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Will Amazon Put Advertisements In eBooks?
destinyland writes "A book editor at Houghton Mifflin argues ebook advertising is 'coming soon to a book near you.' (Paywalled unless you go through Google.) Amazon has filed a patent for advertisements on the Kindle, and the book editor joins with a business professor in the Wall Street Journal to make the case for advertisements in ebooks. Book sales haven't increased over the last decade, and profits are being squeezed even lower by ebooks. According to another industry analyst, Amazon is being pressured to make ebook sales more profitable for publishers, partly because Apple offers them more lucrative terms in Apple's iBookstore. One technology blog notes that Amazon's preference seems to be keeping book prices low, and wonders whether consumers would accept advertising if it meant that new ebooks were then free. Meanwhile, Ralph Lauren has confused the issue even more by publishing a 'shoppable' children's storybook online, prompting a fierce reaction from one blog: 'I hope it's the last. Books are one of the last refuges in our world from the constant cry by advertisers to spend money and fill our lives with unnecessary things.'"
(Paywalled unless you go through Google.)
I apologize for not RTFA but I was brought to the same paywall whether I went through Google or not. Is it some sort of lottery?
'I hope it's the last. Books are one of the last refuges in our world from the constant cry by advertisers to spend money and fill our lives with unnecessary things.'
I would just like to say that I welcome both options. Reader A can pay a high premium and enjoy the original novel as the author intended it to be enjoyed and Reader B can pay little or nothing and try to read Fahrenheit 451 with moving advertisements marketing gallons of premium kerosene at wholesale prices (BUY BUY BUY!). And you know what? I'm really not opposed to this. Maybe the authors are and maybe it offends the your *ism but as long as they keep the old model as an option who cares? I haven't noticed a decline in my ability to purchase paperbacks and hardcovers following the advent of e-readers so why should I fear e-readers installing advertisements into books?
Meanwhile, Ralph Lauren has confused the issue even more by publishing a 'shoppable' children's storybook online ...
It's a 'storybook' except that the children are real children acting in front of a green screen that has superimposed images of chidren's-bookish scenes done up in a flash video. Congratulations, the "fierce" blog has done little more than positively re-enforce this marketing maneuver because I just watched an advertisement for children's clothes!
...
I also am a little bit annoyed that we complain about the RIAA and MPAA as clinging to an old business model and then as book publishers and retailers try something new (or are even rumored to try something new) we hop all over it and denounce it as a crime against humanity. And yet daily I read news sites laden with advertisements. The very site I write this comment on transfers my comments to you, the reader, alongside political advertisements trying to raise your ire about "ObamaCare" or "Barack the Magic Negro." Yes, yes, there are tools like AdBlock, NoScript and Flash blockers specifically designed to circumvent this but to the average reader of Slashdot, this is reality.
And despite the horror of advertising, here we are
My work here is dung.
aye, there's the rub... will we have options?
Do we have the option to get our cable TV without comercials? there are a few pay on-demand channels, but as a general rule, no.
Broadcast radio? no
Magizines? no
Think like a distributer... why charge less for the version with ads in them when you can charge full price AND get the advertising money and make it the only version offered. If I were a heartless corp, I would offer the two versions, then when the next big hit comes out only offer it with ads at full price, then slowly increase the number of ad-only books till that was all I offered in about 5 years or so.
the preceding post was not spell checked... suck it.
I get a LOT of the stuff I read from Project Gutenburg as well. I usually donate anywhere from $10-$20 per paycheck to them, depending on how much I've downloaded and read in the past couple of weeks.
$9.99 per ebook? No freakin' way. Donations to a project whose purpose is making classic works available for future generations? Absolutely.
Living With a Nerd
It all depends on how it's done. Advertising in books is not a new thing; many paperbacks have a few pages at the back devoted to ads for other books by the publisher, or sometimes for things like book clubs. And though I haven't seen one in a while, I remember some paperbacks having a bound-in cardstock insert. If ads are limited to this sort of thing, they probably won't be a problem. They're usually relevant to the reader's interest and they're easily skippable. Where I do see a problem is if ads are done like the promos on a DVD -- Pop in the book, and have to sit through three minutes of advertising before you get to read it.
Still, the only reason why this would work is because of proprietary formats. If ebooks were published using open standards (yay, epub!) someone would just publish a reader which skips the advertisements -- just like you can get DVD players which skip straight over the "mandatory" front-matter on a DVD.
I'll just keep supporting Baen. Their whole catalog, available in open, non-DRM formats, for paperback prices. Even if they were to start including ads, they'd be easy to rip out of the HTML if they got to be obnoxious.
Chelloveck
I give up on debugging. From now on, SIGSEGV is a feature.
Book sales haven't increased over the last decade, and profits are being squeezed even lower by ebooks
That makes no sense at all. Ebooks cost the same as paper books, yet there's no transportation, storage, inventory, or other costs associated with publishing them. How could ebooks be bringing profits down?
Baen, a publishing house that specializes in fantasy and sci-fi, mostly with a militaristic bent, says that they've found that e-books significantly increase profits, even though they sell their (DRM-free) e-books for substantially less than they sell dead-tree versions.
That, obviously, is exactly what logic would tell you. Nice to see there are some publishers who are honest.
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