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Copying Trumps Creating For FarmVille Creator Zynga
theodp writes "The good news for Zynga is that it scored the cover of SF Weekly. The bad news is that the FarmVillains cover story starts out by describing the secret to the toast-of-Silicon-Valley company's success thusly: 'Steal someone else's game. Change its name. Make millions. Repeat.' SF Weekly says interviews conducted with several former Zynga workers indicate that the practice of stealing other companies' game ideas — and then using Zynga's market clout to crowd out the games' originators — was business as usual. 'I don't ****ing want innovation,' one ex-employee recalled Pincus saying. 'You're not smarter than your competitor. Just copy what they do and do it until you get their numbers.' Another quipped that 'Zynga's motto is "Do Evil."' Valleywag piles on with an item on the existence of Zynga's underground 'Platinum Purchase Program,' reportedly geared towards making players known as 'whales' part with a minimum of $500 at a time for imaginary credits."
But... but... it's not stealing. It's copyright violation. You can't steal from somebody if they still have the original copy. (close captioning for the sarcasm impaired, that was sarcasm.).
From what I remember, Farm Town had better features than FarmVille (you could actually chat with other players, you could go to other farms, see people there and help harvest their fields). But it was a flakier game, more prone to crashing.
Screw Zynga. People need to immediately stop playing these money-draining pavlovian flash games
Okay, I'm sad to say I've given more of my time then I'd like to Facebook games. I'm also happy to say that I've managed to reform myself. Finally broke myself free (and am in the process of "de-friending" people who I friended just for the player boost).
This shouldn't be a huge surprise to anyone. Lots of games in arcades ripped off competitors. The only difference with Zynga is that its much more visible to people.
Heck, between the limited game mechanics available, they actually only have one or two games, with LOTS of reskinning between different flavors of them. Hopefully this will encourage more innovation but the sad fact is, that it will only discourage innovation, since if you DO come up with something fun and innovative, there is the concern that someone like Zynga will come along and just rip it off lock/stock/barrel, so why bother?
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my wife used to buy the scratch off tickets and once in a while i used to take the winning ones to the store to cash them out. i noticed that they scan the bar code to verify a winning ticket. and most of the people i see buying them scratch them off with hope and dreams.
farmville is not that different than most RPGs except its freemium. most RPG's the game play is very repetitive with minor rewards along the way. farmville is free to start and you pay if you want the rewards faster.
I think this idea started with Napoleon and his practice of giving soldiers ribbons for bravery in battle. people would risk their lives for a colored piece of cloth
It does lead to an interesting debate regarding what we (the net) consider to be right and acceptable.
Here we have a story of someone seeing someone else doing something and basically saying, "I can do that." Do we get upset when a new pizza restaurant opens up? Or perhaps another excavation company? What makes this worse than some company saying "Hey, I can do that cheaper."
I realize there are issues with respect to intellectual property, but this IS an important point of discussion. When is the line crossed?
Out of modpoints but really liked a post? 1BDkF6TtmmeZ3yqXbz9yhdYVqRYnwFoXDj
Let's not forget all the FOSS clones of proprietary software too.
Zynga's underground 'Platinum Purchase Program,' reportedly geared towards making players known as 'whales' part with a minimum of $500 at a time for imaginary credits.
They sound more like cows to me - prime for the milking.
I don't understand the people railing against Facebook-based or other games because of the so-called issue of paying real money for in-game credits. People put in real quarters to play a video games at the arcade, they subscribe to World of Warcraft and other MMORGs.
You're not paying for credits, you're paying for entertainment provided by the game.
> Let's not forget all the FOSS clones of proprietary software too.
Nearly all of those proprietary apps are themselves clones.
A Pirate and a Puritan look the same on a balance sheet.
this goes back years. Microsoft used to do the same thing. they would visit a company, see a product, decline to buy it and then it would come up in the next version of WIndows. lately i see that Windows has a lot of third party licensed software. Apple is buying up small companies and last week there was news how Apple stopped doing business with a design firm that showed off an ipad lookalike. apple pays others to design products or parts of them.
big companies with herds of MBA's take years to do anything and then it's so bad no one wants to use it. a few guys in a garage always innovate. look at YouTube, Facebook and all the current big names. AOL had a video service years ago and they used the actor from married with children to advertise it on TV. shockingly it died.
Zygna's business model, as the article says, is to just copy a game and then add a whole lot of "spam your friends" features. Unfortunatly, like AOL disks before them, this works and they've got the largest base of gamers on Facebook. The absolute worst part is that other companies saw the success of the "spam like hell and don't worry about the consequences" business model and immediately followed suit, so that all games on Facebook feel the need to post 4 or 5 messages a day to your wall/friends wall/friends messages/email/sms/friends email/etc...
Even big names like EA got into the game. They bought up Playfish earlier and immediately started adding as many "spam your friends" features as they could think of to all of the PF games. Worse, as Facebook adds features to block (automatically or manually) said spam messages, the companies work as fast as possible to get around the blocks. Right now I have half a dozen posts from some damn fugly animal breeding game or something that make it through because they're posted as pictures in the account or something.
Also, if you want to see what unbridled evil look like, pull up any of those games and check out the "free cash offers", which look like an inbox without a spam filter. "Sign up for an UzbeckBank Credit Card and get 100 fake "real money" coins!". Fill out this fake survey with tons of personal information for 10 coins. etc...
I read the internet for the articles.
And I know nothing about Zynga, I just saw this pattern on similar "farming" games on the iPhone.
This is just the natural growth from Mafia wars and Farmville. These games are simplistic games based on a simple mathematical progression formula, and they are designed to make you want to get into the game as often as you can until you can't stand it any more and move on. Then you end up moving onto another game which is similar but then ends up being the exact same game.
When the iPhone came out, two major companies basically had a formula where they created mafia wars clones, then they decided to clone their own games! They made games based on ninjas, racing, spacefaring, transformers ripoffs, westerns, superheroes, etc, but the game was EXACTLY the same, just different names for the weapons, properties and missions. The business model was simple, offer the games for free, get as many people onto the games, offer them free "points" if they spent money on the game, then have them use those points to make themselves ultra powerful faster than us mere mortals who simply wanted to progress with the game normally. Eventually, script kiddies and low level hackers basically tried to get those points for free, because there was a high incentive to do so and the code was relatively simplistic to hack, and you get major hackers running around in the game killing every honest person and making their life hell so all those people move onto a new game... which was just a version of the old game in a new wrapper. Eventually the rich kiddies would come to dominate that game because they had the money, and the script kiddies would come to "0wn" that game too and ruin it and make everyone move on again.
Lather, rinse, repeat.
These types of games are stupid, and are designed to get large payouts from a few stupid rich people who wipe their asses with $100. The games are not meant to be complex, and are meant to be easily copied by the creators, so it's easy for someone else to copy them as well. So it becomes a mad dash for the next shiny means of distracting people and saying "hey if you want to be L337 maybe you should give me $500 for some power pills!" And in order to keep ahead of script kiddies you have to basically perform a refresh of the business model by releasing a new game every now and then that's exactly like the old game but just looks different. So all of this is entirely unsurprising. No one is trying to inject any quality here or distinguish themselves. Doing so would cost more money and this isn't about investment, it's about quick very short term profits. The spammers have branched out and are happy that placed like Facebook and the iPhone have made it so easy to develop and distribute stupid simple games.
Far be it from me to stop these evil people from stealing from the rich, but for the rest of us, to paraphrase WOPR, the only way to win these games is by not playing.
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It does lead to an interesting debate regarding what we (the net) consider to be right and acceptable.
Here we have a story of someone seeing someone else doing something and basically saying, "I can do that." Do we get upset when a new pizza restaurant opens up? Or perhaps another excavation company? What makes this worse than some company saying "Hey, I can do that cheaper."
I realize there are issues with respect to intellectual property, but this IS an important point of discussion. When is the line crossed?
I don't see people complaining when the "I can do that cheaper" turns into lower prices for those pizzas, or cars, or processors, or RAM, etc... I thought people liked having AMD to keep Intel's prices in check.
I have never let my schooling interfere with my education.
Nearly all of those proprietary apps are themselves clones.
Two wrongs don't make a right.
But three copylefts do.
There is a difference between:
To use an example from a more standard game (which I don't play at all mind you), how much fun would poker be if you got dealt 5 cards, but if you wanted to pay $15 more you could get a 6th card that other players didn't have? It would unbalance the game, and everyone who wanted to compete would be forced to also buy extra cards to keep the balance up. Only the rich would play and the real winner would be the house, selling off the extra cards. That is the model many MMO game companies want us to accept. Sadly there are a lot of players who see the fact that they have cash on hand as justification for their lack of sportsmanship and willingness to get ahead of other players who are better, by buying the edge required.
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What has been will be again, what has been done will be done again; there is nothing new under the sun.
-Ecclesiastes 1:9
You think there's nothing new since that was written?
The only thing that never really changes is that people think like that.
Hundreds of thousands of people hunched in front of glowing monitors, clicking their mice and banging their keyboards. Not one of them actually talking to each other, just posting game-generated messages about game progress, wishlists, and canned in-game requests.
Where is the "social" aspect of such games? Even FPS games with voice headsets are more "social" because they allow/encourage the players to yell at each other!
I do not fail; I succeed at finding out what does not work.
ABA wire transfer fees are comparable to so-called credit card discount rates at this size of transaction. They're only doing it because it can't be charged back once somebody receiving the bill wises up to the scam.
You should really read this article: http://www.1up.com/do/feature?cId=3147544
The -entire- early gaming industry was based off of clones. And yes, clones a million times more similar than FarmVille is to FarmTown. Of course, we don't really remember them too much because we have biases towards the originals.
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You'll notice similar trends in other "Americanized" martial arts diciplins.
Typically "Americanized" systems will have
10 Belts...Black ... 5 Ranks of Black
Whereas more traditional systems will have.
5 Belts...Black ... 10 Ranks of Black
This makes comparing belt colors kind of usless between systems (individual teachers are very different in some systems making them even harder to compare)
Many Dojo's treat Martial Arts as a business, and they realize that
-People like things where they are more frequently rewarded
-Kids are your big profit center
and adapt their training methods to suit.
I'm not sure how you define a traditional system, but out of the five Japanese martial arts disciplines that I have practiced none that I can recall had 5 kyu (colored blets). I would say 6 kyu is the most common, but 10 kyu systems also exist. But you could be right about american dojos treating martial arts as a business rather than an art. In Europe, and as far as I know, Japan, trainers are almost always teaching without any compensation at all. And this includes even the most proficient masters. You teach because it means doing a service to the art -- some even travel to other countries for a few years to establish dojos and try to spread the art. Such efforts are often considered, apart from mental and physical skill, when handing out the higher ranked black belts.