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To Ballmer, Grabbing iPad's Market Is 'Job One Urgency'

Barence writes "Microsoft's Steve Ballmer has vented his frustration at the success of the iPad and said developing a Windows alternative is 'job one urgency.' 'Apple has done an interesting job of putting together a synthesis and putting a product out, and in which they've... they sold certainly more than I'd like them to sell, let me just be clear about that,' Ballmer told analysts. The Microsoft boss said the company plans to deliver a range of tablet formats in the next year, some based on Intel's next-gen Oak Trail processor. 'It is job one urgency around here. Nobody is sleeping at the switch. And so we are working with those partners, not just to deliver something, but to deliver products that people really want to go buy.'" In Microsoft's vision, slates will run a derivative of Windows 7.

23 of 764 comments (clear)

  1. I don't get it. by XxtraLarGe · · Score: 5, Interesting

    Microsoft, why don't you just write some QUALITY software for the iPad instead of trying to go head on in competition? That way, the more iPads Apple sells, the more software you sell. It's win-win.

    --
    Taking guns away from the 99% gives the 1% 100% of the power.
    1. Re:I don't get it. by AtomicJake · · Score: 5, Insightful

      Microsoft, why don't you just write some QUALITY software for the iPad instead of trying to go head on in competition? That way, the more iPads Apple sells, the more software you sell. It's win-win.

      But we, the consumers would lose. Without a healthy competition, there is no pressure to lower prices. And, there is no pressure to innovate on the existing iPad for Apple. So, yes, I would love to see many tablets - some with an Apple OS, some with Windows, and some with Android. What could be better than having the choice?

    2. Re:I don't get it. by 140Mandak262Jamuna · · Score: 5, Insightful

      As Apple very well knows from the early desktop days, once a competitor has a solid lead in the market share it is very, very difficult to get the market back.

      Really? Ask Wordstar, Wordperfect, Lotus 1-2-3, dBaseIII, Netscape, and countless other companies what fat lot of good the early lead did for them?

      --
      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    3. Re:I don't get it. by rev_sanchez · · Score: 5, Interesting

      In theory a Microsoft tablet could run most windows apps but in practice most of those don't work well on a tablet as every one of their previous tablet projects have shown so a tablet running strait Windows 7 is a bad idea. Maybe their Windows 7 Mobile will work better but what apps are they going to have for it? As for their other effort to build something that works well for a mobile platform, does anyone want a Zune app? You can pick from 24 and several of those are ad supported games no one cares about.

      It's really something to see how times have changed. 10 years ago the Mac user's lament was that the software options for their computers were too limited and now Microsoft is trying to launch hardware or OSs for new hardware into markets where Apple and Google have the mindshare nearly cornered between iTunes and the Android Marketplace.

      This is why Microsoft is becoming the stuff you use at work and Apple is slowly becoming the stuff you use everywhere else.

      --
      If you didn't come to party don't bother knocking on my door. Prince '1999'
  2. D'oh. by gorzek · · Score: 5, Insightful

    Once again, Microsoft is late to the party and Ballmer's pissed. Hey, Steve, your company has never been a trendsetter! Deal with it.

    I'm no Apple fan, but a company that can create markets out of thin air for products everyone else assumed would fail has to be doing something right.

  3. Re:Anger. by DurendalMac · · Score: 5, Funny

    Chairs are flyin'.

  4. Quit playing catch up, innovate! by mini+me · · Score: 5, Insightful

    The iPad is old news. Wired reported on the existence of the iPad way back in 1999. Why wasn't Microsoft working on their iPad-competior way back then? More importantly, why are they trying to play catch up now? Should they not be working on the next big thing?

    1. Re:Quit playing catch up, innovate! by Scrameustache · · Score: 5, Insightful

      More importantly, why are they trying to play catch up now?

      They see Apple making monies, they want THOSE monies.

      Microsoft is a three year old child.

      --

      You can't take the sky from me...

  5. And yet by Bertie · · Score: 5, Insightful

    They killed the genuinely interesting-looking Courier before it ever got anywhere near production.

    Can't think why the vultures are circling over Ballmer, can you?

    1. Re:And yet by AltairDusk · · Score: 5, Interesting

      I wonder if killing Courier will go down in history as one of Microsoft's huge mistakes... I certainly wasn't happy to hear it was cancelled.

  6. Playing catchup by ckhorne · · Score: 5, Insightful

    This seems to be another "Johny come lately" attempt by Microsoft to catch up to Apple and Google. "Innovation" may be a big catchword these days by the large companies, but by making a competing project "job one urgency", it just underscore the fact that Microsoft is just trying to play a me-too game.

    I don't mind if Microsoft does well or not, but why do they actively choose not to actually innovate? Do they not understand that the success of search engines, phones, tablets, and everything else that they've been late to the market on is because...well, because they're late to the market.

    I simply don't understand why Microsoft doesn't get it. Innovating requires *new* ideas. Otherwise, they might as well be another Chinese second rate copy.

    1. Re:Playing catchup by al0ha · · Score: 5, Insightful

      Microsoft has been playing catch-up with Apple since the day the Apple II launched. The only reason Apple didn't continually trounce Microsoft was due the ouster of Steve Jobs in 1985. Apple's board thought they were the big brains, but as everyone found, it was Steve all along.

      --
      Did you ever wake up in the morning, with a Zombie Woof behind your eyes? -- FZ
  7. From an iPad owner by Albanach · · Score: 5, Insightful

    I own an iPad. It's nice for what it is, a media consumption device.

    What amazes me though is the time it's taking for viable alternatives. It wasn't in any way a surprise that Apple launched this. It wasn't a surprise that this would be a new market segment - netbooks had already shown demand for lower cost highly portable computing devices.

    I purchased the iPad for a specific function and it does its job well. However, I can see plenty of areas it could be improved. We're still waiting on multi-tasking. It has no camera a gaping hole in what would otherwise be a great device for grandparents to use for web/email and skype). No flash does limit some sites, and Safari is just okay, certainly not a great browser - you have to pay to get a browser that supports tabs!

    The email client seems cumbersome, and from a business user perspective, Microsoft could really make a killing from a similar form factor but with outlook. Outlook is, after all, still king in the corporate world.

    The competition needs to get in gear before the iPad becomes as entrenched as the iPod.

  8. Ballmer's phrasing is telling by Beryllium+Sphere(tm) · · Score: 5, Insightful

    >they sold certainly more than I'd like them to sell

    Not "we'd like to sell more", not "we'd like to supply their software and participate in their success like we did with AppleSoft Basic and Mac Office".

    This is competitiveness in its pathological form, where the point isn't to win but instead to make sure others lose.

  9. Steve Ballmer - Life and Death by Kagato · · Score: 5, Interesting

    This is pretty much it for Steve Ballmer. They are playing a catch-up game with Apple (and others). They have had so many things just fizzle while he's been at the helm. Vista, Zune, Mobile, "Slates". It's obvious he's a business guy and not the forward thinking visionary the company needs. There's been a lot of Wallstreet chatter that Steve Ballmer's time to turn things around is very short.

  10. Innovation by whisper_jeff · · Score: 5, Interesting

    I know it's become a cliche joke over the years but I find it amusing when a company will casually and regularly throw around the term "innovation" when they rarely are anything approaching innovative. Microsoft has become the poster-child of this movement. When was the last time that Microsoft lead the way into a new market segment? When was the last time that Microsoft truly innovated rather than following someone else's lead? I realize they've watched Apple leap into the tablet market with huge success only to recognize "I want me some of that!" but, seriously, could they have not done it themselves, years ago? They have the money to invest in R they have the brainpower to put together good stuff. But, their corporate culture (which has been discussed, ad naseum, here) absolutely stifles innovation. They have become a corporation that follows rather than leads. They have two markets (desktop OS and office suite software) where they established a lead and are going to be very slow to relinquish their leadership position but, in virtually every other market, they seem intent on watching what others do and follow the successful ones, after the fact.

    It really is a shame because I'm sure, if their braintrust was let loose to create without the petty corporate politics getting in the way, they could probably make some really cool shit but, until their corporate culture is slaughtered and replaced with a new one (in other words, Ballmer is replaced...), they seem intent on remaining a me-too company.

    1. Re:Innovation by Scrameustache · · Score: 5, Interesting

      seriously, could they have not done it themselves, years ago?

      Seriously: No. Microsoft can't make something like an iPad because it goes against their way of life. They are trying to make products that will deliver what their corporate allies want, not what consumers want, and that's why they can make a Zune to squirt things at you but they can't make an iPhone.

      Apple fights its corporate partners to give its users the DRM-less files they want, Mircrosoft fights its users to give its corporate partners the "this file will autodestruct" DRM they want. It's an antithetic mindset.

      --

      You can't take the sky from me...

  11. Re:Anger. by QuantumRiff · · Score: 5, Funny

    Shocking news: Microsoft working on a project very similar to one developed by Apple.

    --

    What are we going to do tonight Brain?
  12. MS: Always imitating, rarely innovating by Artifice_Eternity · · Score: 5, Interesting

    Ballmer seems incapable of directing his company to do anything innovative. It's like he only sees a product category as valid when it's already been defined by someone else.

    Apple defined a new category of tablet device with the iPad. Now Ballmer has MS chasing after it madly. But meanwhile, he's killed innovative new products like Courier. Apparently what he wants is to create something that's essentially a clone of whatever Apple's come up with, rather than a genuinely new kind of product.

    This has been the Microsoft curse for decades, going back to the creation of Windows as a Macintosh knockoff. Yes, I know Apple didn't invent the GUI concepts used in Macintosh -- but they were the first to successfully make them into a commercial product. And MS wasn't interested until they saw that Apple was doing it.

  13. Re:Anger. by rimcrazy · · Score: 5, Insightful

    They seriously don't get it. The very statement that it will be running a derivative of Win7 says that they are doomed from the start. Actually, not that Win7 is bad, on the contrary even as a MacFanBoy I like Win7 but it's not the right OS for a tablet platform. They keep trying to shoehorn the same thing to be a one OS meets all. They have no ability to step back and say what does the market need and what is the solution the users needs. All they seem to be able to do is ask "What is the problem and how can we solve it with Windows?". The concept of thinking outside the box simply does not exist in Redmond. Really sad as I'm sure at the worker level there are a ton of very smart, all be it ,very frustrated software engineers.

    --
    "TV, a medium as it is neither rare nor well done." Ernie Kovacs
  14. Re:Anger. by Eponymous+Coward · · Score: 5, Interesting

    You're complaining that the iPad/iPhone isn't your computer. Well no shit. If that's what you want, then the iPad isn't for you.

    If, on the other hand, you want a web tablet with insane battery life that you can watch movies on, listen to music, read ebooks, or browse (part of) the web, an i device might be worth it for you.

    World of Warcraft isn't there, but Plants vs Zombies is a pretty nifty experience on the iPad. If 90% of everything is crap, that still leaves thousands of non-crap applications that these things can run.

    Basically, I would say it comes down to the form factor and the applications. Either one could be the killer feature that makes the device worth the money. If it didn't require a computer to set it up, it's the device I would be telling my parents to get when they call me and say they want a computer.

    Plus, it's only $500 or so. It's a pretty nice piece of technology for that much money. Lots of programmers (including me) love programming and this is a very interesting platform.

  15. Re:Anger. by jcinnamond · · Score: 5, Funny

    I've lost count. Probably five times at least

    You need to work on your counting skills.

  16. Re:Anger. by sdpuppy · · Score: 5, Insightful
    Looks like it is in Apple's favor now.

    Today AAPL cap is $235 B, MSFT is 221 B, according to Google quotes.

    If they only sold a bunch, one can rightfully assume that it's "Apple Fanboys", but they're not selling by the bucket-load, they're selling these things by the millions even if you're scratching your head "why?".

    http://tech.fortune.cnn.com/2010/06/22/ipad-sales-accelerate/ iPad sales accelerate, 3 million sold in 80 days or one every 2.3 seconds

    When someone is successful, it's useful to think about why they are successful - and sure if they stop doing "whatever they are doing wrong" maybe they will continue or prevent their future failure - or maybe there is something else going on and figuring out the reason can be quite informative. If you just think about the negative, you may never find out the truth. Who is buying it, what are people using it for, what are advantages - and it is a mistake to assume only idiots are buying it. Even if that is the case, remember the adage that you can learn from anyone, even an idiot.

    I don't have one. I'm waiting to see what they do with V2.0. I'm thinking "why would I want one?" and I've been surprised that I have found a number of times where it could be useful.