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Apple In Talks To Bring $0.99 TV Rentals To iTunes

An anonymous reader writes "On September first, Apple will reportedly announce a new iPod Touch with a front facing camera, a refreshed Apple TV, and more interestingly, the arrival of $0.99 TV episode rentals on iTunes."

40 of 274 comments (clear)

  1. Subscription service by odies · · Score: 4, Insightful

    $0.99 is way too much for a single episode rental. With the same price you can buy the whole season from store and get a physical product with extras too.

    Why not a subscription based service like Spotify, but for TV episodes? I would gladly pay $10 a month if I could stream any tv show and episode I wanted to. I already do for Spotify and seriously, I haven't felt the need to get mp3's since I started using it because frankly, it's just so convenient and easy. Hell, you can even offer an ad-based service too. Just have it huge library, don't delete old episodes or shows and add the new episodes there right after or when they're showing on TV.

    1. Re:Subscription service by mark72005 · · Score: 2, Insightful

      $1 an episode x 20 episodes = $20 ...About half or three-quarters of the normal price, right?

      So for the discount, you don't get to keep the product.

    2. Re:Subscription service by Dayze!Confused · · Score: 3, Insightful

      I was doing the math on this too and it's insane, especially for rental, to have it be $0.99. If we assume only 2 hours a day at 30 minutes per episode, that's four episodes a day. Times 30 days in a month equals 120 episodes, or $118.80. While it may be convenient for one or two episodes a month that you missed on your cable subscription, it is insanely expensive to think about.

      --
      "All tyranny needs to gain a foothold is for people of good conscience to remain silent." [Thomas Jefferson]
    3. Re:Subscription service by PopeRatzo · · Score: 4, Informative

      I call bullshit. Where can you buy entire seasons of TV shows on DVD for $0.99? Name the store.

      Netflix.

      With a two to three-day turnaround time, I can get a dozen DVDs a month of TV shows (entire seasons' worth) for the basic Netflix subscription. If I step up the subscription, I can have several dozen DVDs come through my house, which I can then load on to my iPod Touch.

      Plus, I can watch as many of the online TV seasons as I want. It comes to much, much, much less than $0.99 per episode.

      --
      You are welcome on my lawn.
    4. Re:Subscription service by Beardydog · · Score: 4, Insightful

      It's way too much for any type of copy. TV shows, compared to songs, are usually much more disposable. The Colbert Report is an extreme example. It comes on, I watch it, and I have no desire to ever watch that episode again. I watch backcatalogs on Netflix of a lot of things, but I've never h ad any desire to own them before getting streaming access. And yet Apple sells episodes ofthe ColbertReport for 2 dollars, if I recall correctly.

      There are exceptions, and I can see people buying episodes of a Firefly, or a Gilmore Girls ( embarassing confessiion ) for two dollars, if itcomeswith guaranteed future redownloads afterdrive failures and such. But the vastmajority of TV shows are far too ephemeral. Even the Sopranos, whichI greatly enjoyed... It was fun. It's over now. I'll never watch it again.

    5. Re:Subscription service by flitty · · Score: 2, Insightful

      Actually, I'd pay $.99 for most Premium Cable Channel shows. Almost everything else I'll wait for the DVD release.

      --
      Whether or not there is some sort of god, I'm not supposed to say/god is a word and the argument ends there-Smog
    6. Re:Subscription service by MobileTatsu-NJG · · Score: 3, Insightful

      With the same price you can buy the whole season from store and get a physical product with extras too.

      I don't think I've bought a non-clearance DVD of a TV season and averaged $.99 per ep.

      That's beside the point, though. Maybe you're paying that 99 cents because you've never seen the show before and you're just curious. Or maybe you're paying that because you're really into a show and happened to miss one ep.

      It's not a matter of cost, it's a matter of value. With all due respect, any geek or nerd should understand this. When have you ever heard one say: "I saved money by not upgrading my 2x CD burner. All I have to do is wait longer!"

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    7. Re:Subscription service by Anonymous Coward · · Score: 2, Insightful

      Yes and not all of us are stupid or gullible enough to think that something is worth what a company with a history of ripping people off is charging.

      Cable/Sat TV around here is about $10 per month then add another $10 for STB rental, another $10 for the phone line.

      If the rental model allowed for the release of new episodes on the same day as the original television air date, is their really any reason not to pay a dollar to watch it?

      Yes. When I can get it for free and I feel its not even worth $1 to buy I'll never pay $0.99 to have use of a few 1s and 0s for a while.

    8. Re:Subscription service by MBGMorden · · Score: 2, Insightful

      Depends on the show really. Star Trek TNG was over $100 per season when it first came out, and it's still at $50+ new on Amazon. Compared to that, these are cheap. On the other hand, Charmed runs about $18-25 for a season on Amazon, and I've seen them in Wal-mart for $15 per season. Compared that that, this isn't so great.

      Now personally, I'd expect a discount for a digital only version where there are no packaging, discs to press, inventory to track, or items to ship to a store. That's for a digital copy I get to keep. If it's a rental only? I'd expect a (significant) further discount again. IMHO, for digital downloads, a whole season of a TV show should be around $10 to buy as a whole - $5 to rent. If doing it by single episodes I'd expect $1 or less to buy and $0.50 or less to rent.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    9. Re:Subscription service by commodore64_love · · Score: 2, Insightful

      >>>$1 an episode x 20 episodes = $20 ...About half or three-quarters of the normal price, right?

      Unless you later sell the used DVD on ebay for $20 (~$40-20 == about $20 total cost of ownership), in which case there's no savings whatsoever to rent from Apple. Plus with a DVD set you can watch it now, then share it with friends at the next party, then watch it again next year or five or ten years from now.

      Buying ends-up being cheaper than renting.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    10. Re:Subscription service by spazdor · · Score: 4, Insightful

      If it's a rental only? I'd expect a (significant) further discount again

      For a digital copy I don't even get to keep, well, I'd expect not to have to pay. The "watch this but don't keep a copy" model has been ad-supported on aerial TV for decades, and on YouTube for the better part of one. What makes them think they deserve any customers by stepping back onto a pay-per-play system? And isn't this the kind of shit that DRM alarmists were diligently warning everyone about back in 2003?

      --
      DRM: Terminator crops for your mind!
    11. Re:Subscription service by Kjella · · Score: 2, Interesting

      Nice, but quite probably illegal as making permanent copies of a rental goes far outside normal fair use and is a direct replacement for a dvd sale. You may call it timeshifting but I doubt the courts would look on it the same way they did with the VHS, after all you can keep your DVD longer or return it and get it later to timeshift. And if you're in the US you're breaking the DMCA etc. too, fair use or not.

      Now, it's almost impossible to discover and thus ever prosecute but legally it's pretty much the same as torrents and torrents you can get for free. Of course they're not legal, but again so I doubt is yours. So if you don't care about that you can get them cheaper and if you do care then no, I doubt you get that for $0.99/season anywhere.

      --
      Live today, because you never know what tomorrow brings
    12. Re:Subscription service by bennomatic · · Score: 2, Insightful

      You watch too much TV.

      My list: Mad Men, Breaking Bad, Lie to Me. That's three hours a week. MM and BB I buy through iTunes so that they're waiting for me to watch at a convenient time (I don't get AMC) and I watch Lie to Me on Fox.com for free. I'd probably do the same with BB and MM if they offered high quality streaming versions, but last I checked, they don't. My total is about $40/year with zero broadcast TV beyond the occasional news show or sporting event.

      When I have some spare time, I've been known to watch Daily Show/Colbert, but the streaming versions are fine for me. All said and done, I think I spend no more than 4 hours a week on a bad week in front of any form of TV entertainment, usually more like two. Two hours a day? Forget about $120/mo; my time is worth more to me.

      --
      The CB App. What's your 20?
    13. Re:Subscription service by alvinrod · · Score: 2, Interesting

      Yes and not all of us are stupid or gullible enough to think that something is worth what a company with a history of ripping people off is charging.

      Then don't buy it. No one is forcing you to consume that content.

      Cable/Sat TV around here is about $10 per month then add another $10 for STB rental, another $10 for the phone line.

      I don't know what the local cable company charges for basic cable or phone around here since I don't purchase either or really have any desire to do so. There're really only a few shows that I'm interested in watching, and most of them aren't on basic cable anyhow. I already own the ones I'd ever care to watch more than once, and Hulu usually allows me to satisfy my curiosity for anything I might be interested in, so I don't know if the rental model applies to me either.

      Yes. When I can get it for free and I feel its not even worth $1 to buy I'll never pay $0.99 to have use of a few 1s and 0s for a while.

      If everyone felt that way, there wouldn't be as many 1s and 0s for you to use for a while. Someone has to pay and right now advertisers cover the cost to get eyeballs in front of a TV. If there aren't any eyeballs in front of that TV and no one will pay to rent or buy the program, it's not going to get made. You might look at it as paying for some bits, but I look at it as an hour's worth of entertainment. Compared to most things, a dollar isn't unreasonable. Just because it costs next to nothing to duplicate those bits doesn't mean that it took no effort to create what those bits represent.

      I imagine that a sizable portion of the /. crowd makes a living from software development. Everything that these people make can be had at no cost, but if everyone were to do that, there'd be a lot of people out of the job. I'm not going to claim to be some kind of saint because I pirated a shit load of music and other stuff back in the day, but now that I have a job and can afford music, books, movies, etc. Even today I'll use some non-legitimate source for content if I can't find a legal avenue to access it, but I honestly don't mind paying for something that I get enjoyment from.

      I'm one of those people who think that musicians can survive without record sales because they can fall back on live performances. Hell, the RIAA takes most of the money from record sales for even the most highly successful artists so artists must be making the money elsewhere. I don't see a similar situation for television shows, however. Maybe toys and action figures?

      I don't want to call you an asshole or something like that, but I can't really understand your point of view. When I was young and didn't have much for disposable income I probably didn't differ much, but I just spent enough money at a local bar that I could have otherwise spent to rent a season worth of episodes of a TV show I like. If it's not an issue of money or availability, what's stopping you from parting with few dollars to enjoy yourself?

    14. Re:Subscription service by afidel · · Score: 4, Insightful

      You've been able to buy DRM'd episodes from Amazon since 2006, this is only news because it's itunes.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    15. Re:Subscription service by afidel · · Score: 4, Interesting

      Amazon's had rental as well since 2006, watch within 30 days of purchase, available for 24 hours.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    16. Re:Subscription service by anagama · · Score: 4, Insightful

      The "watch this but don't keep a copy" model has been ad-supported on aerial TV for decades

      In 1990 I watched as my mom died, and in her weakened state basically able to do nothing but watch TV, her precious seconds being used up watching ads for Wisk or whatnot. By 1993 I had stopped watching television completely (kept the VCR for movies though), because the fact is, advertising is a waste of life. Sure, the shows might be somewhat interesting, but just how much is your life worth? I decided mine was worth way more than I got from the annoyance of marketing.

      Then came Netflix and TNG, DS9, and even Voyager on DVD. I thoroughly enjoyed catching up on these shows without commercials. Later, I picked up an ATV and I've enjoyed commercial free seasons of Dexter and True Blood and a few other things. The whole point of a device like the ATV, is to avoid commercials and let the marketers hit the unemployment line and languish there as could only happen in a truly just world.

      Finally, I just can't believe how cheap people are. What does 99c get you anymore? A Snickers? A box of Tic Tacs? You know, even if you earn minimum wage (and who really thinks their life is only worth 8-something an hour), 15 minutes of commercials is worth $2. Why would you spend $2 of life, when you can get the show for a buck? It makes absolutely no sense to me at all. If you make $60/hr, those 15 minutes cost $15 -- a season would cost you roughly $360.

      And one last finally -- if we can get away from the whole advertising model, then direct user supported shows would be possible. For example, Firefly couldn't cut it in the ratings game, but how many direct subscribers would it have taken to make it worth doing?

      --
      What changed under Obama? Nothing Good
  2. Hmm by mark72005 · · Score: 5, Interesting

    I don't care if people want to waste $1 per episode to watch TV.

    What I will care about is when Apple starts to exclusively lock down certain shows making them impossible to get through other services like In Demand, Netflix, etc

    1. Re:Hmm by MrJones · · Score: 3, Funny

      You are being a little paranoid, that is not going to happend

      --
      Get my e-mail after a captcha test in: http://tinymailt
    2. Re:Hmm by Nugoo · · Score: 5, Insightful

      -1: Naive

      --
      I explicitly release the above into the public domain.
    3. Re:Hmm by Nugoo · · Score: 2, Informative

      How about using its position to prevent other online retailers from getting exclusive content? Not the same thing, I'll grant you, but certainly a step in that direction.

      --
      I explicitly release the above into the public domain.
  3. wow by Charliemopps · · Score: 5, Insightful

    All the shows? From all the carriers? They all asked for exactly 99 cents? Weird! It's almost like they all got together and colluded to keep the price high or something... nah.

    1. Re:wow by happymellon · · Score: 2, Insightful

      Why would the RIAA care if you downloaded a TV show?

  4. Sept 1st, actually by Johannes+K. · · Score: 2, Informative
  5. or... by fyngyrz · · Score: 2, Insightful

    In the case of broadcast television...

    A fool and his time are soon parted.

    --
    I've fallen off your lawn, and I can't get up.
  6. I wish that Apple actually wanted to end DRM... by Qubit · · Score: 2, Interesting

    Here's a quote from something Jobs said, but with s/music/media/.

    Perhaps those unhappy with the current situation should redirect their energies towards persuading the media companies to sell their media DRM-free....Convincing them to license their media to Apple and others DRM-free will create a truly interoperable media marketplace. Apple will embrace this wholeheartedly.

    Like any big company, I think that Apple will run with a plan if it can make them money. Unfortunately, Apple doesn't have the power to get big media to distribute their content DRM-free. (And even if Apple could, would they bother?)

    --

    coding is life /* the rest is */
  7. Re:TV needs to be free!!! by icannotthinkofaname · · Score: 3, Insightful

    Why the hell would you pay for it again?

    Because you have an iProduct, a dollar, and a need for instant gratification.

    --
    Let q be a radix > 1. I am in ur base-q, killing 10 d00ds.
  8. Apparently they have never heard of netflix by h4rr4r · · Score: 4, Insightful

    Netflix, all the streaming you want(if you can tolerate the drm) for $10 and dvds in the mail. I will have watched all of dexter season 4 in 1 week. That means I paid about $5 for the whole shebang as I pay around $20 a month for my 3 disc plan. Thus that is the price I am willing to pay. At ~12 episodes that works out to ~$0.42, less than half what they are suggesting. Mind you this is a Showtime show, a normal cable show might be worth half of that.

    1. Re:Apparently they have never heard of netflix by DragonWriter · · Score: 5, Insightful

      They've heard of Netflix. And if they are charging more per unit viewed than Netflix, they can return more to the copyright holder than Netflix can, which gives the copyright holder a reason to prefer them over Netflix.

      So, if people are willing to pay for this, expect more shows to not be available for Netflix streaming, and to be available only on this or similar pay-per-view systems. Or, perhaps, to be delayed in getting to Netflix and similar services for a period, where they are available on pay-per-view systems like this, and then later move to Netflix.

    2. Re:Apparently they have never heard of netflix by Locke2005 · · Score: 4, Funny

      I have the same problem with this as I do with all-you-can-eat buffets. If I leave the buffet and my stomach doesn't hurt, I feel like I haven't gotten my money's worth. Likewise, if I'm paying Netflix $30/month for all the video I can veg out to, I feel like I'm screwing myself if I go outside and take a walk once in a while. Reading a book suddenly gets more expensive too.

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
  9. Re:TV needs to be free!!! by BonquiquiShiquavius · · Score: 4, Insightful

    Unless of course, they don't pay for cable. A lot of people, myself included, are tired of the cable companies bundling/pricing schemes. I only watch 4-5 shows every season...why should I pay for the hundreds I have no interest watching? I for one love the idea of renting shows online. I think the pricing is still too high, but it's a step in the right direction. Finally some real competition in TV offerings. Maybe this will force cable companies to offer plans that favour the consumer rather than the provider.

  10. this has been done, but freer. by Slack0ff · · Score: 2, Interesting

    I'm sure i'm the 100th person to say this, but with services like Hulu (for new episodes) and Netflix Streaming (for back seasons) this seems silly. I cut my cable off 2 years ago and still manage to watch any tv program I want. If it's streaming next day, I watch it there, the commercials don't bug me. If the network is too stubborn to stream it with commercials and risk a little revenue loss, I pirate it. It's all about ease for me. The networks need to wise up quick. I'd gladly pay discovery channel direct for on demand streaming access to there most recent shows, but I don't want to buy it as part of a package full of 100 channels i'm not interested in, and I don't want to have to bend my schedule around when they think the programs should air, and I know i'm not alone on this.

    --
    Everyday You see me is the worst day of my life -Office Space
  11. But it's only a dollar! by wombat1966 · · Score: 3, Interesting

    Actually I think it's a great move. Probably isn't going to attract anyone who wants a whole season of House, but as a mom, I've been stuck countless time in traffic, on a check-out line, or at the doctor's office with a bored cranky kid. At those times I'd gladly shell out a buck for an episode of something- ANYTHING- that will keep Junior entertained and quiet. They are probably also banking, quite literally, on the crowd that hasn't quite figured out that spending one dollar twenty times costs MORE than shelling out ten bucks. Pamhttp://www.talksocialnews.com

    1. Re:But it's only a dollar! by Warll · · Score: 3, Insightful

      For some odd reason people who call children "crotchspawn" never quite sound like authoritative child rearing experts.

    2. Re:But it's only a dollar! by mjwx · · Score: 2, Interesting

      For some odd reason people who call children "crotchspawn" never quite sound like authoritative child rearing experts.

      Unfortunately with the state of child rearing in Australia, the standards of authority are quire low. If parent's didn't let their "little darlings" run amok in shopping centres, public transport, aeroplanes, offices and so forth then referring to them as "crotchspawns" would be quite unreasonable.

      But this is not the case, worse yet parents over here seem to be rewarding this kind of behaviour by giving the kids sweets as a bribe (since ADHD medication fell out of favour) and then trying to pacify them with the TV. I dread doing my weekly shop as people with kids tend to think they are more important then everyone else.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
  12. Re:TV needs to be free!!! by TheGratefulNet · · Score: 2, Insightful

    I cancelled my sat-tv about 2 or 3 yrs ago. been on netflix since then.

    now, I only pay for shows I want and I'm not stuck with ANY bundling. yay!

    I'm not ever going back to cable to sat-tv. their business model is all wet.

    apples is also wrong, though. I don't blame them for trying, but a dollar for a watching of a tv show is insane! think about it: its already been 100.0% paid for via commercials on first run and even more than 100% on re-runs.

    in fact, the content should be 'free' by now, after its gone thru that process. how many times are they allowed to dip into the profit pool?

    THIS is why people are sick and tired of the media companies. this is why many people just give up trying to 'do the right thing' and end up at some kind of bay or something....

    apple, you're always good for a chuckle, though.

    --

    --
    "It is now safe to switch off your computer."
  13. Re:Wait a second by WrongSizeGlass · · Score: 4, Insightful

    my point was that it's ridiculous how many Americans pay $80/month to see these shows when you can see them for free.

    There are millions (and I mean millions) of cable subscribers in apartment building that cannot have 'free' TV of any quality. Rabbit ears != decent reception in most urban areas (I can't speak for suburban areas). On top of that there are condominiums and home owner associations that ban visible antennae. Free isn't an option for everyone.

  14. Re:I'm confused by vijayiyer · · Score: 2, Insightful

    How do you Tivo something for free? There's the cost of the Tivo, and, unless it's over the air, some form of subscription service.

  15. Re:I'm confused by jo_ham · · Score: 2, Insightful

    Your Tivo and subscription to the premium channels these shows are on are both free? Cool, where can I get that hooked up?

  16. Outside the U.S.? by Nishi-no-wan · · Score: 2, Informative

    The article fails to mention anything about the annoying problem that all of these services (iTunes included) don't allow those of us outside the U.S. to view any of these shows. Stupid exclusive deals for possible future foreign releases prevent worldwide distribution and force many expats to turn to bit torrents.

    If it's greed that drives the producers (and copyright holders), I do hope that they someday realize that they can earn more by allowing people outside of the U.S. timely access to their shows through legitimate channels (like iTunes, Hulu, etc.) than through exclusive tie-ups with other dinosaur companies that think the same way they do.