What Happens When You Let 100 Cats Loose Inside An IKEA?

In a perfect mix of Lolcats and viral marketing IKEA recently let 100 cats loose in one of their stores. The idea behind the commercial is that the cats would naturally seek out the most comfortable furniture. I can't wait until they try this with badgers.

Comments

Badgers?

[poly_pusher]

We Don' Need No Stinkin' Badgers!

idle why?

[iamhassi]

this is bad even for idle, but I like IKEA less now so that's good if that was the point of this

Yeah. That'd work well in real life.

[asdf7890]

The idea behind the commercial is that the cats would naturally seek out the most comfortable furniture.

As anyone who is responsible for cats knows, what we consider comfortable is a much smaller set than the set of objects that a cat can get comfortable on.

Re:Yeah. That'd work well in real life.

[drcheap]

As I type this my cat, dissatisfied with my lap and boring flat desk top area, has recently chosen to lay down partially on my desk and partially on my printer output tray. The plastic bits are oddly shaped and flexing under the weight of his fat a$$, but he seems quite content.

Following his lead, and the idea of this article, I think I'm going to contact HP and buy a large format printer to replace the couch in my living room.

Re:Yeah. That'd work well in real life.

[chichilalescu]

then I'd need a 2 meter keyboard.

What happens? Viral marketing happens

[Scrameustache]

And that video is a video of people talking about cats in a store, with a few quick shots of cats. It is NOT a video of cats loose in a store, so it's viral FALSE advertising. I loved Ikea before, now I like them less.

All gone.

[Fuzzums]

"the cats would naturally seek out the most comfortable furniture" suggests they all will escape and go to places with REAL furniture?