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Sony Finally Turning a Profit On PS3s

Posted by Soulskill on from the catching-up-with-moore dept.

When the PS3 launched in 2006, estimates pegged the price of producing the consoles to be as much as $250 more than the price at which they were sold. Production costs have dropped since then, but there have been several price cuts as well. Now, almost four years later, Sony Worldwide Studios president Shuhei Yoshida says they're finally turning a profit on the hardware. "This year is the first time that we are able to cover the cost of the PlayStation 3,' Yoshida said. 'We aren't making huge money from hardware, but we aren't bleeding like we used to.' In May, Sony began shipping new PlayStation 3 consoles with smaller and more cost-effective graphics chips. Now, Yoshida said, Sony is looking at replenishing retail stock that has been running on empty since January rather than cutting the price. 'When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand,' he explained. 'At the moment, we are trying to catch up our production.'"

3 of 117 comments (clear)

  1. Re:Why cut prices? by djupedal · · Score: 0, Flamebait

    Well, since you don't list any of those features, we can only assume your question is rhetorical, which leaves it with the typical agenda-smell of someone looking to do nothing more than gin up cheap controversy.

    While we wait for that to happen...

    I'll take a large order of fries, one 1/4 pounder w/cheese and some of those mystery chicken bits - to go, thanks. And straighten your apron,...greasy butt-cracks this time of day ruin my appetite.

  2. Re:Why cut prices? by Anonymous Coward · · Score: 0, Flamebait

    Why not return the features that were removed? Why not add more features? I was going to buy a PS3, but scrapped those plans when several things went out the window. How many other people are like me?

    A cheaper turd is still a turd.

    I agree, if it had backwards compatability and otheros I might buy one... I still have many ps2 games I haven't completed but I figure when I'm done with them, I'll move on to the next big thing which will probably be an xbox 720 :)

  3. Re:Why cut prices? by mysidia · · Score: 0, Flamebait

    Sony: we secretly replaced this guy's new PS3 with a DRM-laden brick. Let's see if he finds out...

    Nope... he didn't find out.

    The PS3 lost its appeal when it stopped coming with hardware PS2 capabilities.

    American civil liberties??? What are those?

    There are no civil liberties in America... there have never been any civil liberties in America, just ask the supreme court, congress, or el presidente..