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Prices Slashed For Nook, Kindle E-Readers

b0bby sends in a report from ZDNet about the sudden outbreak of a price war in e-reader devices. "On Monday, Barnes & Noble cut the price of the 3G Nook to $199. It also launched a $149 Wi-Fi version. Just hours later, Amazon responded by cutting the price of the Kindle to $189. At $259, the price of the Kindle and Nook just 24 hours ago, an e-reader purchase competed with an Apple iPad, which started at $499 for a Wi-Fi version. Below $200, a dedicated e-reader purchase makes a lot more sense." Sony dropped prices for its readers three months ago, but the move didn't kick off a price war at that time. Some believe that dedicated e-readers are doomed in the long run to lose out to general-purpose devices such as the iPad — and its coming imitators, many of which will be based on Google Android.

23 of 255 comments (clear)

  1. EBOOK PRICES by birukun · · Score: 5, Insightful

    Until they drop Ebook prices, they can pound sand...... For those prices, Kindle/Nook should be free

    --
    Self Defense - A Human Right www.a-human-right.com
    1. Re:EBOOK PRICES by straponego · · Score: 3, Insightful

      Agreed, the prices on ebooks are far too high. But if you are smart, ebook readers can be a good deal. There are a ton of free (and legal) ebooks out there. Old classics out of copyright are free, but also a decent library of newer SF. What pushed me to make the purchase was the price of a paper copy of Peter Watts' Behemoth... over $150 new, but free on his site. There's also Charles Stross, the Baen Free Library, etc... and I've barely started looking. The Nook store also has a fair number of freebies, but for the most part you'll have to download books from various sites and use Calibre to convert to one of the supported formats.

      Factoring in the free books, the average cost of the books in my nook is about what used books would cost, or a bit less. I haven't had time to get serious about filling it with free books, or it would be even lower. I'd be happy to buy many more books through their store, but I won't do so aggressively until prices are reasonable (at $5, I'd go nuts, and their profits would skyrocket; everybody wins. But I guess they don't like money). So the Nook will save me money over the year, though not as much as I'd prefer. I read a couple thousand pages during my vacation, so it saves on weight, space, and trees as well.

      If they raise the prices more (dick move, Steve Jobs), torrents of ebooks will become much more popular.

    2. Re:EBOOK PRICES by Totenglocke · · Score: 3, Interesting

      I won't do so aggressively until prices are reasonable (at $5, I'd go nuts, and their profits would skyrocket; everybody wins.

      $5 isn't bad, but given the fact that their manufacturing and distribution costs are essentially $0, I would never buy many ebooks until the price hit $3 or less.....but that's just my opinion. With prices at $5 I'd rather just spend the extra couple bucks and have something physical that I own. As it is with the average price being over $8, it's cheaper to buy paperback books, and that's before you factor in the cost of the device.

      I'd love to have an e-book reader, but I'm not buying one until the price (for both the books and the reader) are reasonable. $150 is reasonable for the reader, now they just need to fix the pricing on their books.

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
  2. Neglect the benefits & tablets win... by Coopjust · · Score: 5, Insightful
    When you neglect the benefits of dedicated eReader devices with e-ink, such as...
    • The fact that they get battery life in weeks instead of hours
    • The fact that they use minimal power between page flips (vs. a relatively steady draw)
    • The fact that they are easier on the eyes
    • The fact that they are more easily read in sunlight...

    It's a lot easier to say that it's over and the iPad/tablet rush will kill the eReader revolution.

    Not to mention the fact that the nook/Kindle are much, much cheaper. That makes taking it to places like the beach (large zipper plastic bag keeps it safe and readable) or just on the go in general is something you don't have to worry about.

    Yes, the iPad will have its fans. But there are people who don't want a "do everything" device, they want something that reads books really, really well. And the nook, Kindle, and other eReaders do that. Until there's a radical revolution in color screen technology that gains the benefits that e-ink has (which are great for a book reading device)

    Not to mention that the 3G iPad is $130 extra, and doesn't include free 3G for the store so you can make an impulse book buy wherever you are. That's major in the convenience factor of the device.

    1. Re:Neglect the benefits & tablets win... by Gertlex · · Score: 4, Interesting

      iPad meh... I've been reading books like a fiend over the past year with my iPod touch. It's readable outside without a problem (with sunglasses), it's small so my puny nerd arms don't get tired, fits in a pocket, supports Kindle software, as well as numerous others (I recommend Stanza - vertical swipe -> brightness adjustment).

      Battery life of maybe a day without charging, but I can live with that.

    2. Re:Neglect the benefits & tablets win... by spinkham · · Score: 4, Interesting

      I actually own both a Kindle (DX) and an IPod Touch, and can testify that the Kindle is much more eye friendly. Having both is awesome, because my iPod is always in my pocket for quick reading, my Kindle is much more eye and battery friendly for serious reading, and the software keeps both in sync. Well, when I buy kindle books anyway, with other DRM free ebooks that make up most of my collection I have to keep in sync myself, but it's not that hard.

      And yes, the iPod touch is barely readable outside in the bright sunlight, but the Kindle is gorgeous, and only gets better the more light falls on it.Even indoors, the kindle is much easier to read.
      .
      Bottom line: Don't knock the benefits of e-ink until you've used an e-ink device for a few days.

      --
      Blessed are the pessimists, for they have made backups.
    3. Re:Neglect the benefits & tablets win... by nine-times · · Score: 3, Interesting

      I have an iPad, and though I like it pretty well, I have to say that I don't like it for reading books. Part of the reason is the display. It's strange because I'm completely comfortable using it to read long web page articles, but reading a novel on a lit screen rubs me the wrong way.

      I have another complaint, though, which is arguable a stupid complaint but it's much harder to solve: I'm too easily distracted. If I'm trying to read a novel and I have a device in my hand that can browse the web, I might just go to one of my favorite websites for a minute or two to see what's going on. If my iPad beeps because I received an email, then I will immediately stop reading to see what email I just received. In short, when I tried reading a novel on my iPad, I couldn't get any reading done.

      Now in both of these complaints, there's not really an inherent problem with the iPad. It just doesn't quite work for me. Still, I doubt I'm the only one who would have these complaints. Personally I've gone back to dead-tree distribution for my novels. I might consider a dedicated e-reader if it was cheap enough, and if I weren't concerned about the DRM.

    4. Re:Neglect the benefits & tablets win... by Stray7Xi · · Score: 4, Insightful

      I used to get frustrated when I'd come to tech sites and people are claiming the iPad has the better screen because it's color...

      Then I put it in perspective. We're on a tech site dedicated to computer geeks. For the most part they're not looking to read, they're looking to browse the web. When you look at book enthusiast blogs, eInk readers are still highly preferred. The kindle and the like are for hobbiest readers, and serious readers aren't going to put up with an LCD screen. I don't think price is even the biggest issue, hobbies are almost always expensive, but comfort wins. I'm curious what a slashdot poll would show for how much readers spent on their keyboard/mouse.

      If you read a few books a year, then you don't need an ereader. If you read a few books a month, you'll want eInk reader, maybe even if it's in addition to the iPad you use for other functions. Borrow one from a friend and try reading on both for a couple hours.

    5. Re:Neglect the benefits & tablets win... by mjwx · · Score: 3, Funny

      Yes, the iPad will have its fans. But there are people who don't want a "do everything" device,

      That's a bit redundant, you already said the Ipad will have fans.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    6. Re:Neglect the benefits & tablets win... by ShakaUVM · · Score: 3, Informative

      >>Not to mention that the 3G iPad is $130 extra, and doesn't include free 3G for the store so you can make an impulse book buy wherever you are. That's major in the convenience factor of the device.

      Yeah, exactly. Paying for 3G is a huge issue - it's like adding $360/year to the cost of an iPad. B&N also offers 20% the purchase of a Nook, which is nice. They were offering it for $259-($50 free gift certificate)=$209 up through yesterday, so I guess the price reduction to $199 makes sense.

      To contrast the two:
      Nook 3G: $199, 3G+Wifi (no monthly), 2G+MicroSD storage, digital ink + color touchscreen, Android (easily rootable)
      iPad 3G: $629, 3G+Wifi (used to be $30/mo unlimited, now $25/mo for 2G), 16G non-expandable storage, nice color touchscreen, iPhone OS, much better at surfing the web, sending email, and looking at photos.

      Without a doubt, if all I wanted was an ebook reader, I'd get a Nook. If I wanted a general purpose portable device to surf the web and send email... well, I wouldn't buy an iPad. I'd just keep using my Android smartphone. I have no desire to drop that kind of cash for an iPad.

  3. Re:e readers are insanely overpriced by ShadowRangerRIT · · Score: 4, Informative

    e-Ink is more expensive than you think (I don't have a definitive price, but according to this link the cost to Amazon for the e-Ink display on the Kindle is $60 by itself). Tack on the cost of the processor, memory, networking gear, battery, casing, quality control, etc., and the supposed cost to Amazon is $185. Given that prices have probably dropped a bit since that report, I suspect they are making a small profit on each device (though of course the cost of warranty replacements probably removes even that). The money is in e-Book sales; each sale may be for less than the hardcover, and the publishers may take a large cut, but what remains is pure profit; sale and distribution of pure data is effectively free.

    --
    $_ = "wftedskaebjgdpjgidbsmnjgcdwatb"; tr/a-z/oh, turtleneck Phrase Jar!/; print
  4. Star Wars tie-in? by Tumbleweed · · Score: 5, Funny

    iPad meh...

    Is that Apple's version of Natalie Portman?

  5. Easier on the eyes?!? by Isomorphic · · Score: 3, Insightful

    I disagree. I've owned a Sony Reader and an iPad. The iPad is, hands down, easier on the eyes.

    The Kindle and other eInk displays have a contrast ratio of 6:1 to 7:1. The iPad backlit IPS display is 750:1 to 930:1.

    Other than perhaps directly under the sun, the iPad display wins. In dim light, the iPad owns.

    1. Re:Easier on the eyes?!? by shutdown+-p+now · · Score: 5, Informative

      I disagree. I've owned a Sony Reader and an iPad. The iPad is, hands down, easier on the eyes.
      The Kindle and other eInk displays have a contrast ratio of 6:1 to 7:1. The iPad backlit IPS display is 750:1 to 930:1.

      You do realize that overly high contrast is precisely what causes eyestrain? (in general, and especially common when staring at a computer/gadget screen)

    2. Re:Easier on the eyes?!? by shutdown+-p+now · · Score: 3, Informative

      No I don't realize this. Source?

      JFGI.

      In fact, it seems nonsensical on its face. Picture playing an FPS on a Kindle display that refreshes at LCD speeds. Would it be less of a strain to see your targets, or more of one?

      I don't understand why you're bringing up refresh rate - it's an altogether different issue, and it is entirely orthogonal to contrast. For book reading, it's also mostly irrelevant.

      Anyway, the simplest way is to test it for yourself by playing with the contrast settings of whatever you read books from, and noticing the level that is most forgiving on the eyes.

      Oh yes... too little contrast also causes eyestrain. However, it is much more typical for people to have contrast jacked way up on their displays than to have it low. Another common problem is keeping contrast suitable for daylight into the night, with no or little ambient lighting.

      And with decent lighting, the contrast of a good eInk screen is fine. It doesn't quite reach the perfect level - that would require a tad lighter background - but it can match a typical paper book, which is good enough.

      it's fairly easy to lower the contrast on a LCD using software and often possible to dim the backlight using hardware.

      It's true, and my comment didn't contradict that; only your assertion that extra contrast of iPad makes it superior for reading.

      So why isn't everyone running their monitors in low-contrast Kindle mode?

      You'd do your eyes good if you read text from them for long periods of time; indeed, that's precisely what I do on the rare occasion when I read from my netbook. However, more often you're dealing with media richer than text, and colors in particular are better perceived with higher-contrast display.

      BTW, I own an iPod and a Kindle, and despite the legions of Kindle fans constantly insisting how much better the latter's screen is, I totally prefer reading on my little backlit iPod.

      I don't own a Kindle, and have only tried it a few times when it was on display in the store. I do, however, own two other eInk-based readers. Judging by a few replies that I've got in comments to this story from people who used Kindle more, its display quality is sub-par for eInk standards. The one I can personally recommend, from using for 2 years, is Sony PRS-505 - its screen seems to be higher-contrast than even the later Sony readers that I've seen.

      I do wonder how you deal with the extra weight (more than 2 times compared to Kindle, and almost 3 times compared to PRS-505) of the iPad when holding it with one hand for reading...

  6. Re:What makes Android tablets "coming"? by Andy+Smith · · Score: 4, Insightful

    "Android will be better next year!"

    In my opinion Android is better _this_ year.

    For phones: My girlfriend updated her iPhone 3GS to the new OS last night. I see that she now has a phone that still can't compare to my HTC Desire with Android 2.1. (2.2 upgrade due within 2 weeks)

    For tablets: I don't want a locked-down tablet like the iPad. There are some sucky Android tablets out now, yes, but inevitably there will be some very good ones. And even if they aren't as pretty and slick as the iPad, they will be _better_ than the iPad because, whichever one I choose, it will be my device to do whatever I want with.

    I'm surprised that anyone would currently think Android needs to catch up with iOS. Android is far ahead. It's just that a lot of Android devices lack the "shiny factor" of the iDevices.

  7. Barnes & Nobel Library by chill · · Score: 4, Informative

    Reading the details the Nook will allow you to hook up for free to any B&N or AT&T WiFi hotspot. If you're in a B&N bookstore, you can "read" any of the ebooks for free. You can't take them with you if don't buy them. So, you can just come in and kill a few hours drinking over-priced coffee and reading like at a library.

    They also have a "lending" function, as long as you use their software. I won't buy DRM books, but for people who don't mind you can "lend" an e-book to a friend for 14 days. Works with the iPod, Android, Mac & PC as well as some other platforms. Oh, and the Nook runs Android.

    --
    Learning HOW to think is more important than learning WHAT to think.
  8. Re:e readers are insanely overpriced by shutdown+-p+now · · Score: 3, Informative

    e-Ink is more expensive than you think (I don't have a definitive price, but according to this link [engadget.com] the cost to Amazon for the e-Ink display on the Kindle is $60 by itself).

    GP is still fundamentally correct - e-Ink displays are overpriced. The reason why that is the case is that there is a single company - E Ink Corporation - holding key patents on technology, and maintaining monopoly on production.

    Then again, what is "overpriced"? I paid $300 for a Sony PRS-505 two years ago, and, given the amount of use the device has got over that time period - more than any other gadget I own, with the exception of cellphone - consider it money well spent.

    So, YMMV - largely depending on what you read, and how much. For people who read fiction a lot (as in, 1 book per week or more), I'd highly recommend one.

  9. Re:What makes Android tablets "coming"? by stephanruby · · Score: 4, Informative

    That's why it only sells on the closed networks in the US.

    Which closed network? T-Mobile? AT&T? Verizon? Sprint? MetroPCS? Is there even a single actual network that doesn't sell Android phones anymore? Go ahead. I dare you. Name a single one. Or did you mean Android only sold on all the networks of the US (therefore implying that all the networks in the US are closed)? Because, I can tell you. I'm currently in the UK right now, and there isn't a single shop in the UK that doesn't have Android devices on sale right now and that aren't selling like hot cakes. And sure, the iPhone is still very popular in the UK right now, but at the sales counter where it counts, it's getting assaulted by several very good Android phones that are all selling just as well as the iPhone. It's not fair fight anymore. One phone against 39 phones, several of which are actually far superior to the new iPhone.

    That's why 75% of Android devices run v1.6.

    No, it's more like 50% of the Android devices are running v2.1. I can cite my source. Can you even cite yours?

    Being able to port desktop C apps over rather than rewrite in Java only becomes even more important.

    Please repeat after me: The C and C++ apps of the Android NDK do not run on the Dalvik VM. The C and C++ apps of the Android NDK do not run on the Dalvik VM. Please repeat this one hundred times.

    and the next thing you know "Android will be better next year!"

    If anyone is saying that, and repeating it ad nausea um, you're the only one. I've corrected your strawman argument plus several of your other factual errors in your other threads. But you don't even seem to even read my responses, or even care about citing your sources.

  10. Re:It does not matter... by shutdown+-p+now · · Score: 3, Interesting

    A 6" 600x800 screen, as seen in most readers, is simply not high-res enough to read most PDFs in fit-page-to-screen mode - and you can't really go for anything else, as scrolling is very painful with such low screen refresh rates, and PDFs don't reflow. You need something bigger, like Kindle DX, or, better yed, iLiad. iPad also does better largely due to high-resolution (well, and the fact that it can actually scroll them reasonably well).

  11. Re:e readers are insanely overpriced by haystor · · Score: 3, Interesting

    When everyone says free, they are generally talking about the marginal cost.

    The marginal cost of an ebook is practically $0.00. The marginal cost of a $8 paperback is at least $2 (materials and physical movement of the book.)

    Taking a popular book as an example:
    Twilight by Stephanie Meyer
    paperback $7.99
    kindle $9.99

    So the marginal cost per book goes down and the price goes up. It's easy to see where customers think they're getting gouged when they're paying more for a cheaper copy that is more restrictive (no resell possible).

    --
    t
  12. Re:e readers are insanely overpriced by ppanon · · Score: 3, Insightful

    Not only that, but I own 20 year old paperbacks. It's not clear that Kindles will last anywhere near that long.

    --
    Laissez lire, et laissez danser; ces deux amusements ne feront jamais de mal au monde. - Voltaire
  13. Re:e readers are insanely overpriced by hairyfeet · · Score: 3, Insightful

    How so? Books are a communal thing, an eBook reader is not. My mom has been buying what was once considered 'trashy" Sci-Fi and horror paperbacks since the late 50s, thanks to her our public library gets to have one of the best classic Sci-Fi horror sections around, and my mom is on a first name basis with the librarians and most of the college girls in town thanks to her "need to free up shelf space" a couple of times a year. When she is in the library (which is often) she ends up chattering for ages with the local college girls, who want to know what she thinks of a particular artist/series or want to know if she has a missing book in some old fantasy series the girl is reading (which she often does) and they will sit there for ages discussing books.

    You just don't get interaction like that with an eBook. They are just little ones and zeroes, little chunks of DRM that are quickly not worth anything, even to the one who paid. I remember when this whole eReader fad came around last in the mid 90s, and just like today the publishers wanted too much money for DRM infested crap. Just like then I have a feeling it will all end up in the trash, while my mom and the college girls at the library swap the last fantasy authors over tea.

    --
    ACs don't waste your time replying, your posts are never seen by me.