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What Happens When You Let 100 Cats Loose Inside An IKEA?

Posted by samzenpus on from the we're-gonna-need-bigger-lint-brush dept.

In a perfect mix of Lolcats and viral marketing IKEA recently let 100 cats loose in one of their stores. The idea behind the commercial is that the cats would naturally seek out the most comfortable furniture. I can't wait until they try this with badgers.

1 of 29 comments (clear)

  1. Yeah. That'd work well in real life. by asdf7890 · · Score: 4, Insightful

    The idea behind the commercial is that the cats would naturally seek out the most comfortable furniture.

    As anyone who is responsible for cats knows, what we consider comfortable is a much smaller set than the set of objects that a cat can get comfortable on.