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Android Software Piracy Rampant

bednarz writes "Pirating Android apps is a longstanding problem. But it seems to be getting worse, even as Google begins to respond much more aggressively. The dilemma: protecting developers' investments, and revenue stream, while keeping an open platform. Some have argued that piracy is rampant in those countries where the online Android Market is not yet available. But a recent KeyesLabs research project suggests that may not be true: 'Over the course of 90 days, the [KeyesLabs] app was installed a total of 8,659 times. Of those installations only 2,831 were legitimate purchases, representing an overall piracy rate of over 67%.... The largest contributor to piracy, by far, is the United States providing 4,054 or about 70% of all pirated installations...'"

69 of 510 comments (clear)

  1. Numbers need a reference scale by mapkinase · · Score: 3, Interesting

    "Of those installations only 2,831 were legitimate purchases, representing an overall piracy rate of over 67%...."

    What's the piracy rate on popular desktop , laptop (conventional PC) applications?

    (In Russia, almost all of the software sold is unlicensed (it has been like that at least several years ago). Given that Russia is a populous country, floods US and other developed countries w/ programmers and generally is a flourishing business, one can only assume that Russian software market cannot be dismissed during this assessment.)

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    1. Re:Numbers need a reference scale by GiveBenADollar · · Score: 4, Insightful

      I read the article and still have no idea how piracy rate is determined. Over at Keyslabs there is a writeup which covers licensing, but nothing showing how pirates are detected. Maybe it's to prevent the pirates from getting smart, but being closed about your statistics is worse than having no statistics at all. We have no way of validating the numbers against false positives so to counter I have embedded a script in this post which detects theft and have found that 95% of the people who read this are plagiarizing it for their own posts. There now we can all have statistics.

    2. Re:Numbers need a reference scale by linhares · · Score: 2, Funny

      (In Russia, almost all of the software sold is unlicensed (it has been like that at least several years ago). Given that Russia is a populous country, floods US and other developed countries w/ programmers and generally is a flourishing business, one can only assume that Russian software market cannot be dismissed during this assessment.)

      You made an informative comment about Russia? That's not the way we do things around here, son. Watch it.

    3. Re:Numbers need a reference scale by CastrTroy · · Score: 5, Informative

      I remember reading a blog post by 2D Boy, makers of World of Goo, that stated that they calculated a piracy rate of 90%. That's on an independent game, that only cost $15. It's a great game, and well worth the money. There's also absolutely no DRM on the game so there's no reason to assume that people are "pirating" because they need to get around copy protection for a game they already bought. They added corrections to the blog post, later, correcting the number to around 82%. So 67% doesn't seem all that bad in comparison.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    4. Re:Numbers need a reference scale by Anonymous Coward · · Score: 4, Funny

      You made an informative comment about Russia? That's not the way we do things around here

      Which means that it is the way they do things in Soviet Russia, proving that his post is authentic.

    5. Re:Numbers need a reference scale by varmittang · · Score: 4, Informative

      They probably have some part of their game that connects to a server to post scores, or some code that phones home. But most likely its a score posting and during that connection they get a unique ID for that phone so you can over write your best score. But if 8,659 people send in scores, but only 2,831 purchases were made, they can determine that most likely there is a 67% piracy rate for their application. So, its a guess, but a very educated guess, and could actually be said to be the lowest their app is being pirated, in that it could be higher amount of people having it installed but are not phoning home.

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    6. Re:Numbers need a reference scale by hedwards · · Score: 2, Interesting

      90% is fairly typical as far as I can tell. That's what it was for Machinarium as well. From what I can tell a piracy rate of only 80% is quite good.

    7. Re:Numbers need a reference scale by KingFrog · · Score: 2, Funny

      Oh yes, because the core OS of a tiny device should be at least as bloated as Windows. Oh, and everything should be free because magic pixies come along in the night and write the code for the developers, thus costing them nothing!

    8. Re:Numbers need a reference scale by s73v3r · · Score: 4, Insightful

      However, this also ignores the simple fact that most of the people who pirated an app wouldn't have shelled out money for it.

      If they weren't willing to pay for it, why should they get to enjoy/use it?

    9. Re:Numbers need a reference scale by tomhudson · · Score: 5, Insightful
      I'm not saying they should. What I *am* saying is that the "pirated app" numbers don't translate directly to anything else - not lost revenue, not even potential lost customers - some people pirate stuff just because they can, without even bothering to check first to see if it's something they might want.

      Case in point - way back in the DOS days, a friend insisted I try simcity. I though the game concept was silly, but gave it a whirl. I went on to buy Simcity 2000, Simcity 3000 Deluxe, Simcity 4 + Rush hour, and Simcity for the Wii. I also bought a few other maxis games, all stemming from that one floppy.

      However, if I had had to buy the original game first, none of those sales would have happened. Not one.

      Some of us *do* want to reward publishers who produce good stuff - we just don't want to get sucked in by nice artwork and a bogus description that turns into an almost-immediate lunchbag letdown.

    10. Re:Numbers need a reference scale by jedidiah · · Score: 2, Interesting

      ...and another thing.

      These are not "tiny" devices. These things have multi-gigabyte main storage.

      I remember when you were lucky to have as much space for "bloated Windows".

      Anymore, it's media that takes up all of the space. That's true even for something like Windows 7 Ultimate.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    11. Re:Numbers need a reference scale by toriver · · Score: 2, Informative

      Um, have you looked at the options when you "Report a problem" with an app? There are people who have had purchases refunded from the App Store after complaints, presumably on a case-by-case basis.

      Also, watch my Google Fu.

    12. Re:Numbers need a reference scale by Abcd1234 · · Score: 4, Insightful

      However, this also ignores the simple fact that most of the people who pirated an app wouldn't have shelled out money for it.

      I'm actually not convinced of that when you start taking micropayments into account.

      Sure, for a game that costs $15, a user who pirates it might be doing it to save some money, and with the pirated copy unavailable, would simply have not bought it. But when you're talking a couple bucks, I find it *far* less credible that users are turning to piracy because they can't afford the purchase, or don't see the product as having sufficient value to justify the price.

      Are you going to buy something if you can't at least kick the tires first?

      Eh, as has been pointed out many times, the android marketplace has a 24-hour refund period. Combine that with user reviews, and I'm sorry, the try-before-you-buy justification for piracy just doesn't hold water.

      And let's be honest - a lot of these utilities should eventually make their way into the OS anyway.

      Oh, well, then that totally justifies piracy... ::rollseyes::

    13. Re:Numbers need a reference scale by mjbkinx · · Score: 2, Informative

      You can get refunds. It's a common complaint that when a user does this, the developer has to refund the full price, including Apple's tax.

    14. Re:Numbers need a reference scale by froggymana · · Score: 2, Informative

      Didn't the makers of World of Goo (2Dboy) basically go bankrupt since they made so little money on the game?

      --
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  2. And Therein Lies the Rub by eldavojohn · · Score: 3, Interesting

    The dilemma: protecting developers' investments, and revenue stream, while keeping an open platform.

    From (note: there's no reason to read the article I'm about to link, it's badly laid out with terrible ads and I'll quote the title) another article:

    Android Skins, "Crapware" Protected by Open Source Principles, Says Schmidt

    Please note, I could not find where Schmidt said these exact words but there was some sentiment of this in his interview. And there's some truth to it.

    Truth be told, I'm a little wary of applications on my Android based Motorola DROID. I have seen the skins apps and am curious how one maker gets licenses for Zelda, Minnesota Vikings, Justin Beiber and all other kinds of imagery when they sell these skins. This sort of questionable content makes me wonder what other questionable things are being engaged. Likewise, I'm also a little wary of a lot of the free games I play. One in particular is the Solitaire Free Pack which, as it so turns out, I am a big fan of the ~40 variants of solitaire they offer. I also would like to use the Kindle application on my phone. There's just one problem: it wants my Amazon account login and password.

    You know, it's not that I don't trust Android, Google or Amazon ... it's the other apps I've unwittingly installed willy nilly on my phone while bored or drunk on the metro. You'll probably be able to assure me that there's no way another app could access the disk or memory space of the Kindle app but it just seems unsafe. I would not find iOS all that much more reassuring but I'm pretty sure I'm not alone in the paranoia of storing account information inside my phone -- or even repeatedly typing it in.

    I don't have any proof that it's a real security issue and I hope apps somehow get very restricted memory and disk spaces but I think Google has a little further to go on security as well as offering developers a way to recoup losses. Since it'll undoubtedly be DRM like their early attempts, I hope it's stressed to be opt-in and not advised.

    --
    My work here is dung.
    1. Re:And Therein Lies the Rub by bemymonkey · · Score: 4, Insightful

      One word: Permissions. There's a reason they're displayed every time you install an app...

    2. Re:And Therein Lies the Rub by c0d3g33k · · Score: 4, Insightful

      Right.

      The permissions listings are about as opaque as they come. I've some experience with the soft white underbelly of technology, so I can make a good guess about what a particular permission entails and why it might be necessary, but I still can't quite figure whether an app is actually secure or not. And for many apps the list is quite long - not exactly user friendly or convenient. If I (after 20+ years of experience with computer technology) can barely make heads nor tails of the permissions, heaven help the butcher/backer/candlestickmaker who just wants to feels safe when installing an app on their phone. And I have the SDK installed and can actually read the details.

      In a word, the permissions listings tell a person fuck-all about whether an app is actually safe or not. With a few exceptions. Apps that require no special permissions or just a very few, rare though they are, give one some sense of confidence. Internet connection required for a stock ticker app? Ok, can't be much harm in that. I'll install. Beyond that, as the list of required permissions grow, the difficulty in evaluating the safety of an app grows exponentially. Access to SD storage, personal contacts list, state of phone, location, yada yada. Most apps seem to require most of these. Access to SD storage is needed for reading/writing personal settings, caching data and the like. Fine. But is access to other data on the SD card limited? I have no clue. As far as I can tell, once an app has access the SD card, a full wipe is possible. There is little information to suggest otherwise.

      So basically, for apps that require a non-trivial list of permissions to function, one is left with trust in the developer as the only security. The rest is a roll of the dice.

      To be honest, I think most people treat the list of permissions much as they treat an EULA: a list of incomprehensible gibberish that one must ignore to get to the actual goal (an installed app, in this case). It's in the Google market, so it must be safe, right? Click, click, install.

      Android app permissions as a way to assess the safety of an app? You've got to be kidding. Epic fail.

    3. Re:And Therein Lies the Rub by hoggoth · · Score: 2, Funny

      I thought it was the Amish who couldn't ride the Metro.

      --
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  3. Why do they consider it piracy? by BadAnalogyGuy · · Score: 2, Insightful

    If you release a binary, it will be copied. The very act of releasing it is tacit acknowledgement that you have given up absolute control over it. Companies that develop software should accept this and consider alternative income methods like support contracts and priority upgrade access.

    As long as software companies think that their software has any monetary worth, they will continue to fight a losing battle to technology itself.

    1. Re:Why do they consider it piracy? by Anonymous Coward · · Score: 4, Insightful

      If you own a jewelry store, it will be robbed. the very act of owning a jewelry store is tacit acknowledgment that you accept being robbed. companies that sell jewelry should accept this and consider alternative income methods like polishing jewelry or beet farming.

      as long as jewelry stores think that their jewelry has monetary worth, they will continue to fight a losing battle to gun technology itself.

      / in other words, you are an idiot.

    2. Re:Why do they consider it piracy? by mjbkinx · · Score: 5, Insightful

      Thank you for your advice. Since I don't believe I can interest you in a support contract for my jump and run game, I'm going to plaster it with ads as an alternative source of income.

    3. Re:Why do they consider it piracy? by Kijori · · Score: 3, Insightful

      Thank you for your advice. Since I don't believe I can interest you in a support contract for my jump and run game, I'm going to plaster it with ads as an alternative source of income.

      And many of the same people that claim that the reason for piracy is that the prices are too high will then download the hacked, ad-free version. Because the problem isn't anything to do with the software - the software is both desirable and desired. The problem is that once people have grown accustomed to the idea that they can get an unlimited amount of digital content for free, without the inconvenience of advertisements and without any real probability of legal consequences, it is almost impossible to get them to start paying again.

  4. Do they? by KillaGouge · · Score: 4, Insightful

    Do they mention the price of the app, what the app did, where they phones in the US with US numbers, where they foreign phones in the US, did they see how long the users leaved the app installed after they pirated, did any of the pirates later purchase the app, how long they did the study, or anything else that might actually be useful information?

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    1. Re:Do they? by DerekLyons · · Score: 5, Insightful

      Translation: Did they give us any information that will give us any excuse to excuse the pirates?

    2. Re:Do they? by GiveBenADollar · · Score: 4, Insightful

      Translation: Did they give us any information that will give us any excuse to excuse the pirates?

      This is not a fair statement. If the article had any facts to back up it's numbers then it would be a lot more believable. Just defending the article without questioning it is as bad as defending the pirates without looking at the cost to the developer. Lets agree to this: It's a bad article and proves nothing on it's own.

    3. Re:Do they? by JAlexoi · · Score: 2, Informative

      When people want statistics to be believable, they explain how those statistics were gathered. Those are the facts.
      PS: Their "facts" are mere claims.

  5. I bought games by Anonymous Coward · · Score: 2, Informative

    I bought a few android apps and every now and then one fails claims to be unlicensed to I have to install it again.

    If I had a pirated apps they wouldn't do that.

    Having to be online to use what I paid for when I could use for FREE and while offline what someone else stole annoys me. It makes me feel I'm getting poor value for money.

  6. Need to make incentives.. by Darkness404 · · Score: 3, Informative

    Google along with the developers need to make incentives for purchasing "legitimate" copies of Android software. For one, it doesn't have a great "gift card" mechanism, yes, you can register a gift card as a Google Checkout card and it does work, but it isn't as seamless as buying an iTunes giftcard, typing in the number and seeing your balance at all times. Secondly, there are a crapload of Android apps that are overpriced, you can't expect someone to pay for essentially a tech demo or utility. Markets like the Android market give people a large ego into thinking that people -should- pay $.99 for a few images and sounds it took you a few hours to find on Google then make a quick program to organize them. And number three, a lot of apps simply don't work. Unless there is a free version equivalent to all the features of the paid version, no one wants to spend even $.99 on something that doesn't work then deal with the hassle of returning the application.

    --
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    1. Re:Need to make incentives.. by f0dder · · Score: 3, Insightful

      Obligatory when talking about app prices: http://theoatmeal.com/blog/apps

  7. Kids these days? by courtarro · · Score: 4, Insightful

    Android Market apps are mostly super cheap. Who can't afford $1 on a game they'll play for a few days non-stop? Or a few bucks on a ROM management app? Prices for most paid apps are so low that I imagine that the largest barrier to entry is not price, but the effort required to set up one or more credit cards. My hypothesis, for that reason, is that a large portion of the piracy comes from the age 15-20 crowd who have fancy phones and lots of free time to figure out piracy options, but no credit card(s).

    Google can greatly reduce this kind of piracy by working out pricing deals with the carriers to allow charges to appear on phone bills. How else would the ringtone industry thrive as it has? Verizon certainly doesn't offer a direct-bill Android Market option. Maybe this is already the case on other carriers? How does piracy compare in those cases?

    Another annoyance of the Market is currency conversion. I've bought apps for sale in both Yen and Euros, and for those purchases I had to set up a Visa card since my AMEX didn't support foreign purchases (on the Market, at least). Most users don't want to deal with that kind of crap ... again, piracy is easier. Can't Google Checkout handle currency conversion on the developer's end without hassling end-users?

    1. Re:Kids these days? by KillaGouge · · Score: 2, Informative

      So not all apps fall under the 24hr return policy the Android Market has?

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    2. Re:Kids these days? by zombieChan51 · · Score: 3, Insightful

      There's no way to get my quarter back after buying bubble gum, if I didn't like the flavor or it was to hard I'm screwed. Doesn't mean I should go and break the machine and steal all the bubble gum.

    3. Re:Kids these days? by kidgenius · · Score: 3, Insightful

      How is a ROM management app encouraging piracy? I use Koush's ROM Manager to install (and keep up to date), my install of Cyanogen Mod for my droid. Where's the piracy? Cyanogen had an issue with Google a while back, but they've both come to a reconciliation that works well for both parties, and no piracy of google's apps are taking place.

    4. Re:Kids these days? by Paradise+Pete · · Score: 2, Insightful

      Doesn't mean I should go and break the machine and steal all the bubble gum.

      No, but if you could somehow taste the gum before you buy it I'll bet you would.

    5. Re:Kids these days? by KillaGouge · · Score: 3, Insightful

      If the apps are as broken as people have said, then 24 hours should be more than enough time to see that they are broken.

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  8. Re:Hire Americans, and they can afford things by thePowerOfGrayskull · · Score: 5, Insightful

    Otherwise, expect us to live our lives by any means necessary.

    In what way is pirating an app necessary to living your life?

  9. No wonder SaaS seems so appealing by dave562 · · Score: 3, Insightful

    It seems to come down to the inescapable fact that if you sell your code, it will be stolen and/or passed along to others. On the other hand, if you simpy put a paywall in front of your code and charge people for a subscription, you can avoid getting financially ass-raped by all of the cheap bastards out there.

    When I was a kid heavily involved in the warez scene, I didn't really understand what the big deal was when people complained about piracy. Now that I work for a living and earn money using computers, I get it. Life is too short to go to work every day and crank out code, only to have it ripped off by some cheap bastard.

    People seem to miss the fact that it takes time and effort to write code. If a person feels it isn't that difficult, they should do it themselves rather than steal from someone else. All of the defenses along the lines of, "It doesn't cost anything to reproduce, therefore it should be free for me." are a big fat load of crap. It amazes me how morally corrupt a good sized segment of our society is.

    1. Re:No wonder SaaS seems so appealing by bieber · · Score: 4, Interesting

      I find it difficult to believe that anyone has even stolen code from you...perhaps you mean copied? Lets be perfectly clear, so-called "piracy" is not stealing anything, it's violating a (theoretically) temporary monopoly that you've been granted by the government. Aside from that monopoly, you have absolutely nothing to do with two people copying data between their computers. You can argue that copyright protection is a necessary incentive to produce creative works in our society, but I don't believe---and a great many others agree with me---that those protections should extend to private copying in the digital era, and that stance does not make us "morally corrupt."

      Consider this. I don't use proprietary software. I'll gladly pay for software, but not so long as the author is going to restrict what I'm allowed to do with it. So whatever software you may produce, am I not "stealing" just as much money from you by not using it as those who share it amongst themselves are by not paying you for it? Or are only some of the people who choose not to pay for your software "thieves," despite the fact that we all have exactly the same net effect on your pocketbook?

    2. Re:No wonder SaaS seems so appealing by bieber · · Score: 2, Insightful

      Well you can't have it both ways! Either you accept the copyright or you don't.

      Oh sorry, I didn't realize that I wasn't allowed to hold nuanced opinions :/

      Now, if you'll return to reality with me for a moment, you'll find that there are very few people out there asserting that copyright should be abolished, and I'm certainly not one of them. What I stated was that I think private copying should be legal under any circumstances...that does not include commercial distribution or the creation of derivative works, which are the keys to the GPL. I'm not stupid. I use and write GPL software and I thoroughly understand how it works. I'm also in favor of drastically reduced copyright terms (five years seems reasonable enough), and of course that would mean that corporations would be free to incorporate my code (albeit from five years ago) into proprietary software. As far as I'm concerned, that's an acceptable compromise for the greater societal good that more realistic copyright terms would accomplish.

      ...but please, ignore everything I say, I'm just a jerk that makes the entire situation unbearable...

    3. Re:No wonder SaaS seems so appealing by bieber · · Score: 3, Insightful

      The reason the "digital segment of society" refuses to recognize that "intellectual property" isn't the same as regular property is that it is not, in fact, even remotely the same. You can make all the flawed analogies you want (heck, you can't even get in line with the normal trolls who want to analogize software as property, you seem to think that the thing you're trying to rationalize as if it were tangible property is best analogized as a service), but the bottom line is that software is not a physical product, and it is not a service in any conventional sense. It is completely and utterly different from any other economic product that mankind has ever produced. If you start your argument by trying to treat it as such, you're just showing your ignorance from the very start.

      You do realize, don't you, that copyright infringement, theft, and theft of service are completely different, and that copyright infringement in most cases is not a criminal offense but a civil matter? If software is exactly the same as goods and services, then why is it subject to a completely separate set of rules and regulations? Do you really expect anyone to take you seriously when you can't demonstrate even a basic understanding of the way the law considers "intellectual property"?

      Now, if you want to be sensible about this, you should try making some reasonable arguments about economic incentives to justify crippling the ability of society at large to copy data freely amongst themselves for the benefit of the smaller segment of society that produces that data in the first place. It helps if you refrain from making ridiculous analogies and calling everyone who disagrees with you an idiot...

    4. Re:No wonder SaaS seems so appealing by rantomaniac · · Score: 2, Insightful

      Your analogies are so inappropriate it hurts to read.

      A person who produces something gets to dictate the terms under which it is used.

      Good thing the workers that built my house don't know about that, or I'd be paying them royalties. I wonder if murderers get sued by gun producers for unauthorized shots fired.

      If I pay someone else to dig a ditch for me, I do not have some stupid notion that they are obligated to dig other ditches for me at no further charge.

      There's a big difference between a product and its copy. Ditches take time and effort to dig, a copy doesn't and more importantly, no pirate is asking the original creator to send them a copy. The act of unauthorized copying doesn't cost the creator time, effort or money, they aren't even aware of it happening. Therefore your analogy is invalid.

      The reality of the matter is that real people are spending their lives and brain power writing code that makes life better for everyone who uses it.

      They should also spend some brain power developing business models that don't revolve around selling an infinite resource. Software as a service has its flaws, like the lack of control over your data, but at least it's feasible and it touch with reality.

      If you aren't creating it, you don't own it and you don't have any right to it. How idiotic do you have to be to believe otherwise?

      Copyright was created as an incentive to creators, in the form a temporary monopoly on reproducing and distributing their creations, to boost the number of people making art and releasing it to the public. It was never a law with roots in morality or ethics. These days, when billions of people are connected by the Internet, lots of them creative for the sake of creativity, not for monetary gain, it's more of a hindrance to the propagation of scientific and artistic thought. You don't have to be an idiot to believe in cultural and technological evolution more strongly than in obsolete business models.

      When you copy software, you're ignoring the wishes of the person who created it. You are violating them. You are taking away their right to earn a living for their labor.

      Actually you aren't taking away their right to earn a living, they're free to choose a feasible business model.

    5. Re:No wonder SaaS seems so appealing by Andorin · · Score: 2, Insightful

      > GPL... What is it? It is law based on copyright! So if you are violating via piracy you are violating the GPL.
      One, the GPL is not a law. It's a software license.

      Two, your argument doesn't make sense. Most piracy committed is noncommercial copying and redistribution. The GPL expressly permits this. If copyright law were amended to make noncommercial piracy legal, it wouldn't affect the GPL at all.

      > Well you can't have it both ways! Either you accept the copyright or you don't.
      Yeah, that totally isn't a false dichotomy, because it's totally true that the only options are to keep modern copyright law or throw it all out entirely.

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    6. Re:No wonder SaaS seems so appealing by Andorin · · Score: 2, Interesting

      Your mentality is a good example of what's wrong with copyright today. You appear to believe that because "it takes time and effort to write code," it follows that a developer should be paid for every single copy of his code that is produced by others, completely regardless of the fact that in the digital environment, copies are non-scarce, effectively making them worthless. There is nothing, except for tradition (which has been totally invalidated by modern technology), to connect the ideas that "software takes effort to make" and "software authors must be paid for every copy." Why not pay them for the actual creation of the software in the first place, rather than after the fact?

      I'm also interested in how a lot of people are "morally corrupt" because they disagree with your old-fashioned view of copyright. Care to elaborate on that?

      --
      That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
  10. Software is not a physical item by BadAnalogyGuy · · Score: 2, Insightful

    If someone steals a jewel from a jewelry store, the physical item is no longer in the store's hands. Likewise, if someone buys a jewel from a jewelry store, the property transfers to the customer.

    But software is infinitely reproducible for next to no cost. A copy "stolen" has no value, and a copy sold does not reduce the ability of the software producer to continue making copies.

    Your analogy isn't bad. It's completely incorrect.

    1. Re:Software is not a physical item by Shakrai · · Score: 5, Insightful

      But software is infinitely reproducible for next to no cost

      Too bad it's not "infinitely developable" for next to no cost.

      --
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    2. Re:Software is not a physical item by Miamicanes · · Score: 2, Interesting

      > Commercial software that gets pirated is useful by definition... otherwise it would not be pirated

      You underestimate the number of packrats with ADD -- users who have dozens and dozens of pirated apps installed... 99% of which they never use, and only keep around because having lots and lots of apps makes them happy. The trick to monetizing these users is to create an app that has two levels of piracy... an "easy" level of cracking that lets them feel like they got the real app, then a much harder level of cracking that suddenly manifests itself at a point when they urgently need the app to work and will *instantly* pull out the credit card and spend a few bucks just to solve their problem *immediately*.

      No, I'm not talking about apps that are borderline-malicious. For example, suppose you wrote an app to lay out PC boards (unsuitable for a phone, but this is just for illustration). Officially, you limit it to 2x2 inches and one side, but make it fairly easy to crack and allow nominally unlimited size, two sides, and four layers. HOWEVER... the app knows it's pirated, so it just sits and waits. And waits, until the user goes to export it to a Gerber file for manufacturing. You even allow him to export as many Gerber files as he wants to, until 5 minutes elapse without an export attempt. Then you pull the trigger -- the next time he goes to print a Gerber, make it look like your app has somehow reverted to "lite" mode and needs to be purchased to continue. No, you don't jack up the price at that point... remember, the goal isn't to piss him off and motivate him to go hunting for a crack. The goal is to get him to the point where he's stressed out, racing to meet a deadline, and desperate... then hit him with a reasonable charge that will make the problem go away forever. For this to work, you have to make it blame-free, easy, fair, and (most importantly) *guaranteed to be instant*. If you tell him his order will be processed within 24 hours, you've just lost the sale. He's going to go right back to hunting for a crack so he can fix it *now*, because you just admitted that buying it *won't* solve his problem *immediately*.

      Something similar can be applied to games (and, in fact, HAS been applied to games, but in a way intended more to extract revenge on pirates rather than drive sales). A game appears to be cracked and goes along with it, then at some critical moment pretends to have reverted to demo mode in a way that can be instantly restored to full mode upon purchasing an activation code (possibly from within the game itself). Pull out your Visa card in the next 5 minutes, and you can slay the dragon & save the day. Spend too long thinking about it, and you'll be the dragon's lunch & your past 16 hours will have been wasted. The key is to make sure that the only people who even GET to this point are the hardcore gamers who REALLY play it. First, because they're the ones with enough invested in it to pony up the cash to continue. Second, because if you reveal it TOO soon, you'll just motivate some lesser script kiddies to try cracking it for everyone else. Urgency works. Wait until the player is *so* into the game, he won't WANT to waste time cracking it, because that would distract him from playing the game. To pick up more low-hanging fruit, make the game sold and crackable on multiple levels. Free demo, $3-5 base game that's easy to crack, but starts showing ads a few days after cracking, then a $10-25 'advanced' module that pretends to be easy to crack, and just lies in wait for the right moment to make its, *cough* sales pitch *cough*.

      It's basic security, really. If someone is hyperfocused on compromising your security, the best thing you can do is to let them think they've won, and get them distracted for a few days. Then, it'll be that much harder for them to continue when you start throwing challenges at them again. They'll have to re-learn things they forgot, and get back into "the zone". You're not going to make a sale to someone who's invested 3 days trying to crack y

  11. What about the iPhone by MBCook · · Score: 2, Interesting

    I know I've seen blurbs indicating that software piracy on the iPhone/iPod (due to jailbreaks) is huge. Does anyone know if the problem is better or worse on one side of the fence?

    Just reading the summary it comes across as something like "Android pirate's heaven (thus iPhone good for developers)", when I suspect the real case is "Android pirate's heaven (just like PC/Mac/iPhone)".

    --
    Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    1. Re:What about the iPhone by Penguinisto · · Score: 4, Insightful

      Thing is, you already mentioned why it's not as big of a deal on the iPhone... jailbreaking isn't something you see a whole lot of (tech media notwithstanding).

      Most folks either don't know how to jailbreak an iPhone, or don't want to risk bricking the thing (and therefore blowing the $$$ they have tied up in phone and contract). Sure - you and I know it's fairly easy and safe to do, but Joe PhoneUser doesn't know that, and they have actual money tied up in the beastie before they even get it out of the box it came in.

      Given this, the majority will buy the apps from the store. Now if jailbreaking were uber-common, then yeah - pirating apps would be just as common. Otherwise, overall? It's pretty self-evident that piracy is going to be an Android (and WinMo, and Symbian) thing.

      From a developer's POV, yeah - the piracy rate w/ iPhones is going to be a lot lower, and therefore more lucrative for the dev. OTOH, the dev will miss out on folks trying the product out, and on any of the marketing bennies that piracy can give his products.

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
  12. Re:So by geekoid · · Score: 2, Insightful

    That is an excellent point.

    However if an app depends on a server, authentication can pretty much remove that concern.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  13. Is revenue still increasing? by Hatta · · Score: 5, Insightful

    Piracy rate is meaningless. You can have a 0% piracy rate easily, just don't release your app. The only thing that matters is revenue. You're better off having 1000 paying customers and 1,000,000,000 pirates than you are having 100 customers and no pirates at all.

    --
    Give me Classic Slashdot or give me death!
  14. Re:KeyesLab app? by v1 · · Score: 2, Informative

    That's something I was contemplating... the app itself and the price its set at (as well as other factors) could dramatically affect these numbers.

    For example, if adobe were to loosen their DRM system on say, elements, a very useful and respected app, and price it at $500 a license, the pirated vs legit licenses would be somewhere around 95%. OTOH if the app was priced at $10/license and kept its DRM, the rate would probably be somewhere around 5%. The piracy rate is a function of the DRM and and of the value of the software and the reasonableness of the price for a specific market.

    The market also plays into it a bit. You may have a wickedly useful app in a highly specialized market, so you price it high and still get low piracy rates because the ones buying it need it, recognize its quality, and can easily afford it. But then say a smaller amateur market realizes how useful it can be to them, but no way in hell they want to pay whats being asked for it for a hobby, so the piracy rate in that market, for the same app, could easily be over 90%.

    Compare say, photoshop in CS, versus elements. They used plan B. When people with shallower pockets want to use your pricey software, the profitable way to do it is to offer a lower grade of software, at a lower price, so they can reasonably buy instead of pirate. It's when a small number of large sales gets less profit than a much larger number of smaller sales.

    You have to fine tune your price point to optimize your revenue. Too low and you're missing out on what people are willing to pay. Too high and piracy starts to drive the curve downward on the other side. Either find the sweet spot for your one product, piss everyone off with draconian DRM, or offer multiple tiers of your product at different price points. Of course having multiple versions of your software makes fine tuning your price points a major headache, but can work to squeeze the most out of the market.

    I guess all I'm saying is that piracy rate in itself doesn't really say much about where the problem is. Anyone that tells you that this leads to just one obvious conclusion, (like, oh we NEED DRM! or THIS PLATFORM'S USERS ARE ALL PIRATES!) is either an idiot, or is pushing an agenda. So someone bringing up a specific software example without providing any of the necessary details to sort out all the possible factors is either an idiot or is trying to deceive you.

    --
    I work for the Department of Redundancy Department.
  15. Re:Those numbers mean nothing by Shrike82 · · Score: 4, Insightful

    Not every pirated copy is a lost sale. I can't stress that enough.

    What about the ones that are lost sales though? Should they be ignored? What about the ethics of it? Should people enjoy the fruits of your labour for free when you've made it clear that you want to be paid for them?

    --
    You can advertise in this sig from as little as £99.99 a month!
  16. Re:Hire Americans, and they can afford things by CarpetShark · · Score: 3, Insightful

    In what way is pirating an app necessary to living your life?

    What? You're on slashdot, and don't understand that software can become necessary, and that some people might not be able to afford it? Here's a tip: you're in the information age, and this need is exactly why a lot of us donate software to the free software community.

    I'd probably be an alcoholic in the slum I grew up in, if not dead, if it wasn't for free software (and yes, pirated software) giving me opportunities I never had otherwise. There's a reason why people on sites like TPB rally together when attacked. Yes, software is necessary in modern life. Yes, sometimes pirating it is necessary too. Although thankfully a lot less lately, thanks to Open Source.

    Really, sites like TPB are the modern equivalent of libraries that lend books to people would couldn't afford to buy them. They should be praised and donated to, not targetted. And that's why people DO donate to them.

  17. Revenue Stream by Omniscientist · · Score: 2, Insightful

    If pirating software is anything but an impossible endeavor for users, then it is going to happen.

    If a solid revenue stream is your primary concern as a developer, and piracy is something that is keeping you up at night, then you should be making apps that cater to businesses instead of individual users.

    If the platform is such that targeting anything but individual users is not feasible, then unless your app is extremely popular, it is a poor platform to use for generating revenue.

  18. supply and demand by leehwtsohg · · Score: 2, Insightful

    When will developers/artists/journalists/courts learn about supply and demand curves?

    Number of pirated copies tells you about how many copies of your art/software you would sell (to people who pirate) if the price was $0 per copy.
    Number of sold items tells you how many you would sell at $x, the price that you actually sell your art/program for (to people who don't pirate).

    At a price of $0 per copy, indeed thousands or millions of copies of software would be downloaded. But that says nothing about how many would be sold without piracy, when the price is greater than 0.

    If I could have cars for $0, I'd have 50 cars in my driveway, one for every occasion. But that says nothing about how many cars I'd be willing to buy for $10000.
    Even without piracy you can see the same phenomenon:
    I have probably around 50 free apps installed on my android, but only 2 or 3 paid apps. You think that if developers stopped giving away apps for free I'd have 53 paid apps on my phone? No way! I'd probably have even less. All my paid apps are ones that I could testdrive and really liked. There are many paid apps that have no free version, and I never touched them.

  19. Re:Hire Americans, and they can afford things by D+Ninja · · Score: 4, Insightful

    What? You're on slashdot, and don't understand that software can become necessary, and that some people might not be able to afford it? Here's a tip: you're in the information age, and this need is exactly why a lot of us donate software to the free software community.

    While I agree with you that there is definitely good reasons for FOSS, and I am extremely appreciate of efforts of the FOSS community - we're not talking about the same problem. If you are already sporting an Android phone (where the phone costs ~$200 and the price per month is ~$70 - $120), you can afford a $1.00 app. It's not even close to the same situation.

  20. Re:Hire Americans, and they can afford things by Americano · · Score: 2

    Original post in question:

    Otherwise, expect us to live our lives by any means necessary.

    In the context of this discussion, it's very clear that he's saying that "if we don't have the money, we will pirate apps." Since the option to NOT pirate and NOT use the software always exists, he is clearly stating that he considers "living our lives" to only be possible through the use of these apps, be they pirated or purchased.

    Thus the apps are the "means" by which he intends us to "live our lives". You and I both know that the apps aren't necessary, but he has specifically stated that these apps are fundamental to living our lives, and so the only option is to either buy them (if we have jobs), or pirate them (if we don't).

  21. Re:Hire Americans, and they can afford things by wshs · · Score: 2, Interesting

    Some apps are quite expensive. The sling player on android is $30, not *that* bad, and a garmin app for over $100. But, if you're unlucky enough to have an iProduct, there's a $1000 bar exam study guide. You also have to consider the return on investment. A $50 stick of ram will last you years. A $20 android game? A few days, maybe.

  22. Re:Hire Americans, and they can afford things by eltonito · · Score: 3, Insightful

    Your comparison of TPB to a library overlooks the fact that the library (each individual library system, actually) purchases/liscenses/contracts the content they lend. TPB finds someone else who has purchased/liscensed/contracted content and takes it without having contributed anything to the authors/owners who created it. They do this at a scale that dwarfs the content cycle of a single library system.

    The assets of a library also come with limitations (return dates, access limitations, DRM, content expiration dates) which would require a user to purchase the content if they want unfettered, indefinite access to the content. A pirated version of software and other pirated content has no such limitations and there is significantly less incentive for a pirate to convert to a legitimate copy.

    You can certainly rationalize and encourage theft by playing the "poor people should have expensive stuff too" card, but most librarians would cringe at your argument. I'm all for helping people out and for free access to information, but if you want to own something (and I'm sorry, but unless you are getting firmware for a pacemaker, software is a want) you buy it. If you can't afford it you don't buy it or you find an alternative you can afford. Amazing how that works, ain't it?

  23. Re:Hire Americans, and they can afford things by RightSaidFred99 · · Score: 3, Insightful

    What laughable bullshit. Software is not necessary unless you're talking medical, car safety, etc... There is literally no software that you need on your phone to survive.

    You're drawing some non-existent parallel between jobs in software and optional, "fun" software.

    Like people "need" to download some shitty movie off TPB, or they "need" to download a game.

    Utterly ridiculous, and what makes it more ridiculous is in how earnest you are in shoveling that absolute horse shit.

    What a fucking entitlement society we have turned into.

  24. Re:Hire Americans, and they can afford things by D+Ninja · · Score: 2, Insightful

    First off, generalizations are always wrong. (Yeah, yeah...I know...)

    Secondly, the argument is SOMETIMES bad. Why sometimes?

    Well, if I say, "You can afford a car, so you should be able to afford a house." That's obviously not true.

    However, if you are buying an Android application, you are already assuming the cost of the phone and the monthly plan which you MUST have in order to own and use the phone. Therefore, you are already shelling out quite a bit of money. One more dollar is not going to break the bank.

  25. Who cares about piracy? by devent · · Score: 2, Insightful
    Face it, piracy exists and will exist on every device no matter how much DRM you throw in it. Fact is, not every pirate is a customer. Even if your device is 100% piracy prove, you just won't magically see an explosion of customers. If they can't pirate, they don't use your app. Your customers will buy, but the 67% of the pirates will not. The 67% will just never use your app.

    But if you block out the pirates you are going to block out any potential customer as well. Think of the pirated app as a free demo version. It will promote you, make your app more visible and people that have the money and want to buy stuff for their phone will buy your app.

    Ask you one question, where would Microsoft be, if you absolutely cannot copy Windows or MS Office for free? What would be Russia, China, the Philippines, Malaysia, India, the students in Europe and USA and small office businesses using? Linux or OO.org? Now ask you, is a waterproof DRM scheme really in the interests of Microsoft? If you answer is No, why should be DRM in your interests?

    --
    http://www.mueller-public.de - My site http://www.anr-institute.com/ - Advanced Natural Research Institute
  26. Re:Hire Americans, and they can afford things by Americano · · Score: 3, Insightful

    I understand what you're getting at, though I have to admit that I'm fairly unsympathetic to this argument.

    My desire to have something doesn't automatically confer on me the right to take the product of someone else's efforts without paying.

    I'd also suggest that "keeping up with the Joneses" is not exactly a situation where "NEED" truly applies.

  27. Re:Again, the Android pod touch problem by tepples · · Score: 2, Informative

    A pay-as-you-go data plan isn't that expensive, is it?

    It is in the United States, where phones are typically purchased from carriers, and the carriers specializing in pay-as-you-go plans tend not to carry Android phones.

  28. Re:Business Software Alliance by tepples · · Score: 2, Insightful

    Thus they PRESUME that person A is more productive than B, because A has more symbols of status than does B. As such A gets the job, and B does not.

    Unless B occasionally jokes about threatening to call in the BSA drones after having learned of A's mass infringement.

    (We presume it is their personal phone, not a company one.)

    Jesus told his disciples: "Whoever is dishonest with very little will also be dishonest with much." (Luke 16:10) So I guess those who pirate on a personal phone are more likely to to pirate on a business PC.

    As for phone habits, I'm very close to the B in your story. Perhaps I keep my job because I'm in a small company, and I've saved the company money with open source.

  29. Re:Hire Americans, and they can afford things by Americano · · Score: 2, Insightful

    What he said: "Hire Americans, and they can afford things. Otherwise, expect us to live our lives by any means necessary."

    This statement was made in the context of an article about piracy of Android apps, and how many of the pirates appeared to be in the US. His response: If you don't want piracy, Americans need jobs. That way they will stop pirating.

    He never mentions that it is possible to, you know, live without the apps, he clearly is stating that he considers them "fundamental," to living, and thus they will be acquired "by any means necessary."

    I'm sorry this is so hard for you to parse, but it's really quite clear. I'm injecting no hidden meaning into his statement, he never even considers the notion that people without the money to buy the app could simply do without.

  30. Re:Business Software Alliance by Americano · · Score: 2, Insightful

    What a bunch of hand-waving, generalizing bullshit. Who runs around a corporate office showing off their new phone? And who the fuck gets excited over "Bob's new Android phone?" I've never seen it happen, and I work with a lot of gadget-loving IT guys.

    They judge mostly by appearances, since that is what they know.

    Yes... the problem is, in your example, Person A is the engineer who appears to run around the office showing off his new fart app and getting very little done, while person B is the engineer who appears to be diligent & who is constantly busy getting things done and doesn't spend 3 hours a day dicking around with his personal phone in the office.

    Guess who I'm going to pick to work on that new project? (Hint: Not the dude with the fart app. He's already too busy wasting time to do the job.)

  31. Re:Business Software Alliance by Americano · · Score: 2, Insightful

    (I have created presentation materials that have won multi million dollar contracts for my company. I really dont care about rubbing elbows or driving mazzarattis. I work second shift, and CHOSE it.)

    Then you've disproven your own wild generalizations. You're a self-professed cube troll who isn't focused on your appearance, and yet... you still managed to win multi million dollar contracts. And you managed to get the opportunity to create the materials to win those contracts in the first place, showing that your managers value *performance* and *ability* over *appearance*.

    And I find it amusing how this discussion of piracy on Android phones has suddenly become a "assholes with iPhones need to pirate shit to show off" rant.

    The majority of people get ahead in the world by being scrupulous: making & keeping promises & commitments, behaving courteously, treating others with respect. If "many people" needed to be unscrupulous to just to get ahead, humanity would have killed itself off a long time ago.