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Xbox Head Proclaims Blu-ray Dead
Blacklaw writes "Microsoft has sided with Apple in a rare case of solidarity between the two companies, and declares that Blu-ray will be 'passed by' as a high-definition format. In many ways, it's hard to disagree. US markets have seen the demand for legal digital downloads of PC games exceed sales of the physical object for the first time, and Apple famously refuses to put a Blu-ray drive in its Macs, as Jobs prefers to send people towards iTunes to download their entertainment. That said, there's an argument for physical media, too. A recent survey suggested that the majority of gamers prefer physical discs, and digital downloads have the secondary effect of entirely cutting out the popular market for second-hand films and games — a plus for publishers, but a big negative for the consumer."
The sales figures for blu-ray seem to indicate otherwise. Sales are up over 68% year over year, marketshare has nearly doubled year over year (2009 to 1020).
Of course there are dynamics at work outside of the straight consumer choice angle. There is the control afforded the media companies via downloadable media to consider as well. That may be what these guys are relying on for their opinion. The question then is whether the sheep are willing to follow where they are being led.
Technically, the guy says that he predicts the format is dying (i.e. bluray is currently in use but he forsees the day that his approach, downloads, will overtake physical media). He doesn't actually say that it's dead (past tense) like the headline states.
That's an urban legend. Please stop spreading it.
http://www.snopes.com/critters/wild/frogboil.asp
It doesn't cost much if any more to manufacture a Blu-Ray than a DVD.
Well, maybe not for large runs, but apparently the AACS yearly license fee's can exceed the cost of the disk duplication for small runs. Originally this was one of the HD-DVD advantages (used existing DVD replication lines, with minor upgrades, rather than replacing the duplicators). Apparently the cost difference vs DVD is still fairly significant for DL BR's (>$1) (someone has to amortize the cost of buying the duplicators). This may not seem like a lot if the movie is selling for ~$20, but it makes a diffrence if your selling in the walmart bargin bin for $4.
Still, the studios always use the lure of new technology to raise prices. They did the same thing with DVD vs VHS, and CD vs tape. Initially they were just "passing on additional costs", but the price hikes stuck long after the new technology became mainstream.
Other than that I generally agree with you.