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Google Chrome Now Has Resource-Blocking Adblock
MackieChan writes "It seems to have slipped under the radar, but Google Chrome now has resource-blocking abilities, and may have had the ability for some time. Using the 'beforeload' event on the document, an extension can now intercept resources from loading. Adblock for Chrome has already added it, and I expect the other 'ad-blocking' extensions have as well. Before you start praising Google, however, it's the WebKit team that deserves your credit; one Chromium developer responded to praise by stating '... thank Apple — they added it to WebKit, we just inherited it.' Firefox vs. Chrome just got a bit more exciting."
Looking here we can see that, for 2009, Google made 23,651 million in revenue. Considering that 22,889 of those millions were from advertising, you have to wonder how long google will tolerate ad blocking in their products. Sure, it is fine now as not many people use chrome, and even fewer of those people install an ad blocking plug-in, but what about if it becomes more popular? Will they still tolerate it then? One wonders what would happen to google if Microsoft decided to make ad blocking default in Internet Explorer.
You seem to be assuming that the user wants to run each and every script on the pages they encounter... this is not the case.
One of the main reasons to use Noscript is to avoid scripts that are not designed with your best interest in mind.
You can't take the sky from me.
I wholeheartedly agree with this, strictly in the "load after" sense. I cannot stand it when the content I am interested won't load because some overworked ad server is stalled.
That said, I'm also an "asshole" who blocks ads. Why? Because I don't care for the way they're shoved in my face constantly. I'm sorry, but I don't care how much you polish it, a turd is a turd, and I want nothing to do with it. Same goes for most ads. I really don't care about the product or service, and shoving it in my face with interstitial ads or flash pop-overs or whatever only makes me hate your brand even more.
I'm tired of being demonized when it's the advert companies who don't have a clue. Get it together, stop bludgeoning me with your dreck, and I might stop blocking it.