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Privacy Option Proposed To Control Behavioral Ads

Posted by Soulskill on from the wishful-thinking dept.

techinsider sends this quote from Security Week: "A group of media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program designed to give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes. The program promotes the use of the 'Advertising Option Icon' and accompanying language, to be displayed within or near online advertisements or on Web pages where data is collected and used for behavioral advertising. The Advertising Option Icon indicates a company's use of online behavioral advertising and adherence to the Principles guiding the program. Similar to a Web site’s privacy policy, consumers will be able to link to a clear disclosure statement regarding the company's online behavioral advertising data collection and use practices as well as an easy-to-use opt-out option."

3 of 81 comments (clear)

  1. Abuse by Scutter · · Score: 2, Funny

    I'm sure this won't be abused at all by the more unscrupulous types of advertisers. You know, those who get paid by the click or the ones trying to distribute malware.

    --

    "Tell me doctor, with all of your defenses, are there any provisions for an attack by killer bees?"
  2. Devient behavior is the answer! by Kenja · · Score: 2, Funny

    Just generate a history of horrifically devient behavior and they'll take you out of the system out of sheer shame by association. Start by googling zucchini and lubrication.

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
  3. It's a trap! by __aagctu1952 · · Score: 3, Funny

    Let me guess: The Advertising Option Icon will be a 1x1 transparent gif? :-)