Apple In Talks To Bring $0.99 TV Rentals To iTunes
An anonymous reader writes "On September first, Apple will reportedly announce a new iPod Touch with a front facing camera, a refreshed Apple TV, and more interestingly, the arrival of $0.99 TV episode rentals on iTunes."
I don't care if people want to waste $1 per episode to watch TV.
What I will care about is when Apple starts to exclusively lock down certain shows making them impossible to get through other services like In Demand, Netflix, etc
All the shows? From all the carriers? They all asked for exactly 99 cents? Weird! It's almost like they all got together and colluded to keep the price high or something... nah.
They've heard of Netflix. And if they are charging more per unit viewed than Netflix, they can return more to the copyright holder than Netflix can, which gives the copyright holder a reason to prefer them over Netflix.
So, if people are willing to pay for this, expect more shows to not be available for Netflix streaming, and to be available only on this or similar pay-per-view systems. Or, perhaps, to be delayed in getting to Netflix and similar services for a period, where they are available on pay-per-view systems like this, and then later move to Netflix.