McDonalds Facing Lawsuit For Happy Meal Toys
cosm writes "Looks like personal responsibility died a little bit again today. From the article: 'A watchdog group says giving away toys with Happy Meals contributes to childhood obesity, and threatens to sue. The [watchdog] organization on Tuesday served the fast food giant with a letter expressing its intent to sue if toys are not removed. The letter is legally required in several states before lawsuits can be brought under consumer protection statutes. ..."McDonald's is the stranger in the playground handing out candy to children," Stephen Gardner, litigation director for the advocacy group, said in a statement. "McDonald's use of toys undercuts parental authority and exploits young children's developmental immaturity."'"
You arent eating a happy meal.
WTF Slashdot, why do I have to login 50 times to post?
Didn't that guy bring this up with Supersize me like years ago? Haven't they already had to face lawsuits because "Eating McDonalds makes you fat"?
I swear, is no one responsible for their own actions anymore? Don't get me wrong, I don't think what McDonald's does is right, but if you play the "I'm not in control of what I eat" card, you deserve to become obese.
This watchdog group is implying parents need help keeping their kids away from McDonalds. Are parents incapable of saying "no honey, we're going to eat in tonight" or "no we're going to ... instead" or "no you can't have a Big Mac and fries, but you can have the grilled chicken sandwich and a fruit salad." When do lawyers become more important to our society than parental responsibility? It's just all backwards.
If this is such a major issue, why didn't these watchdog groups sue decades ago?
McDonald's is the stranger in the playground handing out candy to children. Somebody obviously misunderstands the intentions of the stranger handing out candy. Hint: He's not trying to make the kids fat!
I've abandoned my search for truth; now I'm just looking for some useful delusions.
As long as you understand that McDonald's, Chuck E. Cheese, et. al are playgrounds subsidized by food sales, I don't see why anyone should have a problem with it. Just don't delude yourself that their primary aim is to provide nutrition. Sounds like some parents are incapable of saying "no" to their kids, so they want the government to do if for them!
I've abandoned my search for truth; now I'm just looking for some useful delusions.
1. The kids are not the ones buying happy meals; the parents are. If the parents are not strong enough to say "No" there is a much bigger problem.
2. Happy meal toys are a good thing. They give the kids something to do while the parent is eating their meal. Kids get bored fast.
3. Today's Happy meal can be quite healthy. http://www.mcdonalds.com/us/en/food/meal_bundles/happy_meals.html. A bit low on vegies but not all that bad.
Mc Donalds makes child portioned meals more attractive to children by providing them with toys. How is making the kid actually want 4 nuggets, an apple dipper and some juice instead of a bigmac going to make him fatter?
If you think McDonald's undercuts your parental authority then you had no parental authority to start with, and as much .
http://www.youtube.com/watch?v=UtwMRnc_oU0&feature=fvsr
It's a "McDonalds tries to control what my children eat" card. Some parents leave their children from their sights once in a while to teach them responsibility. You could argue that McDonalds tries to abuse that.
Nae king! Nae laird! Nae yurrupiean pressedent! We willna be fooled again!
Over here in Australia 'Maccers' is giving out shrek ear toys in happy meals only if the kid has 'ogre apples' (cut up apples, should be onions imo) instead of fries. Seems they are realising the only way to make kids healthy is buying them off.
for my problems then who's left?!?! the kid cant drive himself to mcdonalds and the odds are the kid doesnt have his own money to load up on deep-fried-carcinogens.
1. The brain is a biological organ like any other, able to be manipulated and programmed - "personal responsibility" is a philosophical fiction with a certain limited degree of practical application (e.g. to legal principles) but which cannot be applied to a scientific analysis of animal behaviour;
2. Few /.ers may be in kids' advertising, but it works and it works and then it works some more - if you think there is no problem with encouraging bad behaviour "because no-one's forcing you to do it" then you ought to question your premises;
3. In particular, if you think anyone should be able to make a buck as long as they're not putting a gun to your head, your position is one of self-interest and your opinion is motivated by creating a world full of people fucking each other over;
4. "Parents need to acquiesce less to kids' demands" and "McDonalds should stop pounding kids with advertising to help them get fat" are not mutually exclusive. If you wonder why everyone's eating out and getting fat, perhaps you should cut through the screen of political correctness and check out how families were generally arranged 30 years ago - who isn't at home now to make the meals?
The only kids that will get fat from happy meals are the ones which are taken to McD by their parents. How does taking away the toy help? "No sweety, they don't have the meal with the toys anymore, but you can have the big McTasty instead"... Educate the parents, for f***s sake. McD only delivers because there is a demand. Get rid of the demand, problem solved.
It doesn't quite look right.
McDonald's use of toys undercuts parental authority
If a fucking piece of shit toy undermines your parental authority then you are a fucking piece of shit parent. Nobody said raising kids was going to be easy.
This summary, and even the NYT article seem to be missing the point.
The point is not that MacDonald's serves crap. We all know MacDonald's serves crap. Even MacDonald's knows MacDonald's serves crap, which is why they are constantly saying "look! We have these non-crap things on the menu, TOO!" (And even when they do that, they point to their alternative to fries -- apples you can dip in a sugar mixture. Brilliant.)
The issue is advertising to children.
To quote the article: "Citing toys aimed at promoting the latest "Shrek" movie, the Center for Science in the Public Interest said that the plastic promotions lure children into McDonald's restaurants where they are then likely to order food that is too high in calories, fat and salt."
The important part of this line should be: "Citing toys aimed at promoting the latest "Shrek" movie, the Center for Science in the Public Interest said that the plastic promotions lure children into McDonald's restaurants" Because that is ILLEGAL.
Advertising to children is not legal. It's something that we, as a society, have looked the other way on for many, many years, but there are laws aimed at preventing it. When you advertise to children, you externalize the cost of advertising to the parents because the children will nag the parents until they cave. Influencing adults costs a lot more, when you do it directly, and sometimes it's just impossible. Many parents wouldn't dream of ever taking their kids to MacDonald's, but cave when they're shrilly begged for MacDonald's for the 400th time. You want to keep your children healthy by keeping them from eating that crap, but it's far, far easier to cave than to fight your kids every single day, and even if you do, their sitter or grandmother or even their teacher on a field trip will cave. It's practically an irresistible force.
I once talked to a MacDonald's ad man (a woman, in this case) who proudly pointed out to me that Ronald never eats the burgers. You see, any MacDonald's ad is broken into segments. The entertainment segments don't advertise. The advertisement is only the parts where Ronald isn't on screen. The parts where Ronald is on screen is apparently a friggin' PSA.
The toys in the Happy meal are supposedly a value item to help an adult make a judgment to buy a happy meal because it will both feed and entertain his/her child. That's value. That's also bullshit. The toy, as we all know, is there because kids will want to go to MacDonald's to get the toy.
They're advertising to children. They need to stop.
The fact that they serve crap is immaterial.
By definition, any business that produces and/or sells a non-essential product is abusing stupidity. Buying non-essential products could also be easily considered as stupidity, especially if you favor them over essential products.
Those parents teaching their kids about responsibility by letting them loose and not educating them about product quality is blatant stupidity. It's like opening a checking account for your kid and then handing them the checkbook without another word of advise. Is the kid seriously going to go educate themselves about how to balance the checkbook and keep from bouncing checks? Some might, but most wont without some form of training. Same thing with food. Most will eat where their friends eat or eat where the food tastes the best to them and not bother to research food quality or nutritional content.
This isn't science, this is parenting. It's a lot of hard work and sacrifice to raise a good kid and there are no easy ways out unless you just happen to be blessed with a naturally good kid (very, very rare in my experience).
Remember to maintain your supply of
Hey, I ate Happy Meals and Big Kids Meals and all that other stuff when I was a kid. I practically never ate at a fast food restaurant unless they had a toy that I wanted. And even then, I ate my meal, got my toy, played a little bit, and moved on. I had constraint. Even at 7, I was showing enough constraint that I didn't need to eat four or five meals just to get a few toys. That's absolutely ridiculous. And frankly, my dad would have whupped me if I tried to get a happy meal JUST for the toy. Is that what they're suggesting? Kids want more than one happy meal because of the toy, but the parents say "Okay, but only if you finish all your food!" RIGHT? If anything, it's the dumbass parents' fault for... y'know what? Fuck it. It's not even worth me talking about. Stupid dumbass fucking world and not a single god-damned person willing to take responsibility for their shit-headed actions...
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MY kids see the fucking lame ads and they don't want the steamy burger just the fucking toys. Then they eat whats there if you are lucky. Main thing no dishes. On real young kids networks like Treehouse there are hardly any ads (sometimes shows show a 3 second blip, one ad from a "sponsor" these are highly vetted and are mostly mattel early toys like barbie stuff. No food or war (nurf GI Joe types) . Mute the fucking ads or download your TV shows. (pay for cable then download them). These toys have no power without media. They milk the big movies to get your kids in and the big kids shows. Like spounge bob getting sold by burger king is saying Nickelodeon endorses the kids meal. Krusty burger HO!
...with a litigation-happy nation, such as it is, in a way I'm ok with using this method to throw a wrench into such a huge corporations methods to persuade kids.
They have happy meals and toys obviously to attract kids. Mom & Dad asks "where should we eat tonight?" and these incentives have the kids saying "MCDONALDS!", because of toys, not necessarily food. You grow up adoring McDonald's which then leads you to continue eating there through your teens and on into adulthood.
Yes, I agree that adults and parents must take responsibilty, on the other hand, we have laws regarding advertising to kids, yet, corporations are still permitted to manipulate young gullible minds with what basically amounts to a bribe. "Eat here and we'll reward you with this gift."
Completely agree with parent.
Granted, I hate McDonald's food and would not touch it with a 10mt pole. However, I like eating at BurgerKing; when I eat there I take the BBQ burger menu with SALAD instead of chips and a soda (usually coke.. yah I know). If I go with someone else (usually my wife) the other peron will ask for a menu with CHIPS and we share half chips and half salad. (Burger King chips are SOOOO good here in Germany)
That way I can satisfy my chips craving and have a cheap (BBQ burger is a cheap menu option) meal. Sometimes my wife just asks for a small burger (she doesn't drink soda) and it is even better.
I have had chicken salad or chicken wraps at Burger King, and when I *must* (until now just once I went to France... no Burger King there) buy in McDonalds, I get the chicken option.
Ultimately it is the responsibility of the person... nobody would blame WalMart for selling so many beer after someone dies of level malfunction due to drinking too much.
Ubuntu is an African word meaning 'I can't configure Debian'
I'm really sick of "watchdog" groups. Just like anything else in the U.S., they start out great, and then get too big for their britches and forget the real reasons they exist. And who asked them anyway?
But really, the important thing in this particular story isn't about the lawsuit (or the threat of one), but it's about how most of these "watchdog" groups are so shortsighted that they don't pursue the better plan. To many, this seems logical - Oh, McDonald's is offering toys in their Happy Meals and this is causing the children to want to eat McDonald's and they're all getting fat. So if we stop with the toys, kids won't want happy meals and then they won't get fat.
Ridiculous.
1. A Happy Meal is nothing more than a collection of the most popular food items among children that McDonald's sells. The toy is a bonus. Kids will still get Happy Meals, toy or not because it's convenient for them and their parents.
2. Happy Meals are also offering fruit and other healthier choices. Should we just offer the toy in those meals?
3. Ultimately it's not about the toys, but about the parents. Last I checked, kids don't have jobs, so someone is buying these Happy Meals for them, toys or not.
4. Why just McDonald's? Burger King has Kids Meals with toys. Subway Kids Meals have games. So does Wendy's. Are we going to sue them too?
No, see, the "watchdog" groups aren't out to protect anyone or anything, they're out for headlines and profit. If they really wanted to make a difference, they'd sue those companies who serve healthier, fast choices (like Sweet Tomatoes) for not having Kids Meals with toys to get kids in THEIR restaurants. They'd sue these establishments for not having competitive prices or convenient locations.
But they won't. Because it's not about kids' health. It's about being able to point fingers and make profit.
Then don't fucking take your kids to McDonalds. But little Jimmy wants the toys! Oh no we have to go can't make little Jimmy sad! Damnit really? You're the parent, don't take them to McDonalds if you don't want them to eat at McDonalds.