licenses ? like, sports shoes ?

    When did Payless stop selling sneakers?

  11. Re:Spectrum is scarce by longacre · · Score: 2, Insightful

    That is a different issue, and it could be argued that it is an artificial one. Even if there were unlimited spectrum, it still costs a ton of money to wire the continent for service.

  12. Re:Spectrum is scarce by steelfood · · Score: 3, Insightful

    Maybe the FCC should handle the towers then (contract out the construction and maintenance, etc. to various subcontractors as needed), and charge for the usage of those towers. Or, the FCC should regulate the telecos in the same manner that other utility companies are regulated.

    I mean, I'm paying all this tax money, I want to see it put to good use, not just to build bridges to nowhere.

    As for all the anti-big government people, I'm not a fan of large governments either. But as there's a scarcity on this resource, the government is going to regulate anyway, so why not regulate properly.

    --
    "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
  13. Re:People who tether transfer more data by tenton · · Score: 2, Insightful

    $20/mo to enable tethering?

    People who tether transfer more data per month than people who do not.

    AT&T is charging $20 for tethering and implementing bandwidth caps. So if you gulp down your bandwidth limit with your phone, it costs X. If you gulp down the same bandwidth with your computer, it's X+$20. There's a cap in place, so it takes the "uses more bandwidth" argument out of play (since the tethering plan doesn't increase your cap). There's no reason for it, it's the same bandwidth.