Slashdot Mirror


The Demographics of Web Search

adaviel sends a link to work out of Yahoo Research indicating that demographics can help Web searches; e.g. a women searching for "wagner" probably wants the 18th-century German composer, while for men in the US "wagner" is a paint sprayer. The Yahoo researchers claim that by taking user demographics into account, "they managed to get the chosen link to appear as the top-ranked result 7 per cent more often than in the standard Yahoo search." New Scientist mentions this research and two other innovative adjuncts to current search practice: following the mouse cursor as a proxy for eye tracking, and taking back bearings on online criminals by studying the searches they make. (The latter raises disburbing privacy questions: would you want Google trolling through your search data? How about governments?)

12 of 131 comments (clear)

  1. Sauce for the goose. by Aaron+Denney · · Score: 5, Funny

    > would you want Google trolling through your search data? How about governments?

    Heck yes I want Google trolling through governments' search data.

  2. Thanks but no thanks by jheath314 · · Score: 3, Funny

    I don't want my neighbors to find out about my obsessive and crippling fear of genetically engineered dinosaurs next time they do a search for "Toronto Raptors" from my computer.

    --
    Procrastination Man strikes again!
    1. Re:Thanks but no thanks by Anonymous Coward · · Score: 1, Funny

      I don't want my neighbors to find out about my obsessive and crippling fear of genetically engineered dinosaurs next time they do a search for "Toronto Raptors" from my computer.

      What do you get for "Chicago Bears"?

  3. Re:Why is it red? by Anonymous Coward · · Score: 2, Funny

    Because you're in the target demographic.

  4. Good luck with that by Anonymous Coward · · Score: 1, Funny

    When I'm searching for pregnant-futanari-on-hermaphrodite-furry, I really mean pregnant-futanari-on-hermaphrodite-furry.

  5. Re:Correction: by Yvan256 · · Score: 5, Funny

    Are you sure? I just searched and the first result is this Slashdot article which clearly says that he was an 18th century composer, right in the summary.

  6. Re:Speaking as a female slashdotter by Anonymous Coward · · Score: 2, Funny

    what else would you expect from a site full of paranoid libertarian linux-using pedophile virgins?

  7. Re:wow... Just, wow.. by Anonymous Coward · · Score: 1, Funny

    Apparently search *wasn't* able to teach the author to spell. :)

  8. Re:wow... Just, wow.. by girlintraining · · Score: 2, Funny

    We are borg. Resistance is futile. Make us a sammich and give us your wallet, man-slave.

    --
    #fuckbeta #iamslashdot #dicemustdie
  9. Re:Wrong century by digitig · · Score: 2, Funny

    Yes, but the women are searching for Agnes Wagner, the incredibly obscure 18th century German composer. Don't bother doing a web search for her, you're not in the right demographic to find anything.

    --
    Quidnam Latine loqui modo coepi?
  10. Re:Correction: by Phroggy · · Score: 4, Funny

    Are you sure? I just searched and the first result is this Slashdot article which clearly says that he was an 18th century composer, right in the summary.

    Quick, somebody update Wikipedia! You can cite this Slashdot article as your source.

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  11. Re:Correction: by MagusSlurpy · · Score: 2, Funny

    Are you sure? I just searched and the first result is this Slashdot article which clearly says that he was an 18th century composer, right in the summary.

    No it doesn't, it says he's a 20th century paint-sprayer company.

    --
    My sister opened a computer store in Hawaii. She sells C shells by the seashore.