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Salesforce Uses Chatter To Monitor Employees

storagedude writes "At the launch of Chatter Mobile this week, Salesforce.com CEO Marc Benioff said he has been using the Facebook-like business service to monitor employee communications and identify a 'secret network' of employees who are influential in driving the business. Asked if employees felt like they were being spied on by Big Brother, Benioff replied, 'There are certain things appropriate in a business environment. We're not talking about a tea party, we're talking about how to get things fixed.' With 20,000 companies already using the three-month-old service, it is no doubt being put to similar use elsewhere. While Salesforce's use of Chatter to monitor employees appears to be legal, the issue underscores just how much social networks can be mined for information — even for things they weren't intended for."

8 of 82 comments (clear)

  1. I think its BS... by cybrthng · · Score: 4, Insightful

    Privacy shouldn't be ignored just because you work for someone. I remember when peopled used to give a shit and ask you how you were doing or actually paid attention to your job performance. Now i can socially network someone out of a job as well and these corporations still don't get it. Nice

    1. Re:I think its BS... by startled · · Score: 3, Insightful

      Privacy: You've got a smartphone. I've got a smartphone. Everybody's got a smartphone. Seriously, if your employer feels at all hostile or big brother, can't you do you personal email, FB, Twitter, etc. on your phone?

      Chatter: it's a corporate communication service. It's a given that your company is monitoring it. Hell, that's the half the point of using it. So the complaint here is that Salesforce is using yet another half-assed metric to evaluate employee performance? It can't be worse than a dozen other "measures" of employee performance I've seen over the years. Hell, maybe it's better.

  2. Legal...but Creepy by sycodon · · Score: 4, Insightful

    It's no different than management or its agents showing up at the same theater you do or restaurant with the intent on listening to your conversations. Or maybe crashing a neighborhood party and asking your neighbors about you.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    1. Re:Legal...but Creepy by houstonbofh · · Score: 4, Insightful

      It's no different than management or its agents showing up at the same theater you do or restaurant with the intent on listening to your conversations. Or maybe crashing a neighborhood party and asking your neighbors about you.

      Only if they also own the theater or restaurant. Many people forget that the cell phone and computer and Internet the company pay for belong to them. If you want privacy, use your own computer, phone and Internet...

    2. Re:Legal...but Creepy by arivanov · · Score: 3, Insightful

      Not quite.

      What this did is to show puppeteers. Every enterprise (and not just in the business sense of this word) has a few of those - people who will never commit to anything face to face, who always work through others and most importantly who never ever carry the responsibility for the clusterf*** they orchestrate. They always use somebody else for cannon fodder.

      I am all for flushing this lot in the open. They are very bad for company morale. If you are driving decisions in an organisation you also must be responsible for them.

      Coming back to the "second gen social apps" - more and more of these will show puppeteers as a side effect. It is a natural result of the social graph being available for analysis. Yeah, it may be creepy, however that it is to be expected - it often takes a creepy method to bring the organisational creeps out in the open.

      --
      Baker's Law: Misery no longer loves company. Nowadays it insists on it
      http://www.sigsegv.cx/
  3. Re:I think its BS... - I don't. by AnonymousClown · · Score: 3, Insightful
    I read it as being able to see who truly adds something to the company as opposed to the BS'ers and the folks who take credit for others work.

    And, I think this is wonderful for the shy folks who aren't very good at self promotion. I've seen too many times the big talkers gets ahead while the person that has the actual imagination and talent get left behind because no one noticed them - they're just not the type of people who "toot their own horn" and they're humble.

    --
    RIP America

    July 4, 1776 - September 11, 2001

  4. Chatter is a Salesforce product...shrug by Ritz_Just_Ritz · · Score: 3, Insightful

    There's a shocker...a company monitoring employee use of one of its own products.

    Sure, it's a little creepy, but why would any of those employees NOT expect a company like Salesforce (remember, they're in the data mining business) to be looking at employee use of one of their own tools?

    Must be a slow news week.

  5. "...even for things they weren't intended for." by cstacy · · Score: 3, Insightful

    "underscores just how much social networks can be mined for information — even for things they weren't intended for."

    Just what did you think they were intended for?!?