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Study Says Targeted Ads Gettin' a Lil' Creepy
eldavojohn writes "Ever load up a completely random webpage to see an advertisement at the top for products related to what you're reading about? What about the advertisement with binoculars that says your green denim jacket doesn't really go with your eyes? Well, a recent marketing study (PDF) is saying that making a highly visible advertisement content aware is too much for consumers. It seems that to optimize clicks and purchases you should use a highly visible ad or a more diminutive ad that is content-aware, but not both. For marketers, this report talks about the consumer having this crazy notion of privacy and at some point they start to feel like you're crossing the line."
like this classic example
http://www.ntk.net/2001/07/06/dohburn.gif
Ad: ... you know what goes great with an article on Slashdot? A cup of tea with synthetically prepared xanthine derivatives. It'll calm your central nervous system, cardiac muscles and bronchodilators. That'll help you deal with annoying posts and ads.
Hey, dimethylxanthine
Back in the '90s everyone surfed nekkid, and you didn't have to worry about them guessing the green denim jacket.
Sheesh, evil *and* a jerk. -- Jade
I remember the feeling of paranoia wash over me when I first began receiving the penis enlargement emails.
The paranoia has returned, but mostly because of the herky-jerky ads showing pictures of my penis and the names of ex-girlfriends.
You guys getting those?
i've been noticing this on Pandora.
i'll glance down at my iphone and notice adds that are just way too taylored to either me or the song.
the creepy part is when i send an email to a friend saying i need new trim and to repaint parts of my house, then start getting adds for house paint.
the funny one was when listening to pink floyd's the wall, and they starts adds for a new private school for my kids shortly after the line, "Teacher, leave those kids alone".
but yeah, they've long past up creepy.
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I remember finding it a bit creepy/amusing when I was having an argument through gmail with my ex and ads for counseling and relationship therapy were appearing.
Shouldn't you be upset that the records from your sex change were released?
Zing!
Nerd rage is the funniest rage.