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Do Scientists Understand the Public?

Mab_Mass writes "The American Academy of Arts & Sciences has an interesting article on the relationship between scientists and the public. [Here's the paper itself, as a PDF.] Rather than point the finger at an 'ignorant' public, this article chastises the scientists for a poor understanding of how to communicate with non-technical people. With a look at the issues of climate change, nuclear waste disposal, genetics, and the future of the Internet, the article provides examples of how the experts in these fields are failing to present their message in a way that encourages public discussion and support."

12 of 511 comments (clear)

  1. Hmmph. by fuzzyfuzzyfungus · · Score: 4, Insightful

    While it would certainly be nice if scientists, as a class, were better at public communication, I think that this consideration misses an important point:

    If somebody happens to be the best available information source on a given issue, failure to communicate with them is a major failing on your part.

    All men may be created equal; but only some of them are worth consulting for advice.

    1. Re:Hmmph. by Anonymous Coward · · Score: 4, Insightful

      There is a quite nice term for this in German, it is called "Fachidiot" literally translated Subjectidiot. Basically it entails that the person might be a complete genius concerning his / her respective field but lacks the necessary skills to communicate and have empathy for the in his/her eyes ignorant. Sometimes when one is so lost inside one's own world it is hard to see the outside world through the eyes of another, external person. hey, how many times do couples fight about this! its all about people skills.

      Like the poster of this thread pointed out: information is only as good as the quality of its communication.

    2. Re:Hmmph. by mangu · · Score: 4, Insightful

      it would certainly be nice if scientists, as a class, were better at public communication

      If they were, they would be marketroids, not scientists.

      There are some, very few, true scientists who are also good at communication. Robert Forward and Isaac Asimov are two that I know of, but we could have many more of those.

      If somebody happens to be the best available information source on a given issue, failure to communicate with them is a major failing on your part.

      True, very true, but, sadly, the human mind does not work that way. People are egocentric, they usually see their failure at understanding as the other party's failure to communicate.

    3. Re:Hmmph. by Americano · · Score: 5, Insightful

      If they were, they would be marketroids, not scientists.

      Being able to explain scientific concepts to non-scientists is not "lying" or "marketing", it's fucking called "teaching".

      How would slashdotters feel if *real* lawyers came here and started laying the smack down on some of the "IANAL, but I play one on Slashdot!" types here? Lots of smart people with degrees in computer science, physics, math, and a million other technical fields, and they don't grasp the first thing about how the law actually works. Does that make them stupid? or just - not expert in the field of law?

      Too often scientists and engineers make the mistake of assuming that "because you don't understand my field of expertise, you must be an idiot." There are plenty of very smart people who simply aren't expert at physics, or computer science, or chemistry, or biology. Talking to them with the presumption that they are intelligent and capable of understanding does not mean you have to lie, or be inaccurate in your statements.

    4. Re:Hmmph. by wanax · · Score: 4, Insightful

      I think it's a bit more insidious than you describe. The problem is that various entities (starting with cigarette companies) realized that they could lobby and shape public opinion more effectively if they sponsored ostensibly scientific research. It's difficult enough to describe complicated scientific ideas in simple language by omitting the complexities without saying anything that is wrong -- and when you're suddenly competing with 'scientists' who have no such compunctions and are willing to lie to espouse a single point it becomes impossible. And this is before we consider the complexity of modern public relations and media dynamics, which require a whole different set of expertise to navigate, much less exploit.

      So now we're in this strange environment, where real science speaks through the public defender.. erm, I mean science journalist.. and the pseudo-scientific special interests groom the 'data' and the message together. So, what does the American Academy (which was specifically founded to deal with this type of issue) have to say about it?

      Scientists and the public both share a responsibility for the divide. Scientists and technical experts sometimes take for granted that their work will be viewed as ultimately serving the public good. Members of the public can react viscerally and along ideological lines, but they can also raise important issues that deserve consideration.

      Mostly irrelevant.. How does this attention from the public arise without special interests and the media who caters to them? At that point pseudo-intellectual confusion has been deliberately produced by special interests to feed a visceral reaction regardless of veracity of the science involved.

      Scientific issues require an “anticipatory approach.” A diverse group of stakeholders — research scientists, social scientists, public engagement experts, and skilled communicators — should collaborate early to identify potential scientific controversies and the best method to address resulting public concerns.

      Taken at face value, this is a great idea. But where's the funding? Simply because the group of stakeholders is so diverse, and the opposition for any "specific controversy" (eg. smoking and cancer) so specific and intense, is this at all practical? Especially given the fact that once it's a "potential" controversy, special interests will be spending like crazy?

      Communications solutions differ significantly depending on whether a scientific issue has been around for a long time (e.g., how to dispose of nuclear waste) or is relatively new (e.g., the spread of personal genetic information). In the case of longstanding controversies, social scientists may have had the opportunity to conduct research on public views that can inform communication strategies. For emerging technologies, there will be less reliable analysis available of public attitudes.

      This highlights the problem that science has: any new finding that conflicts with a current industry is going to be subjected to withering, ostensibly scientific criticism, until it is controversial regardless of the fields previous status. The current interests will try to re-frame the debate into language that has not been previously studied by social scientists, which if successful supersedes their research. In the case of emerging technologies of course, there nothing stopping industry or other special interests from running amok until they get caught.

      Since the current conundrum is due in large part to the vigorous and successful attack by the post-Nixon republican party over the last 40 years in the US (and yes, I'm fully aware the left cherry picks data all over the place, but they don't pay as many people to make it up), I doubt there is a simple way of reconstituting trust of scientists in general within the current media environment. But the great thing about science, is that it always has a potential to push the reset button on the status-quo through a massive discovery.

  2. Essential difference by Anonymous Coward · · Score: 5, Insightful

    The Media already has a monopoly on informing the public, scientific discoveries included.

    Scientists strive to be factual and complete. Media strives to be sensational and give people what they expect, or want, to hear.

    Some of the most exciting discoveries are those that indicate existing beliefs are incorrect. That doesn't jive with...well, you can see where I'm going with this: insert faith here.

  3. Re:Wait... They want them to dumb things down... by pilgrim23 · · Score: 4, Insightful

    my father (who is a scientist) subscribed to Science; the AAAS journal among others. Weekly in my youth I was required to read the Abstract on every article. "I do not care if you understand it, just read it." was his instructions. One thing I learned was: Command of a discipline was seldom accompanied by a ability to communicate it in simple English sentences. The reason Sagan and people like him were popular was that they had such an ability. It is so rare among scientists that having it becomes noteworthy.

    --
    - Minutus cantorum, minutus balorum, minutus carborata descendum pantorum.
  4. Re:The story of our lives... by Hatta · · Score: 4, Insightful

    Thank you very much. Science is hard. If you're not willing to work at it, you won't understand it. If you're not willing to work at it, you won't. That's not the scientist's fault.

    --
    Give me Classic Slashdot or give me death!
  5. Or... by Black+Parrot · · Score: 5, Insightful

    Science had a *huge* positive mind-share during the 20th Century, and the participants basically didn't have much problem with trickle-down to an eager public.

    What has changed is that religions out of synch with reality and corporations that don't want to spend the money it takes to deal with reality have been running huge propaganda campaigns to cast doubt on many of the major findings of science, if not on the potential of science itself.

    What scientists have to realize is that the nest of little chicks with hungry mouths turned up has been partly replaced with a nest of well-funded vipers.

    --
    Sheesh, evil *and* a jerk. -- Jade
  6. Re:Flip flop the question: by 99BottlesOfBeerInMyF · · Score: 4, Insightful

    The public doesn't necessarily have to understand science. It's not their job.

    The median US citizen goes to school for 12 years. During that time, they all have to take at least one course on science. If after spending an entire course studying science (and probably many more than one class) they don't have an understanding of what science is and how it works, then I'd say the average US citizen has failed in their duty to become a rational and thinking being.

    Science is one of the most basic and important mental tools for forming opinions based upon reason instead of irrational methods. Everyone should understand science, as well as some other, basic, tools for reasoning such as mathematics, logic, and critical evaluation. These should be core elements of every education.

  7. Einstein once said... by magsol · · Score: 5, Insightful

    "If you can't explain it to a six year old, you don't understand it yourself."

    That said, I'm having a hard time figuring out how one would explain Special Relativity - or, in my case, SVD-decompositions and unsupervised machine learning - to a six-year old.

    Of course, that could simply mean I don't, in fact, understand either one.

    --
    "I'd just like to emphasise that taking a million years isn't a metaphor here..." -Rich Bradshaw
  8. Re:Wait... They want them to dumb things down... by GrumblyStuff · · Score: 5, Insightful

    Oh, you mean Occam's Razor? It won't complicate things too much if I agree with your philosophy that the simplest explanation is usually the right one, will it?

    See, the problem is that 'people' want a quick answer. What causes global warming? Well, carbon dioxide traps infrared radiation (aka heat) that is produced when visible light hits the earth and transfers that energy into the matter it hits.

    Got that out in a single sentence but I lost everyone at carbon dioxide. All it would take to throw me off is some git saying CO2 is the breath of life or that it snowed last winter.

    So, yeah, we understand 'people' and we fucking hate them. They're perfectly fine eating our GM crops, using the internet to communicate near instantly across the planet, taking our drugs and undergoing procedures to save their lives, and living in buildings that are safer and more comfortable than anything built before it. But to try to comprehend the efforts behind it? To show the slightest fucking bit of intellectual curiosity in how things work?

    SCIENCE IS COMPLICATED. THE WORLD IS COMPLICATED. We can't help you understand if you don't have the patience. I don't think any scientist would have a problem working backwards from any topic, breaking down all the concepts involved, to help someone with an honest interest in the subject. But who has time for that when Real Housewives is on?!