Anti-Product Placement For Negative Branding

An anonymous reader writes "Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of 'anti-stars.' The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand."

Comments

When Competition Becomes Opposition

[TheLazySci-FiAuthor]

Never, it seems, is there a lack of anti-capitalist rhetoric on slashdot - but perhaps it is more proper to say there is never a lack of pro-capitalist rhetoric: pro-capitalist ideals being assumed as pro-competitive.

There is something wrong when competition turns into opposition. When an entity actively obstructs the progress of another, not through a product of better fit, but through the slandering or image-tarnishing of a competitors product.

To be fair (someone has to be), evolution has shown that, as a concept, offensive advertisement works. I therefore leave it to you, the reader, to decide if there really is anything wrong with (philosophically speaking) being a skunk.