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Zynga Investment May Herald Google Games

Posted by Soulskill on from the getting-off-on-the-wrong-foot dept.

A post at TechCrunch claims knowledge of large investments from Google into social game company Zynga, makers of FarmVille and Mafia Wars. The amount of money involved is not small — somewhere in the $100-200 million range — and could facilitate Google's expansion into the games market. Quoting: "The investment was made by Google itself, not Google Ventures, say our sources, and it's a highly strategic deal. Zynga will be the cornerstone of a new Google Games to launch later this year, say multiple sources. Not only will Zynga's games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games. And I wouldn't be surprised to see PayPal being replaced with Google Checkout as the primary payment option. Zynga is supposedly PayPal's biggest single customer, and Google is always looking for ways to make Google Checkout relevant."

3 of 186 comments (clear)

  1. Relevant. by ScrewMaster · · Score: 4, Insightful

    Personally, I'm always looking for ways to make Paypal less relevant.

    --
    The higher the technology, the sharper that two-edged sword.
  2. Time to lose my Google account. by Sowelu · · Score: 4, Insightful

    If my Google account starts showing up in random places like my Facebook used to (back when I still had a Facebook account), and if I ever see a single Farmville style friend request show in my email, I'm dropping my gmail/whatever account and not looking back.

  3. Re:Crap Flash Games by tomhudson · · Score: 5, Insightful
    The terms of use are also very slimy

    You waive your right to sue, to join others in a class action or other collective lawsuit, to filing an injunction,

    Their privacy policy also sucks - remember how facebook leaks your personal data - zynga admits it:

    . We may offer you the opportunity to submit other information about yourself (such as gender, age, occupation, hobbies, interests, zip code, etc.), or we may be able to collect that information from social networking systems on which you have used Zynga Games or SNS Apps ...

    We may use information about you that we collect from other sources, including but not limited to newspapers and Internet sources such as blogs, instant messaging services, Zynga games and other users of Zynga, to supplement your profile.

    Yes, zynga is a spyware business.