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IEEE Working Group Considers Kinder, Gentler DRM

slave5tom writes "An IEEE working group is trying to put the genie back in the bottle. Its scheme will allow unlimited copying of encrypted content, which will require a playkey to activate. Trying to add a cost by making the playkey 'rivalrous' (what you take I lose) and rescuing the big content players from the brink of oblivion does seem futile, but it is entertaining to watch them fight the inevitable."

22 of 236 comments (clear)

  1. Sounds kinda like a shit sandwich by grahamsaa · · Score: 4, Funny

    On tasty artisan bread.

    Still not terribly appetizing.

    --
    Facts have a liberal bias.
    1. Re:Sounds kinda like a shit sandwich by paeanblack · · Score: 4, Insightful

      From TFA:
      To access the content inside, however, you'll need the playkey, which is delivered to the buyer of a digital media file and lives within "tamper-protected circuit" inside some device (computer, cell phone, router) or online at a playkey bank account. Controlling the playkey means that you control the media, and you truly own it, since no part of the system needs to phone home, and it imposes no restrictions on copying (except for those that arise naturally from fear of loss).

      "tamper-protected circuit": you may gain some "ownership" of some encrypted media files, but you have to give up ownership of your device.

      You can just as easily label what they still control as the "content" and the encrypted files on your device as the "key". Interchanging those labels is just semantics, since you still need both parts to hear the music. The end result is that you gain no additional control over the content, and you have sacrificed control over the hardware.

      No thanks.

    2. Re:Sounds kinda like a shit sandwich by fuzzyfuzzyfungus · · Score: 4, Insightful

      There is a second problem: Unless the "tamper-protected circuit"(and presumably "trusted" software) is the entirety of the device, it will be completely useless, even if never cracked. Consider:

      1. I receive an encrypted copy of $BIG_MEDIA_PABLUM$. It requires the super secret playkey to decrypt. The super secret playkey is stored in an unbreakable TPM.

      2. My software requests the playkey, uses it to decrypt $BIG_MEDIA_PABLUM$ and hands me a plaintext copy.

      3. I have a plaintext copy. I no longer care a whit about the playkey. Even if the TPM is unbreakable, and the "rivalrous" revocation mechanism impossible to defeat, what does it matter? I have a plaintext copy.

      As with any DRM system, this "kinder, gentler" system requires that all the software on a system be aligned against you(and, to keep it that way, typically involves hardware measures that make it hard or impossible to replace that software, even if you wish to opt out of the "ecosystem" entirely). Thus, no matter how "benevolent" the terms of the DRM are technologically capable of being such a system will necessarily be an enemy of software freedom(or even the potential possession of software freedom) and will, in practice, be as restrictive as desired by the company or consortium that exercises cryptographic control over "your" hardware in perpetuity.

  2. lame by girlintraining · · Score: 4, Insightful

    Turn to page 5...paragraph 4, sentence 3, word 4. Write it in the box. Insert dongle to continue. Serial numbers, online activation, warder, blah blah blah, and the list goes on.

    Guys, no matter how you want to fuck with the technology, you can't erase one simple fact: At some point it needs to be viewed by a human, listened to by a human, interpreted... by a human. That means that at some point the data comes out analog, and can be scanned, manipulated, copied, and everything else.

    DRM will always be an excercise in fail.

    --
    #fuckbeta #iamslashdot #dicemustdie
    1. Re:lame by m94mni · · Score: 4, Interesting

      Console?

      No, think iPad. Do you think a disassembler or virtualisation software will be allowed to enter the App Store? Me neither.

      We are already starting to lose the hardware battle to Apple. Apple owns the hardware, not you. RIAA and MPAA owns the content, not you. Then they can make deals without bothering with pesky details such as customers.

      The biggest threat to information freedom today is Apple and the iOS.

    2. Re:lame by guruevi · · Score: 3, Insightful

      You're still free to jailbreak your phone and the iPhone emulator in the iPhone SDK allows you to run any program you want AND decompile/debug it.

      You're full of FUD and I suggest you get off the Internet. Now!

      --
      Custom electronics and digital signage for your business: www.evcircuits.com
    3. Re:lame by Microlith · · Score: 5, Insightful

      You're still free to jailbreak your phone

      Not according to Apple, who consider it a DMCA violation. Never mind the retarded acceptance of fighting the manufacturer for control over your property.

      the iPhone emulator in the iPhone SDK allows you to run any program you want AND decompile/debug it.

      Totally irrelevant, since you have to pay Apple $99 to load it on a non-Jailbroken device and not at all to others.

      There is no FUD here. Apple is totally hostile in the mobile front and that's dangerous.

  3. Re:PS3 hasn't been cracked yet by zmollusc · · Score: 4, Insightful

    Sony's DRM has succeeded mightily in stopping me spending money on their products. The Sony amp and speakers I bought in the 80's look embarrassed at the way their maker has pissed its good name away.

    --
    They whose government reduces their essential liberties for temporary security, receive neither liberty nor security.
  4. Re:PS3 hasn't been cracked yet by mea37 · · Score: 3, Insightful

    And for every disgruntled consumer that won't buy their system because it carries DRM, would you care to take a guess at how many non-disgruntled consumers are pressed into playing by Sony's rules?

    I don't know the number, but I'm willing to wager it's a lot higher than you'd like it to be.

  5. Re:At least there being honest by Darkness404 · · Score: 3, Insightful

    There are always ways to make money though even though people can get your content for free. Look at webcomics, videos like Homestar Runner, etc. if you are truly -good- at what you do, you can always make money because your fans will support you.

    Yes, with no scarcity there is no reason to pay for all the crap coming from hollywood with generic plots, sub-par acting, etc. but if you are truly good at what you do, you are almost always successful.

    Just about every artist or product "killed" by piracy wasn't very good to begin with.

    --
    Taxation is legalized theft, no more, no less.
  6. rights by Tom · · Score: 5, Insightful

    Who knows, it may yet work - if it manages all rights, not just the distributors rights. For example, I want my user rights to be just as important - if it fails, it has to fail "open". If the company goes out of business, I must still be able to use the stuff I paid for. Likewise, it must automatically unlock/decrypt the content when the copyright term is over and the stuff enters the public domain.

    Treat my rights as a consumer as equally important as the rights of the distributor, and we can talk about DRM. It's probably still a stupid idea, but as long as the "R" in DRM is entirely one-sided, remind me why I should even consider it as an option?

    --
    Assorted stuff I do sometimes: Lemuria.org
  7. Dear $CONSUMER by wowbagger · · Score: 4, Funny

    From: Sony Media
    To: $CONSUMER

    Re: Unlawful copying of content

    Dear $CONSUMER:

    It has come to our attention that you are in violation of our copyrights, by making unauthorized copies of our BluRay content using a device known as a Hippocampus. We are bringing suit against you for US$10,000,000.

    And now you know why researchers are trying to create an artificial one....

  8. The Intractable Problem by decipher_saint · · Score: 4, Interesting

    I'm sure this has been articulated better by others but it's on my mind so here goes...

    How do you get money from people who wouldn't spend it regardless of DRM. That's the core problem right?

    Are these not the people that DRM schemes seek to deter? Are the people who buy things with restrictions feeling pressure to circumvent these countermeasures to fully enjoy the things they buy (LAN play with no internet type games, resale purchases, etc).

    If this is so, then the only thing DRM has been successful at so far is creating an environment that encourages more non-customers.

    --
    crazy dynamite monkey
  9. Re:At least there being honest by Darkness404 · · Score: 4, Insightful

    Right, because an internet forum is a great place to get accurate data...

    Lets see here, Zombieland made $102,297,496 with a budget of $23.6 million (see http://www.boxofficemojo.com/movies/?id=zombieland.htm) . And that isn't even taking into consideration any sales from DVD sales. I'd say that is a lot of money made in profit. Note that they've made over 50 million dollars in -profit- not just sales but profit after they've paid everyone.

    Can you show me a great movie/game/etc that really -has- been killed off by "piracy" and not just the fact that it didn't appeal to a wider audience or that the movie/game/etc was terrible?

    Technology is coming along at such a fast pace that you don't need a studio to make a movie, you don't need theaters to make a profit. The internet is full of examples of this. In the '80s and earlier, yeah, you needed professional equipment, today? You can go out and buy a camcorder that will shoot HD video, a computer and programs that add in special effects, etc.

    So go on, find an example of something "killed" by "piracy" that was truly killed by it.

    --
    Taxation is legalized theft, no more, no less.
  10. Somethimes I think ... by gerddie · · Score: 3, Insightful

    ... IEEE members should read their own publication more

  11. Re:At least there being honest by Darkness404 · · Score: 3, Insightful

    But the main question is, do we need a huge company to do all this stuff? Does having a $200,000 wardrobe budget really make the movie that much better? Heck, a lot of the stuff on YouTube is better than the trash on TV, xkcd and other webcomics are usually better than all the "professional" cartoonists with a "real" publisher and editors and the like.

    And there are also ads and the like to generate revenue. Look at Google, it had a profit of over $6 billion last year, and yet it in essence gives away its chief product(s)! I don't have to pay $30.00 for a license to use Google's search engine, the majority if not all of their downloadable programs are free, the majority of Android save for a couple of Google created programs are open source, etc.

    Again, there are very, very few people/companies that have been "killed" through "piracy" and had a good program that appealed to people.

    --
    Taxation is legalized theft, no more, no less.
  12. they really don't get it. by macbeth66 · · Score: 3, Interesting

    I used to buy some 50 albums a year. I haven't done that in a number of years. And it is not because I am stealing the albums now. The new music sucks. There is nothing I want from them. At any price. I will admit to buying used albums, but that is for 'missing' items from my collection.

    1. Re:they really don't get it. by Chelloveck · · Score: 5, Funny

      The new music sucks.

      Of course the new music sucks. New music has sucked ever since Oog's children figured out you could bang sticks together, not just rocks. And it sucked even more when Oog's children's children figured out you could bang the sticks on the rocks. It's just been all downhill ever since then.

      Excuse me, I'll leave and let you get back to the maintenance of your lawn.

      --
      Chelloveck
      I give up on debugging. From now on, SIGSEGV is a feature.
  13. Re:PS3 hasn't been cracked yet by Eponymous+Coward · · Score: 4, Insightful

    The big content producers mostly want you to be able to do this as well. The big problem is that they want to be paid for it.

    The formula is simple: if some action has value (like format shifting), they want to be paid.

    This is why I think "DRM done right" is not possible. DRM *is* rights management. It's all about stopping you from freely using the content in arbitrary ways.

    How would you define "done right"?

  14. Re:At least there being honest by IamTheRealMike · · Score: 3, Insightful

    Lets see here, Zombieland made $102,297,496 with a budget of $23.6 million

    The vast majority of movies either lose money or break even, so the big studios subsidize them with the profits made by the big hits. Picking a single very successful movie and trying to make an argument about the entire industry then isn't going to work.

    Can you show me a great movie/game/etc that really -has- been killed off by "piracy"

    No obviously not, because something has to be made before it can be pirated, so piracy cannot "kill" a game or movie. It can significantly reduce the probability of a sequel, presumably, but as we're talking about probably and decisions made behind closed doors that's tough to prove.

    What we do know is that from time to time a loose lipped game company executive mentions that they de-prioritize PC ports of games because of piracy. This usually leads to widespread condemnation from PC gamers of course so it's not surprising that mostly they prefer not to discuss it. But I frequently read on Slashdot that "PC gaming is dying" and it's being killed by consoles.

    Business is not, entirely, about rational financial decisions. If a team of people work on a big, complex project for 3-4 years and when it launches, 90% of players are pirates, that takes a serious emotional toll as well as a financial one. The next project, whoever is in charge may well look at PC game development, the piracy rates, the extra server and support costs involved in supporting the pirates etc and say "fuck that".

    Technology is coming along at such a fast pace that you don't need a studio to make a movie

    What a load of crap. Film technology has been advancing rapidly for more than three decades, but I fail to see movies produced in peoples bedrooms taking over the cinemas. After all, isn't the most successful movie yet made also one of the most expensive?

  15. Re:PS3 hasn't been cracked yet by Jane+Q.+Public · · Score: 4, Insightful

    "The conversation on /. is often driven by those who reject DRM, but what about those of us who would accept it if it were done right (like me)?"

    Nothing personal, just an honest response:

    Most people on /. consider people like that to be the sheep who are primarily responsible for many of the world's ills. You really should get this idea through your head: if DRM ever truly became successful, eventually you would be kissing your freedom and privacy goodbye. And I would hold it against the sheep who helped allow it to happen. I'll pass on all that, thanks very much.