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The Safari Reader Arms Race

JimLynch writes "Apple, by adding Reader to Safari 5, is essentially trying to force an e-book style interface onto the web reading experience. It will never work out over the long haul because web publishers will resist and the end result will be an arms race, with publishers on one side and Apple on the other." Another unmentioned issue is that sometimes it doesn't work. I've found pages where content is omitted from the reader UI.

32 of 210 comments (clear)

  1. That Is a Feature by eldavojohn · · Score: 5, Funny

    I've found pages where content is omitted from the reader UI.

    Yeah, that's how it's supposed to work. You see, we did some lengthy behavioral studies and it turns out that t



    hich proves and brings me to the scientifically irrefutable conclusion that the average user actually doesn't use up to 90% of the content they view. After learning our lesson with AT&T, we're all about efficiently utilizing networks and battery power on mobile devices here at Apple. Actually it has saved so much time and resources, we're even eating our own dog food and Apple's networks have been optim

    --
    My work here is dung.
    1. Re:That Is a Feature by shmlco · · Score: 4, Insightful

      "But what apple now has done is unfair..."

      This from a crowd that rabidly defends its "right" to use AdBlock and FlashBlock and NoScript and Greasemonkey.

      All of which are add-ons designed (in part) to strip web sites of their ad-based revenue streams.

      At least with Safari's reader mode the page loads first -- with the ads. You then make a conscious choice to click the Reader button and just see main body text.

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    2. Re:That Is a Feature by BobMcD · · Score: 4, Funny

      The web site owners have reason to be peeved - if the user uses reader extensively, for web sites that are ad-based, they have no revenue stream.

      No revenue stream? I'm sure Apple will sell them iAds, so what could possibly be the problem?

      lol

    3. Re:That Is a Feature by fuzzyfuzzyfungus · · Score: 3, Interesting

      But very clever, in an evil sort of way.

      Anybody who develops for the web now has the choice of starving(if this catches on broadly), paywalling(good luck with that), or spinning a trivial mobilesafari-in-a-wrapper iDevice App, with the same content and Apple's unskippable iAds...

    4. Re:That Is a Feature by rinoid · · Score: 3, Informative

      This simply is not true.

      The reader is only invoked after the precious page view, and ad-load (provided one isn't blocking ads in their hosts file -- many regular ad blockers extensions simply disappear the ads, not block them). SO how is an ad-based web site affected? Maybe by increased readership because now their articles which are in shitty typography to begin with and are littered with blinking ads are now actually readable!?

      What Apple has done is neither unfair or harmful to web sites. Period.

      I also use InstaPaper or use the print format to read an article free of all the crap and poor typography.

    5. Re:That Is a Feature by gyrogeerloose · · Score: 3, Informative

      The web site owners have reason to be peeved - if the user uses reader extensively, for web sites that are ad-based, they have no revenue stream

      That's not correct. The page loads initially with all the ads intact; the "Reader" is an option that can only be invoked after the page loads so the site owner gets the same revenue regardless of whether the viewer uses it or not.

      --
      This ain't rocket surgery.
    6. Re:That Is a Feature by Angostura · · Score: 3, Interesting

      Indeed. My take on this is that Reader could actually substantially diminish the need to install Adblock. This benefits the publishers since the whole page (including ads) loads and the user gets a chance to look at the full page before invoking reader.

  2. Force? by mccalli · · Score: 5, Insightful

    I wasn't aware someone was forcing me to move the cursor up to the address bar and deliberately click the 'READER' button. I rather thought it was me choosing to do that, mostly to get rid of the junk that appears on these multipage articles.
    I'm using the feature heavily. Totally by choice, not by force.


    Cheers,
    Ian

    1. Re:Force? by Duradin · · Score: 5, Funny

      It's from Apple, it's an option, therefore it is mandatory.

    2. Re:Force? by mikael_j · · Score: 4, Insightful

      Agreed, I love the Reader feature of Safari 5 and personally I actually hope it annoys, pisses off and financially hurts those who insist on spreading one page's worth of content over ten pages cluttered with regular banner ads, those rollover video ads ("Buy our new software/hardware now, it's totally awesome and I'm totally not annoying you by being loud and covering the content you came here for!") and popover javascript/flash banners (lots of tech sites seem to use these as well).

      --
      Greylisting is to SMTP as NAT is to IPv4
    3. Re:Force? by bonch · · Score: 5, Insightful

      You'll find a lot of misinformation about the Safari Reader feature because it removes ads and combines those incredibly annoying multi-page articles into one page, so online publishers don't want anyone using it. Arstechnica staff came out against it, with one contributor saying, "Jobs can go fuck himself." Needless to say, my desire to use it when reading their site increased.

    4. Re:Force? by ergo98 · · Score: 3, Informative

      Case in point, when I read a magazine, I certainly see advertisements...but those advertisements are not animated, they do not make it difficult to turn the page and read a new article, they do not cause a pile of advertisements to appear underneath the magazine, etc.

      I find current magazines to be close to intolerable because of advertisements (and that's a case where you are purportedly paying for the content!) Not only is a serious portion of the space dedicated to ads, many of them trying their best to confuse you into thinking they're content, they lead to other insidious behaviors-

      -Magazines often cut out a large percentage of page numbers specifically to force you to scan through ads. It's also why they split stories. The ad companies have a lot of research driving this.

      -You have a conflict of interest when the authors' jobs depend upon the people they're talking about in many cases. Many computer-related magazines were well known for soft-balling companies that advertised heavily.

      Advertisements suck. They pervert the entire content system.

  3. Forcing? by Anonymous Coward · · Score: 5, Informative

    "Safari 5, is essentially trying to force an ebook style interface onto the web reading experience"

    Uhhhhh - you know it's not the default viewing format, right? So "forcing" is a bit leading.

  4. Hype! by psydeshow · · Score: 5, Insightful

    Come on, you're making a mountain out of a molehill here.

    80% of Mac users won't use the Reader function, because they either don't know what it does or can't be bothered to click it. The other 20% probably use AdBlock or some other ad-blocking solution anyway.

    Besides, as others have pointed out, if people want to use Reader on your site's content, then there is something wrong with your design. Either clean it up, or decide you don't care. There is no "arms race" that you can possibly have. What, you're going to stop serving content to Safari? Good luck with that.

    1. Re:Hype! by ifrag · · Score: 5, Informative

      some other ad-blocking solution

      For use on OS-X, probably using glimmerblocker. Nice for those using multiple browsers since it runs as proxy. Also never becomes incompatible between Safari versions (add-on experience in Safari has been less than ideal during transitions).

      --
      Fear is the mind killer.
  5. Arms Race by religious+freak · · Score: 4

    How is this an "arms race"? Analogy doesn't seem appropriate here. **Hype**

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    If you can read this... 01110101 01110010 00100000 01100001 00100000 01100111 01100101 01100101 01101011
    1. Re:Arms Race by hedwards · · Score: 3, Funny

      Because it pokes you in the eye with a stick if you see something not approved by Steve Jobs, duh.

  6. "It'll never work" by BlueBoxSW.com · · Score: 5, Funny

    ... says the guy that can't get his PHP page to function without error.

  7. Sometimes it does not work by fermion · · Score: 3, Informative
    Which is the same for /. Does the idle page still give us a text input box 10% of the page?

    On every page I have looked at, the reader has worked wonderfully. It may be the feature, along with clicktoflash, that moves me to safari.

    Saying this will never work over the long haul is like saying the Camino will never work because it includes a default flash blocker or Firefox will never work because there are too many easily installed plugin to block ads. It is a web feature, apparently an open source web feature, and browsers that want to focus on user experiences will implement it as a default feature, just like pop up blocking. Browsers that do not implement will show themselves as front ends for advertisers, not browsers for users.

    There are issues. The readers removes the branding from the site. This could be considered bad. But people will use for the same reason that some choose to use ad blocking. The articles spread out over 10 pages, with long waits for ads to load between pages, and infected ads, will give some cause to bypass the predefined interface. Like other tech, websites will adjust. After all, websites serve the customers, not the other way around.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  8. Um, Nothing new here.. by EMR · · Score: 3, Interesting

    So they integrated a "Readability" feature into the browser.. So what.. I've been using this for quite a while as a bookmarklet in Firefox..

    http://lab.arc90.com/experiments/readability/

    Works great and does (nearly) the same thing.. (It doesn't pull in multiple page articles.)

    1. Re:Um, Nothing new here.. by figleaf · · Score: 4, Informative

      There is a even a firefox addon for Readability.
      Safari has apparently taken the code from Readability (it says so in the credits).

    2. Re:Um, Nothing new here.. by Graff · · Score: 3, Informative

      Yes, there's a reason that it does nearly the same thing. Apple's Reader uses code from Readability. Apple credits them in their license agreement and the developers over at Arc90 are happy that Apple is using their code:

      Why We Built Readability
      By Rich Ziade

      As we've already mentioned, we couldn't be happier that Apple has chosen to leverage our own Readability as a native feature in the Safari browser. As the debate around Safari Reader heats up, we thought we'd chime in and share some of our thoughts, motivations and aspirations for what reading can become on the Web.

  9. I love how this happens. by magnwa · · Score: 5, Insightful

    I'm always amused by stuff like this.

    Apple does it: Apple is trying to force an ebook readeresque format.

    Firefox does it in an extension: Firefox is allowing users a cleaner, less intrusive reading environment.

    1. Re:I love how this happens. by aristotle-dude · · Score: 3, Insightful

      So in your mind you see no difference in a pre-rolled feature and an after-the-fact extension?

      Interesting.

      To the typical end user, there is no difference other than extensions having a higher barrier of entry because they have to be aware of them and know how to install them. Once installed however, they are basically the same from an end user perspective especially if it is not "always on" and has to be toggled on and off by the user like this reader feature.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
  10. Coincidence? by kylant · · Score: 5, Insightful

    Call me a conspiration theorist but Apple displaying news content without the embedded ads on the web while at the same time trying to establish their own ad-platform and taking 30% of all ads served on the iPhone is a convenient coincidence, don't you think? Cutting off the publishers' revenue streams while at the same time pushing for a new revenue model on mobile phones and tablets sounds like a plan.

    1. Re:Coincidence? by silanea · · Score: 3, Interesting

      Safari only needs to have a reasonably high share within a certain target group for this to be a valid strategy. If the whole lot of Apple device users - Macs and i* combined - is essentially shielded from any ads but those served through iAd (or whatever the call it), that would indeed pose a significant issue for certain markets. It is not the death of the Interwebz, but I would not be so quick to dismiss this as a loony nutcase conspiracy theory.

      --
      Rudolf Hess edited Mein Kampf. He was the very first grammar nazi.
  11. A matter of fact, A matter of opinion by Space+cowboy · · Score: 5, Insightful
    Two things:
    • The author states: The web was never meant to provide a reading experience similar to an ebook or print book. That's patently not true. I set up one of the first websites in the UK (when you still had to email CERN to tell them a new website was in the world :), and I remember just how plain and boring^W"quiet" the WWW was This was before the <IMG SRC= tag came along.

      My point is that the web was *exactly* designed for a quiet reading experience, because it was originally supposed to be for easy dissemination of scientific research. That may not be what it is today (and it's perhaps lesser because of it), but "was never meant to" is precisely wrong.
    • The author then goes on to say (in both text and comments) that there are two main reasons websites split articles over multiple pages - to monetise the site, and to help all those users who fret about scrolling the page.

      In my not-so-humble opinion, the former of those two reasons is dramatically more important to the website author than the latter. I'd go so far as to say the latter was a desperate justification for the former. The author apparently thinks so too, because when challenged to reverse his policy (put everything on one page and have a button to split the article into multiple ones), he demurs.

    Now, I'm not against websites making money from advertisers. If that's your business model, all the more power to your elbow, but there are sites out there that extract the proverbial urine, and I'm equally supportive of methods to defeat that. The website absolutely has the right to serve adverts. Equally, the user has the right to work around that if (s)he is sufficiently motivated to. Advertisers seem to want to motivate users to do that, these days, is all I'm saying.

    I'm far more likely to read an article on arstechnica that's spread out over multiple pages specifically because each page has a lot of relevant content and it hangs together well. I'm far less likely to want to read a multi-page article where each "page" is a 40-word paragraph - *those* are the sites that Safari Reader will be a blessing for.

    It's also not clear to me that this is a doomed battle for Reader. HTTP is a simple protocol, and it's relatively easy to forge a user's browsing habits programmatically

    Simon

    --
    Physicists get Hadrons!
    1. Re:A matter of fact, A matter of opinion by Arker · · Score: 4, Insightful

      Yes, the claim as to what the web was designed and intended for could not be more bass-ackwards. HTML is a semantic markup language, not a presentation language, for a reason. I havent used this safari reader whatsit myself, but from what I have read, it sounds like it is a perfect example of what the web was designed for - it's an example of the client software making independent decisions on presentation and that is exactly what client software is supposed to do.

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      =-=-=-=-=-=-=-=-=-=-=-=-=-=-
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  12. Apple should target the blind by Eponymous+Coward · · Score: 4, Insightful

    I don't see a huge problem with this. Anybody who publishes on the web knows that a client may choose to render the content in arbitrary ways. My browser doesn't have to pull all the images and frames.

    I can see this being a big deal for people using screen readers. Apple should market the reader function as an accessibility feature. Why would you block a technology developed for your blind readers?

    Cory

  13. Isn't that the point of markup? by AccUser · · Score: 4, Informative

    Whilst I accept that a lot of people presume that the HTML served from their web server is going to be rendered as they intended in the client browser, that is not, and should not be a foregone conclusion. HTML describes content - it is then for the client browser to render that content. Extracting just the content I am interested in is surely a valid use of that content, and unless web sites start to use a different model for their content (i.e. restrictive) then this should not really be a surprise.

    I have used Reader, and I personally like it, but I have only used in on a handful of websites that are chock-full of spurious crap other than the content I am interested in.

    --

    Any fool can talk, but it takes a wise man to listen.

  14. Handy for use with screen readers by mpaque · · Score: 3, Interesting

    For persons using screen readers to read web content (Apple VoiceOver, for example) the option to simplify the content of an article and automatically pull it together as a single page is wonderful.

    Try closing your eyes and reading, via a text to speech system, a typical Forbes article broken across five pages packed with links, for example. This option or the Firefox Readability extension speeds things up something wonderful.

  15. Reverse engineering is costly & (usually) wast by sjbe · · Score: 3, Interesting

    The primary reason why reverse-engineering is almost never done is that you can't use the result anyway. Copyright prevents that.

    Nonsense. If that were true IBM would still be the only maker of PCs. Compaq reverse engineered the BIOS and the rest is history. Just because you reverse engineer something doesn't automatically mean a copyright violation. Reverse engineering happens legally every day. Patents can provide some protection against reverse engineering but copyright provides little in most cases.

    With copyright gone, reverse engineering tools would become much much better.

    Even if that were true (and I'm not conceding that it is - reverse engineering is and always will be hard) with copyright and patents there is no need for them. Why create an arms race those who want to hide code and those who want to reverse engineer it when with copyright and patents there is (generally) no need to do so? Your proposal would create additional incentives for people to hide their work instead of sharing it and we have enough problems with that already.